La Excelencia En Comunicacion Digital

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Comunicación digital

Author : Marta-Lazo, Carmen
Publisher : Editorial UOC
ISBN 13 : 8491164731
Total Pages : 147 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación digital by : Marta-Lazo, Carmen

Download or read book Comunicación digital written by Marta-Lazo, Carmen and published by Editorial UOC. This book was released on 2017-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.

Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Best of News Design 32nd Edition

Author : Society for News Design
Publisher : Rockport Publishers
ISBN 13 : 1610581709
Total Pages : 272 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis The Best of News Design 32nd Edition by : Society for News Design

Download or read book The Best of News Design 32nd Edition written by Society for News Design and published by Rockport Publishers. This book was released on 2011-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best of News Design 32ndEdition, the latest edition in Rockport's highly respected series, presents the winning entries from the Society for News Design's 2011 competition. Featuring work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.

Journalism and Safety

Author : Oscar Westlund
Publisher : Taylor & Francis
ISBN 13 : 1040031811
Total Pages : 340 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Journalism and Safety by : Oscar Westlund

Download or read book Journalism and Safety written by Oscar Westlund and published by Taylor & Francis. This book was released on 2024-06-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents key international research on journalism and safety with a focus on conceptual, global, and transnational approaches, as well as conflict, challenges, and consequences for democracy. It offers an overview of the latest research and ongoing developments in the field of journalism and safety and speaks to the ways in which digital developments have worsened the risks surrounding journalists, with online harassments, security breaches, surveillance and so forth challenging their safety like never before. The first of two volumes, this book comprises a handpicked collection of cutting-edge research articles authored by distinguished international scholars. The chapters in the book were originally published in Digital Journalism, Journalism Studies, and Journalism Practice during the years 2019-2023, and have thus been through rigorous double-blind peer-review. The chapters draw on data from diverse geographical locations such as U.S, Syria, Yemen, Libya, Iraq, Palestine, Latin America, Pakistan, Philippines, Afghanistan, Venezuela, Ethiopia, and Slovakia. The first section of the book focuses on research that either has made significant conceptual advancements on journalism and safety, and/or has contributed with global or transnational approaches, and the second section focuses on challenges in conflict coverage and the impact it has on democracies. This collection offers important points of entry for understanding this area of research and insights into worthwhile concepts and approaches that can be used to further study and advance knowledge. It will be a key resource for scholars, practitioners and researchers of journalism, media and cultural studies, communication studies, and sociology, while also being of interest to those seeking an introduction to the field.

Comunicación de instituciones públicas

Author : Núria Escalona
Publisher : Editorial UOC
ISBN 13 : 849064733X
Total Pages : 270 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación de instituciones públicas by : Núria Escalona

Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.

Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Diccionario LID Finanzas claras

Author : Igor Galo
Publisher : Editorial Almuzara
ISBN 13 : 8416624151
Total Pages : 511 pages
Book Rating : 4.4/5 (166 download)

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Book Synopsis Diccionario LID Finanzas claras by : Igor Galo

Download or read book Diccionario LID Finanzas claras written by Igor Galo and published by Editorial Almuzara. This book was released on 2015 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Experiencing Public Relations

Author : Elizabeth Bridgen
Publisher : Routledge
ISBN 13 : 1351803093
Total Pages : 307 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Experiencing Public Relations by : Elizabeth Bridgen

Download or read book Experiencing Public Relations written by Elizabeth Bridgen and published by Routledge. This book was released on 2017-09-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.

Digital Government and Achieving E-Public Participation: Emerging Research and Opportunities

Author : Rodríguez Bolívar, Manuel Pedro
Publisher : IGI Global
ISBN 13 : 1799815285
Total Pages : 258 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Digital Government and Achieving E-Public Participation: Emerging Research and Opportunities by : Rodríguez Bolívar, Manuel Pedro

Download or read book Digital Government and Achieving E-Public Participation: Emerging Research and Opportunities written by Rodríguez Bolívar, Manuel Pedro and published by IGI Global. This book was released on 2020-06-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of social technologies has brought about a new era of political planning and government interactions. In addition to reducing costs in city resource management, ICT and social media can be used in emergency situations as a mechanism for citizen engagement, to facilitate public administration communication, etc. In spite of all these advantages, the application of technologies by governments and the public sector has also fostered debate in terms of cyber security due to the vulnerabilities and risks that can befall different stakeholders. It is necessary to review the most recent research about the implementation of ICTs in the public sector with the aim of understanding both the strengths and the vulnerabilities that the management models can entail. Digital Government and Achieving E-Public Participation: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of ICT implementation in the public sector that seeks to allow readers to understand how ICTs have forced public administrations to undertake reforms to both their workflow and their means of interacting with citizens. While highlighting topics including e-government, emergency communications, and urban planning, this book is ideally designed for government officials, public administrators, public managers, policy holders, policymakers, public consultants, professionals, academicians, students, and researchers seeking current research on the digital communication channels between elected officials and the citizens they represent.

