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Le Consommateur
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Book Synopsis Marketing critique : le consommateur collaborateur en question by : COVA
Download or read book Marketing critique : le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Book Synopsis Marketing Et Services by : Jean-Claude Dufour
Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Citoyen ou consommateur by : Raphaële Espiet-Kilty
Download or read book Citoyen ou consommateur written by Raphaële Espiet-Kilty and published by Presses Univ Blaise Pascal. This book was released on 2006 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Control of Price Related Terms in Standard Form Contracts by : Yeşim M. Atamer
Download or read book Control of Price Related Terms in Standard Form Contracts written by Yeşim M. Atamer and published by Springer Nature. This book was released on 2019-11-19 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores various approaches around the world regarding price term control, and particularly discusses the effectiveness of two major paths: ex ante regulatory and ex post judicial intervention. Price control and its limits are issues that affect all liberal market economies, as well as more regulated markets. For the past several years, courts in many different countries have been confronted with the issue of whether, and to what extent, they should intervene regarding price-related terms in standard form contracts – especially in the area of consumer contracts. Open price clauses, flat remunerations, price adjustment clauses, clauses giving the seller/supplier the right to ask for additional payments, bundling or partitioning practices, etc.: a variety of price related terms are used to manipulate customers’ choices, often also by exploiting their behavioral biases. The result is an unfavorable contract that is later challenged in court. However, invalidating a given price term in standard forms e.g. of a banking or utilities contract only has an inter partes effect, which means that in thousands if not millions of similar contracts, the same clauses continue to be used. Effective procedural rules are often lacking. Therefore, pricing patterns that serve to hide rather than to reveal the real cost of goods and services require special attention on the part of regulators. The aim of this book is to determine the various approaches in the world regarding price term control, and particularly to discuss the efficiency of both paths, ex ante regulatory and ex post judicial intervention. Thanks to its broad comparative analysis, this book offers a thorough overview of the methods employed in several countries. It gathers twenty-eight contributions from national rapporteurs and one supra-national rapporteur (EU) to the 2018 IACL Congress held in Fukuoka. These are supplemented by a general report presented at the same IACL Congress, which includes a comparative analysis of the national and supranational reports. The national contributors hail from around the globe, including Africa (1), Asia (5), Europe (17), the European Union (1) and the Americas (5).
Book Synopsis The Effects of Financial Crises on the Binding Force of Contracts - Renegotiation, Rescission or Revision by : Başak Başoğlu
Download or read book The Effects of Financial Crises on the Binding Force of Contracts - Renegotiation, Rescission or Revision written by Başak Başoğlu and published by Springer. This book was released on 2016-02-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about one of the most controversial dilemmas of contract law: whether or not the unexpected change of circumstances due to the effects of financial crises may under certain conditions be taken into account. Growing interconnectedness of global economies facilitates the spread of the effects of the financial crises. Financial crises cause severe difficulties for persons to fulfill their contractual obligations. During the financial crises, performance of contractual obligations may become excessively onerous or may cause an excessive loss for one of the contracting parties and consequently destroy the contractual equilibrium and legitimate the governmental interventions. Uncomfortable economic climate leads to one of the most controversial dilemmas of the contract law: whether the binding force of the contract is absolute or not. In other words, unstable economic circumstances impose the need to devote special attention to review and perhaps to narrow the binding nature of a contract. Principle of good faith and fair dealing motivate a variety of theoretical bases in order to overcome the legal consequences of financial crises. In this book, all these theoretical bases are analyzed with special focus on the available remedies, namely renegotiation, rescission or revision and the circumstances which enables the revocation of these remedies. The book collects the 19 national reports and the general report originally presented in the session regarding the Effects of Financial Crises on the Binding Force of Contracts: Renegotiation, Rescission or Revision during the XIXth congress of the International Academy of Comparative Law, held in Vienna, July 2014.
Book Synopsis Analytical Dictionary of Retailing by : Jeanne Dancette
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Experiments with Mixtures by : John A. Cornell
Download or read book Experiments with Mixtures written by John A. Cornell and published by Wiley-Interscience. This book was released on 1843 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide shows how to design and set up mixture experiments, then analyze the data and draw inferences from the results. Virtually every technique that has appeared in the literature of mixtures can be found here and, for each method, computing formulas are provided with completely worked examples. Coverage begins with Scheffe lattice designs, introducing the use of independent variables and ends with the most current methods. Almost all of the numerical examples are taken from real experiments. It should serve as a supplementary text for courses on experimental design and statistical methods as well as a ready reference to important techniques for research workers in such fields as engineering, the physical sciences, agriculture and medicine.
