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Las 7 Claves Del Marketing Para Despegar En La Era Digital
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Book Synopsis Las 7 claves del marketing para despegar en la era digital by : Erasmo Herrera
Download or read book Las 7 claves del marketing para despegar en la era digital written by Erasmo Herrera and published by . This book was released on 2020-09-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: ATENCIÓN: Este libro se ideó, escribió y se publicó como respuesta a la aceleración que el mundo estaba experimentado y como base de impulso para ti que quieres despegar en la era digital.Si estás leyendo esto es porque al fin ha llegado el momento de que tus ideas, negocios o carrera profesional despeguen en internet propulsados por el marketing digital.¡Hola! Soy Erasmo Herrera, el autor de este libro, y seré tu copiloto de despegue hacia la era digital, te señalaré las 7 claves necesarias para que sean tu norte en la ruta, te mostraré una visión distinta a todo lo que te han contado y te daré las recomendaciones necesarias para que evites los caminos sinuosos o sin salida que yo he recorrido en la última década.A lo largo del libro trataremos temas como: La diferencia entre ayudar y vender.La propuesta de valor.El valor agregado.La segmentación y la buyer persona.Humanización de marcas.Tribus digitales y su importancia.Redes sociales como canal entrega de valor.El nuevo proceso de compra.Diseño de embudos de conversión.La escalera de valor como recorrido de los clientes.La obtención del permiso por parte de los consumidores.Outbound e inbound marketing.La metodología de Facebook Ads y Googles Ads.Creación de contenido.Elementos indispensables para un sitio web.Los fundamentos de la medición y el análisis del marketing digital.La diferenciación de las métricas.Desarrollo e implementación de objetivos inteligentes.Diseño de estrategias basadas en recursos disponibles.Y sobre todo, entenderás que sin importar a que te dediques o que es lo que quieras hacer, el marketing digital es tu mayor aliado en esta nueva era.
Book Synopsis Organizational Behavior by : Don Hellriegel
Download or read book Organizational Behavior written by Don Hellriegel and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Book Synopsis World Development Report 2019 by : World Bank
Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Book Synopsis Engaging African American Males in Community Colleges by : Ted N. Ingram
Download or read book Engaging African American Males in Community Colleges written by Ted N. Ingram and published by IAP. This book was released on 2018-05-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume dedicated to the engagement of African American males in community colleges furthers the research agenda focused on improving the educational outcomes of African American males. The theme engagement also supports the anti-deficit approach to research on African American males developed by renowned research scholars. The true success of African American males in community colleges rests on how well these institutions engage young men into their institutions. This will require community colleges to examine policies, pedagogical strategies, and institutional practices that alienate African American males and fosters a culture of underachievement. The authors who have contributed to this volume all speak from the same script which proves than when African American males are properly engaged in an education that is culturally relevant, they will succeed. Therefore, this book will benefit ALL who support the education of African American males. It is our intent that this book will contribute to the growing body of knowledge that exists in this area as well as foster more inquiry into the achievement of African American males. The book offers three approaches to understanding the engagement of African American males in community college, which includes empirical research, policy perspectives and programmatic initiatives.
Book Synopsis Media Education in Latin America by : Julio-César Mateus
Download or read book Media Education in Latin America written by Julio-César Mateus and published by Routledge. This book was released on 2019-07-22 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Download or read book Superlearning written by Sheila Ostrander and published by Laurel. This book was released on 1982 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new system that lets you master facts, figures, sports skills, your health, psychic abilities--anything!--two to ten times faster than you ever thought passable. Remember almost anything you see or hear. Master sports skills with incredible ease. Solve problems while you sleep. Raise your grades and shorten your study hours. Learn languages with lightning speed. Turn your children into superlearners. Improve your health, reduce aches and pains. Succeed at anything you do with powerful new skills that help you makes the right decisions. And much, much more... Add undreamed-of dimensions to your abilities, using innovative, easy-to-follow techniques proved in worldwide studies. Included are dozens of exercises that can turn potential into ultra-performance in almost every area of your life. "An exciting presentation...Exciting material."-- "Brain/Mind Bulletin"
Download or read book Cracking the code written by UNESCO and published by UNESCO Publishing. This book was released on 2017-09-04 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report aims to 'crack the code' by deciphering the factors that hinder and facilitate girls' and women's participation, achievement and continuation in science, technology, engineering and mathematics (STEM) education and, in particular, what the education sector can do to promote girls' and women's interest in and engagement with STEM education and ultimately STEM careers.
