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La Imagen Del Candidato En La Era Digital Como Gestionar La Escenografia Politica
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Book Synopsis La imagen del candidato en la era digital by : Nadia Alexandra Viounnikoff Benet
Download or read book La imagen del candidato en la era digital written by Nadia Alexandra Viounnikoff Benet and published by Editorial UOC. This book was released on 2018-04-15 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: La sobresaturación informativa a la que estamos sometidas las sociedades avanzadas, acrecentada con la llegada de la era digital en la que se han ampliado las fuentes de información política hasta el infinito, junto al hecho de que la ciudadanía cada vez dispone de menos tiempo para informarse ha derivado en el uso de ciertos atajos cognitivos. Con ellos, las personas nos hacemos una idea de la realidad en la que la imagen adquiere un papel prioritario. Este manual está basado en la tesis doctoral Narrativa visual del liderazgo político en campaña electoral, en la cual la autora intenta marcar ciertos parámetros con los que mejorar la escenografía política.
Download or read book Matrix política written by Daniel Ivoskus and published by Editorial Galerna. This book was released on 2022-09-05 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: El riguroso trabajo de transitar el camino que lleva a una persona a ganar una elección requiere metodología y trabajo. Un plan de acción de pasos concretos que en su conjunto conforman la matriz de la Matrix. No hay político que no se parezca a sus votantes. Y los resultados de cada elección no son más que espejos en los que quienes depositaron el voto en una urna miran a la persona que los representa. A un consultor le pertenece la estrategia, pero quien decide siempre si se ejecuta o no es el candidato. Ese intercambio de poder, con los límites que cada uno tiene, hará que esa relación sea exitosa y la campaña se traduzca en votos que son, finalmente, lo único que interesa a ambos. Este es un libro para quienes quieran incursionar en el vasto mundo de la política como candidatos, consultores, comunicadores y periodistas. Y un libro para el votante, para que conozca cómo se produce ese encuentro nada casual entre el líder y él. También para el que no sabe cómo empezar una carrera política, pero sueña con cómo terminarla. Para el que necesita profesionalizarse y aggionarse a las nuevas herramientas. Es un libro para políticos de carácter, decididos, que no quieren cometer errores o por lo menos minimizarlos "al extremo". Y también un libro para que la gente que vota sepa que tiene la llave más poderosa, que es la de hacer valer su opinión, su pensamiento y su palabra a través de las urnas, en el sublime acto de elegir a sus representantes. A ese posible candidato y lector de este libro le abro la puerta de la Matrix. Esa usina móvil de ideas, sentimientos, planificación, asesoramiento, investigación y planteos que convertirán el deseo de un hombre o una mujer en el plan de acción de un candidato.
Book Synopsis El candidato "marca" : cómo gestionar la imagen del líder político by : Rocío Zamora Medina
Download or read book El candidato "marca" : cómo gestionar la imagen del líder político written by Rocío Zamora Medina and published by . This book was released on 2009-06 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Telematic Embrace written by Roy Ascott and published by Univ of California Press. This book was released on 2003 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Telematic Embrace combines a provocative collection of writings from 1964 to the present by the preeminent artist and art theoretician Roy Ascott, with a critical essay by Edward Shanken that situates Ascott's work within a history of ideas in art, technology, and philosophy.
Book Synopsis Online Political Communication by : Gianluca Giansante
Download or read book Online Political Communication written by Gianluca Giansante and published by Springer. This book was released on 2015-05-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Download or read book Ozu written by Donald Richie and published by Univ of California Press. This book was released on 1977-03-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Substantially the book that devotees of the director have been waiting for: a full-length critical work about Ozu's life, career and working methods, buttressed with reproductions of pages from his notebooks and shooting scripts, numerous quotes from co-workers and Japanese critics, a great many stills and an unusually detailed filmography."—Sight and Sound Yasujiro Ozu, the man whom his kinsmen consider the most Japanese for all film directors, had but one major subject, the Japanese family, and but one major theme, its dissolution. The Japanese family in dissolution figures in every one of his fifty-three films. In his later pictures, the whole world exists in one family, the characters are family members rather than members of a society, and the ends of the earth seem no more distant than the outside of the house.
Book Synopsis Politics and the Twitter Revolution by : John H. Parmelee
Download or read book Politics and the Twitter Revolution written by John H. Parmelee and published by Lexington Books. This book was released on 2012 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public by John H. Parmelee and Shannon L. Bichard is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders' tweets frame their policies and personalities. The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders' tweets, and, in many cases, leaders' tweets shape followers' political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Disciplined Mind by : Howard Gardner
Download or read book Disciplined Mind written by Howard Gardner and published by Simon and Schuster. This book was released on 2021-01-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brilliant and revolutionary theory of multiple intelligences reexamines the goals of education to support a more educated society for future generations. Howard Gardner’s concept of multiple intelligences has been hailed as perhaps the most profound insight into education since the work of Jerome Bruner, Jean Piaget, and even John Dewey. Here, in The Disciplined Mind, Garner pulls together the threads of his previous works and looks beyond such issues as charters, vouchers, unions, and affirmative action in order to explore the larger questions of what constitutes an educated person and how this can be achieved for all students. Gardner eloquently argues that the purpose of K–12 education should be to enhance students’ deep understanding of the truth (and falsity), beauty (and ugliness), and goodness (and evil) as defined by their various cultures. By exploring the theory of evolution, the music of Mozart, and the lessons of the Holocaust as a set of examples that illuminates the nature of truth, beauty, and morality, The Disciplined Mind envisions how younger generations will rise to the challenges of the future—while preserving the traditional goals of a “humane” education. Gardner’s ultimate goal is the creation of an educated generation that understands the physical, biological, and societal world in their own personal context as well as in a broader world view. But even as Gardner persuasively argues the merits of his approach, he recognizes the difficulty of developing one universal, ideal form of education. In an effort to reconcile conflicting educational viewpoints, he proposes the creation of six different educational pathways that, when taken together, can satisfy people’s concern for student learning and their widely divergent views about knowledge and understanding overall.
