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Le Marketing En Schemas
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Book Synopsis Le marketing en schémas by : Imed Ben Nasr
Download or read book Le marketing en schémas written by Imed Ben Nasr and published by Editions Ellipses. This book was released on 2019-01-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce manuel propose une approche originale en schémas pour faciliter la compréhension et la mémorisation des notions essentielles du marketing. Chaque notion est ainsi envisagée selon deux angles présentés en face à face: Le cours traditionnel en page de gauche sur les notions fondamentales ; Des schémas explicatifs en page de droite pour une meilleure visualisation des notions. Étudiants en marketing et professionnels trouveront dans cet ouvrage une présentation originale pour mieux comprendre le marketing.
Book Synopsis Marketing Et Services by : Jean-Claude Dufour
Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Le marketing en 101 schémas by : Nathalie Veg-Sala
Download or read book Le marketing en 101 schémas written by Nathalie Veg-Sala and published by Vuibert. This book was released on 2024-09-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les livres pour réviser le marketing ne manquent pas. Ils proposent des contenus intéressants, certes... mais ils sont très classiques : des textes rédigés et détaillés avec des définitions, des exemples, des études de cas, etc. Si tu es étudiant, tu sais que ça, c'était bien pour le monde d'avant. Tu veux certainement du contenu plus visuel, plus court, plus rapide à consulter. Ce livre est donc fait pour toi. Avec ses cartes mentales, ce livre sera ton outil de révision idéal sur le marketing. Sur le fond, il traite à la fois les concepts fondamentaux (marketing des études, marketing stratégique, marketing opérationnel) et les évolutions récentes qui sont au centre de tes préoccupations (marketing durable, marketing digital). Sur la forme, il est très original : il comprend 100 cartes mentales, systématiquement accompagnées de fiches d'exemples pour illustrer. Afin que tu puisses réviser et t'entraîner au mieux, tu trouveras aussi des dizaines de QCM corrigés, situés à la fin de chaque grande partie. Un livre synthétique, visuel, accessible... et surtout inédit pour réviser facilement, et rapidement !
Book Synopsis Le marketing 6.0 en schémas by : Samuel Mayol
Download or read book Le marketing 6.0 en schémas written by Samuel Mayol and published by . This book was released on 2024-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les fiches outils du marketing by : Nathalie Van Laethem
Download or read book Les fiches outils du marketing written by Nathalie Van Laethem and published by Editions Eyrolles. This book was released on 2015-06-25 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pratique et base sur l'expérience, ce guide opérationnel complet présente en 100 fiches les outils performants et les pratiques indispensables au marketing d'aujourd'hui. Bâtir une stratégie marketing cohérente et gagnante Elaborer et piloter un plan marketing Innover et créer de la valeur : sur les marques et pour les clients Intégrer le digital et le webmarketing Optimiser l'expérience client et construire une relation durable Exploiter les leviers opérationnels actuels Motiver, animer et valoriser les talents de son équipe Configuration requise pour les compléments à télécharger : PC avec processeur Pentium, 32Mo de RAM, système d'exploitation Windows 9x, ou supérieur. Macintosh avec processeur PowerPC ou Gx, 32 Mo de RAM, système d'exploitation MacOS 9.2, ou supérieur. Avec le logiciel Adobe Reader (.pdf) et PowerPoint (.ppt).
Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Book Synopsis Sensory Marketing by : Aradhna Krishna
Download or read book Sensory Marketing written by Aradhna Krishna and published by Routledge. This book was released on 2011-02-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Download or read book Le Marketing written by Catherine Viot and published by . This book was released on 2023-06-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Organization and Management of Construction by : David Langford
Download or read book The Organization and Management of Construction written by David Langford and published by Taylor & Francis. This book was released on 2012-10-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the CIB W65 Symposium on the Organization and Management of Construction conference are presented here and in the companion volumes as state-of-the-art papers documenting research and innovative practice in the field of construction. The volumes cover four broad themes: business management, project management, risk management, IT development and applications. Each volume is organized to provide easy reference so that the practitioner can speedily extract up to date information and knowledge about the global construction industry. Managing the Construction Enterprise (Volume One): Covers the firm and its business environment, markets and marketing, human resource management strategic planning, and quality management. Managing the Construction Project (Volume Two): focuses upon productivity, procurement, international projects and human issues in relation to management performance of construction organisations. Managing Risk (Volume Two): incorporates discussion of risk away from regulation by government and those safety risks inherent in the construction process. Managing Construction Information (Volume Three, published in conjunction with Construct IT Centre of Excellence): incorporates material on information systems and methods, application of IT to the design and construction processes and how IT theory and applications are best transmitted to students and practitioners. The work represents a collation of wide ranging ideas and theory about construction and how research has contributed to the development of the industry on a global application of research to the problems of the construction industry.
