La mundialización de la comunicación

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Author :
Publisher : Grupo Planeta Spain
ISBN 13 : 8449330866
Total Pages : 174 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis La mundialización de la comunicación by : Armand Mattelart

Download or read book La mundialización de la comunicación written by Armand Mattelart and published by Grupo Planeta Spain. This book was released on 2014-12-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las redes de comunicación en tiempo real están configurando los nuevos modos de organización del planeta. Lo que se ha convenido en denominar mundialización/globalización --la primera palabra se declina en todas las lenguas latinas, la segunda es de origen anglosajón-- corre parejo con la fluidez de intercambios y flujos inmateriales y transnacionales. Este pequeño libro se propone inscribir esta nueva fase de la apertura al mundo en la historia de las formas sociales que ha asumido el proceso de internacionalización con el transcurso del tiempo. La generalización de la interconexión de las economías y las sociedades constituye, en efecto, el resultado de un movimiento hacia la integración mundial que comenzó en vísperas del siglo XIX. Pero esta homogeneización de las sociedades es algo inherente a la unificación del campo económico, por lo que su fragmentación constituye su corolario. Esto se debe a que aumenta el desfase entre la razón mercantil y las culturas, entre un sistema tecnocientífico que está generalizándose y el deseo de afirmación de la identidad. Y esa distorsión provoca que el resultado de la marcha de la humanidad hacia la integración aparezca finalmente como un enigma.

Comunicación digital

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Publisher : Editorial UOC
ISBN 13 : 8491164731
Total Pages : 147 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación digital by : Marta-Lazo, Carmen

Download or read book Comunicación digital written by Marta-Lazo, Carmen and published by Editorial UOC. This book was released on 2017-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.

Comunicación política y gobierno de coalición

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Author :
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación política y gobierno de coalición by : Ridao i Martín, Joan

Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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Author :
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

COMUNICACIÓN Y CULTURA DE LAS MINORÍAS

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Author :
Publisher : Editorial San Pablo
ISBN 13 : 9587158660
Total Pages : 158 pages
Book Rating : 4.5/5 (871 download)

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Book Synopsis COMUNICACIÓN Y CULTURA DE LAS MINORÍAS by : Raquel Paiva - Alexandre Barbalho

Download or read book COMUNICACIÓN Y CULTURA DE LAS MINORÍAS written by Raquel Paiva - Alexandre Barbalho and published by Editorial San Pablo. This book was released on with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comunicación y cultura de las minorías es una colección de artículos organizada por los profesores brasileños Alexandre Barbalho y Raquel Paiva. Reúne así, múltiples voces dispersas, pensamientos sueltos, para iniciar, a partir de discusiones y praxis que existen en la actualidad de manera difusa, la consolidación de una voz colectiva, unísona, que aborda cuestiones centrales de las minorías, tales como los conceptos de ciudadanía, democracia, identidad, tradición, periferia, movimientos, conflictos, marginación, etc.

A Complex Systems Perspective of Communication from Cells to Societies

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 1789857791
Total Pages : 100 pages
Book Rating : 4.7/5 (898 download)

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Book Synopsis A Complex Systems Perspective of Communication from Cells to Societies by : Anamaria Berea

Download or read book A Complex Systems Perspective of Communication from Cells to Societies written by Anamaria Berea and published by BoD – Books on Demand. This book was released on 2019-03-20 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an interdisciplinary effort to understand the evolution of communication from cells to societies, both in living organisms and in non-living ones, such as designed or emergent systems from socio-technological innovations (i.e., digital communication, institutional communication). It aims to provide better understanding of the universal versus contextual patterns of communication that we can potentially classify and identify if we look deeper into the history and evolution of this phenomenon at large. Novel research from a variety of disciplines, such as information theory, biology, linguistics, culture and social science that take a complex perspective is being explored, for an integrated understanding of what communication is at a fundamental level.