Book Synopsis Consommateur entrepreneur (Le) by : Robert Rochefort
Download or read book Consommateur entrepreneur (Le) written by Robert Rochefort and published by Odile Jacob. This book was released on 1997-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce livre est la suite de La Société des consommateurs qui a rencontré un vif succès lors de sa publication. Robert Rochefort, " Monsieur Consommation " pour les médias, y retraçait l'histoire de la société de consommation en s'arrêtant plus particulièrement sur la période post-guerre du Golfe qu'il caractérisait par une consommation de rassurance (santé, droits de l'homme, authenticité, etc.). Et il annonçait qu'une nouvelle époque allait s'ouvrir, celle du consommateur entrepreneur. C'est la description de cette nouvelle figure du consommateur qui fait l'objet de ce livre. Robert Rochefort montre comment les nouvelles formes d'organisation du travail brouillent la séparation entre vie privée et vie professionnelle ; comment, d'une part, le consommateur tend à gérer sa vie familiale comme s'il s'agissait d'une entreprise (recherche de l'efficacité, de la rentabilité, de l'optimum) ; et comment, d'autre part, il utilise de plus en plus d'objets à usage professionnel et privé à la fois (téléphone portable, monospace, ordinateur, etc.) ; enfin, comment il consomme de plus en plus de produits semi-finis qu'il termine lui-même (meubles en kits, bricolage, vacances actives, etc.). Se profile dans ce livre une sociologie du néolibéralisme post-salarial. En un mot, une société d'entrepreneurs individuels jusque dans la consommation faisant suite à la société salariale des XIXe et XXe siècles. Robert Rochefort est directeur du Centre de recherche pour l'étude et l'observation des conditions de vie (CREDOC). Il est l'auteur aux Éditions Odile Jacob de La Société des consommateurs (1995).
Book Synopsis The Language of Law and Food by : Salvatore Mancuso
Download or read book The Language of Law and Food written by Salvatore Mancuso and published by Routledge. This book was released on 2021-04-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reconsiders the use of food metaphors and the relationship between law and food in an interdisciplinary perspective to examine how food related topics can be used to describe or identify rules, norms, or prescriptions of all kinds. The links between law and food are as old as the concept of law. Many authors have been using such links in creative ways to express specific features of law. This is because the language of food and cooking offers legal thinkers and teachers mouth-watering metaphors, comparing rules to recipes, and their combination to culinary processes. This collection focuses on this relationship between law and food and takes us far beyond their mere interaction, to explore different ways of using these two apparently so diverse elements to describe different phenomena of the legal reality. The authors use the link between food and law to describe different aspects of the legal landscape in different areas and jurisdictions. Bringing together metaphors and indirect correlations between law and food, the book explores different models of approaching legal issues and considering different legal challenges from a completely new perspective, in line with the multidisciplinary approach that leads comparative legal studies today and, to a certain extent, revisiting and enriching it. With contributions in English and French, the book will be of interest to academics and researchers working in the areas of law and food, law and language, and comparative legal studies.
Book Synopsis Criminal Law in Action by : Jan van Dijk
Download or read book Criminal Law in Action written by Jan van Dijk and published by Martinus Nijhoff Publishers. This book was released on 1988-04-06 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title of this work illustrates the two difficulties which the chosen theme poses, difficulties which arise from the confrontation between collective & individual interests. On the one hand, the criminal process is based on the protection of society; on the other hand, human rights implies respect for all individuals implicated in that process, be they victim, witness or accused. A third difficulty arises in relation to the new influence of European law. While the right to judge has long appeared to be the most obvious indication of national sovereignty, it is now subject to supranational control & a State can be censured by the European Court of Human Rights. Part One of this volume analyses the period of reform in various Eastern & Western European countries; Part Two explores the debate among jurists, historians, sociologists & philosophers on the subject of the criminal trial in a democratic society. Finally, Part Three reflects on the issue within the context of the European Community & the European Council & explores the question of a future model for the European criminal trial. Professor Mireille Delmas-Marty teaches at l'Universite de Paris I Pantheon Sorbonne & is a member of l'Institut Universitaire de France. She is the editor of The European Convention for the Protection of Human Rights, International Protection versus National Restrictions (Martinus Nijhoff Publishers, 1992.)
