Leading Through Values

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Publisher :
ISBN 13 : 9781869505745
Total Pages : 304 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Leading Through Values by : Michael Henderson

Download or read book Leading Through Values written by Michael Henderson and published by . This book was released on 2006 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the years we've seen too many well-intentioned leaders and managers attempt and fail to implement values into their workplace. Don't repeat their mistakes. Understand values and their impact on people, performance and profit, because - make no mistake - identifying company values can make a positive difference to your business performance. Values at Work (2003) showed how to develop a values-based organisation. With another three years' experience consulting with leading corporate clients, Michael Henderson, Dougal Thompson and Shar Henderson now take you to the next level, offering managers and organisations a practical programme to implement values-based leadership in three significant ways: Support your organisation to become a leader in its chosen market. Link company culture to the business strategy more effectively. Understand and be aware of the values framework underlining and guiding specific leadership styles. values@work's clients include Vodafone New Zealand, Yellow Pages, ACC, the Department of Conservation, Christchurch City Council, Lion Nathan, Air Nelson, Postie +, Tip Top and Shell Oil.

Managing By Values

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781576752746
Total Pages : 162 pages
Book Rating : 4.7/5 (527 download)

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Book Synopsis Managing By Values by : Kenneth H. Blanchard

Download or read book Managing By Values written by Kenneth H. Blanchard and published by Berrett-Koehler Publishers. This book was released on 2003-11-16 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fortune 500 list, defined by size and volume, is the current measure of success in the corporate world. This timely book suggests instead a "Fortunate 500" list, based on the quality of service available to customers and the quality of life accessible to employees.

Leading With Values

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Publisher : Cambridge University Press
ISBN 13 : 1108841198
Total Pages : 183 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Leading With Values by : Neil Malhotra

Download or read book Leading With Values written by Neil Malhotra and published by Cambridge University Press. This book was released on 2022-02-17 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uses psychological and philosophical frameworks to teach readers how to make strategic, principled decisions as they lead with values.

Dare to Lead

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Publisher : Random House
ISBN 13 : 0399592520
Total Pages : 321 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Dare to Lead by : Brené Brown

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

Becoming the Best

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Publisher : John Wiley & Sons
ISBN 13 : 1118999444
Total Pages : 231 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Becoming the Best by : Harry M. Jansen Kraemer, Jr.

Download or read book Becoming the Best written by Harry M. Jansen Kraemer, Jr. and published by John Wiley & Sons. This book was released on 2015-02-11 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean in practice to be a values-based leader? When faced with real situations, how can you be your best self and create best teams—while also being a best partner with customers and vendors, a best investment for your stakeholders, and a best citizen making a difference in the world? It's a tall order, but these are the expectations for world-class organizations today. In his bestselling book From Values to Action, Harry Kraemer showed how self-reflection, balance, true self-confidence, and genuine humility are the traits of today's most effective leaders. In Becoming the Best, his highly anticipated follow-up, Kraemer reveals how, in practical terms, anyone can apply these principles to become a values-based leader and to help create values-based organizations. Drawing on his own experiences as the former CEO and chairman of Baxter International, as well as those of other notable leaders and organizations, Kraemer lays out a pathway for understanding the principles and putting them into practice, showing specifically, how to: Use self-reflection to become your "best self" as you lead yourself and others more effectively Create a "best team" that understands and appreciates what they're doing, and why Forge "best partnerships" through win/win collaboration with vendors and customers that enhance the end user's experience Support the mission, vision, and values of the organization to generate returns that distinguish a "best investment" Make a difference in the world beyond the organization by becoming a "best citizen" Powerful case studies from Campbell's Soup, Ernst & Young, Target, Northern Trust, and many others demonstrate the four principles of values-based leadership in action and show how thinking beyond the corporation can trigger positive outcomes for both the company and the world. Regardless of level or job title, individuals can make a difference in their organization and beyond by embodying the essential traits of a great leader. Becoming the Best offers a definitive, actionable guide to show anyone how to apply in practice the principles of values-based leadership personally and professionally, making it an indispensable manual for the new wave of better leaders. All of Harry’s proceeds from the book sales are donated to the One Acre Fund in Africa.

