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Le Marketing Achats
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Book Synopsis La logistique durable by : MORANA Joëlle
Download or read book La logistique durable written by MORANA Joëlle and published by Lavoisier. This book was released on 2013-04-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mondialisation, la question environnementale et les mutations de la société imposent à chaque entreprise d’être toujours innovante, tant sur le plan technologique qu’organisationnel. La modernisation de la chaîne d’approvisionnement constitue la suite logique de l’évolution de la logistique d’entreprise depuis les années 1950. Cet ouvrage présente les éléments nécessaires à la mise en place d’une logistique durable : - la prise en compte de la dimension économique qui met en exergue les poids et rôle des connexions intra et inter-organisationnelles. C’est la remise en cause des notions de logistique amont, interne, aval, de mutualisation des transports, de prestations logistiques, de traçabilité et de systèmes d’information ; - la dimension environnementale qui s’intéresse à des aspects tels que l’éco-conception, la re-production, la gestion des déchets, la logistique des retours ou encore le transport « vert » ; - la dimension sociale/sociétale qui permet de poser un regard sur les ressources humaines internes et externes. Pour assurer une bonne mesure de la performance, La logistique durable propose l’élaboration d’un tableau de bord logistique.
Book Synopsis Strategic Sourcing Management by : Olivier Bruel
Download or read book Strategic Sourcing Management written by Olivier Bruel and published by Kogan Page Publishers. This book was released on 2016-12-03 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Sourcing Management examines procurement and supply management in detail, covering the three dimensions of competitiveness, effectiveness and efficiency. Written by Olivier Bruel, Professor Emeritus HEC Paris, and a team of contributing experts from academia, consulting and industry, the book is organised into four parts: strategic decisions; operational management of procurement and related supply chain; management of human resources and dedicated information systems; management of performance and change. This book has been written with a comprehensive global and coherent approach but the chapters are self-standing, enabling the reader to dip into different sections according to need. Strategic Sourcing Management considers both tactical and strategic perspectives that link with a corporate strategy and it includes dedicated chapters on how to set up a Strategic Sourcing function. The text is enriched with clear graphics and solid examples of best practice. Strategic Sourcing Management is a robust text based on both research and experience, so an essential reference for practitioners and academics working in or studying procurement and supply management. It is suitable for anyone involved in procurement and supply management at a senior level but also for general management enabling them to understand the mechanisms of value creation through Strategic Sourcing.
Book Synopsis Strategy and Management of Industrial Brands by : Philippe Malaval
Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Author : Publisher :Editions Bréal ISBN 13 :2749521017 Total Pages :395 pages Book Rating :4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les mots-clés du marketing - Anglais by : Annie Delhome
Download or read book Les mots-clés du marketing - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing critique : le consommateur collaborateur en question by : COVA
Download or read book Marketing critique : le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Book Synopsis Enjeux et usages du Big Data : Technologies, méthodes et mise en oeuvre by : BRASSEUR Christophe
Download or read book Enjeux et usages du Big Data : Technologies, méthodes et mise en oeuvre written by BRASSEUR Christophe and published by Lavoisier. This book was released on 2013-04-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le développement spectaculaire d’internet, des réseaux sociaux, de la technologie mobile et la multiplication des capteurs provoquent une croissance exponentielle des données à laquelle les entreprises doivent faire face : c’est le phénomène du Big Data. Ses enjeux sont considérables. Au-delà de la simple question technique du stockage, il offre la possibilité de tirer profit du contenu de ces nouvelles sources d’information. Les solutions décisionnelles classiques laissent progressivement place au Business Analytics et aux méthodes prédictives, transformant l’avalanche de données en valeur ajoutée. La technologie est aujourd’hui disponible, les bases de données traditionnelles ont évolué et les solutions dédiées à l’exploitation des données massives, telles que Hadoop, sont désormais opérationnelles. S’appuyant sur différents cas pratiques, Enjeux et usages du Big Data met l’accent sur les méthodes, les techniques et les ressources nécessaires pour permettre aux entreprises d’entrer avec succès dans l’ère de l’information à grande échelle.
Book Synopsis Dictionnaire Anglais Des Affaires, Du Commerce Et de la Finance by :
Download or read book Dictionnaire Anglais Des Affaires, Du Commerce Et de la Finance written by and published by Psychology Press. This book was released on 1996 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary consists of some 100,000 terms and references in bith French and English, including 4,000 abbreviations. over 45 subject areas are covered, including: * Accountancy * Banking * Business Administration * Computing * Economics * Environment * Finance * General Commerce * Human Resource Management * Import/Export * Industry * Insurance * Law * Leisure * Management * Mathematics * Media * Patents * Politics * Property * Sales & Marketing * Stock Market * Taxation * Tourism * Transport * Welfare & Safety. Also included is a comprehensive up-to-date reference section on countries, business correspondence and situations, job titles, stock exchanges, economic indexes and numbers. KEY FEATURES Term Specialists - the terms list has been checked by over 100 sources including experts from Apple France * Association Française des Banques * Chartered Institute of Banking * France Telecom * Institute of European Trade and Technology * American Graduate School of Management * London School of Economics * Ecole supérieure de commerce de Lyon * Department of Trade and Industry * Law Society * University of Reading * Environment Council * University of Bath * Centre de Recherche et de Gestion * Manchester Business School * Ecole supérieure internationale de commerce and Ecole des hautes études commerciales de Montrial(HEC). Prestigous experts - include Prof. Chris Nobes, Prof. Michel Péron, Prof. Gordon Shenton, Dr. Van de Yeught and Prof. Peter Walton. Native Speakers - all stages of compilation have included native speakers of French as well as English and extensive coverage of US as well as UK terminology.
