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Author : Francois Patrick Francois
Publisher :
ISBN 13 : 9782336679013
Total Pages : pages
Book Rating : 4.6/5 (79 download)
Download or read book Le Marketing Politique written by Francois Patrick Francois and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wojciech Cwalina
Publisher : Routledge
ISBN 13 : 1317462599
Total Pages : 353 pages
Book Rating : 4.3/5 (174 download)
Download or read book Political Marketing: written by Wojciech Cwalina and published by Routledge. This book was released on 2015-01-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
Author : Kostas Gouliamos
Publisher : Routledge
ISBN 13 : 1135013373
Total Pages : 340 pages
Book Rating : 4.1/5 (35 download)
Download or read book Political Marketing written by Kostas Gouliamos and published by Routledge. This book was released on 2013-11-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Author : Philippe J. Maarek
Publisher : John Wiley & Sons
ISBN 13 : 1444340697
Total Pages : 294 pages
Book Rating : 4.4/5 (443 download)
Download or read book Campaign Communication and Political Marketing written by Philippe J. Maarek and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Author : Nicholas Jackson O'Shaughnessy
Publisher : Springer
ISBN 13 : 1349103527
Total Pages : 306 pages
Book Rating : 4.3/5 (491 download)
Download or read book The Phenomenon of Political Marketing written by Nicholas Jackson O'Shaughnessy and published by Springer. This book was released on 1990-06-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Author : Luciano Cheles
Publisher : Routledge
ISBN 13 : 1351187139
Total Pages : 349 pages
Book Rating : 4.3/5 (511 download)
Download or read book The Political Portrait written by Luciano Cheles and published by Routledge. This book was released on 2020-06-10 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leader's portrait, produced in a variety of media (statues, coins, billboards, posters, stamps), is a key instrument of propaganda in totalitarian regimes, but increasingly also dominates political communication in democratic countries as a result of the personalization and spectacularization of campaigning. Written by an international group of contributors, this volume focuses on the last one hundred years, covering a wide range of countries around the globe, and dealing with dictatorial regimes and democratic systems alike. As well as discussing the effigies that are produced by the powers that be for propaganda purposes, it looks at the uses of portraiture by antagonistic groups or movements as forms of resistance, derision, denunciation and demonization. This volume will be of interest to researchers in visual studies, art history, media studies, cultural studies, politics and contemporary history.
Author : Michel Bongrand
Publisher : François Bourin Editeur
ISBN 13 : 9782849410523
Total Pages : 262 pages
Book Rating : 4.4/5 (15 download)
Download or read book Le marketing politicien written by Michel Bongrand and published by François Bourin Editeur. This book was released on 2006 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing politique n'est-il pas en train de tuer la politique ? A force de communication et de stratégies individuelles, les hommes politiques n'ont-ils pas perdu le sens de leurs responsabilités nationales ? C'est à ces questions que veut répondre Le Marketing politicien. Michel Bongrand, qui fut un grand résistant, est le créateur du marketing politique en France. Il en a lancé l'idée dans les années soixante, en adaptant les méthodes de la publicité à la politique : slogans, meetings, tour de France des grandes capitales régionales, études de la concurrence et de la motivation des électeurs, campagnes de presse, sondages, etc. Depuis, il a conseillé des dizaines de chefs d'Etat et de parlementaires. Dans Le Marketing politicien, il nous fait le récit de quelques-unes de ces rencontres et de ces campagnes, mais nous apporte aussi ses réflexions sur ce qu'il considère être la déviance du marketing politique contemporain. On est passé de l'utilisation pragmatique d'une série d'instruments permettant de mieux comprendre les attentes des électeurs à un système scandaleux d'autopromotion des politiques et de manipulation pure et simple de l'opinion publique. Le Marketing politicien est un livre lucide et sans complaisance sur les dérives de la politique contemporaine. Un texte salutaire, par le " pape du marketing politique ", à l'heure des grandes échéances électorales à venir.
Author : Minita Sanghvi
Publisher : Springer
ISBN 13 : 113760171X
Total Pages : 199 pages
Book Rating : 4.1/5 (376 download)
Download or read book Gender and Political Marketing in the United States and the 2016 Presidential Election written by Minita Sanghvi and published by Springer. This book was released on 2018-05-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.
Author : Kuhn, Raymond
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335236227
Total Pages : 208 pages
Book Rating : 4.3/5 (352 download)
Download or read book The Media In Contemporary France written by Kuhn, Raymond and published by McGraw-Hill Education (UK). This book was released on 2011-03-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an up-to-date account of the news media of press, radio, television and the internet in one of the major media states of the European Union.
Author : Jamie Gillies
Publisher : Springer Nature
ISBN 13 : 3031344049
Total Pages : 170 pages
Book Rating : 4.0/5 (313 download)
Download or read book Political Marketing in the 2021 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2023-06-09 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Author : Christian Schnee
Publisher : Routledge
ISBN 13 : 1317634330
Total Pages : 215 pages
Book Rating : 4.3/5 (176 download)
Download or read book Political Reputation Management written by Christian Schnee and published by Routledge. This book was released on 2014-12-17 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management. This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.
Author : Philippe J. Maarek
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Political Marketing and Communication written by Philippe J. Maarek and published by . This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
Author : Denis Lindon
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.F/5 ( download)
Download or read book Le marketing politique written by Denis Lindon and published by . This book was released on 1986 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Sanders
Publisher : A&C Black
ISBN 13 : 1849665028
Total Pages : 337 pages
Book Rating : 4.8/5 (496 download)
Download or read book Government Communication written by Karen Sanders and published by A&C Black. This book was released on 2013-06-20 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government communication is a curiously neglected area of discursive analysis. No considered examination of the subject exists which provides either an account of the contemporary governmental landscape or an explanation of the common and divergent themes on both a domestic and international basis. This volume aims to fill that gap, providing a concise and illuminating case-study based review of government communication. It will be divided into three sections to reflect differences in both geography and political allegiances, scrutinizing continental Europe, Anglo-American traditions and newly emerging democracies. Offering a global and thematic account, it is an indispensable resource for all students of political communication.
Author : Catherine Paradeise
Publisher : Routledge
ISBN 13 : 1351506862
Total Pages : 364 pages
Book Rating : 4.3/5 (515 download)
Download or read book Marketing Democracy written by Catherine Paradeise and published by Routledge. This book was released on 2017-07-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.
Author : Michel Bongrand
Publisher : FeniXX
ISBN 13 : 213067979X
Total Pages : 154 pages
Book Rating : 4.1/5 (36 download)
Download or read book Le Marketing politique written by Michel Bongrand and published by FeniXX. This book was released on 1993-01-01T00:00:00+01:00 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eclaire la démarche de ceux qui nous gouvernent comme celle de ces nouveaux professionnels qui les servent, les conseils politiques. « Copyright Electre »
Author : Robert P. Ormrod
Publisher : SAGE
ISBN 13 : 1446281426
Total Pages : 226 pages
Book Rating : 4.4/5 (462 download)
Download or read book Political Marketing written by Robert P. Ormrod and published by SAGE. This book was released on 2013-05-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