From Values to Action: The Four Principles of Values-Based Leadership

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Publisher : John Wiley & Sons
ISBN 13 : 0470881259
Total Pages : 231 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis From Values to Action: The Four Principles of Values-Based Leadership by : Harry M. Jansen Kraemer, Jr.

Download or read book From Values to Action: The Four Principles of Values-Based Leadership written by Harry M. Jansen Kraemer, Jr. and published by John Wiley & Sons. This book was released on 2011-04-19 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Respected former CEO, professor, and speaker examines what it takes to become a values-based leader In this highly-anticipated book, Harry Kraemer argues that today's business environment demands values-based leaders who, in "doing the right thing," deliver outstanding and lasting results. The journey to becoming a values-based leader starts with self-reflection. He asks, "If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?" Kraemer identifies self-reflection as the first of four principles that guide leaders to make choices that honor their values and candidly recounts how these principles helped him navigate some of the toughest challenges he faced in his career. Offers a framework for adopting the principles of values-based leadership—self-reflection, balance, true self-confidence, and genuine humility—to lead organizations effectively Based on Kraemer's popular Kellogg MBA course on values-based leadership A recognized expert in values-based leadership, Kraemer is a sought after speaker on the subject Lively and engaging, Kraemer's book comes at a critical time when true leadership in every facet of society is desperately needed. All of Harry’s proceeds from the book sales are donated to the One Acre Fund in Africa.

How to Lead a Values-Based Professional Services Firm

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Publisher : John Wiley & Sons
ISBN 13 : 1119621550
Total Pages : 185 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis How to Lead a Values-Based Professional Services Firm by : Don Scales

Download or read book How to Lead a Values-Based Professional Services Firm written by Don Scales and published by John Wiley & Sons. This book was released on 2020-01-22 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a values-driven world. As times change, businesses must evolve. The way that leaders have run companies for generations is no longer relevant.Today -- Purpose wins over products. Values win over features. Stories win over pitches.Everyone everywhere craves fulfillment. You must share the reason why you exist and infuse it into everything you do, in order to thrive. Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and off-sites are not enough. Purpose is more than a press release. Your vision and mission statements should live in practice as well as print, and permeate through every aspect of your organization. You must close the gap between the messages you declare and the experiences you deliver. How to Lead a Values-Based Professional Services Firm shares the vital experience and valuable insights that leaders require to evolve their organizations and navigate the values-driven world we live in. Live your purpose to stay alive and build a faithful following of clients and team members. Employ your authentic values as your guide through the modern market and drive profitability. Share meaningful stories that emotionally connect with todays clientele to transform them into tomorrows brand ambassadors. 3 keys to unlock purpose and profit will enable you to turn the obstacles of the shifting market into your greatest opportunities, soar above your competitors, and grow your revenue beyond your highest projections.

The Secret of Coaching and Leading by Values

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Publisher : Routledge
ISBN 13 : 1000078701
Total Pages : 214 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Secret of Coaching and Leading by Values by : Simon L. Dolan

Download or read book The Secret of Coaching and Leading by Values written by Simon L. Dolan and published by Routledge. This book was released on 2020-06-07 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coaches play a major role in helping people understand their values and the values of their surroundings and helping them make choices and adapt. Sometimes the choice may be to find a situation more in sync with your values. Or it may mean working hard on yourself or in concert with your partner, team, or organization. Whatever we need to do to attain it, a positive fit makes for a happier person, and a happier person will be more successful. This accessible and practical book will help coaches, educators, leaders, and managers understand the philosophy, methodology, and tools that can be used to make a person happier, healthier, and more productive at work and in life in general. This book compiles short vignettes from over a dozen global academics and celebrated executive coaches, sharing information about aligning values in different settings. Based on years of research and written for readers from all walks of life, you will learn that when you understand your core values, place them on a triaxial template, and align them with your definition of success, everything changes. It will help you come out of your comfort zone in order to embrace the future and enhance the quality of your life. For this, you need a concept, a methodology, and effective tools, all of which are offered in this book. Rich with practical step-by-step methodologies and tools to facilitate values-led leadership, coaching, and mentoring, this book is essential for any change agent, be it a coach, a leader, an educator, or any person who is interested in learning how to become more effective, improve their practice, and engage in self or professional coaching. At the same time, it will enhance leadership qualities.

