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Author : Fernando García Naddaf
Publisher :
ISBN 13 : 9789876916264
Total Pages : 205 pages
Book Rating : 4.9/5 (162 download)
Download or read book La ficción política de las redes sociales written by Fernando García Naddaf and published by . This book was released on 2017 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : CARLOS MERLO
Publisher : Anderson Publishing
ISBN 13 :
Total Pages : 241 pages
Book Rating : 4./5 ( download)
Download or read book REDES SOCIALES PARA MARKETING POLÍTICO written by CARLOS MERLO and published by Anderson Publishing. This book was released on 2021-02-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los medios sociales se han convertido en un instrumento fundamental para las campañas presidenciales; por ello, en base a sus 16 años de experiencia en el tema, Carlos Merlo nos guía , proporcionándonos las herramientas necesarias.
Author : Vicenta Pérez Barber
Publisher : Editorial Club Universitario
ISBN 13 : 8499483909
Total Pages : 78 pages
Book Rating : 4.4/5 (994 download)
Download or read book El Político en la red social written by Vicenta Pérez Barber and published by Editorial Club Universitario. This book was released on 2011-03-09 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vivimos en un mundo de constante movimiento del cual podemos distinguir dos realidades sociales, la de los políticos y la de sus votantes. Este libro pretende ser una ventana al análisis del distanciamiento que existe entre ambos y ayudar en la posibilidad de hacer servir las redes sociales para acortar esas distancias. Obama abrió el camino y le funcionó ... debería hacernos pensar.
Author : Gerardo L. Dorantes
Publisher :
ISBN 13 : 9786078733149
Total Pages : 0 pages
Book Rating : 4.7/5 (331 download)
Download or read book Comunicación política en redes sociales digitales written by Gerardo L. Dorantes and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramón Monteiro
Publisher :
ISBN 13 : 9789876883627
Total Pages : 182 pages
Book Rating : 4.8/5 (836 download)
Download or read book Comunicación política written by Ramón Monteiro and published by . This book was released on 2019 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author : Armand Mattelart y André Vitalis
Publisher : Editorial GEDISA
ISBN 13 : 8497848853
Total Pages : 181 pages
Book Rating : 4.4/5 (978 download)
Download or read book De Orwell al cibercontrol written by Armand Mattelart y André Vitalis and published by Editorial GEDISA. This book was released on 2015-04-15 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las recientes revelaciones sobre las prácticas ilegales de la Agencia Americana de Seguridad (NSA), o el descubrimiento por parte de un usuario del rastreo digital masivo realizado por Facebook testimonian la magnitud de la hipervigilancia a la que estamos sometidos. Sin embargo, lejos del modelo disciplinario tradicional sobre el que alertaba George Orwell en su Gran Hermano, ahora los controles se ejercen desde múltiples y sofisticados frentes, en los que cada vez es mayor la participación involuntaria de los ciudadanos. Armand Mattelart y André Vitalis nos proponen reflexionar sobre un novedoso e inquietante concepto: el perfilado, esto es, el control indirecto de los individuos —a menudo con el propósito de anticipar sus comportamientos— a través del estudio y explotación sistemáticos de sus datos —ya sean sus desplazamientos o sus pautas de consumo—. Mientras que el modelo de vigilancia totalitario exhibía su control, en el mundo post-orwelliano éste se nos impone sin plena conciencia por nuestra parte; es invisible, y esta invisibilidad, potenciada por la desmaterialización de los soportes, garantiza su efectividad en una población crecientemente fascinada por las nuevas tecnologías que, sin embargo, no perciben como tecnologías de control.
Author : Teresa Fernandez Ulloa
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443860662
Total Pages : 580 pages
Book Rating : 4.4/5 (438 download)
Download or read book Changes, Conflicts and Ideologies in Contemporary Hispanic Culture written by Teresa Fernandez Ulloa and published by Cambridge Scholars Publishing. This book was released on 2014-06-02 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is formed by various chapters studying the manner in which conflicts, changes and ideologies appear in contemporary Hispanic discourses. The contributions analyze a wide variety of topics related to the manner in which ideological and epistemological changes of the 19th, 20th and 21st centuries are reflected in, and shape, Spanish language, literature, and other cultural expressions in both Spain and Latin America. The 19th century was conducive to various movements of independence, while, in Europe, radical changes of different types and in all contexts of life and knowledge occurred. Language was certainly affected by these changes resulting in new terminology and discourse strategies. Likewise, new schools of thought such as idealism, dialectic materialism, nihilism, and nationalism, among others, were established, in addition to new literary movements such as romanticism, evocative of (r)evolution, individualism and realism, inspired by the social effects of capitalism. Scientific and technological advances continued throughout the 20th century, when the women’s liberation movement consolidated. The notion of globalization also appears, simultaneously to various crises, despotism, wars, genocide, social exclusion and unemployment. Together, these trends give rise to a vindicating discourse that reaches large audiences via television. The classic rhetoric undergoes some changes given the explicit suasion and the absence of delusion provided by other means of communication. The 21st century is defined by the flood of information and the overpowering presence of mass communication; so much so, that the technological impact is clear in all realms of life. From the linguistic viewpoint, the appearance of anglicisms and technicalities mirrors the impact of post-modernity. There is now a need to give coherence to a national discourse that both grasps the past and adapts itself to the new available resources with the purpose of conveying an effective and attractive message to a very large audience. Discourse is swift, since society does not seem to have time to think, but instead seeks to maintain interest in a world filled with stimuli that, in turn, change constantly. Emphasis has been switched to a search for historical images and moments that presumably explain present and future events. It is also significant that all this restlessness is discussed and explained via new means such as the world-wide-web. The change in communication habits (e-mail, chats, forums, SMS) and tools (computers, mobile phones) that was initiated in the 20th century has had a net effect on the directness and swiftness of language.
