Le Commerce Electronique La Contribution Des Caracteristiques Des Sites Web Sur Limpact Du Marketing Relationnel Sur La Fidelite Des Clients

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Impact of New Media in Tourism

Author : Dinis, Maria Gorete
Publisher : IGI Global
ISBN 13 : 1799870979
Total Pages : 389 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of New Media in Tourism by : Dinis, Maria Gorete

Download or read book Impact of New Media in Tourism written by Dinis, Maria Gorete and published by IGI Global. This book was released on 2021-02-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Dissertation Abstracts International

Author :
Publisher :
ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2001-02 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Networks

Author : J. C. Jarillo
Publisher : Butterworth-Heinemann
ISBN 13 : 1483193861
Total Pages : 191 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Strategic Networks by : J. C. Jarillo

Download or read book Strategic Networks written by J. C. Jarillo and published by Butterworth-Heinemann. This book was released on 2014-05-12 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Networks: Creating the Borderless Organization focuses on the principles, methodologies, and approaches involved in the creation of borderless organizations. The book first underscores competition and cooperation and the ways to organize a business system. Discussions focus on organization as a way to meet strategic demands, vertical integration and subcontracting, intrinsic profitability of different activities, disadvantages of vertical integration, and guidelines for decision-making on vertical integration. The monograph then examines over-subcontracting, strategic network, and essence of a strategic network. Topics include generating trust, how to reduce transaction costs, competition and cooperation, subcontracting in the automobile industry, advantages of shops, manufacturing and selling activities, and network organization. The publication explores international considerations, including cost of the activities and costs of coordination in international business, vertical integration and subcontracting across borders, and coordinating efficiently across borders. The book is a valuable source of information for researchers interested in the establishment of borderless organizations.

Buyology

Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

New Economy, New Myth

Author : Jean Gadrey
Publisher : Routledge
ISBN 13 : 1134418140
Total Pages : 172 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis New Economy, New Myth by : Jean Gadrey

Download or read book New Economy, New Myth written by Jean Gadrey and published by Routledge. This book was released on 2002-11-28 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'new economy' has been criticised greatly of late, and after the speculation and hype that surrounded the internet bubble, this is hardly surprising. This book, first published in French and updated here, however treats the 'new economy' as a discourse - one that is often misleading. In order to understand what happened during the internet bubb

Enterprise One to One

Author : Don Peppers
Publisher : Crown Business
ISBN 13 : 0385500734
Total Pages : 435 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Enterprise One to One by : Don Peppers

Download or read book Enterprise One to One written by Don Peppers and published by Crown Business. This book was released on 2000-02-01 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.

Global Mobile Commerce: Strategies, Implementation and Case Studies

Author : Huang, Wayne
Publisher : IGI Global
ISBN 13 : 1599045605
Total Pages : 456 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Global Mobile Commerce: Strategies, Implementation and Case Studies by : Huang, Wayne

Download or read book Global Mobile Commerce: Strategies, Implementation and Case Studies written by Huang, Wayne and published by IGI Global. This book was released on 2007-09-30 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.

Design Computing and Cognition '14

Author : John S. Gero
Publisher : Springer
ISBN 13 : 3319149563
Total Pages : 671 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Design Computing and Cognition '14 by : John S. Gero

Download or read book Design Computing and Cognition '14 written by John S. Gero and published by Springer. This book was released on 2015-04-16 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book details the state-of-the-art of research and development in design computing and design cognition. It features more than 35 papers that were presented at the Sixth International Conference on Design Computing and Cognition, DCC’14, held at University College, London, UK. Inside, readers will find the work of expert researchers and practitioners that explores both advances in theory and application as well as demonstrates the depth and breadth of design computing and design cognition. This interdisciplinary coverage, which includes material from international research groups, examines design synthesis, design cognition, design creativity, design processes, design theory, design grammars, design support and design ideation. Overall, the papers provide a bridge between design computing and design cognition. The confluence of these two fields continues to build the foundation for further advances and leads to an increased understanding of design as an activity whose influence continues to spread. As a result, the book will be of particular interest to researchers, developers and users of advanced computation in design and those who need to gain a better understanding of designing that can be obtained through empirical studies.

