Le Marketing Des Start Up

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Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Author :
Publisher : Odile Jacob
ISBN 13 : 2738180833
Total Pages : 283 pages
Book Rating : 4.7/5 (381 download)

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Book Synopsis by :

Download or read book written by and published by Odile Jacob. This book was released on with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journal of Small Business and Entrepreneurship

Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Journal of Small Business and Entrepreneurship by :

Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1991-07 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Le marketing des start-up

Author : Véronique Hermann-Flory
Publisher : Editions Eyrolles
ISBN 13 : 2212602596
Total Pages : 198 pages
Book Rating : 4.2/5 (126 download)

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Book Synopsis Le marketing des start-up by : Véronique Hermann-Flory

Download or read book Le marketing des start-up written by Véronique Hermann-Flory and published by Editions Eyrolles. This book was released on 2018-03-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pratique et basé sur l'expérience, ce guide opérationnel complet propose 47 fiches couvrant l'ensemble des bonnes pratiques et des outils permettant de réussir le marketing d'une start-up de A à Z. Évaluer le potentiel du projet ou de l'offre Définir une stratégie marketing gagnante Développer une offre pertinente Recruter et fidéliser ses clients Définir ses actions clés de communication Piloter la performance marketing Les fiches outils : des guides opérationnels complets Les ouvrages de cette collection permettent de découvrir ou d'approfondir un sujet ou une fonction, la série FOCUS abordant des thèmes plus ciblés. Regroupées en modules, leurs fiches pratiques et largement outillées (conseils, cas pratiques, schémas, tableaux, illustrations...) vous seront rapidement indispensables !

In and Out of English

Author : Gunilla M. Anderman
Publisher : Multilingual Matters
ISBN 13 : 9781853597879
Total Pages : 326 pages
Book Rating : 4.5/5 (978 download)

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Book Synopsis In and Out of English by : Gunilla M. Anderman

Download or read book In and Out of English written by Gunilla M. Anderman and published by Multilingual Matters. This book was released on 2005-01-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In and out of English: For Better, For Worse? is concerned with the impact of English as the lingua franca of today's world, in particular its relationship with the languages of Europe. Within this framework a number of themes are explored, including linguistic imperialism, change as the result of language contact, the concept of the English native speaker, and the increasing need in an enlarged Europe for translation into as well as out of English.

Pop-Up Retail

Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 1000422445
Total Pages : 104 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Pop-Up Retail by : Ghalia Boustani

Download or read book Pop-Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

Data Control

Author : Jean-Louis Monino
Publisher : John Wiley & Sons
ISBN 13 : 1119779766
Total Pages : 224 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Data Control by : Jean-Louis Monino

Download or read book Data Control written by Jean-Louis Monino and published by John Wiley & Sons. This book was released on 2020-11-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are becoming increasingly aware of the importance of data and information. As such, they are eager to develop ways to manage them, to enrich them and take advantage of them. Indeed, the recent explosion of a phenomenal amount of data, and the need to analyze it, brings to the forefront the well-known hierarchical model: Data, Information, Knowledge. Data this new intangible manna is produced in real time. It arrives in a continuous stream and comes from a multitude of sources that are generally heterogeneous. This accumulation of data of all kinds is generating new activities designed to analyze these huge amounts of information. It is therefore necessary to adapt and try new approaches, methods, new knowledge and new ways of working. This leads to new properties and new issues as a logical reference must be created and implemented. At the company level, this mass of data is difficult to manage; interpreting it is the predominant challenge.

High-Tech Entrepreneurship

Author : Michel Bernasconi
Publisher : Routledge
ISBN 13 : 1136009027
Total Pages : 304 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis High-Tech Entrepreneurship by : Michel Bernasconi

Download or read book High-Tech Entrepreneurship written by Michel Bernasconi and published by Routledge. This book was released on 2013-01-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-tech businesses form a crucial part of entrepreneurial activity – in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities. Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include: uncertainty and innovation entrepreneurial finance marketing technological innovations high-tech incubation management. Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly ‘real-world’ focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, making it a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.

Le Marketing Des Start-up

Author : Véronique Hermann-Flory Catherine Kokoreff Delphine Nouvian Yann Denoual
Publisher :
ISBN 13 : 9782212436037
Total Pages : pages
Book Rating : 4.4/5 (36 download)

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Book Synopsis Le Marketing Des Start-up by : Véronique Hermann-Flory Catherine Kokoreff Delphine Nouvian Yann Denoual

Download or read book Le Marketing Des Start-up written by Véronique Hermann-Flory Catherine Kokoreff Delphine Nouvian Yann Denoual and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Les mots-clés du marketing - Anglais

Author : Annie Delhome
Publisher : Editions Bréal
ISBN 13 : 2749525292
Total Pages : 178 pages
Book Rating : 4.7/5 (495 download)

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Book Synopsis Les mots-clés du marketing - Anglais by : Annie Delhome

Download or read book Les mots-clés du marketing - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crossing Barriers and Bridging Cultures

Author : Arturo Tosi
Publisher : Multilingual Matters
ISBN 13 : 9781853596032
Total Pages : 156 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Crossing Barriers and Bridging Cultures by : Arturo Tosi

Download or read book Crossing Barriers and Bridging Cultures written by Arturo Tosi and published by Multilingual Matters. This book was released on 2003 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents translators from different linguistic backgrounds discussing multilingual translation in the European Union. All articles stress the political dimension of multilingualism, and the professional role of the translator as communicator, on which much of the credibility of a union "speaking with one voice in many languages" will ultimately depend.

