Le Merchandising Bases Nouvelles Techniques Category Management 5eme Edition

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Le merchandising. Bases, nouvelles techniques, category management, 5ème édition

Author : Alain Wellhoff
Publisher :
ISBN 13 : 9782100055340
Total Pages : 261 pages
Book Rating : 4.0/5 (553 download)

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Book Synopsis Le merchandising. Bases, nouvelles techniques, category management, 5ème édition by : Alain Wellhoff

Download or read book Le merchandising. Bases, nouvelles techniques, category management, 5ème édition written by Alain Wellhoff and published by . This book was released on 2001 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans un univers où le consommateur adulte exerce son libre arbitre face à l'offre marchande, les techniques du merchandising ont pris une importance majeure. Le merchandising est le moyen de mieux commercialiser ses produits, si l'on est un industriel, et de mieux rentabiliser son espace, si l'on est un distributeur. En définitive, le merchandising, c'est mieux vendre, vendre plus, avec plus de profit. Ce livre aborde et explique de façon très vivante les principaux concepts, les techniques de base, les ratios de rentabilité et enfin les nouveaux développements de cette discipline. C'est un ouvrage pratique qui développe des techniques - assortiment, implantation, linéaire, animation, rotation, etc. - à mettre directement en application dans toutes sortes de surfaces de vente. Un nouveau chapitre sur le category management enrichit cette cinquième édition remise à jour qui traite aussi des mégabases, de l'e-merchandising et des market places. Traduit en plusieurs langues, ce " classique " incontournable du merchandising s'adresse aux professionnels de la grande distribution, à tous les commerçants, aux cadres marketing et commerciaux des industries, ainsi qu'aux étudiants en gestion, marketing et communication.

Le Merchandising

Author :
Publisher :
ISBN 13 :
Total Pages : 163 pages
Book Rating : 4.:/5 (919 download)

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Book Synopsis Le Merchandising by :

Download or read book Le Merchandising written by and published by . This book was released on 1977 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Enhancing Customer Engagement Through Location-Based Marketing

Author : Singh, Amandeep
Publisher : IGI Global
ISBN 13 : 1668481790
Total Pages : 325 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Enhancing Customer Engagement Through Location-Based Marketing by : Singh, Amandeep

Download or read book Enhancing Customer Engagement Through Location-Based Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2023-03-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Logistics Management and Strategy

Author : Alan Harrison
Publisher : Pearson UK
ISBN 13 : 1292183721
Total Pages : 607 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Logistics Management and Strategy by : Alan Harrison

Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Retail Category Management

Author : Alexander Hübner
Publisher : Springer Science & Business Media
ISBN 13 : 3642224776
Total Pages : 172 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Retail Category Management by : Alexander Hübner

Download or read book Retail Category Management written by Alexander Hübner and published by Springer Science & Business Media. This book was released on 2011-08-30 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.

Logistics and Supply Chain Management ePub eBook

Author : Martin Christopher
Publisher : Pearson UK
ISBN 13 : 0273760017
Total Pages : 273 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Logistics and Supply Chain Management ePub eBook by : Martin Christopher

Download or read book Logistics and Supply Chain Management ePub eBook written by Martin Christopher and published by Pearson UK. This book was released on 2013-07-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: • The link between logistics and customer value. • Logistics and the bottom line measuring costs and performance. • Creating a responsive supply chain. • Managing the global pipeline. • Managing supply chain relationships. • Managing risk in the supply chain. • Matching supply and demand. • Creating a sustainable supply chain. • Product design in the supply chain.

Consumer-Centric Category Management

Author : ACNielsen
Publisher : John Wiley & Sons
ISBN 13 : 0471703591
Total Pages : 373 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Consumer-Centric Category Management by : ACNielsen

Download or read book Consumer-Centric Category Management written by ACNielsen and published by John Wiley & Sons. This book was released on 2014-06-09 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

French books in print, anglais

Author : Electre
Publisher :
ISBN 13 : 9782765408468
Total Pages : 1798 pages
Book Rating : 4.4/5 (84 download)

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Book Synopsis French books in print, anglais by : Electre

Download or read book French books in print, anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Retailing in the 21st Century

Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Principles of Management

Author : David S. Bright
Publisher :
ISBN 13 : 9781998109166
Total Pages : 0 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Principles of Management by : David S. Bright

Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Customer Relationship Management

Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Category Management in Purchasing

Author : Jonathan O'Brien
Publisher :
ISBN 13 : 9780749472306
Total Pages : 0 pages
Book Rating : 4.4/5 (723 download)

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Book Synopsis Category Management in Purchasing by : Jonathan O'Brien

Download or read book Category Management in Purchasing written by Jonathan O'Brien and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Category Management in Purchasing is a comprehensive guide to strategic category management, providing a step-by-step guide to its implementation and use. This book provides the necessary tools, techniques and applications that will enable the reader to implement this cost saving purchasing method. The 3rd edition of Category Management in Purchasing has been rigorously updated to reflect the latest thinking in the field. Jonathan O'Brien shows how a strategic approach needs to work effectively together with other approaches, such as Supplier Relationship Management. He has added important sections on governance, included more supplier and supply chain tools, and introduced a pragmatic route for smaller businesses or those who need step-by-step advice.The book provides case studies of real companies, including: IKEA, The Body Shop, NHS, Heinz, Cardiff Council, and GlaxoSmithKline.

Strengthening Forensic Science in the United States

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309142393
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Strengthening Forensic Science in the United States by : National Research Council

Download or read book Strengthening Forensic Science in the United States written by National Research Council and published by National Academies Press. This book was released on 2009-07-29 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.

The Structuring of Organizations

Author : Henry Mintzberg
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis The Structuring of Organizations by : Henry Mintzberg

Download or read book The Structuring of Organizations written by Henry Mintzberg and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synthesizes the empirical literature on organizationalstructuring to answer the question of how organizations structure themselves --how they resolve needed coordination and division of labor. Organizationalstructuring is defined as the sum total of the ways in which an organizationdivides and coordinates its labor into distinct tasks. Further analysis of theresearch literature is neededin order to builda conceptualframework that will fill in the significant gap left by not connecting adescription of structure to its context: how an organization actuallyfunctions. The results of the synthesis are five basic configurations (the SimpleStructure, the Machine Bureaucracy, the Professional Bureaucracy, theDivisionalized Form, and the Adhocracy) that serve as the fundamental elementsof structure in an organization. Five basic parts of the contemporaryorganization (the operating core, the strategic apex, the middle line, thetechnostructure, and the support staff), and five theories of how it functions(i.e., as a system characterized by formal authority, regulated flows, informalcommunication, work constellations, and ad hoc decision processes) aretheorized. Organizations function in complex and varying ways, due to differing flows -including flows of authority, work material, information, and decisionprocesses. These flows depend on the age, size, and environment of theorganization; additionally, technology plays a key role because of itsimportance in structuring the operating core. Finally, design parameters aredescribed - based on the above five basic parts and five theories - that areused as a means of coordination and division of labor in designingorganizational structures, in order to establish stable patterns of behavior.(CJC).

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1959-12-28 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Historical Painting Techniques, Materials, and Studio Practice

Author : Arie Wallert
Publisher : Getty Publications
ISBN 13 : 0892363223
Total Pages : 241 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis Historical Painting Techniques, Materials, and Studio Practice by : Arie Wallert

Download or read book Historical Painting Techniques, Materials, and Studio Practice written by Arie Wallert and published by Getty Publications. This book was released on 1995-08-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the fields of conservation, art history, and museum curating, this volume contains the principal papers from an international symposium titled "Historical Painting Techniques, Materials, and Studio Practice" at the University of Leiden in Amsterdam, Netherlands, from June 26 to 29, 1995. The symposium—designed for art historians, conservators, conservation scientists, and museum curators worldwide—was organized by the Department of Art History at the University of Leiden and the Art History Department of the Central Research Laboratory for Objects of Art and Science in Amsterdam. Twenty-five contributors representing museums and conservation institutions throughout the world provide recent research on historical painting techniques, including wall painting and polychrome sculpture. Topics cover the latest art historical research and scientific analyses of original techniques and materials, as well as historical sources, such as medieval treatises and descriptions of painting techniques in historical literature. Chapters include the painting methods of Rembrandt and Vermeer, Dutch 17th-century landscape painting, wall paintings in English churches, Chinese paintings on paper and canvas, and Tibetan thangkas. Color plates and black-and-white photographs illustrate works from the Middle Ages to the 20th century.