Book Synopsis Location-Based Marketing by : Gérard Cliquet
Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Book Synopsis Makoto Sei Watanabe by : Makoto Sei Watanabe
Download or read book Makoto Sei Watanabe written by Makoto Sei Watanabe and published by L'Arcaedizioni. This book was released on 1998 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The works of Makoto Sei Watanabe combine the functionality of aesthetic experience and the calculated organization of structures with the evocation of deep ancestral memories.
Book Synopsis Choice Theory: A Very Short Introduction by : Michael Allingham
Download or read book Choice Theory: A Very Short Introduction written by Michael Allingham and published by OUP Oxford. This book was released on 2002-08-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy? This book explores what it means to be rational in all these contexts. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to decisions in everyday life, and to particular situations such as gambling and the allocation of resources. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis Leopard in the Sun by : Laura Restrepo
Download or read book Leopard in the Sun written by Laura Restrepo and published by National Geographic Books. This book was released on 2000-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Laura Restrepo's stunning novel, a feud between two Colombian drug families escalates into a bloody, high-stakes war that will leave no one in its path untouched. The Barragáns and the Monsalves are rival clans, each steeped in wealth and power, each subject only to laws of their own making. The similarities end there. While the Barragáns, headed by the brutal Nando, remain tied to the ancient traditions, the Monsalves grapple with whether or not to follow Mani, their charismatic and conflicted leader, into a modern age in which even fewer rules apply. As both clans ponder the profits they might reap from an expanding global cocaine trade, Nando and Mani are faced with the consequences of their violent pasts--and forced, by their disillusioned women and the prices on their heads, to reckon with the possibility that nothing will be left once all their bullets have found their targets. Rife with sensual detail, this epic story of lust, betrayal, and revenge is as timeless as interfamily conflict and as immediate as today's news.
Book Synopsis Media, Technology, and Literature in the Nineteenth Century by : Dr Colette Colligan
Download or read book Media, Technology, and Literature in the Nineteenth Century written by Dr Colette Colligan and published by Ashgate Publishing, Ltd.. This book was released on 2013-05-28 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operating at the intersection where new technology meets literature, this collection discovers the relationship among image, sound, and touch in the long nineteenth century. The chapters speak to the special mixed-media properties of literature, while exploring the important interconnections of science, technology, and art at the historical moment when media was being theorized, debated, and scrutinized. Each chapter focuses on a specific visual, acoustic, or haptic dimension of media, while also calling attention to the relationships among the three. Famous works such as Wordsworth's "I wandered lonely as a cloud" and Shelley's Frankenstein are discussed alongside a range of lesser-known literary, scientific, and pornographic writings. Topics include the development of a print culture for the visually impaired; the relationship between photography and narrative; the kaleidoscope and modern urban experience; Christmas gift books; poetry, painting and music as remediated forms; the interface among the piano, telegraph, and typewriter; Ernst Heinrich Weber's model of rationalized tactility; and how the shift from visual to auditory telegraphic instruments amplified anxieties about the place of women in nineteenth-century information networks. Full of surprising insights and connections, the collection offers new impetus for stimulating historical conversations and debates about nineteenth-century media, while also contributing fresh perspectives on new media and (re)mediation today.
Book Synopsis Hess Art Collection by : Hess Collection
Download or read book Hess Art Collection written by Hess Collection and published by . This book was released on 2009 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hess Art Collection is one of the world's most distinguished private collections of contemporary art. It was assembled by the Swiss businessman and wine producer Donald M. Hess. The collection unites extraordinary works by numerous artists now known around the world as well as excellent pieces by artists whose names are (as yet) less well known. This mixture is part of the ensemble's particular charm, making a glance through this copiously illustrated catalogue a veritable expedition. Hess's collecting activities primarily focus on the individual work. Accompanied by an unmistakable sense of quality, he judiciously selected the works he acquired over a period of more than forty years. A large part of the collection's holdings is open to the public in the museums of the Hess wineries in Napa, California, Glen Carlou in Paarl, South Africa, and Bodega Colomé in Calchaquí Valley, Argentina. A fourth museum is being planned at the Peter Lehmann Winery in Barossa Valley, Australia.
Book Synopsis BIBLIOGRAPHICAL SURVEY OF CONT by : Mildred Emily Bulkley
Download or read book BIBLIOGRAPHICAL SURVEY OF CONT written by Mildred Emily Bulkley and published by Wentworth Press. This book was released on 2016-08-24 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Book Synopsis Consumer Math by : Alpha Omega Publications
Download or read book Consumer Math written by Alpha Omega Publications and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
