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Author : José Martín-Pérez de Nanclares
Publisher :
ISBN 13 : 9788430932023
Total Pages : 701 pages
Book Rating : 4.9/5 (32 download)
Download or read book Legislación publicitaria written by José Martín-Pérez de Nanclares and published by . This book was released on 1998-01-01 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.:/5 (954 download)
Download or read book Curso general de publicidad.Parte I. written by and published by . This book was released on 1967 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Vilajoana Alejandre
Publisher : Editorial UOC
ISBN 13 : 8497884256
Total Pages : 249 pages
Book Rating : 4.4/5 (978 download)
Download or read book Las leyes de la publicidad written by Sandra Vilajoana Alejandre and published by Editorial UOC. This book was released on 2011-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicidad es una de las actividades económicas y comerciales más reguladas: cerca de trescientas normas -comunitarias, estatales y autonómicas- configuran, actualmente, los límites jurídicos de la actividad publicitaria en España. Este libro facilita al lector – estudiante o profesional de la publicidad- los principios básicos del marco jurídico en el que deberá desarrollar su actividad. ¿Qué normas determinan el marco normativo básico de la publicidad? ¿Cuál es contenido general del derecho de la publicidad tras la reforma operada en el régimen legal de la competencia desleal? ¿Qué principios regulan la publicidad según su medio de difusión y cuál es el alcance de la legislación de carácter sectorial? ¿Qué límites debemos observar al recoger y tratar datos de carácter personal con fines de publicidad? ¿Qué papel juega el sistema de autorregulación publicitaria en el contexto actual?
Author : Carlos Lema Devesa
Publisher :
ISBN 13 : 9788497687973
Total Pages : 862 pages
Book Rating : 4.6/5 (879 download)
Download or read book Código de publicidad 5a edición written by Carlos Lema Devesa and published by . This book was released on 2010-12-20 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : España
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.5/5 (31 download)
Download or read book Legislación publicitaria written by España and published by . This book was released on 1985 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ordenación de la legislación publicitaria a partir de la Ley de la publicidad : el nuevo concepto de publicidad en función de la normativa jurídica, la doctrina y la opinión de los profesionales y consumidores written by and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : España
Publisher :
ISBN 13 :
Total Pages : 562 pages
Book Rating : 4.4/5 (8 download)
Download or read book Régimen jurídico de la publicidad written by España and published by . This book was released on 1984 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Constantin Zopounidis
Publisher : Springer Science & Business Media
ISBN 13 : 147572845X
Total Pages : 520 pages
Book Rating : 4.4/5 (757 download)
Download or read book Managing in Uncertainty: Theory and Practice written by Constantin Zopounidis and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Fernando Cifuentes Navarro
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (981 download)
Download or read book Legislación publicitaria written by Fernando Cifuentes Navarro and published by . This book was released on 1977 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : España
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.5/5 (33 download)
Download or read book Estatuto de la publicidad written by España and published by . This book was released on 1975 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Vilajoana Alejandre
Publisher : Editorial UOC
ISBN 13 : 8490647550
Total Pages : 93 pages
Book Rating : 4.4/5 (96 download)
Download or read book ¿Cómo aplicar los límites jurídicos de la publicidad? written by Sandra Vilajoana Alejandre and published by Editorial UOC. This book was released on 2016-03-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberás resolver. Para ello te facilitamos un contenido teórico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudará a entender los conceptos esenciales para poder afrontar el desafío planteado inicialmente. Además del contenido teórico, el modelo también te facilita LAS SOLUCIONES, una propuesta de resolución del reto expuesto. Con este libro obtendrás las claves para conocer, comprender y aplicar a supuestos prácticos los principales límites jurídicos de la publicidad.
Author : Fernando Cifuentes Serrano
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.A/5 ( download)
Download or read book Legislación publicitaria written by Fernando Cifuentes Serrano and published by . This book was released on 1977 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : España
Publisher :
ISBN 13 : 9788473876582
Total Pages : 453 pages
Book Rating : 4.8/5 (765 download)
Download or read book Ley general de publicidad y legislación complementaria written by España and published by . This book was released on 1989 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : España
Publisher :
ISBN 13 : 9788447005048
Total Pages : 142 pages
Book Rating : 4.0/5 (5 download)
Download or read book Normas básicas sobre publicidad written by España and published by . This book was released on 1995 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : España
Publisher :
ISBN 13 : 9788447000777
Total Pages : 482 pages
Book Rating : 4.0/5 (7 download)
Download or read book Ley general de publicidad y legislación complementaria written by España and published by . This book was released on 1992-01-01 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luis Grabriel Botero R.
Publisher :
ISBN 13 : 9789588245003
Total Pages : 318 pages
Book Rating : 4.2/5 (45 download)
Download or read book Qué se puede y qué no en la publicidad written by Luis Grabriel Botero R. and published by . This book was released on 2004 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
