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Author : Jeanne Dancette
Publisher : PUM
ISBN 13 : 2760617769
Total Pages : 376 pages
Book Rating : 4.7/5 (66 download)
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Odile Jacob
ISBN 13 : 2738173012
Total Pages : 303 pages
Book Rating : 4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alain Jolibert
Publisher : Bloomsbury Publishing
ISBN 13 : 0230363679
Total Pages : 464 pages
Book Rating : 4.2/5 (33 download)
Download or read book Marketing Management written by Alain Jolibert and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.3/5 (91 download)
Download or read book Privacy Online written by United States. Federal Trade Commission and published by . This book was released on 1998 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marieke de Mooij
Publisher : SAGE Publications
ISBN 13 : 1483315452
Total Pages : 416 pages
Book Rating : 4.4/5 (833 download)
Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE Publications. This book was released on 2013-08-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Author : Drayton Bird
Publisher : Ediciones Díaz de Santos
ISBN 13 : 9788487189746
Total Pages : 408 pages
Book Rating : 4.1/5 (897 download)
Download or read book Marketing directo con sentido común written by Drayton Bird and published by Ediciones Díaz de Santos. This book was released on 1989 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joëlle Rouanet-Laplace
Publisher : Editions Bréal
ISBN 13 : 9782842918293
Total Pages : 164 pages
Book Rating : 4.9/5 (182 download)
Download or read book Les mots-clés de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.F/5 ( download)
Download or read book Telemarketing Fraud written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer and published by . This book was released on 1989 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York Metal Exchange
Publisher :
ISBN 13 :
Total Pages : 992 pages
Book Rating : 4.:/5 (31 download)
Download or read book Official Daily Market Report written by New York Metal Exchange and published by . This book was released on 1919 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Protection Telemarketing written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials and published by . This book was released on 1993 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 916 pages
Book Rating : 4.3/5 (91 download)
Download or read book Aeronautical Industry written by and published by . This book was released on 1928 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 902 pages
Book Rating : 4.E/5 ( download)
Download or read book Aviation and Aeronautical Engineering written by and published by . This book was released on 1917 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fishery Market News written by and published by . This book was released on 1986 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.0/5 ( download)
Download or read book Telemarketing Fraud written by United States. Congress. House. Committee on Small Business and published by . This book was released on 1995 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1972 pages
Book Rating : 4.:/5 (311 download)
Download or read book Crocker-Langley San Francisco Directory written by and published by . This book was released on 1909 with total page 1972 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.:/5 (334 download)
Download or read book Furniture World written by and published by . This book was released on 1928 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
