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Publisher : IICA
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4./5 ( download)

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Download or read book written by and published by IICA. This book was released on with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Knowledge Management and Sustainability

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Publisher : Routledge
ISBN 13 : 100053118X
Total Pages : 192 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Knowledge Management and Sustainability by : David Israel Contreras-Medina

Download or read book Knowledge Management and Sustainability written by David Israel Contreras-Medina and published by Routledge. This book was released on 2021-12-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the importance of human beings as creators and managers of knowledge towards the achievement of sustainability in the current digital age, this book is an effort to present many studies taking individuals as centers of knowledge and starting points for environmental, social, and economic development. From various theoretical and empirical studies developed by researchers from Mexico, Colombia, and Brazil, this book presents, in an ordered sequence, the individual as the creator of knowledge, the role of human beings as knowledge managers with and for sustainability, the opportunities for knowledge sharing in virtual research collaborations for sustainability, and the advantages and disadvantages with and for sustainability from a human-centered perspective in the digital era. Moreover, this text describes the antecedents of competitive advantage in a sustainable cooperative network, knowledge management in technology projects, an empirical study of knowledge management of tutorial intervention, a model of processes and knowledge management to increase competitiveness, the role of Information and Communication Technologies (ICT) for managing sustainable practices, finishing with knowledge management trends with and for sustainability, from a human-centered perspective in the digital era. Offering an innovative approach, this book seeks to expand the understanding of the theme of knowledge management and sustainability from the perspective of the human resource as a generator of knowledge. There is mounting focus on knowledge-intensive work and sustainable development in the corporate world. In light of these trends, this edited volume will be of value to researchers, academics, professionals, and advanced students in the fields of management, environment and sustainability, and development studies.

El plan estratégico de comunicación

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Publisher : Editorial UOC
ISBN 13 : 8490644152
Total Pages : 174 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis El plan estratégico de comunicación by : Andrés Aljure

Download or read book El plan estratégico de comunicación written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.

Complex Systems: Solutions and Challenges in Economics, Management and Engineering

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Publisher : Springer
ISBN 13 : 331969989X
Total Pages : 543 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Complex Systems: Solutions and Challenges in Economics, Management and Engineering by : Christian Berger-Vachon

Download or read book Complex Systems: Solutions and Challenges in Economics, Management and Engineering written by Christian Berger-Vachon and published by Springer. This book was released on 2017-10-31 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an authoritative collection of contributions reporting on fuzzy logic and decision theory, together with applications and case studies in economics and management science. Dedicated to Professor Jaume Gil Aluja in recognition of his pioneering work, the book reports on theories, methods and new challenges, thus offering not only a timely reference guide but also a source of new ideas and inspirations for graduate students and researchers alike.

Visión Cumplida

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Publisher : Circulo Rojo
ISBN 13 :
Total Pages : 926 pages
Book Rating : 4./5 ( download)

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Book Synopsis Visión Cumplida by : Juan Lajarin Cano

Download or read book Visión Cumplida written by Juan Lajarin Cano and published by Circulo Rojo . This book was released on 2021-06-16 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Te cuesta llevar a cabo tus estrategias y gestionar el caos organizativo? ¿Tienes la sensación de no controlar tu proyecto de organización en el día a día? ¿Te gustaría ganar consciencia, enfoque y claridad en tu liderazgo? ¿Te gustaría vivir tu vida personal y profesional de forma más libre? A todas estas cuestiones te doy respuesta en este libro. Este libro es para todos aquellos que buscan dejar de ser empujados por una inercia que no controlan, y con ello tomar las riendas de sus visiones, para llevarlas al campo de la acción. Es para todos aquellos que buscan la libertad, la coherencia y la presencia en la gestión. Es para todos aquellos que quieren abrir definitivamente su vida y sus organizaciones a una nueva forma de percibir, de pensar, de sentir, de hacer y de ser. Una nueva forma de liderar más consciente, más organizada, más constante en su esfuerzo, más enfocada, más saludable, y al final, más rentable. Menos estresada y sufrida. En este libro te propongo el Modelo Ejecutivo de Liderazgo, el primer modelo diseñado desde el conocimiento neuropsicológico de la inteligencia ejecutiva y sus funciones. En este libro te desvelo las claves para entender la parte ejecutiva de la inteligencia humana, y el cómo aplicarlo al día a día de liderar. Porque necesitamos un conjunto de competencias nuevas, que nos ayuden a dirigir la inteligencia en todas sus funciones: desde la percepción, hasta el paso a la acción. Doce funciones para liderar un futuro mejor. Visión Cumplida es para todas aquellas personas que desean transformar la inteligencia de sus organizaciones, y convertirlas en sistemas que evolucionan y se preadaptan a las necesidades de su contexto interno y externo actuales y futuros. La inteligencia de los líderes nunca antes se ha enfrentado a una complejidad, volatilidad y multiplicidad de opciones de pensamiento y acción como las actuales. Y, en medio de todo esto, tiene un gran reto: construir y seguir una visión mejor. Solo construyendo mejores visiones, y moviéndonos hacia ellas, conseguiremos evolución. Este fue siempre el fin último de la inteligencia.