Lean Startup

Author : Eric Ries
Publisher :
ISBN 13 : 2744065080
Total Pages : 336 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis Lean Startup by : Eric Ries

Download or read book Lean Startup written by Eric Ries and published by . This book was released on 2012-03-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un livre déjà culte dans le monde des entrepreneurs ! En appliquant les grands principes du lean management au développement de nouveaux produits, Eric Ries a mis au point une méthode qui change radicalement la donne pour tous ceux qui souhaitent créer une entreprise ou développer un nouveau projet : le Lean Startup. Cette approche révolutionnaire permet en effet d'adapter constamment son offre mais aussi son entreprise aux évolutions du marché, en suivant le principe de l'innovation continue. Dans cet ouvrage, Eric Ries expose sa méthodologie et l'illustre de nombreux exemples d'entreprises qui ont su encourager la créativité et sortir des sentiers battus en s'adaptant aux besoins de leurs clients, pour faire ainsi évoluer leur business model d'origine : Groupon, Zappos, Dropbox, Intuit... Lean Startup est un remarquable guide pratique d'innovation pour améliorer les chances de succès de tout nouveau projet, à l'usage des grandes entreprises comme des plus petites. C'est également un mode d'emploi du travail collaboratif et du management créatif. En ces temps d'hyper-compétition mondiale, c'est donc une lecture indispensable !

Marketing Automation and Decision Making

Author : Simone Guercini
Publisher : Edward Elgar Publishing
ISBN 13 : 1035312875
Total Pages : 185 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis Marketing Automation and Decision Making by : Simone Guercini

Download or read book Marketing Automation and Decision Making written by Simone Guercini and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.

Courir Un Lievre a la Fois

Author : David Parrish
Publisher : eBook Partnership
ISBN 13 : 0993022170
Total Pages : 173 pages
Book Rating : 4.9/5 (93 download)

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Book Synopsis Courir Un Lievre a la Fois by : David Parrish

Download or read book Courir Un Lievre a la Fois written by David Parrish and published by eBook Partnership. This book was released on 2015-11-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Le marketing au bout des doigts, sur votre telephone portable..."e; 'Courir Un Lievre a la Fois' vous propose de decouvrir le marketing strategique. Ce livre reunit des exemples pratiques et des techniques utilisables pour donner aux entrepreneurs creatifs les moyens de rendre leur entreprise encore plus performante. 'Comment vendre ?' est l'eternelle question. David Parrish, consultant et formateur de renommee internationale, illustre les messages les plus importants de la vente et du marketing grace a des anecdotes tirees de sa propre experience en tant qu'entrepreneur et des succes de ses clients de par le monde.'Courir Un Lievre a la Fois' a ete concu specifiquement pour etre un livre electronique. Chaque section est succincte et ecrite pour vous aider a creer votre plan marketing. Y sont joints des suggestions sur les demarches pratiques a adopter et les notions de marketing correspondantes, afin de vous aider a clarifier et affiner vos objectifs.Nous ne parlons pas ici de publicite. Une strategie marketing intelligente n'a pas besoin de coAter cher, ni d'etre flamboyante: il s'agit de comprendre votre entreprise, de reflechir a chaque etape et de concentrer vos efforts afin de developper des strategies et des techniques de ventes bien definies pour accroitre vos succes, vos profits et votre position sur le marche. 'Courir Un Lievre a la Fois' vous montrera la marche a suivre.Vous y decouvrirez la puissance du marketing viral et comment beneficier de recommandations de bouche-a-oreille. Vous comprendrez la difference entre le marketing strategique et le marketing operationnel, entre les communications marketing et une strategie complete et reflechie.La vente et le marketing devraient travailler ensemble sans encombres, soutenus par une strategie adaptee a votre entreprise, votre secteur d'activite et votre clientele. David pose les questions qui comptent et analyse des exemples concrets, creant ainsi une boite a outils marketing qui vous aidera a developper votre propre strategie marketing.'Courir Un Lievre a la Fois' vous incite a penser aussi a comment etre authentique afin que vendre ne soit plus une corvee et a comprendre ce que vous vendez et pourquoi vos clients le veulent. Ce livre vous aide a calculer la valeur du produit ou du service creatif que vous vendez et vous donne des moyens precis sur comment y arriver. Il vous incitera egalement a penser a vos marches locaux, nationaux et internationaux.Ce livre touche aussi aux complexites toutes particulieres des entreprises creatives, au fait de travailler dans un secteur qui vous passionne, a la valeur qu'on apporte a son travail, au choix des bons clients, a faire sa publicite de maniere efficace et a rendre votre entreprise rentable et prospere.Chacun des 63 courts chapitres vous suggerera des pratiques que vous pouvez mettre en action immediatement. Ecrit de maniere pragmatique et didactique, ce livre a ete cree pour les entreprises de toutes tailles - des starts-up aux entreprises etablies - avec une profusion d'idees et d'anecdotes inspirantes dans lesquelles puiser de maniere quotidienne.David Parrish a travaille avec des centaines de petites entreprises creatives et d'entrepreneurs, entreprises digitales, organisations culturelles et agences de developpement dans plus de 30 pays. Il est specialise dans les industries creatives et digitales, et aide les entrepreneurs a utiliser leur creativite pour mieux diriger leurs entreprises.'Courir un Lievre a la Fois' est son second livre, apres le succes de 'T-Shirts and Suits: A Guide to the Business of Creativity', traduit et publie dans sept pays.'Courir un Lievre a la Fois' est ecrit pour les entreprises creatives et digitales. En tant que boite a outils, il s'adresse a toutes les entreprises dans le secteur des industries creatives.

