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Book Synopsis Hiring for Attitude (PB) by : Mark Murphy
Download or read book Hiring for Attitude (PB) written by Mark Murphy and published by McGraw Hill Professional. This book was released on 2011-12-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a high-performance workforce by abandoning skills-based hiring practices and focusing on employee attitude Hiring for Attitude offers a groundbreaking approach to recruiting, assessing, and selecting people with both tremendous skills but, more importantly, an attitude that aligns with the organization’s culture. Murphy cites his own company’s research and examines recent scientific studies about the practical effects a person’s attitude has on the outcome of his or her job performance. Clear and practical lessons are illuminated by numerous case studies of organizations like Microchip, Southwest Airlines, and The Ritz-Carlton.
Download or read book Leadership IQ written by Emmett C. Murphy and published by Wiley. This book was released on 1997-10-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From Lou Gerstner to the front lines, the key to IBM's turnaround was selecting, developing, and turning loose the 'workleaders' Emmett Murphy so brilliantly defines. Leadership IQ provides the leadership model needed for the twenty-first century."--Don Walsh, Senior Vice President, IBM "So much literature and advice on the subject of leadership is largely anecdotal. Anyone eager to succeed in the new world of work will benefit from the scientific research and practical advice Emmett Murphy offers in Leadership IQ. The book not only breaks new ground, it gives readers the practical tools they can use to increase their leadership effectiveness."--Craig Hickman, Author of Mind of a Manager, Soul of a Leader and The Fourth Dimension Test Your Leadership IQ Address these questions today to achieve success tomorrow: Which of the following is the key to leadership success? A. B. C. 2. Which of the following best describes your approach to leadership? A. B. C. 3. When negotiating a deal, I seek to . . . A. B. C. For answers, see back flap. What is Your Leadership IQ? Leadership IQ is a comprehensive leadership program based on an exhaustive six-year empirical study of what makes great leaders tick. Author Emmett Murphy and his associates studied 18,000 managers at 562 large and small organizations in all types of industries in the United States and around the world. Of the original 18,000, they identified just over 1,000 individuals who demonstrated exceptional leadership abilities, and then isolated the qualities that made those leaders great. Emmett Murphy and his associates have used their research findings to create a groundbreaking new way to assess and improve leadership ability. This dynamic leadership development program has yielded remarkable results wherever it's been tried, including IBM, GM, AT&T, Xerox, McDonald's, Johnson & Johnson, and Chase Manhattan, all prestigious clients of E.C. Murphy, Ltd. Here's how it works: Once you've read about what's working in other organizations, it's time to take a look at your own performance. By taking the "Leader-ship IQ Test" found in the back of this book, you'll develop a very clear picture of how your performance stacks up in all the key areas discussed in the book. And, for those areas in which your scores are weakest, there are easy-to-follow leadership IQ-building exercises. You'll also find dozens of sample scripts and dialogues of successful leaders in action designed to help you reshape your thinking and behavior. Based on the most comprehensive empirical study of leadership ever conducted and including the invaluable insights and advice of a top international management consulting firm, Leadership IQ offers you an unparalleled opportunity to discover the inner workings of great leaders and how to become one yourself. Answers to test on back cover: 1. B For complete test, see page 247
Book Synopsis EQ + IQ = Best Leadership Practices for Caring and Successful Schools by : Maurice J. Elias