Knowledge-sharing solutions for a CGIAR without boundaries

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Publisher : CIAT
ISBN 13 : 9586940802
Total Pages : 35 pages
Book Rating : 4.5/5 (869 download)

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Book Synopsis Knowledge-sharing solutions for a CGIAR without boundaries by : Nathan C. Russell

Download or read book Knowledge-sharing solutions for a CGIAR without boundaries written by Nathan C. Russell and published by CIAT. This book was released on 2005 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Developments and Advances in Defense and Security

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Publisher : Springer Nature
ISBN 13 : 9819988942
Total Pages : 231 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Developments and Advances in Defense and Security by : Álvaro Rocha

Download or read book Developments and Advances in Defense and Security written by Álvaro Rocha and published by Springer Nature. This book was released on with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La Gestión del conocimiento

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Publisher :
ISBN 13 :
Total Pages : 672 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis La Gestión del conocimiento by :

Download or read book La Gestión del conocimiento written by and published by . This book was released on 2000 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

El Estudiante de la Educación a Distancia en la Perspectiva de Un Nuevo Milenio

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Publisher : EUNED
ISBN 13 : 9789968310666
Total Pages : 396 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis El Estudiante de la Educación a Distancia en la Perspectiva de Un Nuevo Milenio by :

Download or read book El Estudiante de la Educación a Distancia en la Perspectiva de Un Nuevo Milenio written by and published by EUNED. This book was released on 1999 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Author :
Publisher : IICA Biblioteca Venezuela
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4./5 ( download)

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Download or read book written by and published by IICA Biblioteca Venezuela. This book was released on with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Exploring Entrepreneurial Intentions, Innovation, and Performance in Small and Medium-Sized Enterprises

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Publisher : Cognitione Foundation for the Dissemination of Knowledge and Science
ISBN 13 : 8396659168
Total Pages : 125 pages
Book Rating : 4.3/5 (966 download)

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Book Synopsis Exploring Entrepreneurial Intentions, Innovation, and Performance in Small and Medium-Sized Enterprises by : Anna Ujwary-Gil