Book Synopsis Little Voice Mastery by : Blair Singer
Download or read book Little Voice Mastery written by Blair Singer and published by RDA Press, LLC. This book was released on 2013-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Little Voice" is the chatter in the six inches between your ears that turns you into a hero one minute and a dunce the next. The 21 proven techniques presented here will reprogram the "Little Voice" in your brain in 30 seconds. In "Little Voice" Mastery, author Blair Singer delivers strategies and techniques that will give readers the ability to: Maintain power in any pressure situation and stop debilitating chatter in their brain so they can attract what they want - now. Uncover and realize lifelong dreams Break through self-sabotaging habits Build powerful, lasting confidence Resurrect the hero inside of them
Book Synopsis Meeting at Grand Central by : Lee Cronk
Download or read book Meeting at Grand Central written by Lee Cronk and published by Princeton University Press. This book was released on 2013 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Meeting at Grand Central brings together insights from evolutionary biology, political science, economics, anthropology, and other fields to explain how the interactions between our evolved selves and the institutional structures we have created make cooperation possible. The book begins with a look at the ideas of Mancur Olson and George Williams, who shifted the question of why cooperation happens from an emphasis on group benefits to individual costs. It then explores how these ideas have influenced our thinking about cooperation, coordination, and collective action. The book persuasively argues that cooperation and its failures are best explained by evolutionary and social theories working together. Selection sometimes favors cooperative tendencies, while institutions, norms, and incentives encourage and make possible actual cooperation."--Publisher's website.
Book Synopsis Basques in the Philippines by : Marciano R. De Borja
Download or read book Basques in the Philippines written by Marciano R. De Borja and published by University of Nevada Press. This book was released on 2012-06-12 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basques played a remarkably influential role in the creation and maintenance of Spain’s colonial establishment in the Philippines. Their skills as shipbuilders and businessmen, their evangelical zeal, and their ethnic cohesion and work-oriented culture made them successful as explorers, colonial administrators, missionaries, merchants, and settlers. They continued to play prominent roles in the governance and economy of the archipelago until the end of Spanish sovereignty, and their descendants still contribute in significant ways to the culture and economy of the contemporary Philippines. This book offers important new information about a little-known aspect of Philippine history and the influence of Basque immigration in the Spanish Empire, and it fills an important void in the literature of the Basque diaspora.
Download or read book How to Go to Work written by Lucy Clayton and published by Penguin UK. This book was released on 2020-02-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive careers guide for starting out in today's working world It's tougher than ever to get the fundamental skills you need to get started and thrive in your career. Whether you are on your first Saturday shift, about to start an apprenticeship or climbing the leadership ladder, this is your indispensable guide to surviving and thriving at work. Find out what really matters in getting hired for your first job and how to make the best start in your new role. Drawing on the collective wisdom of CEOs, creatives, scientists, activists and professionals in every industry, this is all you need to know about how to go to work. From dealing with your mistakes to celebrating your successes, from making an impression on day one to building your resilience and protecting your values, How to Go to Work is packed full of all the vital advice you need to jump-start your fledgling career. This vital practical guide will show you how to: - Find the right work experience and internships to get you through the door - Present your best self online and in person - Gain confidence, authority and resilience and thrive in your role - Navigate the ups and downs of starting your first or second job and help you make progress in your career From office etiquette and how to make the most of any placement, to employment rights, how to deal with toxic workplaces, pensions and negotiating pay rises, How To Go To Work is the essential guide for anyone embarking upon or consolidating their career.
Book Synopsis A New roadmap for the Man and the Biosphere (MAB) Programme and its World Network of Biosphere Reserves by : UNESCO
Download or read book A New roadmap for the Man and the Biosphere (MAB) Programme and its World Network of Biosphere Reserves written by UNESCO and published by UNESCO Publishing. This book was released on 2017-03-20 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Genius Planet by : Ludger Hovestadt
Download or read book A Genius Planet written by Ludger Hovestadt and published by Birkhäuser. This book was released on 2017-07-24 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where the power is always on, where there is not just enough energy, but an abundance of it. Such a world is no Utopia, it is a possible reality. Using indefinitely available sources of energy – especially photovoltaic solar, in combination with others – and networking this energy, much in the way that we have networked information, we can get beyond our current energy ‘crisis’ and resolve it. The world we then find ourselves in is not a world without problems – we will face new challenges on the way – but in terms of energy it is a world of plenty. Rooted in sound theory and based on technology that is available now, A Genius Planet offers an accessible but detailed and insightful perspective on how we can free ourselves from our dependency on natural resources and generate, trade, and use energy in ways that open up the genuine potential that we have at our disposal today.