Download or read book EQ + IQ = Best Leadership Practices for Caring and Successful Schools written by Maurice J. Elias and published by Corwin Press. This book was released on 2002-11-20 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Schools cannot teach character . . . School have to create an environment that models and promotes character development, and then they have to allow the children to ′catch′ character from the behavior of the adults and students around them." —From Chapter 1 by James P. Comer Let today′s educational leaders show you how to create a safe, healthy, and successful classroom community! Combining emotional intelligence (EQ) with academic intelligence (IQ) is the essential key to developing knowledgeable, caring, healthy, and successful students in today′s troubled world. Social-emotional skills often are not taught at home, but they are in fact the crucial connection that enables students to master and retain content knowledge while also creating a classroom atmosphere filled with proficient, civic-minded students with sound judgment and problem-solving skills that will last a lifetime. In this dynamic book, today′s educational leaders offer their best ideas for building school communities that are safe, smart, caring, successful, and emotionally intelligent. Key topics include: Transforming the Lives of Children (James P. Comer) Leadership for Academic, Social, and Emotional Learning (Mary Utne O′Brien, Roger P. Weissberg, Timothy P. Shriver) How New Knowledge About the Brain Applies to Social and Emotional Learning (Ronald S. Brandt) A Vision of Schools with Heart and Spirit (Linda Lantieri) Institutionalizing Programming for Social and Emotional Learning (Linda Bruene Butler, Jeffrey S. Kress, Jacqueline A. Norris) Implementing a Social and Emotional Learning Program (Carol Apacki)
Book Synopsis Hundred Percenters: Challenge Your Employees to Give It Their All, and They'll Give You Even More by : Mark Murphy
Download or read book Hundred Percenters: Challenge Your Employees to Give It Their All, and They'll Give You Even More written by Mark Murphy and published by McGraw Hill Professional. This book was released on 2009-12-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Push employees to their full potential with “tough love” leadership! “Provides the tools managers need to take ‘average’ employees and create a culture of accountable, fully engaged people. Managers will learn to recognize their leadership style and understand how they, too, can become Hundred Percenters.” Laura Christiansen, Vice President Human Resources, VTech Communications, Inc. "Heavily-researched and loaded with tools and examples, this book shows you how to challenge your employees to achieve the kind of extraordinary results and innovations that every CEO dreams about. Every leader needs to read this book!" Ned Fitch, CEO, Kalahari Tea "Murphy finds that most workplaces are brimming with untapped talent. Only it's suppressed by goal-setting that discourages big ideas and leaders who focus on happiness rather than greatness." Training Magazine We’ve all heard the saying that a happy employee is a motivated employee. But what if that’s not true? Leadership IQ CEO Mark Murphy says the “happy employee” philosophy doesn’t work. A study of more than 500,000 leaders and employees shows that despite the billions of dollars organizations spend to satisfy and engage workers, 72% of employees admit they’re still not giving their best effort at work. Rather, it’s leaders who focus on making their people great—not happy—who inspire Hundred Percenter performance. If you talk to the employees behind today’s great innovations, you’re unlikely to hear, “I was inspired by a boss who coddles me.” Instead you’d probably hear, “My boss challenges me and pushes me past my limits.” Most workplaces are brimming with untapped talent—only it’s suppressed by leaders who fail to connect with and challenge employees to unleash their true potential. Here are just a few of the big ideas in Hundred Percenters: The harder the goals you set, the better your employees will perform You should never use a Compliment Sandwich to deliver feedback Talented Terrors—people with great skills and a bad attitude—can destroy your company culture Before you can start motivating Hundred Percenters, you have to stop demotivating them You should never ask your employees if they’re “satisfied” This groundbreaking book debunks management fads that don’t apply to today’s workplace and provides the facts, theories, and direction you need to become a 100% Leader. Apply Murphy’s leadership lessons and you’ll see innovation, productivity, and profits soar, while employee turnover rates plummet. Hundred Percenters will bring out the best in your workforce.
