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La Fabrique De Lennemi Comment Reussir Son Storytelling
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Book Synopsis La fabrique de l'ennemi : Comment réussir son storytelling by : Georges Lewi
Download or read book La fabrique de l'ennemi : Comment réussir son storytelling written by Georges Lewi and published by Vuibert. This book was released on 2014-12-18 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les fondamentaux pour comprendre le storytelling et les clés pour le réussir. « Il était une fois... » Il n'a pas échappé aux publicitaires que les hommes aiment les histoires. Plutôt que de vanter les qualités d'un produit, d'une région ou d'une personne, il est désormais d'usage de raconter son histoire, celle de ses créateurs ou de ses employés. Mais n'est pas conteur qui veut. La narration est un art qui obéit à des règles et s'inspire de modèles éternels. Le storytelling emprunte aux contes de fées, fables et mythes fondateurs une structure narrative qui repose sur le manichéisme. L'ennemi est la pierre angulaire d'un bon récit. Sans ennemi, pas de lutte ; sans lutte, pas de héros. Un storytelling efficace est un récit qui fabrique un ennemi et qui identifie les armes pour le combattre. Georges Lewi donne les clés pour réussir son storytelling à l'aide d'exemples de storytellings d'entreprise (Michelin, Free), de marques (Red Bull, Google), de territoires (L'île de Ré, Dubaï), de personnages publics (Obama, Poutine) et de générations (jeunes, retraités).
Book Synopsis Babylon Babies by : Maurice G. Dantec
Download or read book Babylon Babies written by Maurice G. Dantec and published by Del Rey. This book was released on 2008-07-29 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: “What makes the novel so haunting is its vision of a near future in which society has fractured along every possible national, tribal and sectarian fault line.”—The New York Times Book Review In the hidden “flesh and chip” breeding grounds of the first cyborg communities, Toorop, a hard-boiled Special Forces veteran of Sarajevo, is hired by a shadow organization to escort a young woman, Marie Zorn, from Russia to Canada. But what appears to be a routine job is anything but. After completing the mission, Thoorop discovers that Marie is no ordinary girl. A genetically altered pawn in an elaborate plot, Marie is carrying a dark secret that could spell destruction for all humankind–if Thoorop doesn’t track her down before it’s too late. “A vast encyclopedia of the future as seen through a crystal ball with cracks in the glass.”—The Sydney Morning Herald “Intense.”—Publishers Weekly Now the major motion picture Babylon A.D. starring Vin Diesel.
Book Synopsis Dictionary of St. Lucian Creole by : Lawrence D. Carrington
Download or read book Dictionary of St. Lucian Creole written by Lawrence D. Carrington and published by Walter de Gruyter. This book was released on 1992 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Season written by and published by . This book was released on 1870 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Planetarium by : Nathalie Sarraute
Download or read book The Planetarium written by Nathalie Sarraute and published by Deep Vellum Publishing. This book was released on 2023-01-31 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young writer has his heart set on his aunt's large apartment. With this seemingly simple conceit, the characters of The Planetarium are set in orbit and a galaxy of argument, resentment, and bitterness erupts. Telling the story from various points of view, Sarraute focuses below the surface, on the emotional lives of the characters in a way that surpasses even Virginia Woolf. Always deeply engaging, The Planetarium reveals the deep disparity between the way we see ourselves and the way others see us.
Book Synopsis Undercover Sins by : Hayley B. James
Download or read book Undercover Sins written by Hayley B. James and published by Dreamspinner Press. This book was released on 2011-03-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Police officer Gabriel Carter goes undercover in Las Vegas as a male prostitute to stop a human trafficker.
Book Synopsis The Cosmic Serpent by : Jeremy Narby
Download or read book The Cosmic Serpent written by Jeremy Narby and published by Penguin. This book was released on 1999-04-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This adventure in science and imagination, which the Medical Tribune said might herald "a Copernican revolution for the life sciences," leads the reader through unexplored jungles and uncharted aspects of mind to the heart of knowledge.In a first-person narrative of scientific discovery that opens new perspectives on biology, anthropology, and the limits of rationalism, The Cosmic Serpent reveals how startlingly different the world around us appears when we open our minds to it.