Download or read book Exploring Entrepreneurial Intentions, Innovation, and Performance in Small and Medium-Sized Enterprises written by Anna Ujwary-Gil and published by Cognitione Foundation for the Dissemination of Knowledge and Science. This book was released on with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial experience and venture success: A comprehensive meta-analysis of performance determinants Abstract PURPOSE: In both theory and practice, the entrepreneur’s prior experience is considered to be one of the most important human capital factors affecting venture performance. Nonetheless, the research on the effect of experience on venture performance has produced inconclusive findings. The literature explaining this inconclusiveness is sparse, but several determinants have been identified, such as the variability in the conceptualization and measurement of experience and performance, age of the investigated ventures, types of industry, or size and composition of venture management. The inconsistency of these features across primary studies makes it difficult to compare the results and to integrate findings. METHODOLOGY: This meta-analysis reviews and summarizes 80 primary studies in order to investigate the relationship between entrepreneur’s experience and venture performance. We investigated the effect of five determinants of this relationship, namely the type of experience, type of performance, venture age, size of managerial team, and composition of managerial team. A random effect model was applied and the correlation coefficient was used as an indicator of effect size. FINDINGS: The study found that experience positively affected venture performance, although the magnitude of the effect was rather small. Venture performance showed to have the strongest significant relationship with start-up experience, followed by industrial, working, and managerial experience. International, functional, and entrepreneurial experience had a non-significant effect on venture performance. Moreover, the effect of experience on venture performance was not significant for older ventures. Experience significantly affected two types of venture performance, namely the size of venture and profitability, while the effect on growth was non-significant. Finally, of all the types of venture management, the experience of owner-inclusive entrepreneurial teams had the greatest effect on venture performance. IMPLICATIONS: Investor practitioners may find it helpful to assess entrepreneurs’ experience within a broader context, taking account of the types of experience the entrepreneur possesses. Entrepreneurs’ international, functional, and entrepreneurial experience should be considered very carefully, as they had a non-significant effect on venture performance. In contrast, having experience of founding a venture or of a particular industry seems to provide more value than experience of doing business internationally, or being in business for many years. Another important aspect that investors and venture capitalists should take into account is the size and composition of the entrepreneurial team and the extent to which the venture proposal reflects the different types of experience the team members possess. ORIGINALITY AND VALUE: The study contributes to the human capital literature by firstly attempting to examine systematically the overall magnitude of the relationship between entrepreneur’s experience and venture performance. It also contributes by investigating the determinants of the relationship between experience and venture performance. It summarizes and combines previous inconclusive findings about the impact of different types of experience on different venture performance outcomes. Keywords: entrepreneurial experience, venture performance, entrepreneurship, human capital, learning by doing, meta-analysis, start-up, investor decision-making, performance, knowledge generation Entrepreneurial orientation and SME export performance: Unveiling the mediating roles of innovation capability and international networking accessibility in the brass industry Abstract PURPOSE: This paper answered the research gap on entrepreneurial orientation with a sample of small and medium-sized enterprises’ (SMEs) export performance and the mediating role of innovation capability and international networking accessibility that has not been tested in previous research. This study also tested the effect of entrepreneurial orientation on SMEs’ export performance in the global market. The mediating role of international networking accessibility and innovation capability on SMEs’ export performance also became another focus of this study. METHODOLOGY: This paper implemented a quantitative approach with 282 owners or managers of the SMEs brass industry cluster in Boyolali, Indonesia, who were examined using purposive sampling. FINDINGS: The findings of this study revealed that entrepreneurial orientation did not significantly affect SMEs’ export performance but did significantly affect innovation capability and international networking accessibility. Another empirical test found that innovation capability had significantly affected SMEs’ export performance and the international networking accessibility. International networking accessibility also significantly affected the performance of export SMEs. This study also found an important mediating role of international network accessibility and innovation capability in the relationship between entrepreneurial orientation and SMEs’ export performance. IMPLICATIONS: This study contributes to research investigating the effect of entrepreneurial orientation on performance by conducting in-depth studies on innovation capabilities and international networking accessibility. Many studies have tested the mediating role of innovation capability and international networking accessibility. The practical implication of this study is that it can help managers or owners of SMEs better understand and find optimal solutions through enhancing innovation capability and international networking accessibility, which can be instilled in the characteristics of SME owners or managers to improve performance. ORIGINALITY AND VALUE: The results of this study indicate the mediating role of innovation capability and accessibility of international