Lifestyle Migration

Author : Michaela Benson
Publisher : Routledge
ISBN 13 : 131710515X
Total Pages : 190 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Lifestyle Migration by : Michaela Benson

Download or read book Lifestyle Migration written by Michaela Benson and published by Routledge. This book was released on 2016-05-06 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relatively affluent individuals from various corners of the globe are increasingly choosing to migrate, spurred on by the promise of a better and more fulfilling way of life within their destination. Despite its increasing scale, migration academics have yet to consolidate and establish lifestyle migration as a subfield of theoretical enquiry, until now. This volume offers a dynamic and holistic analysis of contemporary lifestyle migrations, exploring the expectations and aspirations which inform and drive migration alongside the realities of life within the destination. It also recognizes the structural conditions (and constraints) which frame lifestyle migration, laying the groundwork for further intellectual enquiry. Through rich empirical case studies this volume addresses this important and increasingly common form of migration in a manner that will interest scholars of mobility, migration, lifestyle and culture across the social sciences.

Relationship Marketing

Author : Thorsten Hennig-Thurau
Publisher : Springer Science & Business Media
ISBN 13 : 3662097451
Total Pages : 454 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Relationship Marketing by : Thorsten Hennig-Thurau

Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS

Retailing in the 21st Century

Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

The Gourd Book

Author : Charles B. Heiser
Publisher : University of Oklahoma Press
ISBN 13 : 0806155671
Total Pages : 270 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis The Gourd Book by : Charles B. Heiser

Download or read book The Gourd Book written by Charles B. Heiser and published by University of Oklahoma Press. This book was released on 2016-02-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humankind has had a long and intimate association with gourds, and one of them, the bottle gourd, or calabash, may have been man's first cultivated plant. Although grown in the United States today primarily as ornamentals, in other parts of the world gourds have many other important uses. With charming text and stunning black-and-white photographs, The Gourd Book provides fascinating scientific information and folklore about these remarkable plants and keys for identifying species. The first part of the book deals with tree gourds, widely used as containers and for decoration; the Cucurbita gourds, including the buffalo gourd, the Turk's turban, the silver-seed gourd, and the Malabar gourd, all utilized as food, and the beautiful ornamental gourds; the loofah gourds, popular as cosmetic sponges; minor gourds, such as the snake, wax, bitter, teasel, and hedgehog, sometimes used as food or medicine; and gourds mentioned in the Bible. The second part takes up the bottle gourd, which has been used for thousands of years. Even today this gourd is almost indispensable in many parts of the tropics, where species are used to make containers, musical instruments, and clothing, as food and medicine, and in art. The book concludes with a discussion of the gourd in folklore and myth and an appendix on growing, hybridizing, and preserving gourds for decoration. Delightfully written for general readers, this book will also appeal to botanists, anthropologists, horticulturists, and everyone interested in plants or gardening.

African Cinema

Author : Manthia Diawara
Publisher : Indiana University Press
ISBN 13 : 9780253207074
Total Pages : 212 pages
Book Rating : 4.2/5 (7 download)

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Book Synopsis African Cinema by : Manthia Diawara

Download or read book African Cinema written by Manthia Diawara and published by Indiana University Press. This book was released on 1992-04-22 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manthia Diawara provides an insider's account of the history and current status of African cinema. African Cinema: Politics and Culture is the first extended study in English of Sub-Saharan cinema. Employing an interdisciplinary approach which draws on history, political science, economics, and cultural studies, Diawara discusses such issues as film production and distribution, and film aesthetics from the colonial period to the present. The book traces the growth of African cinema through the efforts of pioneer filmmakers such as Paulin Soumanou Vieyra, Oumarou Ganda, Jean-René Débrix, Jean Rouch, and Ousmane Sembène, the Pan-African Filmmakers' Organization (FEPACI), and the Ougadougou Pan-African Film Festival (FESPACO). Diwara focuses on the production and distribution histories of key films such as Ousmane Sembène's Black Girl and Mandabi (1968) and Souleymane Cissé's Fine (1982). He also examines the role of missionary films in Africa, Débrix's ideas concerning 'magic, ' the links between Yoruba theater and Nigerian cinema, and the parallels between Hindu mythologicals in India and the Yoruba-theater - inflected films in Nigeria. Diawara also looks at film and nationalism, film and popular culture, and the importance of FESPACO. African Cinema: Politics and Culture makes a major contribution to the expanding discussion of Eurocentrism, the canon, and multi-culturalism.

