Las Estrategias De Comunicacion En La Publicidad Orientada Al Cambio Social

Download Las Estrategias De Comunicacion En La Publicidad Orientada Al Cambio Social full books in PDF, epub, and Kindle. Read online Las Estrategias De Comunicacion En La Publicidad Orientada Al Cambio Social ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Publicidad contagiosa

Author : Silvia Sivera
Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)

DOWNLOAD NOW!

Book Synopsis Publicidad contagiosa by : Silvia Sivera

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Orientación Profesiones Y Planeamiento Educacional

Author : Juan Francisco Reyes Baena
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.A/5 ( download)

DOWNLOAD NOW!

Book Synopsis Orientación Profesiones Y Planeamiento Educacional by : Juan Francisco Reyes Baena

Download or read book Orientación Profesiones Y Planeamiento Educacional written by Juan Francisco Reyes Baena and published by . This book was released on 1972 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Pocket Guide to Health Promotion

Author : Glenn Laverack
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335264735
Total Pages : 170 pages
Book Rating : 4.3/5 (352 download)

DOWNLOAD NOW!

Book Synopsis The Pocket Guide to Health Promotion by : Glenn Laverack

Download or read book The Pocket Guide to Health Promotion written by Glenn Laverack and published by McGraw-Hill Education (UK). This book was released on 2014-07-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK

Chief Marketing Officers at Work

Author : Josh Steimle
Publisher : Apress
ISBN 13 : 1484219317
Total Pages : 330 pages
Book Rating : 4.4/5 (842 download)

DOWNLOAD NOW!

Book Synopsis Chief Marketing Officers at Work by : Josh Steimle

Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

PISA 21st-Century Readers Developing Literacy Skills in a Digital World

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264670971
Total Pages : 216 pages
Book Rating : 4.2/5 (646 download)

DOWNLOAD NOW!

Book Synopsis PISA 21st-Century Readers Developing Literacy Skills in a Digital World by : OECD

Download or read book PISA 21st-Century Readers Developing Literacy Skills in a Digital World written by OECD and published by OECD Publishing. This book was released on 2021-05-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.

Education for Sustainable Development Goals

Author : Rieckmann, Marco
Publisher : UNESCO Publishing
ISBN 13 : 9231002090
Total Pages : 67 pages
Book Rating : 4.2/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Education for Sustainable Development Goals by : Rieckmann, Marco

Download or read book Education for Sustainable Development Goals written by Rieckmann, Marco and published by UNESCO Publishing. This book was released on 2017-03-20 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing social

Author : Philip Kotler
Publisher : Ediciones Díaz de Santos
ISBN 13 : 9788479780104
Total Pages : 496 pages
Book Rating : 4.7/5 (81 download)

DOWNLOAD NOW!

Book Synopsis Marketing social by : Philip Kotler

Download or read book Marketing social written by Philip Kotler and published by Ediciones Díaz de Santos. This book was released on 1991-12-26 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advanced Structural Equation Modeling

Author : George A. Marcoulides
Publisher : Psychology Press
ISBN 13 : 1317843800
Total Pages : 375 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis Advanced Structural Equation Modeling by : George A. Marcoulides

Download or read book Advanced Structural Equation Modeling written by George A. Marcoulides and published by Psychology Press. This book was released on 2013-10-31 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: By focusing primarily on the application of structural equation modeling (SEM) techniques in example cases and situations, this book provides an understanding and working knowledge of advanced SEM techniques with a minimum of mathematical derivations. The book was written for a broad audience crossing many disciplines, assumes an understanding of graduate level multivariate statistics, including an introduction to SEM.

Rethinking Communication

Author : International Communication Association
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Rethinking Communication by : International Communication Association

Download or read book Rethinking Communication written by International Communication Association and published by SAGE Publications, Incorporated. This book was released on 1989-03 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume of the two-volume set Rethinking Communication presents examples of the diversity of perspectives and theoretical problems that currently occupy the attention of the field. Each of the 30 chapters exemplify a particular paradigm or perspective by describing a body of work or a particular research project. Seeing the diversity of the field as a response to the realities of an increasingly pluralistic world, the editors hope this and the companion volume will help explain where the field is headed so scholars can seek answers to such questions as how to constitute a scholarly community in the face of existing pluralism, how to construct a coherent educational curriculum, and how to determine standards of evaluation.