Download or read book Hard Goals (PB) written by Mark Murphy and published by McGraw Hill Professional. This book was released on 2010-11-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Ever felt like you weren’t reaching your goals as fast as you would like? HARD GoalsK shows you how to change your thinking and get on the path to tremendous achievement!” --Marshall Goldsmith, world-renowned executive coach and author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There “Hard Goals is full of fascinating insights regarding how to get yourself to achieve things you never thought possible, and Murphy’s key ideas have strong research support. . . . If you want to achieve something great or important in your life, this is the book for you.” —Edwin A. Locke, Ph.D., Professor Emeritus, University of Maryland “If you want a mediocre life, set ho-hum goals. If you want a life filled with excellence and meaning, set HARD Goals. This book shows you how to set HARD Goals and love every minute of achieving them. The end result? Winning in life and unparalleled fulfillment.” Lyle Nelson, four-time Olympian and author of Spirit of Champions “Every company has goals these days. So why do most goals fall short? Why do leaders keep setting the same failed goals year after year? HARD Goals gives you the cutting-edge science to engage every employee in pursuing and achieving extraordinary goals. No more procrastination, foot-dragging, or giving up. With HARD Goals, your organization will achieve astonishing results. Every CEO, manager, and employee needs to read this book!” Kevin M. Andrews, President, SmartBen Want to increase sales? Get promoted? Change the world? There’s a goal for that . . . Steve Jobs, Jeff Bezos, the school teacher next door who amassed a million-dollar fortune . . . Did these people succeed because they were more motivated or because they were more disciplined? The answer to both questions is yes—but not in the ways you might think. Anyone can achieve extraordinary things. The secret is setting goals that test the very limits of your abilities. In Hard Goals, Mark Murphy, the acclaimed author of Hundred Percenters, explains the science behind getting from where you are to where you want to be in your career, business, and life. Leadership IQ, Murphy’s top-rated leadership training consultancy, studied nearly 5,000 workers from virtually every field and found that extraordinary goals—the kind that got America to the moon and back, developed the iPod, created nanotechnology, and helped individuals overcome tremendous personal adversity—stimulate and engage the brain in ways that are profoundly different from the goals most people set. Research conducted for this book revealed that people who set Hard goals are up to 75 percent more fulfilled than people with easy goals. In these pages, Mark Murphy explains how success, and the satisfaction it brings, comes from knowing how to set goals that are: Heartfelt—have an emotional attachment, “scratch an existential itch.” Animated—motivated by a vision, that movie that plays over and over in your mind. Required—imbued with such a sense of urgency that you have no other choice but to start acting on them right here, right now. Difficult—the greatest achievements come from the toughest challenges—but they also leave you feeling stronger, smarter, and more fulfilled. People set goals all the time, but the majority end up unfulfilled or abandoned. With all the challenges facing us today, we could use a little more achievement.Hard Goals can help us get there by offering the hard science and practical techniques to conquer procrastination and unlock your brain’s potential for realizing your goals.
Book Synopsis Leadership Intelligence by : Andrew Kakabadse
Download or read book Leadership Intelligence written by Andrew Kakabadse and published by Bloomsbury Publishing. This book was released on 2019-02-21 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's complex corporate world, contemporary governance calls for a varied and versatile cognitive approach to problems – demanding times require nimble minds and rounded perspectives. The authors' research has identified five key leadership intelligences – the 5Qs – which high-performing leaders need to simultaneously employ in order to achieve transformational change. These are: IQ (cognitive intelligence); EQ (emotional intelligence); PQ (political intelligence); RQ (resilience quotient); and MQ (moral intelligence). The 5Qs come together to inform every aspect of leadership, and each of them can, in different ways, be nurtured and practised through learning and development. Andrew Kakabadse and Ali Qassim Jawad have tested the 5Qs on leaders worldwide, applying them at all levels of leadership in order to explore the combinations of intelligences needed to become a well-rounded, effective leader in any situation.
Book Synopsis What Makes a Leader? (Harvard Business Review Classics) by : Daniel Goleman
Download or read book What Makes a Leader? (Harvard Business Review Classics) written by Daniel Goleman and published by Harvard Business Press. This book was released on 2017-06-06 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: When asked to define the ideal leader, many would emphasize traits such as intelligence, toughness, determination, and vision—the qualities traditionally associated with leadership. Often left off the list are softer, more personal qualities—but they are also essential. Although a certain degree of analytical and technical skill is a minimum requirement for success, studies indicate that emotional intelligence may be the key attribute that distinguishes outstanding performers from those who are merely adequate. Psychologist and author Daniel Goleman first brought the term "emotional intelligence" to a wide audience with his 1995 book of the same name, and Goleman first applied the concept to business with a 1998 classic Harvard Business Review article. In his research at nearly 200 large, global companies, Goleman found that truly effective leaders are distinguished by a high degree of emotional intelligence. Without it, a person can have first-class training, an incisive mind, and an endless supply of good ideas, but he or she still won't be a great leader. The chief components of emotional intelligence—self-awareness, self-regulation, motivation, empathy, and social skill—can sound unbusinesslike, but Goleman found direct ties between emotional intelligence and measurable business results. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.
