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La Mujer Y El Hombre En La Publicidad Televisiva
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Book Synopsis La mujer y el hombre en la publicidad televisiva by : Ma. Rosa Berganza Conde
Download or read book La mujer y el hombre en la publicidad televisiva written by Ma. Rosa Berganza Conde and published by . This book was released on 2006 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: This article analyses the presence and stereotypes of women and men in advertisiments broadcast on television in the course of one week on the four state channels that make open broadcasts in Spain.
Book Synopsis Las MUJERES y la publicidad by : Manuel Martín Serrano
Download or read book Las MUJERES y la publicidad written by Manuel Martín Serrano and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La mujer en la publicidad televisiva by : María Cristina Castellanos Amézaga
Download or read book La mujer en la publicidad televisiva written by María Cristina Castellanos Amézaga and published by . This book was released on 1991 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La defensa de la imagen de la mujer en tv. Analisis especifico de la publicidad televisiva by : Carmen de Frias Garcia
Download or read book La defensa de la imagen de la mujer en tv. Analisis especifico de la publicidad televisiva written by Carmen de Frias Garcia and published by . This book was released on 1987 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: El tratamiento que se da a la imagen de la mujer en los medios de comunicacion no es el adecuado, por esto, el instituto de la mujer considera necesario lograr que el mayor numero posible de mujeres acceda a una informacion correcta sobre sus derechos y oportunidades a traves de los medios de comunicacion del estado y que se eliminen los contenidos de los programas basados en la idea de la inferioridad o superioridad de hombres y mujeres. Recoge la legislacion y normativa vigente al respecto.
Book Synopsis La imagen de la mujer en la publicidad televisiva by :
Download or read book La imagen de la mujer en la publicidad televisiva written by and published by . This book was released on 1991 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Las mujeres y la publicidad by : Manuel Martín Serrano
Download or read book Las mujeres y la publicidad written by Manuel Martín Serrano and published by . This book was released on 1995 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Controversial Matters on Media Ethics by : Luis Alfonso Guadarrama Rico
Download or read book Controversial Matters on Media Ethics written by Luis Alfonso Guadarrama Rico and published by Dykinson. This book was released on 2016-11-14 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, several communication researchers deal with different moral controversial issues. Communication and ethics are two faces of the same coin, because communication is just the ability of the human being to respect the equal condition of others to their right to be informed of social matters. Only when they have had right information about the public interest they can participate in their community as citizens. In this book we collected different significant contributions on communication and the main current questions of moral dilemmas.
Book Synopsis Estereotipos de género en publicidad televisiva by : Patricia García Leiva
Download or read book Estereotipos de género en publicidad televisiva written by Patricia García Leiva and published by . This book was released on 2006 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Estereotipos masculinos y femeninos en la publicidad televisiva by : Arturo Marcos Quispe Lázaro
Download or read book Estereotipos masculinos y femeninos en la publicidad televisiva written by Arturo Marcos Quispe Lázaro and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Programa de seguimiento y control de la publicidad y los medios de comunicacion dirigidos a la mujer by : Union de Consumidores de España
Download or read book Programa de seguimiento y control de la publicidad y los medios de comunicacion dirigidos a la mujer written by Union de Consumidores de España and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: El objetivo general de este estudio es el analisis de los esquemas o roles sociales y estilos de vida otorgados a la mujer a traves de la publicidad existente en los medios escritos y televisivos en la actualidad. Los medios objeto de analisis han sido, en concreto, los siguientes: Revistas femeninas, revistas de actualidad, prensa diaria y publicidad televisiva. Las conclusiones mas importanes de este estudio son: 1) se continua utilizando una retorica y argumentacion sexista como vehiculo de persuasion en el mundo de la publicidad, tanto en su lenguaje como en las imagenes a que recurren 2) muchos terminos y giros linguisticos aceptados por una mayoria como genericos, en la publicidad son remarcados en su aspecto supuestamente identificable como femenino o masculino, 3) se continuan atribuyendo a traves de terminologia "facilona" una serie de roles, actitudes y expresiones de manera intrinseca a la mujer y de indole totalmente contrapuesto al hombre, 4) la mujer en la publicidad asume o recibe un mensaje siempre caracterizado y configurado alrededor de unos conceptos que recorren el ambito del hogar, la maternidad, la sexualidad, la sumision o aceptacion de un status quo tradicional, 5) el exito de la mujer no se configura alrededor de un trabajo, poniendo siempre por delante la estetica de la seduccion, 6)la voz "en off" de los anuncios televisivos es casi siempre masculina, 7) la experiencia diaria de la realidad no es, de ninguna manera, la base de los publicistas, anunciantes o medios de comunicacion a la hora de expresar sus teorias sobre la practica publicistica.
Book Synopsis Estereotipos de género en publicidad televisiva by : Patricia Garcia Leiva
Download or read book Estereotipos de género en publicidad televisiva written by Patricia Garcia Leiva and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis El papel de la publicidad televisiva dentro del proceso de socialización de los estereotipos del rol sexual femenino by : Claudia Icochea Castro
Download or read book El papel de la publicidad televisiva dentro del proceso de socialización de los estereotipos del rol sexual femenino written by Claudia Icochea Castro and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Análisis de contenido sobre la representación de la mujer en los anuncios de Costa de Marfil by : Julien L. Michel Adhépeau
Download or read book Análisis de contenido sobre la representación de la mujer en los anuncios de Costa de Marfil written by Julien L. Michel Adhépeau and published by . This book was released on 2001 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La persuasión en la publicidad televisiva by :
Download or read book La persuasión en la publicidad televisiva written by and published by . This book was released on 1998 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mujeres en los medios, mujeres de los medios by : Ana Jorge Alonso
Download or read book Mujeres en los medios, mujeres de los medios written by Ana Jorge Alonso and published by Icaria Editorial. This book was released on 2004 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Femininity and Feminism in Spanish TV Dramas by : Anja Louis
Download or read book Femininity and Feminism in Spanish TV Dramas written by Anja Louis and published by Springer Nature. This book was released on with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Violencia y publicidad televisiva by : Antonio J. Baladrón Pazos
Download or read book Violencia y publicidad televisiva written by Antonio J. Baladrón Pazos and published by . This book was released on 2004 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