networking on SMEs’ export performance. Therefore, the main contribution of the study is to determine the mediating role of innovation capability and international network accessibility in the relationship between entrepreneurial orientation and performance by integrating the theoretical perspective of the resource-based view (RBV). Keywords: entrepreneurial orientation, SME export performance, innovation capability, international networking accessibility, brass industry, Indonesia, resource-based view, RBV Relationship between knowledge transfer and sustainable innovation in interorganizational environments of small and medium-sized enterprises Abstract PURPOSE: The trends promoted for the strengthening of capacities that allow the interaction and valuation of knowledge as an intangible asset, deserve a management based on its transfer as a basis that drives innovation. Based on this, the purpose of the study is to examine the relationships between knowledge transfer (KT) and sustainable innovation (SI) in interorganizational contexts of small and medium-sized companies. METHODOLOGY: A process was carried out through the application of a questionnaire addressed to managers and owners of 109 small and medium-sized companies of activity in management and the development of information and communication technologies in two regions of Colombia. To show the significant differences between the two selected populations, a non-parametric Mann-Whitney test for independent samples was applied. Likewise, an application of the K-means algorithm was used to group the variables into subsets. The study of the data was complemented with the multivariate technique and the principal components analysis (PCA) to validate the contrasting of the declared hypotheses. FINDINGS: The results determine that by means of the Mann-Whitney non-parametric test for independent samples there are significant differences between the two selected populations. Likewise, the positive correlation between the variables of knowledge transfer and innovation is confirmed, as well as designing the interactions and the flow of processes between the components that support the aforementioned variables from the theoretical and empirical approach, whose interaction capacity between them has to promote the innovative potential under sustainability principles in small and medium-sized enterprises. IMPLICATIONS: Based on the results of the research carried out, scenarios are promoted through which it is sought to strengthen the interorganizational management of small and medium-sized enterprises, minimizing the barriers that weaken their stability. As well as promoting new ways of valuing knowledge as an intangible asset that, when transferred, generates effects in innovation management as part of the strengthening and interorganizational sustainability of small and medium-sized enterprises. ORIGINALITY AND VALUE: It is based on the generation of value through the proposal of a design of a system of relations between the components that promote the transfer of knowledge and sustainable innovation. Its structure is based on empirical results that allowed defining five strategic stages that show the relationships between the components that promote interorganizational and competitive management of tangible and intangible assets available in small and medium-sized enterprises. Keywords: knowledge transfer, sustainable innovation, interorganizational environments, knowledge management, Small and Medium-sized Enterprises, SMEs, intangible assets, Colombia Comparative analysis of national innovation systems: Implications for SMEs' adoption of fourth industrial revolution technologies in developing and developed countries Abstract PURPOSE: This study aims to identify the differences and similarities in the innovation systems of developing vs. developed countries that influence SMEs’ adoption of Fourth Industrial Revolution (4IR) technologies. There is a notable absence of comparative research between National Innovation Systems (NIS) of developing and developed countries. Additionally, the current scholarly conversation lacks a holistic view of NIS. Our study aims to fill these gaps by employing Lundvall’s framework to explore both developed and developing countries’ systems comprehensively. METHODOLOGY: The data was collected through a Systematic Literature Review, identifying a total of 695 publications from SCOPUS, Web of Science (WoS), and ProQuest. The PRISMA process was adhered to, resulting in 32 papers undergoing quality evaluation using Gough’s ‘weight of evidence’ guidelines. Twenty-nine primary papers were selected, comprising twelve from developed countries, another twelve from developing countries, and the remainder from both categories. Using Qualitative Meta-synthesis (QMS) with ATLAS.ti, a systematic alignment of codes with research inquiries pertaining to NIS ensued, revealing a multifaceted spectrum of findings across these scholarly investigations. FINDINGS: We found that there are similarities and differences between the innovation systems of developed and developing nations. The similarities include the intra-firm interactions taking place between managers and workers, inter-firm relations between the SMEs and Academia and other SMEs, as well as the role of the government in providing funding and regulation (albeit at significantly varying degrees). The most significant differences observed were in the funding mechanisms, the role of the government, and the R&D systems. It was found that governments in developed countries provided SMEs with substantial incentives, tax credits, and subsidies to adopt 4IR technologies, which appears to positively impact the adoption rate. We conclude by developing a conceptual framework for the NIS necessary for the adoption of SMEs’ 4IR technologies in developing countries. IMPLICATIONS: This study contributes to the literature on innovation systems by examining the NIS of both developed and developing countries. This analysis allows us to gain deeper insights into how specific aspects of each country (developed or developing) affect (positively or negatively) SMEs’ adoption of 4IR technologies. Practically, it informs governments in developing countries on which aspects to focus on in their NIS to increase the rate of the adoption of 4IR technologies