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Author : Fraser, Richard G
Publisher : [Agincourt, Ontario] : Gage
ISBN 13 : 9780771524042
Total Pages : 213 pages
Book Rating : 4.5/5 (24 download)
Download or read book Le marketing 2 written by Fraser, Richard G and published by [Agincourt, Ontario] : Gage. This book was released on 1981 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Réjean Savard
Publisher : Walter de Gruyter
ISBN 13 : 3110962217
Total Pages : 340 pages
Book Rating : 4.1/5 (19 download)
Download or read book Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Author : Réjean Savard
Publisher : Walter de Gruyter
ISBN 13 : 3110954109
Total Pages : 96 pages
Book Rating : 4.1/5 (19 download)
Download or read book Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Author :
Publisher :
ISBN 13 :
Total Pages : 1394 pages
Book Rating : 4.:/5 (31 download)
Download or read book Canadiana written by and published by . This book was released on 1991 with total page 1394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : COVA
Publisher : Lavoisier
ISBN 13 : 2743062649
Total Pages : 146 pages
Book Rating : 4.7/5 (43 download)
Download or read book Marketing critique : le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Author : Jean-Pierre Helfer
Publisher : Vuibert
ISBN 13 : 2311406140
Total Pages : 543 pages
Book Rating : 4.3/5 (114 download)
Download or read book Marketing written by Jean-Pierre Helfer and published by Vuibert. This book was released on 2017-11-10 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce manuel offre une vue d’ensemble des nouvelles connaissances disponibles en marketing fondamental et en marketing digital. Il est illustré de très nombreux exemples et de cas de synthèse. Chaque chapitre précise les problématiques de base ainsi que les compétences clés à acquérir et propose des exercices. L’information marketing. 1. Collecter et organiser l’information 2. Les études quantitatives : les sondages 3. Les études standardisées : les panels 4. Les études qualitatives 5. Le comportement du consommateur. Cas de synthèse 1 : Quelle attractivité pour Pizza’Wave ? Le marketing stratégique 6. La dynamique du portefeuille de produits 7. Segmenter le marché, choisir sa cible et différencier l’offre 8. Le marketing relationnel et la fidélisation de la clientèle. Cas de synthèse 2 : Y a-t-il une place pour un nouvel entrant sur le marché des auto-écoles ? Le marketing opérationnel 9. La politique de produit et de marque 10. La politique de prix 11. La politique de distribution 12. La politique de promotion des ventes 13. La politique de communication 14. La force de vente Cas de synthèse 3. Un mix marketing à repenser pour Nord’Ti Quinoa 0 % ? Cas de synthèse final Des compléments numériques (corrigés des mini-cas, corrigés des cas et diaporamas du cours) sont proposés gratuitement aux enseignants sur le site www.vuibert.fr.
Author : Gilles N'Goala
Publisher : John Wiley & Sons
ISBN 13 : 1786303728
Total Pages : 326 pages
Book Rating : 4.7/5 (863 download)
Download or read book Augmented Customer Strategy written by Gilles N'Goala and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Author : Houcine Berbou
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549194
Total Pages : 657 pages
Book Rating : 4.5/5 (275 download)
Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author : Dimitris Folinas
Publisher : Routledge
ISBN 13 : 1317296257
Total Pages : 286 pages
Book Rating : 4.3/5 (172 download)
Download or read book Marketing and Supply Chain Management written by Dimitris Folinas and published by Routledge. This book was released on 2017-09-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Author : Fraser, Richard G
Publisher : Agincourt, Ont. : Gage Educational Pub.
ISBN 13 : 9780771508721
Total Pages : 200 pages
Book Rating : 4.5/5 (87 download)
Download or read book Marketing 2 written by Fraser, Richard G and published by Agincourt, Ont. : Gage Educational Pub.. This book was released on 1977 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruno Salgues
Publisher : John Wiley & Sons
ISBN 13 : 1119527619
Total Pages : 307 pages
Book Rating : 4.1/5 (195 download)
Download or read book Society 5.0 written by Bruno Salgues and published by John Wiley & Sons. This book was released on 2018-08-21 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the rapid development of connected technologies, which are now highly sophisticated and spread across the globe, Society 5.0 has emerged and brought with it a dramatic societal shift. In 1998, Kodak, the world leader in photographic film, had 170,000 employees. It thus seemed unthinkable that just 3 years later, the majority of people would stop taking photographs to paper film and that Kodak would have disappeared. These are the stakes of this new society that is taking shape. This book, which does not seek to critique current politics, management or marketing literature, aims to fight against the excesses of this often-misunderstood Society 5.0 and to present the ideas and associated technologies that comprise it, all working towards societal improvement. Among these technologies, artificial intelligence, robotics, digital platforms and 3D printing are undoubtedly the most important, and thus receive the greatest focus.
Author : University of Tennessee (Knoxville campus)
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.3/5 (91 download)
Download or read book The University of Tennessee Register for ... and Announcement for ... written by University of Tennessee (Knoxville campus) and published by . This book was released on 1927 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.:/5 (31 download)
Download or read book The University of Tennessee Record written by and published by . This book was released on 1927 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicola Bellini
Publisher : Routledge
ISBN 13 : 1351743937
Total Pages : 267 pages
Book Rating : 4.3/5 (517 download)
Download or read book Gastronomy and Local Development written by Nicola Bellini and published by Routledge. This book was released on 2018-10-09 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy. However, research thus far has not fully explored the underlying mechanisms of gastronomic tourism, in particular the marketing and perception of quality, on economic development. This book considers how the quality of products, places, and experiences contributes to the desirability and competitiveness of gourmet touristic destinations. The contributors present theoretical and empirical studies to create an original conceptual framework for regional development based on the quality of products, of places, and of touristic experience. It also examines the ways in which quality is linked to identity, diversity, innovation, and creativity. With an interdisciplinary approach, this book will be of interest to researchers in tourism and hospitality, regional studies, and human geography, as well as to tourism development professionals and policymakers in the areas of rural and local development.
Author :
Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.:/5 (89 download)
Download or read book Quick Bibliography Series written by and published by . This book was released on 1976 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.F/5 ( download)
Download or read book List of Classes of United States Government Publications Available for Selection by Depository Libraries written by and published by . This book was released on 2007 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : By Label AA-Prod/Edits (Artmusiclitte) 2015
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)
Download or read book LE MARKETING avec licence ... written by and published by By Label AA-Prod/Edits (Artmusiclitte) 2015. This book was released on 2019-06-13 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dix-sept ouvrages réunis sur la vente direct Le Marketing. -Devenez superstar du marketing -Créer un plan marketing réussi -Évitez les grandes erreurs de marketing -Faire du marketing en réseau -Intégration de marketing Internet -Le Grand Livre de conseils Media Marketing -L'essentiel sur le marketing en ligne -Maître marketing d'affiliation -Marketing de réseau sans dette -Maximum Impact Email Marketing -Mobile Marketing Argent -Réussir votre première année marketing -Réussir votre première année marketing -Révolution du marketing mobile-Richesses du marketing viral 2 -Spécialistes du marketing SEO -Top Email Marketing-Tout sur le marketing Internet. -Tout sur le marketing Internet (Plus de 500 en Anglais et Français). Avec licence de revente.