Organizing Smart Buildings and Cities

Author : Elisabetta Magnaghi
Publisher : Springer Nature
ISBN 13 : 3030606074
Total Pages : 190 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Organizing Smart Buildings and Cities by : Elisabetta Magnaghi

Download or read book Organizing Smart Buildings and Cities written by Elisabetta Magnaghi and published by Springer Nature. This book was released on 2021-02-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations included sustainable cities and communities in its 2030 SDGs. Cities and, on a smaller scale, neighborhoods, building managers and firms are now adopting technologies and information systems to help achieve the energy, economic, social and environmental transition. This volume gathers contributions on the key organizational success factors for this transition. To do so, it analyzes the role of information systems, use of data, and technological assistance solutions from multiple perspectives. The goal is to develop a framework that can successfully apply information systems to organizational and environmental issues for smart cities and smart buildings. Accordingly, the book addresses living-lab experiment evaluation techniques, and provides critical analyses of the role of the environment, context and users’ behavioral responses. In addition, it discusses key questions on the efficient management of resources, need for appropriate IT solutions, and employing co-creation with users to improve planning and organization.

Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty

Author : Christian Homburg
Publisher :
ISBN 13 : 9783893332137
Total Pages : 64 pages
Book Rating : 4.3/5 (321 download)

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Book Synopsis Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty by : Christian Homburg

Download or read book Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty written by Christian Homburg and published by . This book was released on 1999 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Theory of Industrial Organization

Author : Jean Tirole
Publisher : MIT Press
ISBN 13 : 0262200716
Total Pages : 1482 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis The Theory of Industrial Organization by : Jean Tirole

Download or read book The Theory of Industrial Organization written by Jean Tirole and published by MIT Press. This book was released on 1988-08-26 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Theory of Industrial Organization is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level. Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas while working at an intuitive level. To aid students at different levels, each chapter is divided into a main text and supplementary section containing more advanced material. Each chapter opens with elementary models and builds on this base to incorporate current research in a coherent synthesis. Tirole begins with a background discussion of the theory of the firm. In Part I he develops the modern theory of monopoly, addressing single product and multi product pricing, static and intertemporal price discrimination, quality choice, reputation, and vertical restraints. In Part II, Tirole takes up strategic interaction between firms, starting with a novel treatment of the Bertrand-Cournot interdependent pricing problem. He studies how capacity constraints, repeated interaction, product positioning, advertising, and asymmetric information affect competition or tacit collusion. He then develops topics having to do with long term competition, including barriers to entry, contestability, exit, and research and development. He concludes with a "game theory user's manual" and a section of review exercises. Important Notice: The digital edition of this book is missing some of the images found in the physical edition.

Metamorphoses

Author : Emanuele Coccia
Publisher : John Wiley & Sons
ISBN 13 : 1509545689
Total Pages : 180 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Metamorphoses by : Emanuele Coccia

Download or read book Metamorphoses written by Emanuele Coccia and published by John Wiley & Sons. This book was released on 2021-06-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all fascinated by the mystery of metamorphosis – of the caterpillar that transforms itself into a butterfly. Their bodies have almost nothing in common. They don’t share the same world: one crawls on the ground and the other flutters its wings in the air. And yet they are one and the same life. Emanuele Coccia argues that metamorphosis – the phenomenon that allows the same life to subsist in disparate bodies – is the relationship that binds all species together and unites the living with the non-living. Bacteria, viruses, fungi, plants, animals: they are all one and the same life. Each species, including the human species, is the metamorphosis of all those that preceded it – the same life, cobbling together a new body and a new form in order to exist differently. And there is no opposition between the living and the non-living: life is always the reincarnation of the non-living, a carnival of the telluric substance of a planet – the Earth – that continually draws new faces and new ways of being out of even the smallest particle of its disparate body. By highlighting what joins humans together with other forms of life, Coccia’s brilliant reflection on metamorphosis encourages us to abandon our view of the human species as static and independent and to recognize instead that we are part of a much larger and interconnected form of life.