Boletin Internacional de Bibliografia Sobre Educacion

Author :
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Boletin Internacional de Bibliografia Sobre Educacion by :

Download or read book Boletin Internacional de Bibliografia Sobre Educacion written by and published by . This book was released on 1997 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522534180
Total Pages : 2389 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-08-30 with total page 2389 pages. Available in PDF, EPUB and Kindle. Book excerpt: People currently live in a digital age in which technology is now a ubiquitous part of society. It has become imperative to develop and maintain a comprehensive understanding of emerging innovations and technologies. Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications is an authoritative reference source for the latest scholarly research on techniques, trends, and opportunities within the areas of digital literacy. Highlighting a wide range of topics and concepts such as social media, professional development, and educational applications, this multi-volume book is ideally designed for academics, technology developers, researchers, students, practitioners, and professionals interested in the importance of understanding technological innovations.

Brand Management

Author : Tilde Heding
Publisher : Routledge
ISBN 13 : 1000065529
Total Pages : 389 pages
Book Rating : 4.0/5 ( download)

DOWNLOAD NOW!

Book Synopsis Brand Management by : Tilde Heding

Download or read book Brand Management written by Tilde Heding and published by Routledge. This book was released on 2020-05-10 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.

Digital Minds (2)

Author : WSI
Publisher : FriesenPress
ISBN 13 : 1460282175
Total Pages : 266 pages
Book Rating : 4.4/5 (62 download)

DOWNLOAD NOW!

Book Synopsis Digital Minds (2) by : WSI

Download or read book Digital Minds (2) written by WSI and published by FriesenPress. This book was released on 2015-11-25 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.

In Search of Excellence

Author : Thomas J. Peters
Publisher : Harper Collins
ISBN 13 : 0062263617
Total Pages : 404 pages
Book Rating : 4.0/5 (622 download)

DOWNLOAD NOW!

Book Synopsis In Search of Excellence by : Thomas J. Peters

Download or read book In Search of Excellence written by Thomas J. Peters and published by Harper Collins. This book was released on 2012-11-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.

Radio - The Forgotten Medium

Author : Edward C. Pease
Publisher : Routledge
ISBN 13 : 1351307460
Total Pages : 301 pages
Book Rating : 4.3/5 (513 download)

DOWNLOAD NOW!

Book Synopsis Radio - The Forgotten Medium by : Edward C. Pease

Download or read book Radio - The Forgotten Medium written by Edward C. Pease and published by Routledge. This book was released on 2018-04-24 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator - economic, demographic, social, and democratic - suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream.Marilyn J. Matelski reviews radio's glory days, arguing that the glory is not all in the past. B. Eric Rhoads continues Matelski's thoughts by explaining how and why radio has kept its vitality. The political history of radio is reviewed by Michael X. Delli Carpini, while David Bartlett shows how one of radio's prime functions has been to serve the public in time of disaster. Other contributors discuss radio as a cultural expression; the global airwaves; and the economic, regulatory, social, and technological structures of radio.Collectively, the contributors provide an intriguing study into the rich history of radio, and its impact on many areas of society. It provides a wealth of information for historians, sociologists, and communications and media scholars. Above all, it helps explain how media intersect, change focus, but still manage to survive and grow in a commercial environment.

Media and Information Literacy and Intercultural Dialogue

Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

DOWNLOAD NOW!

Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ethical Business

Author : Linda Ferrell
Publisher : Dorling Kindersley Ltd
ISBN 13 : 1405359595
Total Pages : 75 pages
Book Rating : 4.4/5 (53 download)

DOWNLOAD NOW!

Book Synopsis Ethical Business by : Linda Ferrell

Download or read book Ethical Business written by Linda Ferrell and published by Dorling Kindersley Ltd. This book was released on 2009-06-01 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical ePub guide to ethical business skills which will give you the information and skills to succeed Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. Step-by-step instructions, checklists and features examine business benefits, environment strategy and implications for human resources. Tips, dos and don'ts and 'In Focus' features on what to do in a particular situation, plus real-life case studies demonstrate how to plan your ethical strategy, monitor progress and achieve your goals. Read it cover-to-cover, or dip in and out of topics for quick reference. Handy tips in a pocket-sized format - take it wherever your work takes you.