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Le Commerce Electronique Microforme La Contribution Des Caracteristiques Des Sites Web Sur Limpact Du Marketing Relationnel Sur La Fidelite Des Clients
Download Le Commerce Electronique Microforme La Contribution Des Caracteristiques Des Sites Web Sur Limpact Du Marketing Relationnel Sur La Fidelite Des Clients full books in PDF, epub, and Kindle. Read online Le Commerce Electronique Microforme La Contribution Des Caracteristiques Des Sites Web Sur Limpact Du Marketing Relationnel Sur La Fidelite Des Clients ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Metamorphoses written by Emanuele Coccia and published by John Wiley & Sons. This book was released on 2021-06-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all fascinated by the mystery of metamorphosis – of the caterpillar that transforms itself into a butterfly. Their bodies have almost nothing in common. They don’t share the same world: one crawls on the ground and the other flutters its wings in the air. And yet they are one and the same life. Emanuele Coccia argues that metamorphosis – the phenomenon that allows the same life to subsist in disparate bodies – is the relationship that binds all species together and unites the living with the non-living. Bacteria, viruses, fungi, plants, animals: they are all one and the same life. Each species, including the human species, is the metamorphosis of all those that preceded it – the same life, cobbling together a new body and a new form in order to exist differently. And there is no opposition between the living and the non-living: life is always the reincarnation of the non-living, a carnival of the telluric substance of a planet – the Earth – that continually draws new faces and new ways of being out of even the smallest particle of its disparate body. By highlighting what joins humans together with other forms of life, Coccia’s brilliant reflection on metamorphosis encourages us to abandon our view of the human species as static and independent and to recognize instead that we are part of a much larger and interconnected form of life.
Download or read book The Men's Bibliography written by and published by . This book was released on 1996 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sexing the Citizen by : Judith Surkis
Download or read book Sexing the Citizen written by Judith Surkis and published by Cornell University Press. This book was released on 2018-07-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did marriage come to be seen as the foundation and guarantee of social stability in Third Republic France? In Sexing the Citizen, Judith Surkis shows how masculine sexuality became central to the making of a republican social order. Marriage, Surkis argues, affirmed the citizen's masculinity, while also containing and controlling his desires. This ideal offered a specific response to the problems—individualism, democratization, and rapid technological and social change—associated with France's modernity. This rich, wide-ranging cultural and intellectual history provides important new insights into how concerns about sexuality shaped the Third Republic's pedagogical projects. Educators, political reformers, novelists, academics, and medical professionals enshrined marriage as the key to eliminating the risks of social and sexual deviance posed by men-especially adolescents, bachelors, bureaucrats, soldiers, and colonial subjects. Debates on education reform and venereal disease reveal how seriously the social policies of the Third Republic took the need to control the unstable aspects of male sexuality. Surkis's compelling analyses of republican moral philosophy and Emile Durkheim's sociology illustrate the cultural weight of these concerns and provide an original account of modern French thinking about society. More broadly, Sexing the Citizen illuminates how sexual norms continue to shape the meaning of citizenship.
Book Synopsis Claiming an Education by : Jane Gaskell
Download or read book Claiming an Education written by Jane Gaskell and published by James Lorimer & Company. This book was released on 1989 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at what it is like to be a woman in the Canadian school system.
Book Synopsis Reign of Virtue by : Miranda Pollard
Download or read book Reign of Virtue written by Miranda Pollard and published by University of Chicago Press. This book was released on 2012-07-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Reign of Virtue, Miranda Pollard explores the effects of military defeat and Nazi occupation on French articulations of gender in wartime France. Drawing on governmental archives, historical texts, and propaganda, Pollard explores what most historians have ignored: the many ways in which Vichy's politicians used gendered images of work, family, and sexuality to restore and maintain political and social order. She argues that Vichy wanted to return France to an illustrious and largely mythical past of harmony, where citizens all knew their places and fulfilled their responsibilities, where order prevailed. The National Revolution, according to Pollard, replaced the ideals of liberty, equality, and fraternity with work, family, and fatherland, making the acceptance of traditional masculine and feminine roles a key priority. Pollard shows how Vichy's policies promoted the family as the most important social unit of a new France and elevated married mothers to a new social status even as their educational, employment, and reproductive rights were strictly curtailed.
Book Synopsis Developing Critical Thinkers by : Stephen D. Brookfield
Download or read book Developing Critical Thinkers written by Stephen D. Brookfield and published by Jossey-Bass. This book was released on 1991-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1989 Winner of the Cyril O. Houle World Award for Literature inAdult Education This award-winning book offers a practical, straightforwardguide to helping adults develop their critical thinking skills infour key arenas of adult life: in their personal relationships, intheir workplaces, in their political involvements, and in theirresponses to the media.
Download or read book The Open Work written by Umberto Eco and published by Harvard University Press. This book was released on 1989 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is significant for its concept of "openness"--the artist's decision to leave arrangements of some constituents of a work to the public or to chance--and for its anticipation of two themes of literary theory: the element of multiplicity and plurality in art, and the insistence on literary response as an interaction between reader and text.
