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Author :
Publisher : Marcombo
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Marcombo. This book was released on with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Schaefer
Publisher : McGraw Hill Professional
ISBN 13 : 0071802207
Total Pages : 178 pages
Book Rating : 4.0/5 (718 download)
Download or read book The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time written by Mark Schaefer and published by McGraw Hill Professional. This book was released on 2012-08-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!
Author : Paul McFedries
Publisher : John Wiley & Sons
ISBN 13 : 0470530731
Total Pages : 275 pages
Book Rating : 4.4/5 (75 download)
Download or read book Twitter Tips, Tricks, and Tweets written by Paul McFedries and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full-color, portable guide to getting all the fun and productivity from Twitter Twitter is hot! It's used by everyone from teens keeping up with their friends to fundraising charities and organizations responding to natural disasters; even President Obama tweets. Twitter Tips, Tricks, and Tweets gets you in on the fun, taking you all the way from setting up an account to incorporating cool third-party applications. Defined as microblogging, Twitter allows you to be as active or passive as you choose in keeping up with the conversation. Limited to 140 characters per comment, or "tweet", it's designed for here-and-now communication. This handy guide gives you everything you need to know. Guides you through setting up an account and following Twitter rules Explains how to tweet from mobile devices Shows how to add Twitter to a blog or to other social networking sites such as Facebook Offers ideas for using Twitter in business as well as for personal contacts Covers Twitter terminology Provides useful tips and tricks for expanding Twitter's usefulness through third-party applications Twitter Tips, Tricks, and Tweets explores all the features of Twitter, so you can join the conversation and discover what all the buzz is about.
Author : José Manuel Noguera Vivo
Publisher : Editorial UOC
ISBN 13 : 8491160256
Total Pages : 107 pages
Book Rating : 4.4/5 (911 download)
Download or read book Todos, todo written by José Manuel Noguera Vivo and published by Editorial UOC. This book was released on 2015-01-01 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumimos noticias en las mismas plataformas sociales que nos avisan de los cumpleaños de nuestros amigos, que a su vez nos reenvían información interesante de medios que ni siquiera conocíamos. ¿Podíamos pensar que estas nuevas rutinas informativas no afectarían al periodismo? Todos, todo. Manual de periodismo, participación y tecnología esboza oportunidades para los futuros comunicadores, desgranando las claves del entorno mediático. Cómo son las narrativas digitales emergentes, cuáles son las técnicas de verificación online o cómo se puede lograr la implicación de una comunidad en torno a un cibermedio son algunas de las cuestiones que se plantean en este libro. Pero además de preguntas, la obra ofrece respuestas, fruto de la observación de los profundos cambios sistémicos en el uso, el consumo y la difusión de información. En un ecosistema saturado, donde TODOS tienen la posibilidad de ser un medio, solo los usos más responsables, creativos y profesionales marcarán la diferencia.
Author : Peter D. Nyheim
Publisher : Ediciones Universidad Católica de Salta
ISBN 13 : 9506231818
Total Pages : 357 pages
Book Rating : 4.5/5 (62 download)
Download or read book Estrategias tecnológicas para la industria de la hostelería written by Peter D. Nyheim and published by Ediciones Universidad Católica de Salta. This book was released on 2019-10-22 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los procesos comerciales en la industria de la hostelería, como toda industria en la actualidad, están atravesados por las nuevas tecnologías que aportan rapidez, eficiencia y posibilidad de control al ámbito de la gestión. La industria del turismo, y en especial todo lo relacionado con el hospedaje y la alimentación del viajero, se mueve con una fuerte dinámica, y la rapidez de la respuesta es uno de los aspectos prioritarios junto con la necesidad de lograr la total satisfacción de las demandas tanto de clientes como de proveedores. En todos estos procesos, las tecnologías de la información (TI), los sistemas de información (IS) y los sistemas de gestión de la información (MIS) son la herramienta clave en el éxito de los procesos vinculados tanto en las operaciones diarias como en la planificación. Este libro, dirigido tanto a estudiantes como a profesionales vinculados a la hostelería, es el resultado de una colaboración entre autores que han vivido las situaciones que se plantean en él. Cada capítulo cuenta con entrevistas a líderes de la industria en las que se reconocen casos concretos de aplicación de tecnología en la hostelería. Sin dudas, las nuevas tecnologías ofrecen un mayor número de oportunidades tanto a gerentes como a clientes; desde hacer una reserva a través de una aplicación, hasta la experimentación de un servicio mediante recursos tecnológicos de realidad aumentada. De ahí la importancia, necesidad y pertinencia de este libro, que alcanza con esta su tercera edición, primera en español.