Book Synopsis The Long-Distance Leader by : Kevin Eikenberry
Download or read book The Long-Distance Leader written by Kevin Eikenberry and published by Berrett-Koehler Publishers. This book was released on 2018-06-05 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title -- Copyright -- Dedication -- Contents -- Rules for Remarkable Remote Leadership -- Introduction -- Section One Getting Started -- Chapter 1 What We've Learned about Long-Distance Leaders -- Chapter 2 How We Got to Long-Distance Leadership -- Chapter 3 What It Means to Lead at a Distance -- Section Two Models That Matter -- Chapter 4 The Remote Leadership Model -- Chapter 5 The Three O Model of Leadership -- Section Three Achieving Outcomes at a Distance -- Section Three Introduction -- Chapter 6 Types of Outcomes -- Chapter 7 Setting (and Achieving) Goals at a Distance -- Chapter 8 Coaching and Feedback at a Distance -- Section Three Summary -- Section Four Engaging Others -- Section Four Introduction -- Chapter 9 The "Golden Suggestion" for Working with Others -- Chapter 10 Understanding Politics without "Playing Politics" -- Chapter 11 Understanding and Building Trust at a Distance -- Chapter 12 Choosing the Right Communication Tools -- Chapter 13 Technology Tips for the Long-Distance Leader -- Section Four Summary -- Section Five Understanding Ourselves -- Section Five Introduction -- Chapter 14 Getting Honest Feedback -- Chapter 15 Your Beliefs and Self-Talk -- Chapter 16 Setting Reasonable Boundaries -- Chapter 17 Setting Personal Priorities -- Section Five Summary -- Section Six Developing Long-Distance Leaders -- Chapter 18 Questions to Ask about Developing Long-Distance Leaders -- Epilogue Before We Go -- Notes -- Suggested Reading -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- About the Authors -- About Our Services.
Book Synopsis Grateful Leadership: Using the Power of Acknowledgment to Engage All Your People and Achieve Superior Results by : Judith W. Umlas
Download or read book Grateful Leadership: Using the Power of Acknowledgment to Engage All Your People and Achieve Superior Results written by Judith W. Umlas and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a global leader in management training—the definitive guide to improving employee engagement Retaining the best people is one of the most important—and undervalued—roles a leader performs. But executives and managers can’t do this all by themselves; they need the support from all levels of an organization. Grateful Leadership provides key strategies and proven techniques for creating an environment in which gratitude is freely expressed—a culture of acknowledgment that delivers benefits at every level of the organization, beginning with the bottom line. Judith W. Umlas is SVP of Learning Innovations at International Institute for Learning, a global corporate training company, and runs the Institute’s site, allPM.com, which serves more 100,000 project managers.
