Las Nuevas Tecnologias Y El Marketing Digital

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Las Nuevas Tecnologías y el Marketing Digital

Author : Ángel Arias
Publisher : IT Campus Academy
ISBN 13 : 1515052958
Total Pages : 156 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Las Nuevas Tecnologías y el Marketing Digital by : Ángel Arias

Download or read book Las Nuevas Tecnologías y el Marketing Digital written by Ángel Arias and published by IT Campus Academy. This book was released on 2015-07-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: En los últimos años el crecimiento de la tecnología ha generado grandes progresos en todos los ámbitos. Las comunicaciones han sido las de mayor desarrollo, especialmente el desarrollo de Internet. Internet influye en nuestras vidas y en nuestras costumbres, en la forma de buscar información, de entretenernos, de comunicarnos y por supuesto ha hecho que aparezcan nuevas formas de comprar y vender bienes y servicios de todo tipo. El comercio electrónico va creciendo cada día, puesto que es una forma cómoda y rápida de adquirir lo que necesitamos sin movernos de casa, aunque crece poco a poco debido a la inseguridad social en este método. El Marketing es el conjunto de técnicas y estrategias a aplicar, a través de las cuales, se logra la satisfacción de las necesidades y requerimientos de los clientes y los consumidores. Como forma de negocios que es, tiene por obligación lograr valor para los empresarios del negocio (socios o accionistas) y forma parte inherente de la estrategia de negocios de la empresa. Pero, también tiene el objetivo de valorar a los clientes y consumidores.

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4./5 ( download)

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Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Smart Technologies

Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9811990999
Total Pages : 799 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2023-05-11 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Author :
Publisher : Centro de Innovación BBVA
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4./5 ( download)

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Download or read book written by and published by Centro de Innovación BBVA. This book was released on with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

E-Commerce, E-Business and E-Service

Author : Garry Lee
Publisher : CRC Press
ISBN 13 : 1138026468
Total Pages : 262 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis E-Commerce, E-Business and E-Service by : Garry Lee

Download or read book E-Commerce, E-Business and E-Service written by Garry Lee and published by CRC Press. This book was released on 2014-07-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business and E-Service. The papers in this book group around the following topics: E-Commerce, E-Business and E-Service, Internet Computing and Information Services, Computer science and Technology and ICT for Business and Management.

Estrategias tecnológicas para la industria de la hostelería

Author : Peter D. Nyheim
Publisher : Ediciones Universidad Católica de Salta
ISBN 13 : 9506231818
Total Pages : 357 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis Estrategias tecnológicas para la industria de la hostelería by : Peter D. Nyheim

Download or read book Estrategias tecnológicas para la industria de la hostelería written by Peter D. Nyheim and published by Ediciones Universidad Católica de Salta. This book was released on 2019-10-22 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los procesos comerciales en la industria de la hostelería, como toda industria en la actualidad, están atravesados por las nuevas tecnologías que aportan rapidez, eficiencia y posibilidad de control al ámbito de la gestión. La industria del turismo, y en especial todo lo relacionado con el hospedaje y la alimentación del viajero, se mueve con una fuerte dinámica, y la rapidez de la respuesta es uno de los aspectos prioritarios junto con la necesidad de lograr la total satisfacción de las demandas tanto de clientes como de proveedores. En todos estos procesos, las tecnologías de la información (TI), los sistemas de información (IS) y los sistemas de gestión de la información (MIS) son la herramienta clave en el éxito de los procesos vinculados tanto en las operaciones diarias como en la planificación. Este libro, dirigido tanto a estudiantes como a profesionales vinculados a la hostelería, es el resultado de una colaboración entre autores que han vivido las situaciones que se plantean en él. Cada capítulo cuenta con entrevistas a líderes de la industria en las que se reconocen casos concretos de aplicación de tecnología en la hostelería. Sin dudas, las nuevas tecnologías ofrecen un mayor número de oportunidades tanto a gerentes como a clientes; desde hacer una reserva a través de una aplicación, hasta la experimentación de un servicio mediante recursos tecnológicos de realidad aumentada. De ahí la importancia, necesidad y pertinencia de este libro, que alcanza con esta su tercera edición, primera en español.

