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Author : Serge Carrier
Publisher :
ISBN 13 : 9782894521656
Total Pages : pages
Book Rating : 4.5/5 (216 download)
Download or read book Le marketing et la PME: Cahier d'apprentissage written by Serge Carrier and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Serge Carrier
Publisher : Montréal : Centre collégial de formation à distance
ISBN 13 : 9782894520048
Total Pages : 249 pages
Book Rating : 4.5/5 (2 download)
Download or read book Le Marketing and la PME written by Serge Carrier and published by Montréal : Centre collégial de formation à distance. This book was released on 1994-01-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Serge Carrier
Publisher :
ISBN 13 : 9782894521649
Total Pages : 229 pages
Book Rating : 4.5/5 (216 download)
Download or read book Le Marketing Et la PME written by Serge Carrier and published by . This book was released on 1998 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carrier, Serge
Publisher : Montréal : Centre collégial de formation à distance
ISBN 13 : 9782894520055
Total Pages : 30 pages
Book Rating : 4.5/5 (2 download)
Download or read book Le marketing et la PME : application de notions de marketing : 410-822-91. Guide d'études written by Carrier, Serge and published by Montréal : Centre collégial de formation à distance. This book was released on 1994 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre Filiatrault
Publisher :
ISBN 13 : 9782765056539
Total Pages : pages
Book Rating : 4.0/5 (565 download)
Download or read book Marketing Dans les PME written by Pierre Filiatrault and published by . This book was released on 2018-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.:/5 (716 download)
Download or read book Marketing des P.M.E. written by and published by . This book was released on 1979 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : François Laurent
Publisher : Dunod
ISBN 13 : 2100703250
Total Pages : 201 pages
Book Rating : 4.1/5 (7 download)
Download or read book PME : Gagnez en compétitivité grâce à votre marketing written by François Laurent and published by Dunod. This book was released on 2013-09-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing peut et doit devenir un levier de compétitivité pour les PME, surtout en ces temps de crise. Mais force est de constater que peu l’actionnent, par manque de confiance, de pratique ou de capacités d’investissements. L’objectif de ce livre est de donner aux entrepreneurs les clés pour mettre en place une stratégie marketing performante qui repose sur six leviers d’efficacité : La vision client Le plan marketing La mesure du marketing Le marketing international Les process et technologies Le lancement de produits Il s’adresse aux patrons de TPE/PME, aux créateurs d’entreprise ou porteurs de projets, aux marketers et aux étudiants en entrepreneuriat.
Author : Paul Baines
Publisher : De Boeck Supérieur
ISBN 13 : 9782804167011
Total Pages : 800 pages
Book Rating : 4.1/5 (67 download)
Download or read book Le marketing written by Paul Baines and published by De Boeck Supérieur. This book was released on 2012-07-26 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Découvrez la vidéo promo ! la table des matières les auteurs le centre de ressources en ligne pour les étudiants (+ de 600 documents, QCM, PDF, vidéos, podcasts...) le centre de ressources en ligne pour les enseignants (+ de 750 documents à utiliser dans vos cours !) Les auteurs vont à la rencontre des lecteurs, en s’intéressant d’abord à leurs propres comportements face à des situations marketing réelles. En effet, ils présentent des situations concrètes et invitent les lecteurs à y réfléchir. L’ouvrage adopte ainsi une démarche innovante et chaque chapitre est rédigé selon un même fil conducteur : · présentation d’un aperçu illustratif. · des questions sur le problème que soulève cet aperçu. · des réflexions, explications, citations de chercheurs de référence, ainsi que des propositions de compléments illustratifs sur le site. · en fin de chapitre, une synthèse qui relie les points clés dans un ordre rationnel, des questions de révision et des questions de discussion, ainsi qu’une bibliographie. Cet ouvrage intéressera non seulement les étudiants de licence et master en marketing et management, les étudiants en dernière année de lycée à orientation gestion, mais aussi les professionnels du secteur (entreprises, consultants, formateurs). Version numérique disponible sur la plateforme NOTO
Author : Serge Carrier
Publisher :
ISBN 13 : 9782894521649
Total Pages : pages
Book Rating : 4.5/5 (216 download)
Download or read book Le marketing et la PME: Guide d'études written by Serge Carrier and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yvon G. Perreault
Publisher : [Boucherville, Québec] : Éditions G. Vermette
ISBN 13 : 9782920653016
Total Pages : 159 pages
Book Rating : 4.6/5 (53 download)
Download or read book Le Marketing et la PME written by Yvon G. Perreault and published by [Boucherville, Québec] : Éditions G. Vermette. This book was released on 1981 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Per Davidsson
Publisher : Now Publishers Inc
ISBN 13 : 1601983565
Total Pages : 111 pages
Book Rating : 4.6/5 (19 download)
Download or read book Small Firm Growth written by Per Davidsson and published by Now Publishers Inc. This book was released on 2010 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Firm Growth comprehensively reviews the empirical literature on small firm growth to highlight and integrate what is known about this phenomenon and take stock of what past experiences of researching this area implies for how the phenomenon can or should be studied in future research.
Author : D. Birchall
Publisher : Springer
ISBN 13 : 0230522491
Total Pages : 320 pages
Book Rating : 4.2/5 (35 download)
Download or read book Capabilities for Strategic Advantage written by D. Birchall and published by Springer. This book was released on 2005-05-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.
Author : Glenn R. Carroll
Publisher : Princeton University Press
ISBN 13 : 9780691120157
Total Pages : 530 pages
Book Rating : 4.1/5 (21 download)
Download or read book The Demography of Corporations and Industries written by Glenn R. Carroll and published by Princeton University Press. This book was released on 2004-07-26 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents the demographic approach to organized studies in its entirety. It examines the theory, method, models and data used in corporate demographic research and explores the processes by which corporate populations change over time, including organizational founding, growth and decline.
Author : Donald L. Sexton
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.3/5 (91 download)
Download or read book Entrepreneurship 2000 written by Donald L. Sexton and published by . This book was released on 1997 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher A. Bartlett
Publisher : Harvard Business Press
ISBN 13 : 9781578517077
Total Pages : 422 pages
Book Rating : 4.5/5 (17 download)
Download or read book Managing Across Borders written by Christopher A. Bartlett and published by Harvard Business Press. This book was released on 2002 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insights into the management of companies operating in an international environment. This book describes the emergence of a revolutionary corporate form - the transnational - and reveals how the nature of the global competitive game has fundamentally changed.
Author :
Publisher : SAGE
ISBN 13 : 9780761965176
Total Pages : 446 pages
Book Rating : 4.9/5 (651 download)
Download or read book Doing Management Research written by and published by SAGE. This book was released on 2001-07-12 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Management Research, a major new textbook, provides answers to questions and problems which researchers invariably encounter when embarking on management research, be it quantitative or qualitative. This book will carefully guide the reader through the research process from beginning to end. An excellent tool for academics and students, it enables the reader to acquire and build upon empirical evidence, and to decide what tools to use to understand and describe what is being observed, and then, which methods of analysis to adopt. There is an entire section dedicated to writing up and communicating the research findings. Written in an accessible and easy-to-use style, this book can be read from cover to cover or dipped
Author : Michael E. Porter
Publisher : Harvard Business Press
ISBN 13 : 9780875841403
Total Pages : 600 pages
Book Rating : 4.8/5 (414 download)
Download or read book Competition in Global Industries written by Michael E. Porter and published by Harvard Business Press. This book was released on 1986 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines patterns of international competition since the 1960s.
