Legendary Marketers Are Born In May

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Skull Island: The Birth of Kong

Author : Arvid Nelson
Publisher : Legendary Comics
ISBN 13 : 1681160366
Total Pages : 116 pages
Book Rating : 4.6/5 (811 download)

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Book Synopsis Skull Island: The Birth of Kong by : Arvid Nelson

Download or read book Skull Island: The Birth of Kong written by Arvid Nelson and published by Legendary Comics. This book was released on 2017-12-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: “DO YOU WANT TO KNOW THE TRUTH?” As the ultimate monster icon returns to the big screen in the global blockbuster Kong: Skull Island, Legendary Comics expands the MonsterVerse with the official graphic novel prequel to the film. Discover the secrets of Kong’s mythic origins as the cryptozoological adventurers of Monarch return to the birthplace of one our world’s greatest wonders. As a journey of discovery becomes a desperate escape mission, a team of operatives will fight to survive the hidden dangers of the island – and each other. Now available for the first time as one epic saga, join Monarch’s mission into myth, revealing the untold history of this god-like creature and the battle for survival that made him the last of his kind. This all-new collected edition includes declassified files from the Monarch datacore, revealing expert zoological analysis of some of Skull Island’s most extraordinary florafauna.

Marketing and Social Construction

Author : Chris Hackley
Publisher : Routledge
ISBN 13 : 1134618972
Total Pages : 239 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Marketing and Social Construction by : Chris Hackley

Download or read book Marketing and Social Construction written by Chris Hackley and published by Routledge. This book was released on 2003-08-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.

May All Beings Be Fed

Author : Dana Humphrey
Publisher : Hybrid Global Publishing
ISBN 13 : 1957013052
Total Pages : 269 pages
Book Rating : 4.9/5 (57 download)

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Book Synopsis May All Beings Be Fed by : Dana Humphrey

Download or read book May All Beings Be Fed written by Dana Humphrey and published by Hybrid Global Publishing. This book was released on 2022-03-09 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know how some people learn lessons the hard way? Meet Yaya. She is a brown- haired, brown-eyed girl who chose to land on earth in the spandex-and- boy-band- infused-80's with her chosen perfectly fucked up family, so she may learn, heal, and embrace it all. Are you ready to join her on a wild ride from the nargile cafes in Istanbul, to art cars in Burning Man, underground Brooklyn, to the souks of Morocco to knee-deep in quick-sand in the jungles of Ecuador? After 80 countries, many festivals and lots of tv segments, the most heroic journey is the one she takes looking within, with the help of plant medicine, a hot yoga practice and other tantric tools, peeking behind the curtain of her own codependency and trauma and BPD diagnosis and unleashing her sexual desires. Come with Yaya for this mystical voyage around the world and finding peace at home again-within herself.

Fusion Strategy

Author : Vijay Govindarajan
Publisher : Harvard Business Press
ISBN 13 : 1647826268
Total Pages : 138 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Fusion Strategy by : Vijay Govindarajan

Download or read book Fusion Strategy written by Vijay Govindarajan and published by Harvard Business Press. This book was released on 2024-03-12 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them. Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing—fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide. Fusion Strategy is the way forward.

Power of Marketing

Author : Nelly Nailatie Ma'arif
Publisher : Penerbit Salemba
ISBN 13 : 979691445X
Total Pages : 203 pages
Book Rating : 4.7/5 (969 download)

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Book Synopsis Power of Marketing by : Nelly Nailatie Ma'arif

Download or read book Power of Marketing written by Nelly Nailatie Ma'arif and published by Penerbit Salemba. This book was released on 2008 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Sports Management and Marketing

Author : Linda E. Swayne
Publisher : SAGE
ISBN 13 : 1412973821
Total Pages : 1960 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.

Marketing to Generation X

Author : Karen Ritchie
Publisher : Simon and Schuster
ISBN 13 : 1439106096
Total Pages : 277 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Marketing to Generation X by : Karen Ritchie

Download or read book Marketing to Generation X written by Karen Ritchie and published by Simon and Schuster. This book was released on 2002-01-15 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel. If nothing else, though, that label suggests an unknown quantity and emphasizes the fact that the most recent generation to come of age is more diverse and fragmented than any before. Undaunted, Ritchie, a past senior vice-president at advertising powerhouse McCann-Erickson and now responsible for media buying for General Motors, argues that marketers and advertisers have ignored differences between "X-er's" and "boomers," which they must now face up to or risk losing this newly dominant market. Traits belonging to this group worth noting, suggests Ritchie, are its diversity, fascination with interactivity, resistance to obvious or patronizing marketing appeals, uncertain future, and general resentfulness of the attention the previous generation received.

Sports Marketing

Author : Matthew D. Shank
Publisher : Taylor & Francis
ISBN 13 : 0429641338
Total Pages : 809 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Sports Marketing by : Matthew D. Shank

Download or read book Sports Marketing written by Matthew D. Shank and published by Taylor & Francis. This book was released on 2021-11-29 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

Skiing Heritage Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4./5 ( download)

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Book Synopsis Skiing Heritage Journal by :

Download or read book Skiing Heritage Journal written by and published by . This book was released on 2010-12 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skiing Heritage is a quarterly Journal of original, entertaining, and informative feature articles on skiing history. Published by the International Skiing History Association, its contents support ISHA's mission "to preserve skiing history and to increase awareness of the sport's heritage."