Competing Values Leadership

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Publisher : Edward Elgar Publishing
ISBN 13 : 1847201563
Total Pages : 183 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Competing Values Leadership by : Kim S. Cameron

Download or read book Competing Values Leadership written by Kim S. Cameron and published by Edward Elgar Publishing. This book was released on 2006 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both the framework and the book make notable contributions to both theory and practice. The book will be of value to scholars and organization leaders in understanding the concepts of value creation and organizational effectiveness. It will be an aid to consultants in conceptualizing strategies for organizations and in counselling leaders on how to operationalize the concepts in their organizations. S.R. Mohnot, Global Business Review This is a very readable and excellently presented volume. It will interest anyone concerned with organizational effectiveness and the competing values model. Economic Outlook and Business Review I recommend this book to anyone wishing to understand and practice leadership. Leadership is often treated in mutually-exclusive categories, such as Theory X vs. Theory Y, managers vs. leaders, transactional vs. transformative, initiation vs. consideration, etc. The Competing Values Framework presented in this book transcends these dualities. It features eight competing but complementary values that are critical for managing today s complex and pluralistic organizations. The framework emphasizes the need for balance among the eight leadership roles, and an appreciation of the context, timing, and contingencies when the leadership roles facilitate and inhibit collective endeavors. I have followed the development and testing of the Competing Values Framework over the years. It makes important contributions to both theory and practice. It stimulates positive learning outcomes for students and managers. Andrew H. Van de Ven, University of Minnesota, US Creating value in a firm is an enormously complex endeavor. Yet, despite its complexity, value creation is the objective of every enterprise, every worker, and every leader. The Competing Values Framework can help leaders understand more deeply and act more effectively. In the first book to comprehensively present this framework, the authors discuss its core elements and focus attention on rethinking the notion of value. They emphasize specific tools and techniques leaders can use to institute sustainable change. The Competing Values Framework was developed in response to the need for a broadly applicable model that would foster successful leadership, improve organizational effectiveness, and promote value creation. It helps leaders think differently about value creation and shows them how to clarify purpose, integrate practices, and lead people. Named one of the 40 most important frameworks in the history of business, it has been studied and tested in organizations for more than 25 years. Currently used by hundreds of firms around the world, the Competing Values Framework serves as a map, an organizing mechanism, a sense-making device, a source of new ideas, and a learning system. This accessible resource will be of great use to organizational scholars interested in the concepts of value creation, organizational effectiveness, and competing values; to leaders and managers interested in enhancing and creating value in their organizations; and to change agents and consultants who use the Competing Values Framework as part of their intervention strategies or who are looking to help improve organizations.

Leading Through Turbulence: How a Values-Based Culture Can Build Profits and Make the World a Better Place

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071777091
Total Pages : 254 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Leading Through Turbulence: How a Values-Based Culture Can Build Profits and Make the World a Better Place by : Alan Lewis

Download or read book Leading Through Turbulence: How a Values-Based Culture Can Build Profits and Make the World a Better Place written by Alan Lewis and published by McGraw Hill Professional. This book was released on 2012-05-11 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus on PEOPLE and PROFITS will follow ”Alan and Harriet Lewis and Grand Circle Corporation demonstrate that emerging company owners are the true corporate heroes . . . the leading edge of a new approach to philanthropy and competitiveness.” —Michael E. Porter, Harvard Business School The travel industry has been one of the hardest hit by the recent recession. Yet Boston-based Grand Circle Corporation has been increasing profitability—and growing at a rate of nearly 20 percent per year—for the last two decades. Now, co-owners Alan and Harriet Lewis share the fascinating inside story of Grand Circle: how they grew their business into an international powerhouse, how they integrated their values and philanthropy into a working business model, and how they realized their dream of creating a different kind of company that profits everyone involved. In Leading Through Turbulence, the Lewises show you how to: Adapt and thrive in times of change and crisis Create a corporate culture that promotes talent and growth Invest in leadership at all levels—and in people with potential Give back to the world through good works and philanthropy Whether you’re an executive, a manager, a business owner, or an entrepreneur, you’ll find real inspiration and insight in the Lewises’ incredible story. You’ll learn how one company navigated the highs and lows of a changing global market—and how you can, too. You’ll discover practical ways to balance risk and reward, profits and losses, and personal values with professional ethics. You’ll see how the travel industry bounced back after the 9/11 attacks and how one company rose to meet the challenge of new online competitors. Most important, you’ll enjoy a deeper, more satisfying level of success by staying true to yourself, your coworkers, and your community at large. Life is a journey. Leading Through Turbulence shows you how to reach your destination. Safely. Smoothly. Successfully.