Author : González-Fernández Villavicencio, Nieves
Publisher : Editorial UOC
ISBN 13 : 8491162054
Total Pages : 154 pages
Book Rating : 4.4/5 (911 download)
Download or read book Métricas de la web social para bibliotecas written by González-Fernández Villavicencio, Nieves and published by Editorial UOC. This book was released on 2016-09-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lovink, Geert
Publisher : Editorial UOC
ISBN 13 : 849116538X
Total Pages : 281 pages
Book Rating : 4.4/5 (911 download)
Download or read book Redes sin causa written by Lovink, Geert and published by Editorial UOC. This book was released on 2016-12-20 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Con la gran mayoría de los usuarios de Facebook atrapados en un frenesí de friending, liking y commenting, ¿en qué momento podemos desconectar para comprender las consecuencias de nuestras infosaturadas vidas? ¿Qué nos obliga a participar tan diligentemente con los sistemas de redes sociales? Redes sin causa examina nuestra obsesión colectiva con la identidad y la autogestión, junto con la fragmentación y la información de sobrecarga endémica de la cultura contemporánea en línea.Con escasez de teoría sobre las consecuencias sociales y culturales de los servicios en línea más populares, Lovink ofrece un análisis crítico pionero de nuestro sobrevalorado mundo en red a partir de estudios de casos en los motores de búsqueda, video online, blogging, radio digital, activismo en los media y la saga de Wikileaks. Este libro ofrece un poderoso mensaje a profesionales de los medios y a los teóricos: colectivamente vamos a dar rienda suelta a nuestra capacidad crítica para influir en el diseño de la tecnología y en los espacios de trabajo, si no queremos desaparecer en la nube. Incisivo pero nunca pesimista, Lovink, partiendo de su larga experiencia en la investigación de medios de comunicación, nos ofrece una crítica de las estructuras políticas y poderes conceptuales incluidos en las tecnologías que dan forma a nuestra vida cotidiana.
Author : Renee Gade
Publisher : Estalontech
ISBN 13 : 8835805198
Total Pages : 75 pages
Book Rating : 4.8/5 (358 download)
Download or read book Twitter Profit Hacks Training Guide written by Renee Gade and published by Estalontech. This book was released on 2020-04-11 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter isn’t the same as other social platforms - which is why it requires a unique approach. Whether pop-culture, local or global news, work, or the brands you use and wear, Twitter is a powerful social networking tool and search engine in which you can typically find the latest information about virtually any topic and any business can take advantage of. It can help you as a business to direct more traffic to your website, improve brand awareness, engage your audience, create personal relationships with your followers and customers, boost conversions, and increase your sales. Successful Twitter marketing is powerful. If you can become a pro with this fast-paced social networking site, you’ll unlock new opportunities to grow your business online. So, here we are with our Awesome course - Twitter Profit Hacks. It covers: · What are the things you need to know to get started With Your Twitter Marketing Strategy? · How to use Twitter For getting Better Engagement and Marketing results for your business · What are the best Practices to follow for getting success in your Twitter Marketing? · What are the major changes done to the platform, new features added for you to take advantage for effective Twitter Marketing this year? · What are the vital steps To Set Up A Successful Twitter Ad Campaign? · In what ways businesses can Create the Best Content For Successful Twitter Marketing this year · What are the latest and most effective Ideas For launching Successful Twitter Contests? · What are the Best Ways to Live Tweet an Event Successfully? · What are the steps to Track Twitter Followers and Analyze Metrics for measuring effectiveness of your twitter marketing efforts? · Business case studies successfully using Twitter This guide will walk you through proven and best practices about creating a profitable twitter marketing strategy and share content more effectively with the right practices to ace the platform. Introducing.... Twitter Profit Hacks Discover smart and simple profit hacks to boost conversions and ROI with Twitter! Check out below what all you get in our massive info-packed “Twitter Profit Hacks” Premier Training guide! No matter your industry or sector, Twitter marketing is a valuable tool that can help you reach your goals and interact with your existing and future customers. This guide will educate you on what a Twitter marketing strategy is, how you can use Twitter for your business, and what tips and tricks you can implement to help you improve your marketing efforts on the platform including contests and Ad Campaigns thereby making profits easily. BUT the objective is to enable every entrepreneur and small business owner to arm them with the expert knowledge it takes to stand up to the big guys.
Author : Lisa Mitchel
Publisher : Editora Bibliomundi
ISBN 13 : 1526043076
Total Pages : 28 pages
Book Rating : 4.5/5 (26 download)
Download or read book Top Twitter Techniques written by Lisa Mitchel and published by Editora Bibliomundi. This book was released on 2022-03-09 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making a success of any business today would be better served if the internet was used. The internet being the far reaching tool that it is, helps to create the desired revenue for the successful business venture. The internet, specifically the social media tools have over time proven to be the most successful. Learn about Twitter here.