Innovation and Research - A Driving Force for Socio-Econo-Technological Development

Author : Marcelo Zambrano Vizuete
Publisher : Springer Nature
ISBN 13 : 3031114388
Total Pages : 644 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Innovation and Research - A Driving Force for Socio-Econo-Technological Development by : Marcelo Zambrano Vizuete

Download or read book Innovation and Research - A Driving Force for Socio-Econo-Technological Development written by Marcelo Zambrano Vizuete and published by Springer Nature. This book was released on 2022-08-01 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 2nd International Congress on Innovation and Research—A Driving Force for Socio-Econo-Technological Development (CI3 2021). CI3 was held on September 1–3, 2021. It was organized by the Instituto Tecnológico Superior Rumiñahui and GDEON, in co-organization with Higher Institutes: Bolivariano de Tecnología, Central Técnico, Espíritu Santo, José Chiriboga Grijalva, ISMAC, Policía Nacional del Ecuador Vida Nueva; and sponsored by the Universidad Nacional Mayor de San Marcos (Peru), Universidade Federal de Goiás (Brazil) and City University of New York (United States). CI3 aims to disseminate the research project results that are being carried out in different Higher Education Institutions, research centers, and the business sector.

Advanced Digital Marketing Strategies in a Data-Driven Era

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Tendencias de la comunicación para el turismo

Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 8491489037
Total Pages : pages
Book Rating : 4.4/5 (914 download)

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Book Synopsis Tendencias de la comunicación para el turismo by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la comunicación para el turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-02-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.

Trabajar en la era digital (2a edici¢n)

Author : Luis Lombardero
Publisher : Editorial Almuzara
ISBN 13 : 8483561034
Total Pages : 578 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Trabajar en la era digital (2a edici¢n) by : Luis Lombardero

Download or read book Trabajar en la era digital (2a edici¢n) written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing

Author : Paulo Botelho Pires
Publisher : CRC Press
ISBN 13 : 1040052088
Total Pages : 334 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Digital Marketing by : Paulo Botelho Pires

Download or read book Digital Marketing written by Paulo Botelho Pires and published by CRC Press. This book was released on 2024-07-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.

En clave de marcas

Author : Gonzalo Brujó
Publisher : Editorial Almuzara
ISBN 13 : 8483563800
Total Pages : 478 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis En clave de marcas by : Gonzalo Brujó

Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.

Advances in Tourism, Technology and Systems

Author : João Vidal Carvalho
Publisher : Springer Nature
ISBN 13 : 9819903378
Total Pages : 744 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : João Vidal Carvalho

Download or read book Advances in Tourism, Technology and Systems written by João Vidal Carvalho and published by Springer Nature. This book was released on 2023-10-04 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Colección de Propiedad Industrial e Intelectual. Su valor para el crecimiento y la salud (Vol. 6)

Author : Agustin Azcatl Romero
Publisher : elDial.com
ISBN 13 : 9878343030
Total Pages : 382 pages
Book Rating : 4.8/5 (783 download)

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Book Synopsis Colección de Propiedad Industrial e Intelectual. Su valor para el crecimiento y la salud (Vol. 6) by : Agustin Azcatl Romero

Download or read book Colección de Propiedad Industrial e Intelectual. Su valor para el crecimiento y la salud (Vol. 6) written by Agustin Azcatl Romero and published by elDial.com. This book was released on 2021-11-12 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra es una herramienta útil en la tarea de apoyar y divulgar el conocimiento de los temas que hacen a una adecuada comprensión del valor de la propiedad industrial e intelectual como agente promotor del crecimiento y de sus pilares fundamentales. En este sentido conviene tener presente que Latinoamérica es una región con un potencial importante de innovación que lamentablemente no se aprovecha acabadamente. Las herramientas que proporciona la propiedad intelectual son cruciales para la promoción de los avances científicos y tecnológicos, y de las inversiones, tal como lo ilustran los artículos en español e inglés que trae este nuevo volumen.

Customer-Centricity

Author : Josep F. Valls Giménez
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527519139
Total Pages : 158 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Customer-Centricity by : Josep F. Valls Giménez

Download or read book Customer-Centricity written by Josep F. Valls Giménez and published by Cambridge Scholars Publishing. This book was released on 2018-10-12 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach—fuelled by big data—that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock actionable insights can provide a competitive edge. Knowledge about shifts in customer behaviour, preferred channels or social media sentiment helps companies to respond proactively and with the right message. The digital transformation snake framework presented in this book examines the socio-economic changes and digital trends that are reshaping consumption, and what they portend for the future. It is complemented by an analysis of the new skills and workforce models, as well as the business models needed to succeed in the age of digital disruption.

Digital Business and Optimizing Operating Strategies

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Business and Optimizing Operating Strategies by : Akel, Gökhan

Download or read book Digital Business and Optimizing Operating Strategies written by Akel, Gökhan and published by IGI Global. This book was released on 2024-01-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.