Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Obituaries in the Performing Arts, 2019

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Author :
Publisher : McFarland
ISBN 13 : 1476640599
Total Pages : 462 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Obituaries in the Performing Arts, 2019 by : Harris M. Lentz III

Download or read book Obituaries in the Performing Arts, 2019 written by Harris M. Lentz III and published by McFarland. This book was released on 2020-10-28 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entertainment world lost many notable talents in 2019, including television icon Doris Day, iconic novelist Toni Morrison, groundbreaking director John Singleton, Broadway starlet Carol Channing and lovable Star Wars actor Peter Mayhew. Obituaries of actors, filmmakers, musicians, producers, dancers, composers, writers, animals and others associated with the performing arts who died in 2019 are included in this edition. Date, place and cause of death are provided for each, along with a career recap and a photograph. Filmographies are given for film and television performers.

Death in Rocky Mountain National Park

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Publisher : Rowman & Littlefield
ISBN 13 : 1493038796
Total Pages : 337 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis Death in Rocky Mountain National Park by : Randi Minetor

Download or read book Death in Rocky Mountain National Park written by Randi Minetor and published by Rowman & Littlefield. This book was released on 2020-04-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorado’s Rocky Mountain National Park welcomes more than 4 million visitors every year, but this jewel of America’s parks has seen more than its fair share of deaths among its tourists. More than 70 people have perished attempting to climb Longs Peak, the park’s tallest mountain—some of whom vanished into the wilderness, never to be found. Thousand-foot falls from high rock ledges, hypothermia, avalanches that bury climbers, lightning strikes, a historic flood, and even plane crashes are among the ways that park visitors have met a bad end. Author Randi Minetor also provides tips for staying alive and safe in the Rocky Mountains.

Chase's Calendar of Events 2019

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Publisher : Rowman & Littlefield
ISBN 13 : 1641432640
Total Pages : 753 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis Chase's Calendar of Events 2019 by : Editors of Chase's

Download or read book Chase's Calendar of Events 2019 written by Editors of Chase's and published by Rowman & Littlefield. This book was released on 2018-09-30 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out what's going on any day of the year, anywhere across the globe! The world’s date book, Chase's is the definitive day-by-day resource of what America and the world are celebrating and commemorating. From national days to celebrity birthdays, from historical anniversaries to astronomical phenomena, from award ceremonies and sporting events to religious festivals and carnivals, Chase's is the must-have reference used by experts and professionals—a one-stop shop with 12,500 entries for everything that is happening now or is worth remembering from the past. Completely updated for 2019, Chase's also features extensive appendices as well as a companion website that puts the power of Chase's at the user's fingertips. 2019 is packed with special events and observances, including The International Year of the Periodic Table of Chemical Elements The Transit of Mercury National days and public holidays of every nation on Earth Celebrations and observances of Leonardo da Vinci's 500th death anniversary The 100th anniversary of the 1919 World Series Scandal The 50th anniversary of the Apollo 11 moon landing The 200th birthdays of Queen Victoria and Walt Whitman The 150th birth anniversary of Mohandas Gandhi and the 100th birth anniversary of Jackie Robinson Scores of new holidays and national days Birthdays of new world leaders, office holders, and breakout stars And much more! All from the reference book that NPR's Planet Money calls the "Oxford English Dictionary of holidays."

The Fixers

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Publisher : Random House
ISBN 13 : 0593132408
Total Pages : 450 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis The Fixers by : Joe Palazzolo