Download or read book Sociology on Trial written by Anonymous and published by Hassell Street Press. This book was released on 2021-09-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book What is Masculinity? written by J. Arnold and published by Springer. This book was released on 2011-06-14 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across history, the ideas and practices of male identity have varied much between time and place: masculinity proves to be a slippery concept, not available to all men, sometimes even applied to women. This book analyses the dynamics of 'masculinity' as both an ideology and lived experience - how men have tried, and failed, to be 'Real Men'.
Download or read book 10 Corso Como written by Carla Sozzani and published by Rizzoli Publications. This book was released on 2014-06-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carla Sozzani opened Galleria Carla Sozzani in September 1990 as a space for art, photography, and design housed in a converted garage at 10 Corso Como in Milan. Along with American artist Kris Ruhs, Sozzani created a space like no other. Rejecting ordinary retail norms, this concept store has always promoted a different philosophy—that of slow shopping, a succession of spaces and events that prioritize lifestyle over object acquisition. In this book, Sozzani describes her world: her style, personal taste, and opinions on fashion, travel, design, and lifestyle. The Galleria now incorporates a bookshop, a fashion and design store, and a garden café, and it is one of Milan’s hippest and most exquisitely curated spaces—a destination in itself. 10 Corso Como has become the nexus of a global network of cultural exchange through fashion, food, art, and photography that continues to inspire fashion and design. In recent years, two additional locations have been added: 10 Corso Como–Comme des Garçons in Tokyo in 2002 and a Seoul branch in 2008.
Book Synopsis Women's Reality by : Anne Wilson Schaef
Download or read book Women's Reality written by Anne Wilson Schaef and published by Harper Collins. This book was released on 2013-06-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defines the Female System as an emerging reality--a system in which women are valued, first-class citizens. Now with a new foreword by Carol S. Pearson.
Book Synopsis A Critique of Pure Tolerance by : Robert Paul Wolff
Download or read book A Critique of Pure Tolerance written by Robert Paul Wolff and published by Jonathan Cape. This book was released on 1969 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Women and Education by : Jane Stobo Gaskell
Download or read book Women and Education written by Jane Stobo Gaskell and published by Calgary : Detselig Enterprises. This book was released on 1987 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consists chiefly of revised papers presented at the "Women and Education" conferences held at the University of British Columbia in June 1986.
Download or read book E-commerce written by Jean-Éric Pelet and published by Dunod. This book was released on 2018-10-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depuis son apparition en 1994, le e-commerce voit ses chiffres augmenter continuellement. Le e-commerce français est aujourd'hui dans le top 5 mondial et représente 72 milliards d'euros de CA par an - en croissance à deux chiffres - répondant aux besoins de près de 40 millions de Français pour un panier moyen de 2000 euros par an. Le m-commerce (sur mobile) correspond pour l'instant à 20% des achats, mais est en forte augmentation. Le e-commerce et le m-commerce changent radicalement la façon dont les entreprises interagissent et vendent. Dans tous les secteurs, nos réflexes de consommateurs face à l'achat sur Internet et sur mobile ont changé et bientôt, nos mobiles s'ajusteront à la luminosité ambiante, à nos émotions (captées d'après la température et l'humidité de nos mains), aux magasins à proximité pour être au plus près de nos besoins et vendre de manière aussi efficace qu'indolore. Comment s'emparer de cette tendance mondiale ? Ce livre offre un cadre théorique concentré et une feuille de route structurée permettant d’étudier, de planifier et de mettre en œuvre des stratégies de technologie mobile pour tous les types d'organisations. Des études de cas réels et de nombreux conseils provenant des dernières découvertes permettent de maximiser l’impact des technologies mobiles, et d’intégrer le e-commerce dans une puissante stratégie commerciale multi-canal.
Download or read book An ideal for living written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Stratégie de fidélisation by : Jean-Marc Lehu
Download or read book Stratégie de fidélisation written by Jean-Marc Lehu and published by Editions Eyrolles. This book was released on 2011-07-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Une description solide de tous les mécanismes visant à instaurer des relations durables et rentables avec les clients. L'Expansion Comment concevoir et mettre en place une stratégie de fidélisation client efficace et rentable : Déjouer les pièges de la fidélisation induite Mieux comprendre le consommateur du XXIe siècle Concevoir la stratégie de fidélisation ad hoc pour une relation gagnant-gagnant Contrôler efficacement la satisfaction des clients Choisir les techniques qui permettent une opérationnalisation maximum Développer une relation de confiance durable avec les clients Cette nouvelle édition renouvelée et illustrée de plus de 60 études de cas, réunit tous les derniers résultats de la recherche marketing en fidélisation pouvant être utiles au professionnel. Elle a pour objectif de tirer les enseignements de la première grande vague de programmes de fidélisation des années 1990, afin de concevoir et mettre en place désormais une stratégie de fidélisation efficace ET rentable. " Alors que la fidélité client est identifiée comme un différenciateur concurrentiel, il reste quelques doutes quant à sa contribution aux résultats financiers. Malgré cela, une totale compréhension de ce qu'est un système de fidélité client est essentielle au succès de son installation et de sa mise en oeuvre. Pour toute personne qui a ou qui envisage un système de fidélité client, ceci est un livre qu'il faut absolument lire. " Donal W. MacDaid Vice-President Marketing, Aldata Solution Préface de Philippe Charrier, P-DG de Procter & Gamble France
