Leadership By Care Or Management By Fear

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LEADERSHIP BY CARE OR MANAGEMENT BY FEAR

Author : Gitte Sparsø
Publisher : Saxo Publish
ISBN 13 : 8740402118
Total Pages : 114 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis LEADERSHIP BY CARE OR MANAGEMENT BY FEAR by : Gitte Sparsø

Download or read book LEADERSHIP BY CARE OR MANAGEMENT BY FEAR written by Gitte Sparsø and published by Saxo Publish. This book was released on 2024-03-23 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing this book has been on my mind for many years. The book is based on my experience with a particular profile type I call bandits, who are destructive to, among other things, a healthy work environment. They move freely on land and in cities, in companies and in private life. Despite their destructive behavior towards others, they often manage to fly under the radar, where they create fear, particularly in the workplace, with their manipulative and toxic behavior. A bandit can be your boss, colleague, or employee who manipulates solely for personal gain, at the expense of others, and can thus break down other people through psychological violence. If fear has already infected your workplace, it often requires great courage and endurance to stand up against the bandit or bandits. Only through sharing knowledge can we quell the power of taboos. Often, when we have received the necessary knowledge and insight, we are no longer as fearful, and the bandit can no longer spread their poison. As Plato said: "Understanding spreads slowly, but it spreads nonetheless." As a curiosity, four top executives from Danish business tell their story of encountering a bandit and the ser

The Fearless Organization

Author : Amy C. Edmondson
Publisher : John Wiley & Sons
ISBN 13 : 1119477263
Total Pages : 256 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Fearless Organization by : Amy C. Edmondson

Download or read book The Fearless Organization written by Amy C. Edmondson and published by John Wiley & Sons. This book was released on 2018-11-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of “fitting in” and “going along” spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing. This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation. Explore the link between psychological safety and high performance Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes Nurture the level of engagement and candor required in today’s knowledge economy Follow a step-by-step framework for establishing psychological safety in your team or organization Shed the “yes-men” approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.

Love Leadership

Author : John Hope Bryant
Publisher : John Wiley & Sons
ISBN 13 : 0470568232
Total Pages : 229 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Love Leadership by : John Hope Bryant

Download or read book Love Leadership written by John Hope Bryant and published by John Wiley & Sons. This book was released on 2010-05-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dynamic young leader shows how leading with love and respect creates success in business and life Written by the founder of Operation HOPE and advisor to the past two U.S. presidents, this groundbreaking book makes the case that the best way to get ahead is to figure out what you have to give to a world seemingly obsessed with the question: What do I get? Aimed at a new generation of leaders and extremely relevant for today's economic climate, Love Leadership outlines Bryant's five laws of love-based leadership-Loss Creates Leaders (there can be no strength without legitimate suffering), Fear Fails (only respect and love leads to success), Love Makes Money (love is at the core of true wealth), Vulnerability is Power (when you open up to people they open up to you), and Giving is Getting (the more you offer to others, the more they will give back to you). One of today's most influential leaders, Bryant has appeared on Oprah and in articles in the LA Times, NY Times, and the Wall Street Journal Bryant's bold approach to leadership is well-suited for today's tough economic environment and a world gripped by fear and uncertainty Outlines the innovative five laws of love-based leadership Love Leadership is that unique and powerful book that bridges the gap between solid business advice and pure inspiration.

Dare to Lead

Author : Brené Brown
Publisher : Random House
ISBN 13 : 0399592520
Total Pages : 321 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Dare to Lead by : Brené Brown

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

Transfluence

Author : Walt Rakowich
Publisher : Post Hill Press
ISBN 13 : 1642936189
Total Pages : 203 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Transfluence by : Walt Rakowich

Download or read book Transfluence written by Walt Rakowich and published by Post Hill Press. This book was released on 2020-09-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walt Rakowich brings a real-world perspective to leadership that’s based on experience, not just theory. Walt was CEO of Prologis, the world’s largest owner of industrial warehouses and a critical partner to companies distributing products throughout the global supply chain. The company was near bankruptcy when Walt took over at the height of the Great Recession. While leading Prologis back to prominence, and in the years since, Walt realized leaders today must lean into timeless values and principles, but with a fresh perspective on the new realities of our leadership climates. The modern leadership environment exists at the convergence of three distinct and dynamic climates: the climates of access, diversity, and acceleration. On their own or in the aggregate, these climates produce significant opportunities and tensions that will challenge leaders for generations. With a fundamental understanding of these climates, leaders develop a selfless approach that withstands the toughest storms. Transfluence shows leaders how they can have transformative influence by overcoming their fears and pride, building transparency into their leadership, developing a strong core of authentic values, and passionately pursuing a meaningful purpose. When leaders do this, they seize opportunities, embrace challenges, and make their organizations and communities greater than ever.