Book Synopsis Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation by : Trine Kolderup Flaten
Download or read book Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation written by Trine Kolderup Flaten and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Download or read book Journal of Business Research written by and published by . This book was released on 1992 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque by : Réjean Savard
Download or read book Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Book Synopsis Wörterbuch der Handels-, Finanz- und Rechtssprache / Dictionary of Commerical, Financial and Legal Terms / Dictionnaire des Termes Commerciaux, Financiers et Juridiques by : HERBST
Download or read book Wörterbuch der Handels-, Finanz- und Rechtssprache / Dictionary of Commerical, Financial and Legal Terms / Dictionnaire des Termes Commerciaux, Financiers et Juridiques written by HERBST and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Arbeit an den drei Banden dieses Worterbuches wurde 1932 in London begonnen und ist in standiger Fortsetzung auf denjetzt vorliegenden Stand gebracht worden. In seinem Aufbau und in der besonderen An ordnung des Stoffes erstrebt das Werk, einem doppelten Zweck zu dienen: Besonders leichtes und schnelles Auffinden eines Stichwortes in moglichst vielen "fertig vorbereite ten" Verbindungen und moglichst wirksamer AusschluJ3 von Obersetzungsfehlern, besonders wenn zwischen mehrfachen Be deutungen desselben Stichwortes gewiihlt werden muJ3. 1m Verfolg dieser Ziele ist das Werk im wahrsten Sinne aus der Praxis entstanden. Dementsprechend ist es auch fUr die Praxis als Nachschlagewerk ffir den Alltagsgebrauch bestimmt. An seiner Schaffung haben Men schen des Berufs- und Geschilfts1ebens mit praktischen Erfahrungen mitgewirkt. Der Entwicklung der drei Sprachen folgend, wurde der Text durch Aufnahme neuer Fachausdriicke und Wendungen bedeutend erweitert und auf den neuesten Stand gebracht. Hierbei wurden auch die im Bereich der internationalen Organisationen - insbesondere der Europl\ischen Gemeinschaften - entwickelten und ge brauchlichen Ausdriicke und Begriffe miteinbezogen. Zug, Schweiz, Januar 1979
Book Synopsis Routledge French Dictionary of Business, Commerce and Finance Dictionnaire anglais des affaires, du commerce et de la finance by : Various
Download or read book Routledge French Dictionary of Business, Commerce and Finance Dictionnaire anglais des affaires, du commerce et de la finance written by Various and published by Taylor & Francis. This book was released on 2024-11-01 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary consists of some 100,000 terms and references in bith French and English, including 4,000 abbreviations. over 45 subject areas are covered, including: * Accountancy * Banking * Business Administration * Computing * Economics * Environment * Finance * General Commerce * Human Resource Management * Import/Export * Industry * Insurance * Law * Leisure * Management * Mathematics * Media * Patents * Politics * Property * Sales & Marketing * Stock Market * Taxation * Tourism * Transport * Welfare & Safety. Also included is a comprehensive up-to-date reference section on countries, business correspondence and situations, job titles, stock exchanges, economic indexes and numbers. KEY FEATURES Term Specialists - the terms list has been checked by over 100 sources including experts from Apple France * Association Française des Banques * Chartered Institute of Banking * France Telecom * Institute of European Trade and Technology * American Graduate School of Management * London School of Economics * Ecole supérieure de commerce de Lyon * Department of Trade and Industry * Law Society * University of Reading * Environment Council * University of Bath * Centre de Recherche et de Gestion * Manchester Business School * Ecole supérieure internationale de commerce and Ecole des hautes études commerciales de Montrial(HEC). Prestigous experts - include Prof. Chris Nobes, Prof. Michel Péron, Prof. Gordon Shenton, Dr. Van de Yeught and Prof. Peter Walton. Native Speakers - all stages of compilation have included native speakers of French as well as English and extensive coverage of US as well as UK terminology.
Book Synopsis Marketing in France by : James Fitzgerald
Download or read book Marketing in France written by James Fitzgerald and published by . This book was released on 1984 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis French for Management and Business by : Brian Griffiths
Download or read book French for Management and Business written by Brian Griffiths and published by Springer. This book was released on 1990-03-09 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at those who wish to gain sufficient proficiency in French in order to carry on business, this book attempts to equip students with a text which will consolidate their basic language skills while establishing the intellectual foundation for advanced language work.
Book Synopsis Marketing in France by : Myra L. Triplett
Download or read book Marketing in France written by Myra L. Triplett and published by . This book was released on 1976 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Affaires globales by : Deborah S. Reisinger
Download or read book Affaires globales written by Deborah S. Reisinger and published by Georgetown University Press. This book was released on 2021-01-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-semester intermediate-high to advanced-level French textbook designed for French for Specific Purposes courses such as Business or Professional French, Affaires globales uses an interdisciplinary, multiliteracies approach to help students develop the cultural knowledge and language skills necessary for a career in the francophone world.