Managing by Values

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Publisher : Springer
ISBN 13 : 0230597750
Total Pages : 262 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Managing by Values by : S. Dolan

Download or read book Managing by Values written by S. Dolan and published by Springer. This book was released on 2006-07-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a new framework, Management by Values (MBV), for strategic and competitive advantage. Through its step-by-step guide to implementation, it serves as a necessary strategic leadership tool whose practical application will mine market potential through its relevance to individual organizational members.

Understanding Values Work

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Publisher : Springer Nature
ISBN 13 : 3030377482
Total Pages : 297 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Understanding Values Work by : Harald Askeland

Download or read book Understanding Values Work written by Harald Askeland and published by Springer Nature. This book was released on 2020-02-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the core of institutional theories, ‘values’ is a central term and figures in most definitions; however it remains understudied and under-explored. The editors of this open access book identify a resurgence of interest in the values-construct which underpins discussions of identity, ‘ethos’ and the purpose/nature of public and civic welfare provision. Considering the importance of values and values work to social, material and symbolic work in organizations, individual chapters explore values work as performed in organizations and by leaders. Focusing on practices of values work, the book applies and combines different theoretical lenses exemplified by the integration of institutional perspectives with micro-level perspectives and approaches.

This Is Day One

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Publisher : Hachette Books
ISBN 13 : 0316523062
Total Pages : 222 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis This Is Day One by : Drew Dudley

Download or read book This Is Day One written by Drew Dudley and published by Hachette Books. This book was released on 2018-08-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on his TEDx talk "Everyday Leadership (the Lollipop Moment)" -- voted one of the 15 most inspirational TED talks of all time -- This Is Day One is leadership expert Drew Dudley's guide to cultivating the behaviors that will help you to succeed and empower those around you. If you're intimidated by the mystique surrounding leadership, this book is for you. Dudley simplifies leadership without denying its complexity, demonstrating that leadership in all its forms begins at the same clear and accessible place for everyone: what he calls "Day One." Day One is when you discover, define, and start to consistently deliver on your foundational leadership values. Living that day over and over is what creates leaders, and Dudley provides the key tools necessary to craft and commit to your own personal Day One, including: A step-by-step process designed to surface your core leadership values and embed them into your daily behavior A roadmap to behavioral changes proven to increase commitment, pride, productivity, and happiness Insights into key leadership values that drive performance and impact Sharing the process that led him through battles with alcohol, obesity, and personal tragedy, Dudley shows you how to develop a relentless commitment to the daily behaviors that will make you a better executive, coach, or teacher, and how you can inspire others to do the same. Most of the leadership on the planet comes from people who don't see themselves as leaders. This Is Day One shows you how to start changing that. Through the insights of leaders of all types -- CEOs, elite athletes, cab drivers, custodians, and everyone in between -- Dudley helps you understand what your Day One needs to look like, reminds you why you're a leader, and makes clear what you can do about it--starting today, on Day One.

Conscious Culture

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Publisher : Morgan James Publishing
ISBN 13 : 1630471542
Total Pages : 293 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Conscious Culture by : Joanna Barclay