Book Synopsis French Conversation and Composition by : Harry Vincent Wann
Download or read book French Conversation and Composition written by Harry Vincent Wann and published by . This book was released on 1920 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Journals and Debating Speeches by : John Stuart Mill
Download or read book Journals and Debating Speeches written by John Stuart Mill and published by Springer Science & Business. This book was released on 1988 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Fault in Our Stars by : John Green
Download or read book The Fault in Our Stars written by John Green and published by Penguin. This book was released on 2012-01-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The beloved, #1 global bestseller by John Green, author of The Anthropocene Reviewed and Turtles All the Way Down “John Green is one of the best writers alive.” –E. Lockhart, #1 bestselling author of We Were Liars “The greatest romance story of this decade.″ –Entertainment Weekly #1 New York Times Bestseller • #1 Wall Street Journal Bestseller • #1 USA Today Bestseller • #1 International Bestseller Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters suddenly appears at Cancer Kid Support Group, Hazel’s story is about to be completely rewritten. From John Green, #1 bestselling author of The Anthropocene Reviewed and Turtles All the Way Down, The Fault in Our Stars is insightful, bold, irreverent, and raw. It brilliantly explores the funny, thrilling, and tragic business of being alive and in love.
Book Synopsis Balzacian Montage Configuring by : Allan H. Pasco
Download or read book Balzacian Montage Configuring written by Allan H. Pasco and published by . This book was released on 1991 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Honore de Balzac (1799-1850) maintained that his collection of novels, stories, and other writings, La Comedie humaine, was to be read as a single piece. Pasco (literature, U. of Kansas) examines the unity of the conglomerate, and argues that it is not collage--made of different pieces, but montage--a whole constructed of other wholes. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Digital Marketing written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2022-02-28 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
Book Synopsis Two Little Soldiers by : Guy de Maupassant
Download or read book Two Little Soldiers written by Guy de Maupassant and published by Lindhardt og Ringhof. This book was released on 2022-05-30 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jean and Luc are two best friends serving in the army. Life as a soldier is unforgiving, but every Sunday provides a ray of hope for the two soldiers as they walk down the Seine river and lunch in a forest that reminds them of home. The idyllic countryside of Champioux is, to them, a little heaven. Yet when a milkmaid catches one of the soldier’s eyes, the two friends’ ordered world begins to unravel. A simple tale of friendship, love, and loss, "Two Little Soldiers" is a masterful portrayal of Maupassant’s knowledge of the human soul and condition. Perfect for readers of Hemingway, this short story is tinged with the tragedy of war seen through the lives of everyday soldiers. Guy de Maupassant (1850-1893) was a famous French writer, often referred to as the father of the short story. A prolific writer, his best known works include "Bel-Ami", "Une Vie" and "The Necklace", alongside some 300 short stories, travel books, and poetry. A master of style and dramatic narrative, Maupassant’s stories are drawn to themes of war, the working class, and the human condition. One of his greatest influences was Gustave Flaubert, who introduced him to some of the central names of the time such as Emile Zola, Ivan Turgenev, and Henry James.
Book Synopsis Functional Approaches to Culture and Translation by : Dirk Delabastita
Download or read book Functional Approaches to Culture and Translation written by Dirk Delabastita and published by John Benjamins Publishing. This book was released on 2006-10-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a generous selection of articles on translation by Professor José Lambert (K.U. Leuven). It traces the intellectual itinerary of their author, who started out as a French and Comparative Literature scholar some four decades ago trying to get a better grip on the problem of inter-literary contacts, and who soon became a key figure in the emergent discipline of Translation Studies, where he is widely known as an indefatigable promoter of descriptively oriented research. This collection shows how José Lambert has never stopped asking new questions about the crucial but often hidden role of language and translation in the world of today. It includes some of the author’s classic papers as well as a few lesser known ones that deserve wider circulation. The editors’ introduction and the bibliography complete this thought-provoking survey of the career of one of the most creative researchers in the field.
Book Synopsis Aspects of Multilingualism in European Border Regions by : Andrea Abel
Download or read book Aspects of Multilingualism in European Border Regions written by Andrea Abel and published by Accademia Europea di Bolzano. This book was released on 2007 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tribal Scars and Other Stories by : Ousmane Sembène
Download or read book Tribal Scars and Other Stories written by Ousmane Sembène and published by Heinemann Educational Books. This book was released on 1974 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Controversy in French Drama by : J. Prest
Download or read book Controversy in French Drama written by J. Prest and published by Palgrave Macmillan. This book was released on 2015-11-09 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1664, Molière's Tartuffe was banned from public performance. This book provides a detailed, in-depth account of five-year struggle (1664-69) to have the ban lifted and, so doing, sheds important new light on 1660s France and the ancien régime more broadly.
