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Author :
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (6 download)
Download or read book Le Marketing, Facteur D'evolution Du Tourisme written by and published by . This book was released on 1972 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bashar Maaiah
Publisher : Editions Universitaires Europeennes
ISBN 13 : 9783838180144
Total Pages : 100 pages
Book Rating : 4.1/5 (81 download)
Download or read book Le Marketing du tourisme: De fabricants de voyages aux clients written by Bashar Maaiah and published by Editions Universitaires Europeennes. This book was released on 2012 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entre la fin des annees cinquante et la fin des annees quatre-vingt le tourisme connaissait un essor exceptionnel et une croissance quantitative rapide. Mais maintenant, le tourisme connait un developpement qualitatif pour s'adapter a l'offre mondiale grandissant. Et nettement cet essor exceptionnel est passe grace au mouvement des clients qui considerent le facteur le plus important et l'element dynamique pour chaque activite touristique. Pour cela l'editeur va etudier premierement la relation entre le client et les fabricants des voyages et va essayer de caracteriser le client par des elements d'identite, d'origine geographique, des categories socioprofessionnelles et les plus importantes des capacites dont le pouvoir d'achat. Deuxiemement l'editeur va presenter la relation entre les facteurs du produit touristique aujourd'hui et quelles sont les techniques de vente, les comportements des clients, les multiples niveaux d'achat et a la fin, les facteurs qui vont influencer la decision d'achat (les risques).
Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346627
Total Pages : 394 pages
Book Rating : 4.1/5 (363 download)
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136411097
Total Pages : 328 pages
Book Rating : 4.1/5 (364 download)
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Author : S. Casini
Publisher : Luxembourg : Office for Official Publications of the European Communities
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Tourism Sector in the Community written by S. Casini and published by Luxembourg : Office for Official Publications of the European Communities. This book was released on 1985 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sven Boermeester
Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author : Alan A. Lew
Publisher : John Wiley & Sons
ISBN 13 : 0470752262
Total Pages : 643 pages
Book Rating : 4.4/5 (77 download)
Download or read book A Companion to Tourism written by Alan A. Lew and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking Companion offers readers an opportunity to reassess key themes in contemporary tourism studies in the light of recent theoretical developments in tourism studies and the social sciences, as well as dramatic changes in the operating environment for tourism. A critical overview of current research in tourism studies. Offers readers an opportunity to reassess key themes in tourism studies in the light of recent developments, such as terrorist attacks, SARS and the financial failure of airlines. Comprises 48 specially commissioned essays, written by more than 50 acknowledged experts from around the world. Covers cutting-edge perspectives and topics, including tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development. Sets an agenda for future tourism research. Includes a wealth of bibliographic references.
Author : Economic Community of West African States
Publisher : Presses de L'Ub
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.3/5 (91 download)
Download or read book Revised Treaty written by Economic Community of West African States and published by Presses de L'Ub. This book was released on 1995 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Graham M.S. Dann
Publisher : Routledge
ISBN 13 : 1136395032
Total Pages : 238 pages
Book Rating : 4.1/5 (363 download)
Download or read book Slavery, Contested Heritage, and Thanatourism written by Graham M.S. Dann and published by Routledge. This book was released on 2013-10-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2002. This book explores the inter-relationship between two discrete and contrasting phenomena: the inglorious history of slavery and modern-day heritage tourism. Recommended reading for those with an interest in the heritage tourism debate and the appropriation of the past as a tourism attraction.
Author :
Publisher : Cambria Press
ISBN 13 : 1621968421
Total Pages : 502 pages
Book Rating : 4.6/5 (219 download)
Download or read book Public Memory of Slavery written by and published by Cambria Press. This book was released on with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shobhana Sosale
Publisher : Directions in Development
ISBN 13 : 9781464807626
Total Pages : 0 pages
Book Rating : 4.8/5 (76 download)
Download or read book Fostering Skills in Cameroon written by Shobhana Sosale and published by Directions in Development. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledgments -- Abbreviations and acronyms -- Executive summary -- Introduction and background -- The macro aggregation-accumulation model -- Enterprises and workforce -- Key economic sectors for jobs, value addition, competitiveness, and growth -- Skills accumulation and the stock and flow of workforce -- Assessing the workforce development system -- Prospects, conclusions and policy recommendations -- List of boxes -- List of tables -- List of figures
Author :
Publisher :
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing written by and published by . This book was released on 1984 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert J. Sternberg
Publisher : Simon and Schuster
ISBN 13 : 1439105944
Total Pages : 555 pages
Book Rating : 4.4/5 (391 download)
Download or read book Defying the Crowd written by Robert J. Sternberg and published by Simon and Schuster. This book was released on 2002-01-15 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity. “What is creative is new and often brings about positive change. But what is new is also strange, and what is strange can be scary, even threatening—which is why ‘they’ don’t want to hear it. But they are unwise not to listen, for the creative person with original ideas is the one who, with support, will advance and improve the milieu to the benefit of all.” —from Defying the Crowd
Author : Frank Schipper
Publisher : Amsterdam University Press
ISBN 13 : 9052603081
Total Pages : 321 pages
Book Rating : 4.0/5 (526 download)
Download or read book Driving Europe written by Frank Schipper and published by Amsterdam University Press. This book was released on 2008 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today we can hardly imagine life in Europe without roads and theautomobiles that move people and goods around. In fact, the vastmajority of movement in Europe takes place on the road. Travelersuse the car to explore parts of the continent on their holidays,and goods travel large distances to reach consumers. Indeed, thetwentieth century has deservedly been characteried as the centuryof the car. The situation looked very different around 1900.People crossing national borders by car encountered multiplehurdles on their way. Technically, they imported their vehicleinto a neighboring country and had to pay astronomic importduties. Often they needed to pass a driving test in each countrythey visited. Early on, automobile and touring clubs sought tomake life easier for traveling motorists.International negotiations tackled the problems arising fromdiffering regulations. The resulting volume describes everythingfrom the standardied traffic signs that saved human lives on theroad to the Europabus taking tourists from Stockholm to Romein the 1950s. Driving Europe offers a highly original portrait of aEurope built on roads in the course of the twentieth century.