Download or read book Strategic IQ written by John Wells and published by John Wiley & Sons. This book was released on 2012-09-07 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, only the smartest survive. The competitive landscape is littered with graves of well-known firms whose revenues, profits and stock prices rose for decades until they suddenly imploded. In fast-changing business environments, firms must adapt their strategies and innovate to remain at the top. But many successful firms fail to do so. Instead, they succumb to inertia, hesitate, or stick blindly to their old strategies, until it is too late. The ability to adapt to change is a measure of intelligence; so why do firms demonstrate such low Strategic IQ? What causes inertia and why is it so deadly? How can leaders help their firms to act more intelligently? This book identifies the key sources of inertia - strategic, structural and huma - and provides practical advice on how they can be overcome to create smarter corporations. It is both a wake-up call for successful firms and a lifeline for firms struggling to succeed. To successful firms - beware! You may already be dead! To struggling firms - have hope! It is possible to pass powerful competitors by raising your strategic, structural and human IQ. Praise for Strategic IQ "Hard-hitting and stimulating, Wells' thesis carries a robust message that should make business leaders the world over sit up and think." —Archie Norman, Chairman of ITV, UK "Wells makes a compelling case for dramatic change." —Ron Sargent, CEO of Staples, USA
Book Synopsis Managing Narcissists, Blamers, Dramatics and More...: Research-Driven Scripts For Managing Difficult Personalities At Work by : Mark Murphy
Download or read book Managing Narcissists, Blamers, Dramatics and More...: Research-Driven Scripts For Managing Difficult Personalities At Work written by Mark Murphy and published by . This book was released on 2019-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times bestseller Mark Murphy comes the definitive guide to managing difficult people! Do you ever have to deal with giant egos, or blamers, or people who find drama in every little thing? Do you have to work with anyone who always sees the negative in any situation? Or someone who is hyper-sensitive and always gets their feelings hurt? This book gives you the research-backed scripts to manage the most difficult personalities on your team, including Dramatics, Blamers, Narcissists, the Confidently Incompetent, Negative Personalities, Talented Terrors, and more! This book gives you the specific scripts to improve even the most difficult personalities! Mark Murphy is a New York Times bestselling author, contributor to Forbes, and the founder of Leadership IQ, ranked one of the Top 10 Leadership Development Firms in the world. Mark's books include Hiring for Attitude, Truth At Work: The Science of Delivering Tough Messages, Hundred Percenters: Challenge Your People to Give It Their All and They'll Give You Even More, and HARD Goals: The Science of Getting From Where You Are to Where You Want to Be. His work has appeared in The Wall Street Journal, The New York Times, Fortune, Forbes, Bloomberg BusinessWeek, and U.S. News & World Report. Mark has also appeared on CNN, NPR, CBS Sunday Morning, and ABC's 20/20. Learn more at www.leadershipiq.com
Book Synopsis Leadership Styles: How To Discover And Leverage Yours by : Mark Murphy
Download or read book Leadership Styles: How To Discover And Leverage Yours written by Mark Murphy and published by Leadership IQ Fast Reads. This book was released on 2019-12 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times bestseller Mark Murphy comes the definitive guide to leadership styles!What's your leadership style? You have a particular style, of course, but do you know what it is and how it compares to the styles of other leaders? Do you know what types of employees respond best to your leadership style? And in which situations your particular leadership style is likely to generate the best results?Based on a study of more than 300,000 leaders, we've discovered the four fundamental leadership styles: Pragmatist, Idealist, Steward and Diplomat. Each one has strengths and weaknesses, so if you want to be an exceptional leader, you need to understand how to best leverage your personal leadership style to achieve maximal results from your team.Mark Murphy is a New York Times bestselling author, contributor to Forbes, and the founder of Leadership IQ, a research and training firm. Mark has consistently been ranked as one of the Top 30 leadership gurus in the world, and his books include Truth At Work: The Science of Delivering Tough Messages, Hundred Percenters: Challenge Your People to Give It Their All and They'll Give You Even More, Hiring for Attitude, and HARD Goals: The Science of Getting From Where You Are to Where You Want to Be. His work has appeared in The Wall Street Journal, The New York Times, Fortune, Forbes, Bloomberg BusinessWeek, and U.S. News & World Report. Mark has also appeared on CNN, NPR, CBS Sunday Morning, and ABC's 20/20.