Author : Luis Moreno Caballud
Publisher : Oxford University Press
ISBN 13 : 1781381933
Total Pages : 320 pages
Book Rating : 4.7/5 (813 download)
Download or read book Cultures of Anyone written by Luis Moreno Caballud and published by Oxford University Press. This book was released on 2015 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the rise of sharing and collaboration practices among peers in Spanish digital cultures and social movements in the wake of Spain's financial meltdown of 2008.
Author : Ramón Reig
Publisher : Editorial GEDISA
ISBN 13 : 8497849124
Total Pages : 209 pages
Book Rating : 4.4/5 (978 download)
Download or read book Crisis del sistema, crisis del periodismo written by Ramón Reig and published by Editorial GEDISA. This book was released on 2015-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.
Author :
Publisher : Editorial Ink
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Editorial Ink. This book was released on with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nico Carpentier
Publisher : Routledge
ISBN 13 : 1134064470
Total Pages : 285 pages
Book Rating : 4.1/5 (34 download)
Download or read book Audience Transformations written by Nico Carpentier and published by Routledge. This book was released on 2013-07-31 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.
Author : Gustavo Guerrero
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311071311X
Total Pages : 375 pages
Book Rating : 4.1/5 (17 download)
Download or read book World Editors written by Gustavo Guerrero and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-12-16 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The existence of World Literature depends on specific processes, institutions, and actors involved in the global circulation of literary works. The contributions of this volume aim to pay attention to these multiple material dimensions of Latin American 20th and 21st century literatures. From perspectives informed by materialism, sociology, book studies, and digital humanities, the articles of this volume analyze the role of publishing houses, politics of translation, mediators and gatekeepers, allowing insights into the processes that enable books to cross borders and to be transformed into globally circulating commodities. The book focusses both on material (re)sources of literary archives, key actors in literary and cultural markets, prizes and book fairs, as well as on recent dimension of the digital age. Statements of some of the leading representatives of the global publishing world complement these analyses of the operations of selection and aggregation of value to literary texts.
Author : Miguel Á. Novella
Publisher : Routledge
ISBN 13 : 1351776673
Total Pages : 272 pages
Book Rating : 4.3/5 (517 download)
Download or read book Crónicas de América Latina written by Miguel Á. Novella and published by Routledge. This book was released on 2019-10-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crónicas de América Latina: narrativa de no-ficción es la primera edición de una novedosa antología de crónicas diseñada para la enseñanza de español avanzado. Los textos, fascinantes y accesibles, permiten que los estudiantes se adentren en la compleja realidad contemporánea, tanto política como social y cultural, de América Latina, mientras refuerzan la lectura, la redacción y la conversación. Los ejercicios, todos ellos diseñados a partir de los propios textos, pretenden repasar problemas gramaticales y léxicos tradicionales, con especial énfasis en aquellos que atañen a las variedades dialectales del español americano: por ejemplo, el uso del pronombre ‘vos’. Este libro es un excelente material de lectura que puede usarse en clases de español como segunda lengua o en clases de español para hablantes de herencia, tanto en clases de lengua (gramática o conversación) como de contenido (cultura). Dividido en nueve capítulos, el material abarca temas cruciales tales como política, identidad, raza, género, inmigración, violencia, exilio, medio ambiente, gastronomía, fútbol y música. Cada texto puede leerse de forma independiente, lo que permite que los profesores seleccionen las lecturas según las particularidades de cada curso. Pensado en un principio para estudiantes de español, esta antología es sobre todo una lectura indispensable para cualquier persona interesada en la zona que concentra el mayor número de hispanohablantes en el mundo.
Author :
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 ( download)
Download or read book Diálogo: an Interdisciplinary Studies Journal written by and published by . This book was released on 2004 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bret Easton Ellis
Publisher : Vintage
ISBN 13 : 0525656316
Total Pages : 273 pages
Book Rating : 4.5/5 (256 download)
Download or read book White written by Bret Easton Ellis and published by Vintage. This book was released on 2019-04-16 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own it, snowflakes: you've lost everything you claim to hold dear. White is Bret Easton Ellis's first work of nonfiction. Already the bad boy of American literature, from Less Than Zero to American Psycho, Ellis has also earned the wrath of right-thinking people everywhere with his provocations on social media, and here he escalates his admonishment of received truths as expressed by today's version of "the left." Eschewing convention, he embraces views that will make many in literary and media communities cringe, as he takes aim at the relentless anti-Trump fixation, coastal elites, corporate censorship, Hollywood, identity politics, Generation Wuss, "woke" cultural watchdogs, the obfuscation of ideals once both cherished and clear, and the fugue state of American democracy. In a young century marked by hysterical correctness and obsessive fervency on both sides of an aisle that's taken on the scale of the Grand Canyon, White is a clarion call for freedom of speech and artistic freedom. "The central tension in Ellis's art—or his life, for that matter—is that while [his] aesthetic is the cool reserve of his native California, detachment over ideology, he can't stop generating heat.... He's hard-wired to break furniture."—Karen Heller, The Washington Post "Sweating with rage . . . humming with paranoia."—Anna Leszkiewicz, The Guardian "Snowflakes on both coasts in withdrawal from Rachel Maddow's nightly Kremlinology lesson can purchase a whole book to inspire paroxysms of rage . . . a veritable thirst trap for the easily microaggressed. It's all here. Rants about Trump derangement syndrome; MSNBC; #MeToo; safe spaces."—Bari Weiss, The New York Times
Author : Lamelo Varela, Carles
Publisher : Editorial UOC
ISBN 13 : 8491163700
Total Pages : 124 pages
Book Rating : 4.4/5 (911 download)
Download or read book Televisión social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