Author : Robert-Jan Smits
Publisher : Ubiquity Press
ISBN 13 : 1914481178
Total Pages : 226 pages
Book Rating : 4.9/5 (144 download)
Download or read book Plan S for Shock written by Robert-Jan Smits and published by Ubiquity Press. This book was released on 2022-01-27 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan S for shock: the open access initiative that changed the face of global research. This is the story of open access publishing – why it matters now, and for the future. In a world where information has never been so accessible, and answers are available at the touch of a fingertip, we are hungrier for the facts than ever before – something the Covid-19 crisis has brought to light. And yet, paywalls put in place by multi-billion dollar publishing houses are still preventing millions from accessing quality, scientific knowledge – and public trust in science is under threat. On 4 September 2018, a bold new initiative known as ‘Plan S’ was unveiled, kickstarting a world-wide shift in attitudes towards open access research. For the first time, funding agencies across continents joined forces to impose new rules on the publication of research, with the aim of one day making all research free and available to all. What followed was a debate of global proportions, as stakeholders asked: Who has the right to access publicly-funded research? Will it ever be possible to enforce change on a multi-billion dollar market dominated by five major players? Here, the scheme’s founder, Robert-Jan Smits, makes a compelling case for Open Access, and reveals for the first time how he set about turning his controversial plan into reality – as well as some of the challenges faced along the way. In telling his story, Smits argues that the Covid-19 crisis has exposed the traditional academic publishing system as unsustainable.
Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author : Kathryn R. Wentzel
Publisher : Routledge
ISBN 13 : 1136264159
Total Pages : 312 pages
Book Rating : 4.1/5 (362 download)
Download or read book Motivating Students to Learn written by Kathryn R. Wentzel and published by Routledge. This book was released on 2014-02-18 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specifically for teachers, Motivating Students to Learn offers a wealth of research-based principles on the subject of student motivation for use by classroom teachers. Now in its fourth edition, this book discusses specific classroom strategies by tying these principles to the realities of contemporary schools, curriculum goals, and classroom dynamics. The authors lay out effective extrinsic and intrinsic strategies to guide teachers in their day-to-day practice, provide guidelines for adapting to group and individual differences, and discuss ways to reach students who have become discouraged or disaffected learners. This edition features new material on the roles that classroom goal setting, developing students’ interest, and teacher-student and peer relationships play in student motivation. It has been reorganized to address six key questions that combine to explain why students may or may not be motivated to learn. By focusing more closely on the teacher as the motivator, this text presents a wide range of motivational methods to help students see value in the curriculum and lessons taught in the classroom.
Author : Pamela Dodd
Publisher : John Wiley & Sons
ISBN 13 : 0857081985
Total Pages : 120 pages
Book Rating : 4.8/5 (57 download)
Download or read book The 25 Best Time Management Tools and Techniques written by Pamela Dodd and published by John Wiley & Sons. This book was released on 2011-02-15 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, all the advice you'll ever need to manage your time better, stay organised and get things done - in one volume! Let's face it, if you need time management then you probably don't have time to read reams of advice from piles of different books. You need to get in and get out. With The 25 Best Time Management Tools and Techniques you get all the best ideas from twenty books in one place. You'll be amazed at how much more productive you are and how much your quality of life can improve once you've mastered these simple tricks.
Author : Joel Comm
Publisher : John Wiley & Sons
ISBN 13 : 1119050073
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)
Download or read book Twitter Power 3.0 written by Joel Comm and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Author : Jorge Serrano-Cobos
Publisher : Editorial UOC
ISBN 13 : 8490649626
Total Pages : 109 pages
Book Rating : 4.4/5 (96 download)
Download or read book SEO written by Jorge Serrano-Cobos and published by Editorial UOC. This book was released on 2016-06-30 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: El reto de ser encontrados por los buscadores como Google puede ser pequeño o grande, pero todo profesional de la web hoy día necesita entender de optimización y posicionamiento en buscadores, y conocer unas técnicas mínimas para desarrollar una estrategia estable a largo plazo, solo o coordinado con otros profesionales.Este libro trata de poner a un gestor de contenidos en el buen camino para iniciarse en el arte y la ciencia del SEO, no importa el presupuesto, sin miedo a los cambios del buscador. Hay muchos factores en el SEO, pero la combinación correcta la pondrá el lector.
Author : Kim Cameron
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576759660
Total Pages : 480 pages
Book Rating : 4.5/5 (767 download)
Download or read book Positive Organizational Scholarship written by Kim Cameron and published by Berrett-Koehler Publishers. This book was released on 2003-08-09 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarship establishes a new field of study in the organizational sciences. Just as positive psychology focuses on exploring optimal individual psychological states rather than pathological ones, Positive Organizational Scholarship focuses attention on optimal organizational states --- the dynamics in organizations that lead to the development of human strength, foster resiliency in employees, make healing, restoration, and reconciliation possible, and cultivate extraordinary individual and organizational performance. While the concept of positive organizational scholarship encompasses the examination of typical and even dysfunctional patterns of behavior, it emphasizes positive deviance from expected patterns. Positive Organizational Scholarship examines the enablers, motivations, and effects associated with remarkably positive phenomena --- how they are facilitated, why they work, how they can be identified, and how researchers and managers can capitalize on them. The contributors do not adopt one particular theory or framework but draw from the full spectrum of organizational theories to understand, explain, and predict the occurrence, causes, and consequences of positivity. Positive Organizational Scholarship rigorously seeks to understand what represents the best of the human condition based on scholarly research and theory. This book invites organizational scholars to build upon and extend the positive organizational phenomena being examined. It provides the definitional, theoretical, and empirical foundations for what will become a cumulative body of enduring work.