Elon Musk

Author : Ashlee Vance
Publisher : Editions Eyrolles
ISBN 13 : 2212594372
Total Pages : 373 pages
Book Rating : 4.2/5 (125 download)

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Book Synopsis Elon Musk by : Ashlee Vance

Download or read book Elon Musk written by Ashlee Vance and published by Editions Eyrolles. This book was released on 2017-07-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nous sommes en train de changer le monde, de changer l'histoire, et vous en êtes ou pas." Elon Musk Elon Musk fait partie de ceux qui changent les règles du jeu. Largement considéré comme le plus grand industriel du moment, il porte l'innovation à des niveaux rarement atteints - au point d'avoir servi de modèle pour Tony Stark, alias Iron man. A 46 ans, il a monté en quelques années une entreprise, Tesla, qui révolutionne l'industrie automobile, une autre, SpaceX, qui concurrence Arianespace. Il a auparavant bouleversé le marché des paiements avec PayPal. Son objectif ultime : coloniser Mars. Avec cette édition enrichie, Ashlee Vance nous conduit toujours au plus près d'Elon Musk et de son talent. Il montre toute l'intensité de cet homme, son génie tumultueux, sa folle exigence envers lui-même et ses équipes, depuis son enfance agitée en Afrique du Sud jusqu'à ses incroyables innovations techniques et réussites entrepreneuriales. A travers ce portrait d'un des titans de la Silicon Valley, ce livre met au jour les mutations rapides et inéluctables de nos modèles industriels. Car ce ne sont plus seulement des réseaux sociaux ou des messages en 140 signes qui sont proposés par cette nouvelle économie, mais des voitures, des trains, des fusées. Visionnaire ? Mégalomane ? Elon Musk dessine en tout cas les contours du XXIe siècle. "Un livre indispensable pour comprendre ce qui fait courir l'homme le plus audacieux du monde." Laurent Guez, Les Echos week-end "Un livre intelligent, habile, d'une savoureuse minutie." Dwight Garner, The New York Times

World Editors

Author : Gustavo Guerrero
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311071311X
Total Pages : 375 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis World Editors by : Gustavo Guerrero

Download or read book World Editors written by Gustavo Guerrero and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-12-16 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The existence of World Literature depends on specific processes, institutions, and actors involved in the global circulation of literary works. The contributions of this volume aim to pay attention to these multiple material dimensions of Latin American 20th and 21st century literatures. From perspectives informed by materialism, sociology, book studies, and digital humanities, the articles of this volume analyze the role of publishing houses, politics of translation, mediators and gatekeepers, allowing insights into the processes that enable books to cross borders and to be transformed into globally circulating commodities. The book focusses both on material (re)sources of literary archives, key actors in literary and cultural markets, prizes and book fairs, as well as on recent dimension of the digital age. Statements of some of the leading representatives of the global publishing world complement these analyses of the operations of selection and aggregation of value to literary texts.

Digital Economy. Emerging Technologies and Business Innovation

Author : Mohamed Anis Bach Tobji
Publisher : Springer
ISBN 13 : 3319977490
Total Pages : 205 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Digital Economy. Emerging Technologies and Business Innovation by : Mohamed Anis Bach Tobji

Download or read book Digital Economy. Emerging Technologies and Business Innovation written by Mohamed Anis Bach Tobji and published by Springer. This book was released on 2018-07-20 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Third International Conference on Digital Economy, ICDEc 2018, held in Brest, France in May 2018. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 15 papers presented in this volume were carefully reviewed and selected from 41 submissions. The theme of ICDEc 2018 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital marketing; e-banking and competitive intelligence; information system technologies; and e-learning, e-government and e-health.