Book Synopsis Le marketing des start-up by : Véronique Hermann-Flory
Download or read book Le marketing des start-up written by Véronique Hermann-Flory and published by Editions Eyrolles. This book was released on 2018-03-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pratique et basé sur l'expérience, ce guide opérationnel complet propose 47 fiches couvrant l'ensemble des bonnes pratiques et des outils permettant de réussir le marketing d'une start-up de A à Z. Évaluer le potentiel du projet ou de l'offre Définir une stratégie marketing gagnante Développer une offre pertinente Recruter et fidéliser ses clients Définir ses actions clés de communication Piloter la performance marketing Les fiches outils : des guides opérationnels complets Les ouvrages de cette collection permettent de découvrir ou d'approfondir un sujet ou une fonction, la série FOCUS abordant des thèmes plus ciblés. Regroupées en modules, leurs fiches pratiques et largement outillées (conseils, cas pratiques, schémas, tableaux, illustrations...) vous seront rapidement indispensables !
Download or read book Marketing Apocalypse written by Jim Bell and published by Routledge. This book was released on 2003-09-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Book Synopsis Self-schemas and Schema Incongruity by : Katryna Michelle Johnson
Download or read book Self-schemas and Schema Incongruity written by Katryna Michelle Johnson and published by . This book was released on 1997 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis E-formation Pour Le Marketing Et Le Management Des Bibliothèques by : Daisy McAdam
Download or read book E-formation Pour Le Marketing Et Le Management Des Bibliothèques written by Daisy McAdam and published by Walter de Gruyter. This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflects the content and richness of the IFLA satellite meeting held in Geneva, Switzerland, in 2003. It was devoted to e-learning for the marketing and management of libraries and was organized by the IFLA Management & Marketing Section, with the help of the University of Geneva, the Ecole nationale supérieure des sciences de l'information des bibliothèques (ENSSIB, France) and the Agence Intergouvernementale de la Francophonie-INTIF. Contributions from experts examine the fundamental e-learning issues raised in Africa, Europe, India and North America, as well as illustrating the power and diversity of this new teaching medium. In the final, informal discussions, chaired by Réjean Savard and Jean-Michel Salaün, we are given many tentative insights into what the future holds for both teachers and students alike.
Book Synopsis The Salience of Marketing Stimuli by : Gianluigi Guido
Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.
Download or read book Marketing written by Jean-Pierre Helfer and published by . This book was released on 2007 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans le domaine du marketing l'arsenal des techniques, méthodes et procédures s'enrichit régulièrement, élargissant ainsi l'horizon des responsables commerciaux. Cette nouvelle édition, entièrement. remaniée, du désormais classique Marketing, prend en compte toutes les modifications récentes de l'environnement commercial et comporte une annexe donnant des indications pour traiter les cas de marketing Enrichi d'exemples concrets, illustré de nombreux tableaux, dessins, graphiques et d'encadrés systématiques qui guident, le lecteur vers les points essentiels de son étude, cet. ouvrage de base propose une nouvelle vue d'ensemble des connaissances disponibles en marketing. Ouvrant une voie moyenne entre les concepts et la pratique, cet ouvrage s'adresse ; aux étudiants des universités (BTS, IUT licence, master, IAE) et écoles de commerce ; aux stagiaires de formation continue ; aux praticiens ; et à tous ceux qui s'efforcent de mieux comprendre une réalité marketing foisonnante.
Book Synopsis Contemporary France by : Jill Forbes
Download or read book Contemporary France written by Jill Forbes and published by Routledge. This book was released on 2014-01-21 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one stimulating source this successful text provides a rigorous analysis of the political, economic and social developments in post-war France. The analysis is supported by specially selected French language texts and exercises. This text is suitable for undergraduate students of French (especially within a languages, social science, or business course) and for courses in French Studies and European Studies.
Book Synopsis Routledge Handbook of Sports Marketing by : Simon Chadwick
Download or read book Routledge Handbook of Sports Marketing written by Simon Chadwick and published by Routledge. This book was released on 2015-12-22 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