Communication Excellence

Author : Ralph Tench
Publisher : Springer
ISBN 13 : 3319488600
Total Pages : 238 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Communication Excellence by : Ralph Tench

Download or read book Communication Excellence written by Ralph Tench and published by Springer. This book was released on 2017-03-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

Información y desarrollo en el Caribe

Author : Association of Caribbean University and Research Libraries. Conference
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Información y desarrollo en el Caribe by : Association of Caribbean University and Research Libraries. Conference

Download or read book Información y desarrollo en el Caribe written by Association of Caribbean University and Research Libraries. Conference and published by . This book was released on 1983 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations Theory III

Author : Carl H. Botan
Publisher : Taylor & Francis
ISBN 13 : 1000830853
Total Pages : 534 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Public Relations Theory III by : Carl H. Botan

Download or read book Public Relations Theory III written by Carl H. Botan and published by Taylor & Francis. This book was released on 2023-02-22 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

Actas del VI Simposio Las Sociedades ante el Reto Digital

Author : Manuel Gertrudix Barrio
Publisher : Lulu.com
ISBN 13 : 8415816049
Total Pages : 144 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Actas del VI Simposio Las Sociedades ante el Reto Digital by : Manuel Gertrudix Barrio

Download or read book Actas del VI Simposio Las Sociedades ante el Reto Digital written by Manuel Gertrudix Barrio and published by Lulu.com. This book was released on 2013-05-13 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde 2008, el Simposio Las Sociedades ante el Reto Digital, se ha venido desarrollando en el marco de la Cátedra Europa, organizado por la Universidad del Norte en Barranquilla, Colombia. En sus seis ediciones, se ha consolidado como un espacio de encuentro académico interesado en el abordaje interdisciplinar de las TIC desde tres grandes áreas, las ciencias sociales, las comunicaciones y la educación.

¡Sonríe, te están puntuando!

Author : Roberto Aparici
Publisher : Editorial GEDISA
ISBN 13 : 8416919747
Total Pages : 237 pages
Book Rating : 4.4/5 (169 download)

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Book Synopsis ¡Sonríe, te están puntuando! by : Roberto Aparici

Download or read book ¡Sonríe, te están puntuando! written by Roberto Aparici and published by Editorial GEDISA. This book was released on 2017-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

Author : Martina Topić
Publisher : Taylor & Francis
ISBN 13 : 1000707881
Total Pages : 255 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations by : Martina Topić

Download or read book Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations written by Martina Topić and published by Taylor & Francis. This book was released on 2022-09-30 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research. Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.

Publicidad 360º

Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Colección de Propiedad Industrial e Intelectual. Su valor para el crecimiento y la salud (Vol. 6)

Author : Agustin Azcatl Romero
Publisher : elDial.com
ISBN 13 : 9878343030
Total Pages : 382 pages
Book Rating : 4.8/5 (783 download)

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Book Synopsis Colección de Propiedad Industrial e Intelectual. Su valor para el crecimiento y la salud (Vol. 6) by : Agustin Azcatl Romero

Download or read book Colección de Propiedad Industrial e Intelectual. Su valor para el crecimiento y la salud (Vol. 6) written by Agustin Azcatl Romero and published by elDial.com. This book was released on 2021-11-12 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra es una herramienta útil en la tarea de apoyar y divulgar el conocimiento de los temas que hacen a una adecuada comprensión del valor de la propiedad industrial e intelectual como agente promotor del crecimiento y de sus pilares fundamentales. En este sentido conviene tener presente que Latinoamérica es una región con un potencial importante de innovación que lamentablemente no se aprovecha acabadamente. Las herramientas que proporciona la propiedad intelectual son cruciales para la promoción de los avances científicos y tecnológicos, y de las inversiones, tal como lo ilustran los artículos en español e inglés que trae este nuevo volumen.