Author : Sylvie Blum-Reid
Publisher : Springer
ISBN 13 : 1137553545
Total Pages : 246 pages
Book Rating : 4.1/5 (375 download)
Download or read book Traveling in French Cinema written by Sylvie Blum-Reid and published by Springer. This book was released on 2016-02-25 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel narratives abound in French cinema since the 1980s. This study delineates recurrent travel tropes in films such as departures and returns, the chase, the escape, nomadic wandering, interior voyages, the unlikely travel, rituals, pilgrimages, migrants' narratives and emergencies, women's travel, and healing narratives.
Author : Jovo Ateljevic
Publisher : Routledge
ISBN 13 : 1136434054
Total Pages : 465 pages
Book Rating : 4.1/5 (364 download)
Download or read book Tourism and Entrepreneurship written by Jovo Ateljevic and published by Routledge. This book was released on 2017-12-04 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach. This book takes as its central theme the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship this book delivers a cohesive, interdisciplinary examination of the most recent developments in both tourism and entrepreneurship. Several key themes are explored and articulated through the following concepts and issues: tourism, innovation and entrepreneurship; the role and nature of individual and collective entrepreneurship in different contexts; the role of tourism in responding to development opportunities created by global forces; and finally, issues associated with tourism strategies and policies. Divided into four parts, the book reflects on the most relevant areas of tourism entrepreneurship: * Understanding the conceptual basis of tourism entrepreneurship * Creative use of entrepreneurship and processes of social innovation * Tourism entrepreneurship mediating the global–local divide * Sectoral strategies and policy issues of tourism entrepreneurship Tourism and Entrepreneurship: International Perspective: * Explains the impact of tourism entrepreneurship on places and overall regional and destination development * Examines the role of the public sector in facilitating the need for sustainable tourism development * Examines the effects and implications of funding schemes and support programmes * Takes the owner, manager and entrepreneur as the starting point of analysis to explore specific issues * Allows practitioners and policy-makers to explore practical applications and best practice of theory through a diverse range of international case studies * Contributed to by an international team of leading scholars in tourism and entrepreneurship This book is a unique combination of theory, case studies and discussion highlighting the importance of entrepreneurial tourism activity for economic success. It is essential reading for students and researchers in both tourism and entrepreneurship.
Author : Hugo Jacomet
Publisher : National Geographic Books
ISBN 13 : 0500293961
Total Pages : 0 pages
Book Rating : 4.5/5 (2 download)
Download or read book The Parisian Gentleman written by Hugo Jacomet and published by National Geographic Books. This book was released on 2018-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a new compact edition, a luxurious celebration of the elegant craftsmanship behind the timeless French men’s fashion and lifestyle labels. Home of haute couture and the world’s leading fashion houses, Paris and its inhabitants represent sophistication and refinement to the rest of the world. Debonair Parisian men continue to participate in a centuries-long tradition of sartorial craftsmanship and quality. In its newly accessible compact edition, The Parisian Gentleman is like a dream shopping excursion to the leading men’s style-makers, from hidden ateliers and little- known studios to internationally renowned labels such as shirtmakers Charvet, shoemakers Berluti, and the recently revived trunk-makers Moynat. The stories behind each house, and the creative minds and artisans who give each brand its unique identity, bring the clothes alive, capturing an unceasing dedication to quality in an era overrun with new, mass-produced trends. Author Hugo Jacomet’s portraits of these often-inaccessible marques (or brands) are intimate and illuminating, thanks to his personal connections to many of the leading figures. His text is accompanied by beautifully shot photographs of the designers, studios, garments, and locations, the majority of which were taken exclusively for this book.