Women's Periodicals and Print Culture in Britain, 1940s-2000s

Author : Forster Laurel Forster
Publisher : Edinburgh University Press
ISBN 13 : 147446999X
Total Pages : 432 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Women's Periodicals and Print Culture in Britain, 1940s-2000s by : Forster Laurel Forster

Download or read book Women's Periodicals and Print Culture in Britain, 1940s-2000s written by Forster Laurel Forster and published by Edinburgh University Press. This book was released on 2020-09-21 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foregrounds the diversity of periodicals, fiction and other printed matter targeted at women in the postwar periodForegrounds the diversity and the significance of print cultures for women in the postwar period across periodicals, fiction and other printed matterExamines changes and continuities as women's magazines have moved into digital formatsHighlights the important cultural and political contexts of women's periodicals including the Women's Liberation Movement and SocialismExplores the significance of women as publishers, printers and editorsWomen's Periodicals and Print Culture in Britain, 1940s-2000s draws attention to the wide range of postwar print cultures for women. The collection spans domestic, cultural and feminist magazines and extends to ephemera, novels and other printed matter as well as digital magazine formats. The range of essays indicates both the history of publishing for women and the diversity of readers and audiences over the mid-late twentieth century and the early twenty-first century in Britain. The collection reflects in detail the important ways in magazines and printed matter contributed to, challenged, or informed British women's culture. A range of approaches, including interview, textual analysis and industry commentary are employed in order to demonstrate the variety of ways in which the impact of postwar print media may be understood.

Marketing Management

Author : Luca M. Visconti
Publisher : Routledge
ISBN 13 : 1351358820
Total Pages : 698 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Marketing Management by : Luca M. Visconti

Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2020-05-04 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Cameron's Hospitality Marketing Reporter

Author :
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Cameron's Hospitality Marketing Reporter by :

Download or read book Cameron's Hospitality Marketing Reporter written by and published by . This book was released on 1999 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Luxury, Lies and Marketing

Author : M. Sicard
Publisher : Springer
ISBN 13 : 1137264691
Total Pages : 214 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Luxury, Lies and Marketing by : M. Sicard

Download or read book Luxury, Lies and Marketing written by M. Sicard and published by Springer. This book was released on 2013-12-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

Mobilized Marketing and the Consumer: Technological Developments and Challenges

Author : Yamamoto, Gonca Telli
Publisher : IGI Global
ISBN 13 : 1605669172
Total Pages : 292 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Mobilized Marketing and the Consumer: Technological Developments and Challenges by : Yamamoto, Gonca Telli

Download or read book Mobilized Marketing and the Consumer: Technological Developments and Challenges written by Yamamoto, Gonca Telli and published by IGI Global. This book was released on 2009-11-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

The Missing Cryptoqueen

Author : Jamie Bartlett
Publisher : Hachette Books
ISBN 13 : 0306829185
Total Pages : 258 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis The Missing Cryptoqueen by : Jamie Bartlett

Download or read book The Missing Cryptoqueen written by Jamie Bartlett and published by Hachette Books. This book was released on 2022-06-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: 175 countries, four billion dollars, one scam: the thrilling rise and fall of the biggest cryptocurrency con in history and the woman behind it all In 2016, on stage at Wembley Arena in front of thousands of adoring fans, Dr. Ruja Ignatova promised her followers a financial revolution. The future, she said, belonged to cryptocurrencies such as Bitcoin. And the Oxford-educated, self-styled cryptoqueen vowed that she had invented the Bitcoin Killer. OneCoin would not only earn its investors untold fortunes; it would change the world. By March 2017, more than $4 billion had been invested in OneCoin in countries all around the world. But by October 2017, Ruja Ignatova had disappeared, and it slowly became clear that her revolutionary cryptocurrency was not all it seemed. Fortune was left asking, “Is OneCoin the biggest financial fraud in history?” In The Missing Cryptoqueen, acclaimed tech journalist Jamie Bartlett tells the story he began in his smash hit BBC podcast, entering the murky worlds of little-regulated cryptocurrencies and multilevel marketing schemes. Through a globe-crossing investigation into the criminal underworlds, corrupt governments, and the super-rich, he reveals a very modern tale of intrigue, techno-hype and herd madness that allowed OneCoin to become a million-person pyramid scheme—where, at the top, investors were making millions and, at the bottom, people were putting their livelihoods at risk. It’s the inside story of the smartest and biggest scam of the 21st Century—and the genius behind it, who is still on the run.

Advertising, Sales, and Marketing

Author : Ken Mondschein
Publisher : Infobase Publishing
ISBN 13 : 1438125704
Total Pages : 150 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Advertising, Sales, and Marketing by : Ken Mondschein

Download or read book Advertising, Sales, and Marketing written by Ken Mondschein and published by Infobase Publishing. This book was released on 2010-06-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide for pursuing a career in the advertising field.

The Business of Fine Art Photography

Author : Thomas Werner
Publisher : Taylor & Francis
ISBN 13 : 1000182568
Total Pages : 380 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Business of Fine Art Photography by : Thomas Werner

Download or read book The Business of Fine Art Photography written by Thomas Werner and published by Taylor & Francis. This book was released on 2022-11-11 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide for aspiring and exhibiting photographers alike combines practice and concept to provide a roadmap to navigating, and succeeding in, the fine art photography marketplace locally, domestically, and internationally. Join former New York gallery owner, international curator, and fine art photographer Thomas Werner as he shares his experiences and insights from leading curators, gallerists, collectors, auctioneers, exhibiting photographic artists, and more. Learn how to identify realistic goals, maximize results, work with galleries and museums, write grants, develop strong nuanced imagery, and build a professional practice in a continually evolving field. Featuring dozens of photographs from international practitioners, and a robust set of resources, this book will ensure you have the tools to give you the opportunity for success in any marketplace. Whether you are a student, aspiring photographic or video artist, or a photographer changing careers, The Business of Fine Art Photography is your guide to starting and growing your own practice.