by SMEs. ORIGINALITY AND VALUE: A distinctive aspect of this study lies in the creation of a comprehensive conceptual model delineating the essential components of the innovation system pivotal for the successful integration of 4IR technologies within SMEs. This model is designed to serve as a practical tool for governments in developing countries, providing a structured framework to facilitate and enhance the strategic development of their innovation landscapes. Keywords: national innovation systems, fourth industrial revolution technologies, SME, adoption, developed countries, developing countries, comparative analysis, government policies, Lundvall’s framework, qualitative meta-synthesis Social cognitive career theory and higher education students’ entrepreneurial intention: The role of perceived educational support and perceived entrepreneurial opportunity Abstract PURPOSE: This study aims to integrate insights from the Socio-Cognitive Career Theory (SCCT) and entrepreneurship literature to develop a research framework of how perceived entrepreneurial opportunities (PEO) and perceived educational support (PES) shape the progression of entrepreneurial self-efficacy (ESE) and entrepreneurial career interests (ECI). Additionally, this study investigates whether ECI mediates the effects of PEO and PES on entrepreneurial intention (EI) and how PEO and PES moderate the effects of ESE and ECI on EI. METHODOLOGY: A sample of 888 university students was recruited from Vietnam. Cronbach’s alpha and confirmatory factor analyses were adopted to test the reliability and validity of the scales. Structural equation modeling (SEM) is then used to test formulated hypotheses. FINDINGS: The current study demonstrates that ESE and ECI directly trigger EI. Although PES and PEO did not directly impact EI, their influence on EI was mediated through ESE and ECI. In addition, PEO was found to act as a positive catalyst for the transformation of ESE and ECI into EI. The greater the entrepreneurial opportunities students perceive, the more likely they are to convert ESE and ECI into intentions to become entrepreneurs. IMPLICATIONS: This study makes a significant contribution by emphasizing the relevance of the SCCT framework in understanding entrepreneurship and brings to the forefront the role of PES and PEO in shaping the progression of ESE, ECI and, ultimately, EI. In addition, the findings of this study provide practical implications for nascent entrepreneurs, entrepreneurship educators, and policymakers. ORIGINALITY AND VALUE: This study is one of the first to investigate the role of PEO and PES in the development of Vietnamese students’ SES, ECI and, ultimately, their intention to engage in entrepreneurship. Keywords: entrepreneurial intention, social cognitive career theory, perceived educational support, perceived entrepreneurial opportunities, entrepreneurial self-efficacy, entrepreneurial career interests, structural equation modeling, SEM Entrepreneurial intentions of students from Latvia, Poland, and Ukraine: The role of perceived entrepreneurial education results Abstract Purpose: Our main aim is to establish which factors influence entrepreneurial intentions, with a particular focus on the role of entrepreneurial education and university support in Central and Eastern European countries (CEE). An additional aim is to determine the differences in these perceptions between students from seemingly similar but rather different CEE countries. Methodology: We based our study mainly on two theory constructs, namely the entrepreneurial support model (ESM) and entrepreneurial self-efficacy (ESE). Both concepts often appear in research on entrepreneurial intentions, but they are not used together. Moreover, we proposed a new education-related factor – perceived entrepreneurial education results (PEER). To verify hypotheses quantitative research was conducted using surveys among 2,085 first-year undergraduate students from three technical universities in three countries: Latvia, Poland and Ukraine. Findings: The results of the study indicate that entrepreneurial self-efficacy, perceived entrepreneurial education results, and perceived educational and relational support all influence the intention of students to launch a venture. The research did not provide support for the hypothesis of an impact of perceived structural support (PSS) on intentions. The impact of perceived educational and relational support appeared to be less important than the impact of ESE and PEER on intentions. Additionally, we identified that there are significant differences between students from the analysed countries. Implications for theory and practice: Our research has identified a new factor, not previously used in studies of entrepreneurial intentions, that is, perceived entrepreneurial education results. This new factor can be used in research as a complement to self-efficacy and it refers to hard skills related, in this particular case, to entrepreneurship. The results show the importance of the national context, implying the need to take this into account when modelling support policies at a national level. The findings can be used to remodel how this knowledge is delivered to young people. Originality and value: Firstly, we proposed the inclusion of a new education-related component called perceived entrepreneurial education results, which can examine the perceived results of education at any level, in our case, at the secondary school level. Secondly, we showed the stronger influence of factors related to perceptions of one's own skills than perceptions of support from the environment. In addition, we demonstrated that making judgements or recommendations about entrepreneurial support, for rather similar countries, should be considered separately. Furthermore, we conceptualised the three aspects ESE, PEER and ESM in a new way. Finally, we also proved that the role of individual factors varies from country to country, even if the countries belong to the same cultural background and share a similar past experience. Keywords: entrepreneurial intentions, entrepreneurial education, perceived entrepreneurial support model, entrepreneurial self-efficacy, perceived entrepreneurial educational results, Central and Eastern European Countries, CEE countries, comparative analysis