Radical Candor

Author : Kim Malone Scott
Publisher : Macmillan
ISBN 13 : 1760553026
Total Pages : 375 pages
Book Rating : 4.7/5 (65 download)

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Book Synopsis Radical Candor by : Kim Malone Scott

Download or read book Radical Candor written by Kim Malone Scott and published by Macmillan. This book was released on 2017-03-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success. Great bosses have a strong relationship with their employees, and Kim Scott Malone has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give actionable lessons to the reader, Radical Candor shows how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people both love their work, their colleagues and are motivated to strive to ever greater success.

Fearless Leadership

Author : Morten Novrup Henriksen
Publisher : Routledge
ISBN 13 : 9781032023656
Total Pages : 0 pages
Book Rating : 4.0/5 (236 download)

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Book Synopsis Fearless Leadership by : Morten Novrup Henriksen

Download or read book Fearless Leadership written by Morten Novrup Henriksen and published by Routledge. This book was released on 2023-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: All management starts with self-management - handle fear and become an authentic leader. Often, the problem with management is not theoretical, but practical. Managers know enough about leadership, but a lot of them do not act accordingly. They know what should be done in a given situation but fear the discomfort and uncertainty that comes with it. The fear keeps many managers from stepping up to their responsibility. Therefore, the fear in leadership is playing a decisive role in the life and effectiveness of organizations. Based on research on the theoretical knowledge and the practical behavior of managers, combined with a long-time experience as consultants, the authors argue for the importance of practical judgment and emotional courage in management. This is essential in acting as an authentic leader, who does not feel paralyzed and trapped in paradoxes. Management books typically address the question of what is good management, whereas this book is concerned with how to practice good management by exercising fearless leadership and emotional courage. It is a practical book that aims at inspiring the reader to act by providing specific tools and methods and will be of value to researchers, academics, practitioners, and students in the fields of leadership, strategic management, organizational studies and behavior, management development, and industrial and organizational psychology.

Chief Joy Officer

Author : Richard Sheridan
Publisher : Penguin
ISBN 13 : 0735218226
Total Pages : 290 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Chief Joy Officer by : Richard Sheridan

Download or read book Chief Joy Officer written by Richard Sheridan and published by Penguin. This book was released on 2018-12-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2018 Nautilus Book Award Winner for Business and Leadership! The founder of Menlo Innovations and author of the business culture cult classic Joy, Inc offers an inspirational guide to leaders seeking joy in the challenge of leading others. Rich Sheridan's Joy, Inc. told the story of how his tiny software company in Ann Arbor, Michigan achieved success and renown by embracing offbeat culture and human-centered values. In Chief Joy Officer, he turns his attention from culture to leadership, and draws on his experience running Menlo and consulting elsewhere to offer a wise, provocative guide on how anyone can build leadership capacity for joy within their own organization. Chief Joy Officer offers sage, hard-won advice to any manager or leader who yearns to make more of an impact on the lives of others, including: * Self-understanding is the cornerstone for every virtue of leadership: authenticity, trust, humility, and optimism. * Good leaders make more leaders: Learn to judge your performance not on whether people are doing what they're told, but whether they're developing independent leadership capacity. * Influencing up is just as important is influencing down: how to encourage different thinking in those above you in your organizations. Filled with colorful anecdotes from Sheridan's personal journey and wisdom from many leadership mentors, Chief Joy Officer offers an approachable, down-to-earth philosophy and practice that will help even the most disillusioned of middle managers bring a renewed sense of purpose to their work building others.

Lead Like Jesus

Author : Ken Blanchard
Publisher : Thomas Nelson Inc
ISBN 13 : 1400314208
Total Pages : 273 pages
Book Rating : 4.4/5 (3 download)

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Book Synopsis Lead Like Jesus by : Ken Blanchard

Download or read book Lead Like Jesus written by Ken Blanchard and published by Thomas Nelson Inc. This book was released on 2008-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to lead like Jesus, whether in the home, the church, the community, or the marketplace; moving not only from success to significance but taking a step beyond significance--surrender.