Migration, Reproduction and Society

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Author :
Publisher : BRILL
ISBN 13 : 900440922X
Total Pages : 275 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Migration, Reproduction and Society by : Alejandro I. Canales

Download or read book Migration, Reproduction and Society written by Alejandro I. Canales and published by BRILL. This book was released on 2019-09-16 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Migration, Reproduction and Society, Alejandro I. Canales offers a theoretical model for understanding the dilemmas presented by migration in the transformation of contemporary society. Aging and changing demographics in advanced societies make economic and social reproduction dependent upon the contributions made by immigration. However, these same demographic processes are conducive to ethnic transformations. The political dilemma facing advanced societies is that immigration is required to ensure their reproduction, but this entails becoming multicultural societies where the political hegemony of ethnic and demographic majorities becomes radically subverted. This paves the way to a pervasive political conflict already evident in the current immigration crisis in Europe just as in the revival of racism and xenophobia in the United States. En Migration, Reproduction and Society, Alejandro I. Canales propone un modelo teórico para el entendimiento del dilema político y social concerniente al papel de las migraciones en la transformación de la sociedad contemporánea. El envejecimiento y decline demográfico en las sociedades avanzadas hacen que la dinámica económica y la reproducción social de la población dependan directamente de los aportes que hace la inmigración. Sin embargo, estos mismos procesos demográficos propician una transformación étnica de sus actuales equilibrios sociales y demográficos. El dilema político que enfrentan las sociedades avanzadas es que para asegurar su reproducción debe necesariamente abrirse a la inmigración, pero ello conlleva la posibilidad de constituirse en sociedades multiculturales en donde la hegemonía política de las actuales mayorías étnicas y demográficas se trastocaría radicalmente. Es la base de un conflicto político cuyos indicios ya se advierten en la actual crisis migratoria en Europa, así como en el renacer del racismo y xenofobia en los Estados Unidos.

Culturas y artes de lo poshumano

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Author :
Publisher : Editorial San Pablo
ISBN 13 : 9587158717
Total Pages : 254 pages
Book Rating : 4.5/5 (871 download)

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Book Synopsis Culturas y artes de lo poshumano by : Lucia Santaella

Download or read book Culturas y artes de lo poshumano written by Lucia Santaella and published by Editorial San Pablo. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Economy of Media and Communication

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1003847730
Total Pages : 401 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Political Economy of Media and Communication by : Joan Pedro-Carañana

Download or read book Political Economy of Media and Communication written by Joan Pedro-Carañana and published by Taylor & Francis. This book was released on 2024-02-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book dedicated specifically to research methods in the political economy of media and communication, it provides a methodological toolkit to investigate the functioning of media, technology, and cultural industries in their historical, institutional, structural, and systemic contexts. Featuring contributions from across the globe and a variety of methodological perspectives, this volume presents the state of the art in political economy of media and communication methods, articulating those methods with adjacent approaches, to study concentration of ownership and power, pluralism and diversity, regulation and public policies, governance, genderization, and sustainability. This collection charts the methodological innovations critical political economists are adopting to analyse a rapidly transforming digital media landscape, exploring ideology, narratives, socio-analysis and praxis in communication with ethnographic and participatory approaches, as well as designs for quantitative and qualitative methods of textual, discourse and content analysis, network analyses, which consider power relations affecting communication, including intersectional oppressions and the new developments taking place in artificial intelligence. An essential text for advanced undergraduates, postgraduate students, and researchers in the areas of media, cultural and communication studies, particularly those studying topics such as the political economy of media and/or communication, media and communication theory, and research methods.

Cultures and Globalization

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Author :
Publisher : SAGE
ISBN 13 : 1848607377
Total Pages : 664 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Cultures and Globalization by : Helmut K Anheier