Actas del VI Simposio Las Sociedades ante el Reto Digital

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Publisher : Lulu.com
ISBN 13 : 8415816049
Total Pages : 144 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Actas del VI Simposio Las Sociedades ante el Reto Digital by : Manuel Gertrudix Barrio

Download or read book Actas del VI Simposio Las Sociedades ante el Reto Digital written by Manuel Gertrudix Barrio and published by Lulu.com. This book was released on 2013-05-13 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde 2008, el Simposio Las Sociedades ante el Reto Digital, se ha venido desarrollando en el marco de la Cátedra Europa, organizado por la Universidad del Norte en Barranquilla, Colombia. En sus seis ediciones, se ha consolidado como un espacio de encuentro académico interesado en el abordaje interdisciplinar de las TIC desde tres grandes áreas, las ciencias sociales, las comunicaciones y la educación.

Revista AIBDA

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Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.A/5 ( download)

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Download or read book Revista AIBDA written by and published by . This book was released on 2004 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Nuevos modelos de formación para empleados públicos

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Publisher : Editorial UOC
ISBN 13 : 8491163301
Total Pages : 152 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Nuevos modelos de formación para empleados públicos by : Jesús Martínez Marín

Download or read book Nuevos modelos de formación para empleados públicos written by Jesús Martínez Marín and published by Editorial UOC. This book was released on 2016-11-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Special issue on research

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Publisher : Edizioni Nuova Cultura
ISBN 13 : 8868126028
Total Pages : 256 pages
Book Rating : 4.8/5 (681 download)

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Book Synopsis Special issue on research by : Colette Dufresne-Tassé

Download or read book Special issue on research written by Colette Dufresne-Tassé and published by Edizioni Nuova Cultura. This book was released on 2016-01-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS / SOMMAIRE / INDICE Colette Dufresne-Tassé, Introduction / Introduction / Introducción Theoretical research / Recherche théorique / Investigación teóretica Ricardo Rubiales García Jurado, Reflexiones desde la educación contemporánea – el visitante en el centro de la acción museística Historical research / Recherche historique / Investigación historica Michel Allard, La fonction éducative dans l’histoire des musées québécois (1824-2015) Nicole Gesché-Koning, The avant-garde of European museum education in Belgium Sofia Trouli, Insights into the genealogy of museum education in Greece: early compatible views on the importance of museum education expressed at two international meetings in Athens Emprirical research / Recherche empirique / Investigación empirica Fernanda de Lima Souza and Adriana Mortara Almeida, The History Museum of the Instituto Butantan: visitor’s profile and perception Maria Esther A. Valente, Andréa F. Costa and Flávia Requeijo, The audience of a science museum and the concept of time Silvia Alderoqui y María Cristina Linares (coords.), Participación y representación de los visitantes en el Museo de las Escuelas Alexandra Tranta, Assimilating the museum experience: Dimensions of the education of potential museum educators, based on the results of a limited survey among students of Preschool Education Magaly Cabral, Does a summer camp favour the relationship with the museum? Rosane Maria Rocha de Carvalho, Public opinion survey of users of the gardens of the Museu da República in Rio de Janeiro

Periodismo de marcas

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Publisher : Editorial UOC
ISBN 13 : 8490649316
Total Pages : 251 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Periodismo de marcas by : Carlos J. Campo

Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.

Alinear para ganar

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Publisher : Editorial Almuzara
ISBN 13 : 8483566451
Total Pages : 206 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Alinear para ganar by : Cees B.M. Van Riel

Download or read book Alinear para ganar written by Cees B.M. Van Riel and published by Editorial Almuzara. This book was released on 2012-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.