Download or read book The Fixers written by Joe Palazzolo and published by Random House. This book was released on 2020-01-14 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shocking, definitive account of the lawyers and media tycoons who enabled the rise of Donald Trump, delving into his relationships with Michael Cohen, Stormy Daniels, Rudy Giuliani, David Pecker, and more—featuring original revelations from a Pulitzer Prize–winning Wall Street Journal team “A political page-turner: colorful characters, intrigue, sex, corruption, and meticulous, factual reporting by two ace reporters. What a read!”—John Carreyrou, New York Times bestselling author of Bad Blood With his blunt-force fame and the myths he’s propagated about himself, Donald Trump has always moved in a world of gossip barons, crooked lawyers, and porn stars. But when he became the Republican nominee for the presidency in 2016, all of these characters crawled out from the underbelly of Trump’s stardom and stumbled onto the global stage with him. In The Fixers, Joe Palazzolo and Michael Rothfeld have produced a deeply reported and exquisitely drawn portrait of that world, full of secret phone calls, hidden texts, and desperate deals, unearthing the practice of “catch and kill” by which Trump surrogates paid hush money to cover up his affairs, and detailing Trump’s historic relationship with his fixers—from his early, influential relationship with Roy Cohn to his reliance on Michael Cohen, National Enquirer publisher David Pecker, and former New York mayor Rudy Giuliani. It traces the arc of their interactions from the 1970s through the 2016 campaign and beyond. It is a distinctly American saga that navigates the worlds of reality TV, cash-for-trash tabloids, single-shingle law shops, celebrity bashes, high-end real estate, pornography, and politics. The characters and settings of this book are part of a vulgar circus that crisscrosses the country, from New York to L.A. to D.C. Terrifying, darkly comic, and compulsively readable, The Fixers is an epic political adventure in which greed, corruption, lust, and ambition collide, and that leads, ultimately, to the White House.

Alternative and Activist New Media

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1509506101
Total Pages : 266 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Alternative and Activist New Media by : Leah A. Lievrouw

Download or read book Alternative and Activist New Media written by Leah A. Lievrouw and published by John Wiley & Sons. This book was released on 2023-04-20 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last four decades, new modes of communication have redefined people’s engagement with media: media audiences are now also makers, influencers, followers, gamers, trolls, and data subjects. This turbulent social and technological context has created new opportunities for expression and activism around the world. In this fully revised second edition, Leah Lievrouw considers the shift toward algorithmic media for political and cultural activism online – where data capture and big data analytics are not just tools for managing and moving people or information, but are themselves sites of creativity, connection, and contention. The book examines a range of events and developments: anti-facial recognition projects; open-source intelligence in citizen journalism; and new apps based on encryption and DIY local networks that support movements such as Occupy and Black Lives Matter. Alternative and Activist New Media charts the theoretical roots of contemporary internet-driven movements and provides a framework for understanding the changing face of protest in the age of algorithmic media. ​This timely new edition will be a useful addition to any course on digital activism and new media and society.​

Jumping the Broom

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Author :
Publisher : UNC Press Books
ISBN 13 : 1469660873
Total Pages : 317 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Jumping the Broom by : Tyler D. Parry

Download or read book Jumping the Broom written by Tyler D. Parry and published by UNC Press Books. This book was released on 2020-10-02 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this definitive history of a unique tradition, Tyler D. Parry untangles the convoluted history of the "broomstick wedding." Popularly associated with African American culture, Parry traces the ritual's origins to marginalized groups in the British Isles and explores how it influenced the marriage traditions of different communities on both sides of the Atlantic Ocean. His surprising findings shed new light on the complexities of cultural exchange between peoples of African and European descent from the 1700s up to the twenty-first century. Drawing from the historical records of enslaved people in the United States, British Romani, Louisiana Cajuns, and many others, Parry discloses how marginalized people found dignity in the face of oppression by innovating and reimagining marriage rituals. Such innovations have an enduring impact on the descendants of the original practitioners. Parry reveals how and why the simple act of "jumping the broom" captivates so many people who, on the surface, appear to have little in common with each other.