Managing Leadership Anxiety

Author : Steve Cuss
Publisher : Thomas Nelson
ISBN 13 : 1400210895
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Managing Leadership Anxiety by : Steve Cuss

Download or read book Managing Leadership Anxiety written by Steve Cuss and published by Thomas Nelson. This book was released on 2019-04-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Can Learn to Handle the Onslaught of Internal and External Pressures Does anxiety get in the way of your ability to be an effective leader? Is your inability to notice when you and those around you are anxious keeping you "stuck" in chronic unhealthy patterns? In Managing Leadership Anxiety, pastor and spiritual growth expert Steve Cuss offers powerful tools to help you move from being managed by anxiety to managing anxiety. You'll develop the capacity to notice your anxiety and your group's anxiety. You will increase your sensitivity to the way groups develop systemic anxiety that keeps them trapped. Your personal self-awareness will increase as you learn how self gets in the way of identifying and addressing issues. Managing Leadership Anxiety offers valuable principles to those who are hungry to understand the source of the anxiety in themselves and in the people with whom they relate. Readers will be empowered to take back control of their lives and lead in mature and vibrant ways.

Lead With No Fear: Your 90-day Leader Shift from Worry, Insecurity, and Self-doubt to Inspiration, Clarity, and Confidence

Author : Mike Acker
Publisher : No Fear
ISBN 13 : 9781733980081
Total Pages : 208 pages
Book Rating : 4.9/5 (8 download)

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Book Synopsis Lead With No Fear: Your 90-day Leader Shift from Worry, Insecurity, and Self-doubt to Inspiration, Clarity, and Confidence by : Mike Acker

Download or read book Lead With No Fear: Your 90-day Leader Shift from Worry, Insecurity, and Self-doubt to Inspiration, Clarity, and Confidence written by Mike Acker and published by No Fear. This book was released on 2020-06-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you desire to grow, improve, and gain new levels of influence as a leader? Are you navigating through the uncertain waters of leadership?In this conversational and action-oriented book, Steve Gutzler and Mike Acker present seven shifts to direct your leadership towards your desired destination: impact, influence, and inspiration.In Lead With No Fear you will discover seven destination altering actions:Shifting from Victim to Leader Shifting from Unaware to Self-aware Shifting from Black and White to High-Definition Shifting from Insecure to Confident Shifting from Activity to Accomplishment Shifting from Smart to Smart AND Healthy Shifting from Fast to Finishing Lead With No Fear equips readers to unlock their leadership potential, calling them to step into greater roles to create a better future. Lead With No Fear turns potential into actual.Don't wait.Read this book and make the leader-shift.

Care to Dare

Author : George Kohlrieser
Publisher : John Wiley & Sons
ISBN 13 : 1118361288
Total Pages : 345 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Care to Dare by : George Kohlrieser

Download or read book Care to Dare written by George Kohlrieser and published by John Wiley & Sons. This book was released on 2012-05-29 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever been led by someone who cared for you like family, and dared you to achieve more than you ever thought possible for yourself, your organization, and even society? Award-winning author of Hostage at the Table, George Kohlrieser, along with his co-authors Susan Goldsworthy and Duncan Coombe, explain how becoming a secure base leader releases extraordinary potential in others. Part of the Warren Bennis leadership series Care to Dare shows you how to become a Secure Base Leader so that you release your followers from the fears that get in the way of their performance. It shows you how you can unleash astonishing potential by building the trust, delivering the change, and inspiring the focus that underpins sustainable high performance. From extensive interviews with executives from all over the world, as well as from surveys with more than a thousand executives, the book reveals the nine characteristics that Secure Base Leaders display on a daily basis. The research shows that a primary difference between a successful leader and a failed leader is the presence or absence of secure bases in his or her life. Care to Dare will take you on a journey where you will discover your own secure bases, past and present, and determine how you can be a secure base for other people in your life at work and at home.

The Inspirational Leader

Author : Gifford Thomas
Publisher : Independently Published
ISBN 13 : 9781796301236
Total Pages : 124 pages
Book Rating : 4.3/5 (12 download)

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Book Synopsis The Inspirational Leader by : Gifford Thomas

Download or read book The Inspirational Leader written by Gifford Thomas and published by Independently Published. This book was released on 2019-03-20 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you inspire your team hearts and minds every day? If you can your organization will become one of the best in the world, and your team will perform at heights you never imagine. Harvard Business School gathered data from assessments of more than 50,000 leaders, and the ability to inspire stood out as one of the most critical competencies. Inspiration creates the highest levels of engagement, it is what separates the best leaders from everyone else, and it is what employees want most in their leaders. The Inspirational Leader, Inspire Your Team To Believe In The Impossible was written to help all leaders successfully navigate all the disruptions in today fiercely competitive world because we need a new generation of leaders who care deeply for the well-being of their team and who understand that their people are the heart of their leadership. Whether you are the leader of a large, medium or small organization; a Teacher, a V.P., CEO, Father, Mother, Police Officer, or Hustler; this book was written to help you inspire your team to believe in the impossible. Each chapter in this book will push you to become the leader you were destined to be; a leader of influence, a leader of value, a leader of vision and most importantly, an inspirational leader.