Download or read book Cultures and Globalization written by Helmut K Anheier and published by SAGE. This book was released on 2007-03-27 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the age of globalization we are no longer home alone. Migration brings other worlds into our own just as the global reach of the media transmits our world into the hearts and minds of others. Often incommensurate values are crammed together in the same public square. Increasingly we all today live in the kind of ′edge cultures′ we used to see only on the frontiers of civilizations in places like Hong Kong or Istanbul. The resulting frictions and fusions are shaping the soul of the coming world order. I can think of no other project with the ambitious scope of defining this emergent reality than The Cultures and Globalization project. I can think of no more capable minds than Raj Isar and Helmut Anheier who can pull it off." - Nathan Gardels, Editor-in-Chief, NPQ, Global Services, Los Angeles Times Syndicate/Tribune Media "This series represents an innovative approach to the central issues of globalization, that phenomenon of such undefined contours." - Lupwishi Mbuyumba, Director of the Observatory of Cultural Policies in Africa The world′s cultures and their forms of creation, presentation, and preservation are deeply affected by globalization in ways that are inadequately documented and understood. The Cultures and Globalization Series is designed to fill this void in our knowledge. Analyzing the relationship between globalization and cultures is the aim of the Series. In each volume, leading experts as well as young scholars will track cultural trends connected to globalization throughout the world, covering issues ranging from the role of cultural difference in politics and governance to the evolution of the cultural economy and the changing patterns of creativity and artistic expression. Each volume will also include an innovative presentation of newly developed ′indicator suites′ on cultures and globalization that will be presented in a user-friendly form with a high graphics content to facilitate accessibility and understanding Like so many phenomena linked to globalization, conflicts over and within the cultural realms crystallize great anxieties and illusions, through misplaced assumptions, inadequate concepts, unwarranted simplifications and instrumental readings. The aim here is to marshal evidence from different disciplines and perspectives about the culture, conflict and globalization relationships in conceptually sensitive ways.

On the Corposphere

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110696932
Total Pages : 265 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis On the Corposphere by : José Enrique Finol

Download or read book On the Corposphere written by José Enrique Finol and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-06-08 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents and analyzes some of the most important issues related to the body seen as a rich and complex anthropological and semiotic object, capable of playing a decisive role in the meaning making processes of cultural and social life. The analysis presented in this book opens a whole set of new venues for the study of body performances and representations, and shows how the embodiment of social and cultural life shape our world. In all of its relationships and in itself, our body works in a sort of corposphere, which is, in turn, part of the semiosphere, defined by Lotman as a continuum occupied by different types of semiotic formations. It is from/in/by the body that all semiosis begins and ends; it is in its presence and absence, in its being and in its presentation amidst the lived situational life where we might discover and shape the senses of the world. Many different academic fields will find in this book deep insights about how the body is at the center of cultural and social processes.

Paisajes insurrectos

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Publisher : NED Ediciones
ISBN 13 : 841673724X
Total Pages : 186 pages
Book Rating : 4.4/5 (167 download)

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Book Synopsis Paisajes insurrectos by : Rossana Reguillo

Download or read book Paisajes insurrectos written by Rossana Reguillo and published by NED Ediciones. This book was released on 2017-10-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Es posible hablar de insurrecciones 2.0?, ¿de nuevas formas de acuerpamiento social?, ¿de nuevas formas de protesta y organización colectiva? ¿Qué desafíos plantea la ola de insurrecciones que han irrumpido en la escena del siglo XXI? Este libro busca repensar las preguntas que nos hacemos en torno a las culturas políticas de los jóvenes y su acción colectiva. También reflexiona sobre la idea de sujeto y sus formas de expresión. Un sujeto que busca deslindarse de los determinismos, que sale a campo abierto, en plena tempestad sin certezas. Un sujeto que se arriesga no para decretar, sino para comprender, para asir lo inasible “garantizando su estatuto de inasible”, como quería Levinas. La autora habla acerca, de, sobre y especialmente con quienes han construido una inmensa red de conversaciones colectivas, de acciones, de estéticas y de lenguajes. Estos movimientos sociales surgidos en la red y trasladados a la calle, han logrado interrumpir el monólogo de los poderes propietarios.