Sport Marketing in a Global Environment

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Author :
Publisher : Routledge
ISBN 13 : 1000575519
Total Pages : 272 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sport Marketing in a Global Environment by : Ruth M. Crabtree

Download or read book Sport Marketing in a Global Environment written by Ruth M. Crabtree and published by Routledge. This book was released on 2022-04-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

The Experience Economy

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Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Bicycle Man

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Publisher :
ISBN 13 : 9781949720525
Total Pages : 294 pages
Book Rating : 4.7/5 (25 download)

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Book Synopsis Bicycle Man by : Alan Snel

Download or read book Bicycle Man written by Alan Snel and published by . This book was released on 2020-06 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bicyclist/journalist Alan Snel decided to pack a lifetime of bicycle misadventures, crazy times and tender moments into a collection of bicycle stories thatspan nearly 40 years. Bicyclingcan be about giving you a ride to work, a front-row seat to see nature, a meditation session, a workout or a ride across the country. Alan has bicycled it all and tried it all, even trying to increase the profile of bicycling in Tampa Bay -- talk about a long uphill ride. This is Alan's love sonnet to bicycling in all its forms. Never stop pedaling.

How to Get Published in the Best Management Journals

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1789902827
Total Pages : 383 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis How to Get Published in the Best Management Journals by : Mike Wright

Download or read book How to Get Published in the Best Management Journals written by Mike Wright and published by Edward Elgar Publishing. This book was released on 2020-01-31 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal editors. Responding to the continuing emphasis on publishing in the top journals, this revised, updated and extended guide offers invaluable tips and advice for anyone looking to publish their work in these publications.

Strengthening Forensic Science in the United States

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Publisher : National Academies Press
ISBN 13 : 0309142393
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Strengthening Forensic Science in the United States by : National Research Council

Download or read book Strengthening Forensic Science in the United States written by National Research Council and published by National Academies Press. This book was released on 2009-07-29 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.

Elton John

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Publisher : Motorbooks International
ISBN 13 : 0760387605
Total Pages : 203 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Elton John by : Gillian G. Gaar

Download or read book Elton John written by Gillian G. Gaar and published by Motorbooks International. This book was released on 2024-01-30 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This re-release of Elton John at 75 (2022) celebrates the rocker’s life in a beautifully produced retrospective detailing 75 key releases and life events.

Breaking the Impasse

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Publisher : Haymarket Books
ISBN 13 : 1642597260
Total Pages : 204 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Breaking the Impasse by : Kim Moody

Download or read book Breaking the Impasse written by Kim Moody and published by Haymarket Books. This book was released on 2022-04-26 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his latest book, veteran socialist writer Kim Moody masterfully analyzes the political impasse which has shaped the rise of a new socialist movement in the United States: recurring economic and political crises, sharp inequality, state violence, and climate catastrophe proceed apace as the right ascends across the world. Moody situates the historic electoral campaigns of Bernie Sanders, Alexandria Ocasio-Cortez, and other self-described “democratic socialists” and the growth of organizations like the Democratic Socialists of America in this context, and incisively assesses the revived movement's focus on electoral strategies. Offering an important account of left attempts to intervene in the American two-party electoral system, Moody provides both a corrective and an alternative orientation, arguing that the socialist movement should turn its attention toward a politics of mass action, anti-racism, and independent, working-class activity.

American English File 3E Level 5 Student Book

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Publisher : Oxford University Press
ISBN 13 : 0194836428
Total Pages : 180 pages
Book Rating : 4.1/5 (948 download)

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Book Synopsis American English File 3E Level 5 Student Book by : Christina Latham-Koenig

Download or read book American English File 3E Level 5 Student Book written by Christina Latham-Koenig and published by Oxford University Press. This book was released on 2020-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: American English File Second Edition retains the popular methodology developed by world-renowned authors Christina Latham-Koenig and Clive Oxenden: language + motivation = opportunity. With grammar, vocabulary, and pronunciation practice in every lesson, students are equipped with a solid foundation for successful speaking. Plus - an array of digital resources provides even more choice and flexibility. Students can learn in the classroom or on the move with Online Practice. language assessment. The first goal is to explore the difference between fairness and justice in language assessment. The authors distinguish internal and external dimensions of the equitable and just treatment of individuals taking language tests which are used as gatekeeping devices to determine access to education and employment, immigrant status, citizenship, and other rights. The second goal is to show how the extent of test fairness can be demonstrated and improved using the tools of psychometrics, in particular the models collectively known as Rasch measurement. “This book will have an enormous impact on the field of language assessment. Using Rasch analysis models to explore and identify sources of unfairness, the authors make a compelling case for fairness in the design and implementation of language assessment instruments and for justice in the interpretation and use of test results. A real strength of the book is that it guides readers through analytical techniques in an accessible way.” Dan Douglas, Professor Emeritus, Applied Linguistics Program, Iowa State University.