Download or read book Dead Spy Running written by Jon Stock and published by Macmillan. This book was released on 2010-10-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Marchant, a suspended MI6 officer, is running the London Marathon. He is also running out of time. A competitor is strapped with explosives, and if he drops his pace, everyone around him will be killed, including the U.S. ambassador to London. Marchant tries to thwart the attack, but is he secretly working for the terrorists? There are those who already suspect him of treachery. Just like they suspected his late father, the former head of MI6, who was removed from his job and accused of treason. On the run from the CIA, Marchant is determined to prove his father's innocence. His quest to do so takes him from the streets of London to India, where the U.S. president is due for his first visit. Marchant soon finds that to clear his family's name he will have to expose a plot that could throw world politics into chaos. In Dead Spy Running, Jon Stock delivers a breakneck thriller that updates the spy novel for the twenty-first century.
Book Synopsis Practice Makes Perfect: Spanish Vocabulary by : Dorothy Richmond
Download or read book Practice Makes Perfect: Spanish Vocabulary written by Dorothy Richmond and published by McGraw Hill Professional. This book was released on 2007-05-21 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the success of her prior book, Practice Makes Perfect: Spanish Verb Tenses, author Dorothy Devney Richmond helps learners attain a strong working vocabulary, no matter if they are absolute beginners or intermediate students of the language. She combines her proven instruction techniques and clear explanations with a plethora of engaging exercises, so students are motivated and hardly notice that they are absorbing so much Spanish. Practice Makes Perfect: Spanish Vocabulary also includes basic grammar and structures of the language to complement learners’ newly acquired words. "Vocabulary Builders" help students add to their Spanish repertoire by using cognates, roots, suffixes, prefixes, and other "word-building" tools.
Book Synopsis Equality and Efficiency REV by : Arthur M. Okun
Download or read book Equality and Efficiency REV written by Arthur M. Okun and published by Brookings Institution Press. This book was released on 2015-04-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1975, Equality and Efficiency: The Big Tradeoff is a very personal work from one of the most important macroeconomists of the last hundred years. And this new edition includes "Further Thoughts on Equality and Efficiency," a paper published by the author two years later. In classrooms Arthur M. Okun may be best remembered for Okun's Law, but his lasting legacy is the respect and admiration he earned from economists, practitioners, and policymakers. Equality and Efficiency is the perfect embodiment of that legacy, valued both by professional economists and those readers with a keen interest in social policy. To his fellow economists, Okun presents messages, in the form of additional comments and select citations, in his footnotes. To all readers, Okun presents an engaging dual theme: the market needs a place, and the market needs to be kept in its place. As Okun puts it: Institutions in a capitalist democracy prod us to get ahead of our neighbors economically after telling us to stay in line socially. This double standard professes and pursues an egalitarian political and social system while simultaneously generating gaping disparities in economic well-being. Today, Okun's dual theme feels incredibly prescient as we grapple with the hot-button topic of income inequality. In his foreword, Lawrence H. Summers declares: On what one might think of as questions of "economic philosophy," I doubt that Okun has been improved on in the subsequent interval. His discussion of how societies rely on rights as well as markets should be required reading for all young economists who are enamored with market solutions to all problems. With a new foreword by Lawrence H. Summers
Book Synopsis Rich Dad Advisor's Series®: SalesDogs by : Blair Singer
Download or read book Rich Dad Advisor's Series®: SalesDogs written by Blair Singer and published by Business Plus. This book was released on 2002-07-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs will: * Introduce Five Breeds of SalesDogs! * Reveal the five simple but critical revenue-generating skills to generate endless streams of qualified buyers & life-long sales * Teach you how to identify your "breed" & play to your own strengths * Give you the steps to inspire & direct any group of sales people into a charging pack of blue-ribbon SalesDogs * Show you how to reduce your sales effort, increasing your sales results * Teach you how to radically change your attitude in thirty seconds or less so you can direct your financial results.