Cibermedios Latinoamericanos

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Publisher : Palibrio
ISBN 13 : 1463318049
Total Pages : 345 pages
Book Rating : 4.4/5 (633 download)

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Book Synopsis Cibermedios Latinoamericanos by : Tatiana Hern Ndez Soto

Download or read book Cibermedios Latinoamericanos written by Tatiana Hern Ndez Soto and published by Palibrio. This book was released on 2012-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tatiana Hernández Soto Licenciada en Periodismo Doctora en Ciencias de la información por la Universidad Complutense de Madrid (UCM) Especialista universitario en Comunicación Digital Correo: [email protected] Blog: http: //thernandez.blogia.com/ Skype: thernandezsoto Twitter: @tatianahsoto

Technology and Social Complexity

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Publisher : EDITUM
ISBN 13 : 8483718170
Total Pages : 402 pages
Book Rating : 4.4/5 (837 download)

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Book Synopsis Technology and Social Complexity by : Juan Miguel Aguado

Download or read book Technology and Social Complexity written by Juan Miguel Aguado and published by EDITUM. This book was released on 2009-04-29 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde la perspectiva sociológica, el concepto de tecnología no puede referirse únicamente a los objetos técnicos, sino también a los procesos sociales y culturales que involucra. La sociocibernética y la teoría de sistemas plantean un marco conceptual esencial para el necesario debate sobre el papel de la tecnología en la configuración de la complejidad social. La tecnología permite al sistema social gestionar la complejidad social. La tecnología permite al sistema social gestionar la complejidad de su entorno a la vez que, por otra parte, contribuye a incrementar y diversificar la naturaleza compleja de las interdependencias entre la sociedad y los actores individuales. Simultáneamente, la creciente complejidad social demanda nuevas formas tecnológicas que permitan gestionarla. En suma, la tecnología se halla en la base de cualquier discusión relevante sobre la naturaleza contemporánea de la sociedad, ya sea del lado de los problemas (riesgo, control, y vigilancia global, bioética y bioingeniería, manipulación mediática, ecológica etc.) o del lado de las soluciones (comunicaciones instantáneas, ubicuidad y movilidad, accesibilidad, disponibilidad de conocimiento, etc.).

Comunicação aberta

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Author :
Publisher : Editora Manole
ISBN 13 : 8520441467
Total Pages : 163 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis Comunicação aberta by : Gustavo Gomes de Matos

Download or read book Comunicação aberta written by Gustavo Gomes de Matos and published by Editora Manole. This book was released on with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: A estratégia da Comunicação Aberta concretiza-se quando o ser humano encontra, em si mesmo, as respostas para os dilemas que o atormentam e o impedem de evoluir; quando o profissional percebe a força empreendedora da sua vocação e incrível potencial para o aperfeiçoamento contínuo; quando a empresa volta-se para o seu corpo funcional, buscando a fonte segura de soluções para o seu crescimento sustentado; quando as lideranças políticas passam a escutar os cidadãos, a fim de fundamentar ações (políticas públicas) e medidas em prol do progresso de todos, sem nenhum tipo de exclusão. É pelo caminho da comunicação que evoluímos, com desenvoltura, no ambiente organizacional, na sociedade e, principalmente, em nosso universo interior. Editora Manole

Catalogue

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Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Catalogue by : Unesco Publishing

Download or read book Catalogue written by Unesco Publishing and published by . This book was released on 2004 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

2014 International Conference on Advanced Education and Management (ICAEM2014)

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Author :
Publisher : DEStech Publications, Inc
ISBN 13 : 1605951536
Total Pages : 621 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis 2014 International Conference on Advanced Education and Management (ICAEM2014) by :

Download or read book 2014 International Conference on Advanced Education and Management (ICAEM2014) written by and published by DEStech Publications, Inc. This book was released on 2014-02-13 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ICAEM2014 aims to bring together researchers, educators and students from around the world in both industry and academia for sharing the state-of-art research results and applications, for exploring new areas of research and development, and for discussing emerging issues on education and management fields. We received a total of 312 submissions from various parts of the world. The Technical Program Committee worked very hard to have all papers reviewed before the review deadline. The final technical program consists of 92 papers. There are one keynote speech and 2 invited sessions. The proceedings were published by DEStech Publications, Inc. and will submitted to Ei Compendex databases for indexing. We would like to mention that, due to the limitation of the conference venue capacity, we are not able to include many fine papers in the technical program. Our apology goes to those authors.