Book Synopsis Leadership Isn't Rocket Science by : Eve Becker-Doyle
Download or read book Leadership Isn't Rocket Science written by Eve Becker-Doyle and published by . This book was released on 2010-06-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leadership PQ written by Gerry Reffo and published by Kogan Page Publishers. This book was released on 2014-03-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: IQ and EQ (Emotional Intelligence) are not enough. Creating profit, growth and a better future for society is the new leadership challenge. In a shared power world, no single organization is in control or can deliver alone. Leadership PQ is for leaders working with multiple stakeholders to achieve more together. Shortlisted for the CMI Management Book of the Year 2014/15, Leadership PQ introduces a new leadership requirement, PQ (political intelligence) that will allow governments and businesses to build relationships and work together in a new and more effective way. Successful leaders have built the capability to interact strategically in a world where government and business share power to shape the future. Leadership PQ explains why political intelligence is now a critical leadership requirement, presents exclusive case studies and interview material to demonstrate the impact of PQ in action, and provides practical advice to on how to develop it by effectively navigating the Golden Triangle of business, government and society. Leadership PQ is targeted at: business leaders at a multinational and local level; leaders involved in public policy and delivery; leaders of non-profit organizations; executive teams; and aspiring leaders in all sections. While each sector features different challenges, PQ can give them greater reach and impact.
Download or read book The Next IQ written by Arin N. Reeves and published by . This book was released on 2019-09-23 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking new book will introduce you to new ways of thinking about leadership and inclusion in the workplace through an integrated exploration of research studies, stories, learning experiences, and tested solutions. In it, you'll discover how to make individual and collective intelligence more intelligent by changing the way you, and your organization, thinks. The world-changing events of the last few years -- from the use of social media in the protests in Egypt and the hair-trigger volatility in the global financial markets, to the natural disasters in Japan-- have illustrated how the world has become inextricably interconnected. This interconnectedness has changed the ways in which we respond and react, but it must also change the ways in which we think so that we can lead proactively and not reactively. The Next IQ: The Next Level of Intelligence for 21st Century Leaders illustrates this change in the way we think -- from the transformation of leadership from being rooted in individual expertise to being formed from multiple and diverse perspectives. It's the start of a conversation on how we need to think, learn, and lead in this new millennium. If you want to take your organization to the next level of intelligence that you'll need in order to think, learn, and compete in the increasingly seamless global marketplace of the 21st century, then this book is an essential addition to your library. With this accessible and innovative book you can make your business, firm, or organization more intelligent for the way the world works today. "Arin brilliantly challenges us to view intelligence and its potential for a competitive edge in a new way. Her fresh perspective, THE NEXT IQ, is simple and compelling, and essential for learning and leading in a global environment." Ruth Ann Gillis - Executive Vice President & Chief Administrative Officer, Exelon Corporation "...a must read for any CEO or CLO of a multi-national corporation...Dr. Reeves artfully balances intuition, empirical data and pragmatism to make a compelling case for the need of today's leaders to embrace a radically different mindset and approach to leading..." Thomas L. Sager - Senior Vice President and General Counsel DuPont Legal "The Next IQ explains why today's leaders must change the way they think about intelligence, leadership and inclusion in order to succeed in the 21st century." Michael C. Connelly - Senior Vice President, Strategy and Planning Xcel Energy "...essential reading for any leader coping with the information revolution and the rapid pace of 21st century change. Reeves's observations about our interactions...are perceptive, enlightening, entertaining, and undeniable." Susan Lichtenstein - Senior Vice President, Corporate Affairs and Chief Legal Officer Hill-Rom Holdings, Inc. "I applaud this provocative, insightful, and perceptive addition to the literature on leadership...an impressive range of thoughtful perspectives and specific strategies from which all concerned leaders, instructors, and students of leadership will benefit." Diane C. Yu - Chief of Staff and Deputy to the President, New York University
Book Synopsis Leaders' Playbook by : Reldan S. Nadler
Download or read book Leaders' Playbook written by Reldan S. Nadler and published by Richard Moss Seminars. This book was released on 2007 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Closings the Gap Between the Theory & Proctice of EI Leaders' Playbook reveals key secrets and provides specific coaching strategies for raising Emotional Intelligence (EI). These translate to realistic actions you can apply now to enhance your own performance and the performance of the people you lead.
Download or read book Growth IQ written by Tiffani Bova and published by Penguin. This book was released on 2018-08-14 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.