Book Synopsis Comportements du consommateur - 5e éd. by : Denis Darpy
Download or read book Comportements du consommateur - 5e éd. written by Denis Darpy and published by Dunod. This book was released on 2020-08-26 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage a pour objectif d'exposer les principaux concepts permettant de décrire et de comprendre le comportement des consommateurs, afin de prendre les meilleures décisions marketing. Cette nouvelle édition prend en compte les nouveaux modes de consommation arrivés avec le digital, la consommation collaborative et responsable. Les nombreux exemples sont actualisés, complétés par les recherches les plus récentes.
Author : Publisher :Editions Bréal ISBN 13 :2749521025 Total Pages :387 pages Book Rating :4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II by : Houcine Berbou
Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Book Synopsis La vie privée à l’ère du numérique by : REY Bénédicte
Download or read book La vie privée à l’ère du numérique written by REY Bénédicte and published by Lavoisier. This book was released on 2012-09-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: La démocratisation de l'informatique, puis des usages de l'internet, de la téléphonie mobile, ou plus récemment d'autres objets communicants génèrent une profusion de traces numériques gardant en mémoire les actions des usagers. Approuvé par certains qui y voient l'opportunité d'améliorer la sécurité publique, la relation marchande ou encore leur propre confort quotidien, ce constat fait craindre à d'autres l'avènement d'une société de la surveillance érodant le respect de la vie privée. Cet ouvrage étudie la notion d'espace privé à l'ère du numérique. Il montre comment les changements technologiques, de services et d'usages redéfinissent l'acceptation traditionnelle de la vie privée fondée sur des normes, et comment, en complément du dispositif normatif existant, des modalités de régulation appropriables par les individus sont envisagées.
Author :Georges-Maurice Hénault Publisher :Montréal : Presses de l'Université du Québec ISBN 13 :9780777002353 Total Pages :212 pages Book Rating :4.0/5 (23 download)
Book Synopsis Le consommateur by : Georges-Maurice Hénault
Download or read book Le consommateur written by Georges-Maurice Hénault and published by Montréal : Presses de l'Université du Québec. This book was released on 1979 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Law, Norms and Freedoms in Cyberspace / Droit, normes et libertés dans le cybermonde by : Cécile de Terwangne
Download or read book Law, Norms and Freedoms in Cyberspace / Droit, normes et libertés dans le cybermonde written by Cécile de Terwangne and published by Éditions Larcier. This book was released on 2018-05-29 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professeur, chercheur, directeur de centre, doyen et recteur, Yves Poullet s’est illustré dans toutes les étapes et fonctions d’une carrière universitaire bien remplie, marquant des générations d’étudiants, de chercheurs, de collègues et de pairs. Spécialiste éminent et incontournable du droit de l’internet et des technologies de l’information et de la communication, il en est aussi l'un des précurseurs en fondant dès 1979 un des premiers centres de recherche européens en la matière. Par cet ouvrage, collègues, amis, anciens doctorants rendent hommage à l’une des plus belles plumes de la discipline, en lui offrant leurs réflexions sur l’influence réciproque du droit et de la technologie. Leurs contributions démontrent l’étendue de l’expertise et des réseaux européens et internationaux d’Yves Poullet. Elles s’articulent autour de trois axes qui furent autant de perspectives dans lesquelles il a inscrit sa recherche : le droit, les normes et les libertés. La richesse de ce volume témoigne de son attention à l’humain, des amitiés qu’il a nouées, mais aussi des sillons qu’il a tracés en droit des technologies de l’information et de la communication, sillons dans lesquels a poussé une forêt luxuriante, toujours fertile. C’est l’héritage d’un grand penseur, d’un véritable universitaire. =========== Yves Poullet has not merely served but excelled in all functions of the University world. Whether as professor, researcher, director of a research centre or as dean and rector, he has left a lasting impression in the minds of generations of students, researchers, colleagues and peers. He is a preeminent expert on the law of Internet and Information and Communications Technologies who, already in 1979, pioneered one of the first European research centres in the field. This volume is a tribute to Yves Poullet from colleagues, friends, former PhD researchers, offering their reflections on the reciprocal influence of law and technology. These contributions highlight both the range of expertise and the extent of the European and international networks he has nourished. They address the three main research axes Yves Poullet has developed through the years: law, norms and freedoms. The authors of this volume pay homage to a mentor, a friend, but above all to an exceptional researcher who has sown countless seeds in the field, enabling a luxurious landscape to grow and become a source of inspiration for many scholars. This is the heritage of a genuine thinker, a real academic.