Download or read book Conscious Culture written by Joanna Barclay and published by Morgan James Publishing. This book was released on 2014-08-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: With employee engagement between 26-30 percent leaders are looking for ways to engage untapped employee potential and maximize their capital investment in HR. A new business paradigm is emerging in the twenty-first century where an organization's culture is the most important and valuable asset a company has to attract, engage, and retain top talent. The most successful corporations in the world are values-driven and consciously invest in building their workplace culture so that it aligns with the personal values of their people. Values are a source of life-force energy that come from within. They inspire and motivate us and embody our heart and soul. Study of contextual cardiology has demonstrated the existence and power of the heart's energy. We experience this in the form of emotional intelligence and intuition. The more leaders practice connecting with their emotional intelligence (emotions such as love, compassion, loyalty, and trust), the more effective they will be at leading themselves and others. This is because employees are looking for leaders they can trust and who care for others, want to make a difference, and contribute to society. A facilitative leadership style is the key to transforming an organization and creating a culture of engagement. It moves people from being focused on "me" (self-interest) to "we" (common good). Facilitative leaders unify the organization, connect hearts and minds, empower employees to bring their best selves to work, and create a WOW culture where employees love what they do. The book contains unique tools for inner and outer transformation, along with case studies and worksheets to support leaders' journeys of culture change to measure, map, and manage cultural transformation. What you measure you can manage. Organizational transformation begins with the personal transformation of the leaders because organizations don't change; it's the people in them who do. Leaders learn how to "walk the talk" and be the change they want to see.

The Value of Core Values

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Author :
Publisher : Booklocker.Com Incorporated
ISBN 13 : 9781614344704
Total Pages : 180 pages
Book Rating : 4.3/5 (447 download)

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Book Synopsis The Value of Core Values by : Lisa Huetteman

Download or read book The Value of Core Values written by Lisa Huetteman and published by Booklocker.Com Incorporated. This book was released on 2012-10-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful leaders know the right strategy is needed to compete, while the right culture is needed to succeed. That is why they identify, define, and live by core values aligned with the vision of the business. This insightful and practical book defines five principles for achieving success through values-centered leadership. It outlines concrete steps to reap the extraordinary benefits of living core values in clear prose amplified by the real-life experiences of successful companies.

Management 3.0

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Publisher : Pearson Education
ISBN 13 : 0321712471
Total Pages : 456 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Management 3.0 by : Jurgen Appelo

Download or read book Management 3.0 written by Jurgen Appelo and published by Pearson Education. This book was released on 2011 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces a realistic approach to leading, managing, and growing your Agile team or organization. Written for current managers and developers moving into management, Appelo shares insights that are grounded in modern complex systems theory, reflecting the intense complexity of modern software development. Recognizes that today's organizations are living, networked systems; that you can't simply let them run themselves; and that management is primarily about people and relationships. Deepens your understanding of how organizations and Agile teams work, and gives you tools to solve your own problems. Identifies the most valuable elements of Agile management, and helps you improve each of them.

Vision, Values, and Courage

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Publisher : Simon and Schuster
ISBN 13 : 1451602529
Total Pages : 298 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Vision, Values, and Courage by : Neil Snyder

Download or read book Vision, Values, and Courage written by Neil Snyder and published by Simon and Schuster. This book was released on 2010-06-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, quality is the battleground on which global competition takes place, yet without effective leadership no quality program can succeed. This penetrating book exposes the problems that arise when leadership in business fails to do its job, and offers powerful, inspirational examples of firms that have confronted this problem and prevailed through leadership that aims at producing quality results. By highlighting the practices of such noted leaders as Walt Disney and Michael Eisner at Walt Disney, Ray Kroc at McDonald's, Sam Walton at Wal-Mart, David Kearns at Xerox, and Robert Galvin at Motorola, the authors reveal how each of these legendary leaders possessed three crucial leadership characteristics -- vision, strong values and beliefs, and the active courage to make their visions a reality. These characteristics, they show, make the difference between superior performance and "business as usual." With eloquent case studies, the authors demonstrate that unusually successful business leaders show the way for their employees by nurturing cultures that encourage and reward quality performance and by exhibiting personal characteristics that inspire excellence. A leader dedicated to a single vision, the authors show, inspires personal commitment to a common purpose. Walt Disney had a vision of a company that would never stop creating, innovating, and growing. Values and beliefs serve as the basis for direction and action in a business. Superior leaders, the authors argue, are expert in the promotion of values -- such as Ray Kroc's obsession with high-quality, inexpensive food in a clean environment. The courage to make things happen is exhibited most dramatically by Sam Walton's perseverance in mass market retailing. The payoffs for these superior leaders included the loyalty and commitment of their employees, quality, and profits. The authors' approach to leadership for quality management -- with its focus on vision, values, and courage -- emphatically demonstrates what leaders must do to consistently produce quality results if they want their organizations to prosper and grow.