The Unicorn Project

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Author :
Publisher : IT Revolution
ISBN 13 : 1942788770
Total Pages : 499 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis The Unicorn Project by : Gene Kim

Download or read book The Unicorn Project written by Gene Kim and published by IT Revolution. This book was released on 2019-11-26 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Phoenix Project wowed over a half-million readers. Now comes the Wall Street Journal Bestselling Wall Street Journal bestselling The Unicorn Project! “The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project…”—FERNANDO CORNAGO, Senior Director Platform Engineering, Adidas “Gene Kim does a masterful job of showing how … the efforts of many create lasting business advantages for all.”—DR. STEVEN SPEAR, author of The High-Velocity Edge, Sr. Lecturer at MIT, and principal of HVE LLC. “The Unicorn Project is so clever, so good, so crazy enlightening!”––CORNELIA DAVIS, Vice President Of Technology at Pivotal Software, Inc., Author of Cloud Native Patterns This highly anticipated follow-up to the bestselling title The Phoenix Project takes another look at Parts Unlimited, this time from the perspective of software development. In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work, and to enable the business to win in a time of digital disruption. To her surprise, she finds herself drawn ever further into this movement, eventually becoming one of the leaders of the Rebellion, which puts her in the crosshairs of some familiar and very dangerous enemies. The Age of Software is here, and another mass extinction event looms—this is a story about rebel developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty...and opportunity. “The Unicorn Project provides insanely useful insights on how to improve your technology business.”—DOMINICA DEGRANDIS, author of Making Work Visible and Director of Digital Transformation at Tasktop ——— “My goal in writing The Unicorn Project was to explore and reveal the necessary but invisible structures required to make developers (and all engineers) productive, and reveal the devastating effects of technical debt and complexity. I hope this book can create common ground for technology and business leaders to leave the past behind, and co-create a better future together.”—Gene Kim, November 2019

Invoking the Beyond:

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Author :
Publisher : iUniverse
ISBN 13 : 1663213542
Total Pages : 1031 pages
Book Rating : 4.6/5 (632 download)

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Book Synopsis Invoking the Beyond: by : Paul D. Collins

Download or read book Invoking the Beyond: written by Paul D. Collins and published by iUniverse. This book was released on 2020-11-22 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gnostic revival of the Enlightenment witnessed the erection of what could be called the “Kantian Rift,” an epistemological barrier between external reality and the mind of the percipient. Arbitrarily proclaimed by German philosopher Immanuel Kant, this barrier rendered the world as a terra incognita. Suddenly, the world “out there” was deemed imperceptible and unknowable. In addition to the outer world, the cherished metaphysical certainties of antiquity—the soul, a transcendent order, and God—swiftly evaporated. The way was paved for a new set of modern mythmakers who would populate the world “out there” with their own surrogates for the Divine. Collectively, these surrogates could be referred to as the Beyond because they epistemologically and ontologically overwhelm humanity. In recent years, the Beyond has been invoked by theoreticians, literary figures, intelligence circles, and deep state operatives who share some variant of a technocratic vision for the world. In turn, these mythmakers have either directly or indirectly served elitist interests that have been working toward the establishment of a global government and the creation of a New Man. Their hegemony has been legitimized through the invocation of a wrathful earth goddess, a technological Singularity, a superweapon, and extraterrestrial “gods.” All of these are merely masks for the same counterfeit divinity... the Beyond.