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity

Author : Kim Scott
Publisher : St. Martin's Press
ISBN 13 : 1250103509
Total Pages : 269 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by : Kim Scott

Download or read book Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity written by Kim Scott and published by St. Martin's Press. This book was released on 2017-03-14 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high-profile business manager describes her development of an optimal management course designed to help business leaders become balanced and effective without resorting to insensitive aggression or overt permissiveness.

Leading, Managing, Caring: Understanding Leadership and Management in Health and Social Care

Author : Sara MacKian
Publisher : Routledge
ISBN 13 : 1135122814
Total Pages : 513 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Leading, Managing, Caring: Understanding Leadership and Management in Health and Social Care by : Sara MacKian

Download or read book Leading, Managing, Caring: Understanding Leadership and Management in Health and Social Care written by Sara MacKian and published by Routledge. This book was released on 2021-02-27 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective leadership and management in health and social care are built on good practice, strong relationships and a critical understanding of the wider context in which care takes place. Leading, Managing, Caring illustrates how leadership and management work in everyday settings, providing invaluable support to those practising or studying in the area. The book introduces the four core building blocks of the caring manager or leader: personal awareness, team awareness, goal awareness and contextual awareness. Together these form a firm foundation for understanding and practice. Drawing on up-to-date case studies, the authors explore how critical theoretical understanding can support practical attempts to work through complex situations with a diverse range of people. Also included is a toolkit containing carefully selected and practical tools for leading and managing change. This comprehensive textbook is suitable for existing and aspiring managers and leaders in a range of health and social care professions, or anyone interested in understanding more about the complex landscape in which care services are managed and delivered in the UK.

Inspiring Leadership: A Guide To Mastering Leadership, Business Management, Organisation, Development and Building High Performance Teams

Download Inspiring Leadership: A Guide To Mastering Leadership, Business Management, Organisation, Development and Building High Performance Teams PDF Online Free

Author : Peter Allen
Publisher : Peter Allen
ISBN 13 :
Total Pages : 87 pages
Book Rating : 4./5 ( download)

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Book Synopsis Inspiring Leadership: A Guide To Mastering Leadership, Business Management, Organisation, Development and Building High Performance Teams by : Peter Allen

Download or read book Inspiring Leadership: A Guide To Mastering Leadership, Business Management, Organisation, Development and Building High Performance Teams written by Peter Allen and published by Peter Allen. This book was released on 2020-08-25 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone, at some point in their life, will be asked to be a Leader Whilst some are naturally blessed with leadership skills others can still learn to become leaders through improving particular skills. Steve Jobs is a famous example of someone who was probably not born to be a leader. Yet he went on to become one of the world's most inspiring leaders. Leadership skills are highly sought after by employers and are also essential to lasting success in business and life. But the problem with most leadership books is that they are just common knowledge, taken from other writers and not useful. This book presents proven skills and qualities that are tried and tested to help you develop into your greatest potential as a leader. Become more than just "the boss" people follow only because they have to. Instead master the ability to inspire and lead people. In This Book You Will Discover: The Pillars of Building A Successful Company Culture & High Performance Teams Using Your 30% Innate Talents to Turn You Into a Great Leader Why The Greatest Gift from a Leader is Having a Sense of Purpose Family Leadership - Becoming a Successful & Effective Parent Simple Ways To Motivate & Inspire Your People During Difficult Times Fear-Vs-Respect & Why Leading Through Fear Is Never The Answer Listening - The Secret Weapon of Powerful Leaders + The Keys To Successfully Implementing It How Authenticity Makes a Leader More "Real' + The 5 Basics That Make a Leader More Authentic Leadership Lessons from History's Most Powerful (Napoleon, Sun Tzu, Machiavelli and more) The Perils, Advantages + When To Use Trump's Autocratic Leadership Style The Five Major Elements of Emotional Intelligence + Using Them To Become A Better Leader What Makes a Good Leader & Does Gender Matter? And much, much more... Are you ready to advance your personal or professional influence and become a great leader? If so..take action now to increase your leadership skills, expand your influence and achieve your leadership vision by Reading This Book

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.