La Comunicacion Politica

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Comunicación política y gobierno de coalición

Author : Ridao i Martín, Joan
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación política y gobierno de coalición by : Ridao i Martín, Joan

Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

El marketing de los partidos políticos

Author : José Javier Orosa González
Publisher : Erasmus Ediciones
ISBN 13 : 849280680X
Total Pages : 111 pages
Book Rating : 4.4/5 (928 download)

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Book Synopsis El marketing de los partidos políticos by : José Javier Orosa González

Download or read book El marketing de los partidos políticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

Download Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II PDF Online Free

Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)

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Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Comunicación de instituciones públicas

Author : Núria Escalona
Publisher : Editorial UOC
ISBN 13 : 849064733X
Total Pages : 270 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación de instituciones públicas by : Núria Escalona

Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.

Communication for Social Change Anthology

Author : Alfonso Gumucio Dagron
Publisher : CFSC Consortium, Inc.
ISBN 13 : 0977035794
Total Pages : 1409 pages
Book Rating : 4.9/5 (77 download)

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Book Synopsis Communication for Social Change Anthology by : Alfonso Gumucio Dagron

Download or read book Communication for Social Change Anthology written by Alfonso Gumucio Dagron and published by CFSC Consortium, Inc.. This book was released on 2006 with total page 1409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.

The Routledge Handbook of Political Communication in Ibero-America

Author : Andreu Casero-Ripollés
Publisher : Taylor & Francis
ISBN 13 : 1040153461
Total Pages : 517 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis The Routledge Handbook of Political Communication in Ibero-America by : Andreu Casero-Ripollés

Download or read book The Routledge Handbook of Political Communication in Ibero-America written by Andreu Casero-Ripollés and published by Taylor & Francis. This book was released on 2024-10-31 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.

Communication and Applied Technologies

Author : Paulo Carlos López-López
Publisher : Springer Nature
ISBN 13 : 9811963479
Total Pages : 573 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Communication and Applied Technologies by : Paulo Carlos López-López

Download or read book Communication and Applied Technologies written by Paulo Carlos López-López and published by Springer Nature. This book was released on 2022-11-22 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.

Cambio social y Relaciones Públicas

Author : Kathy Matilla
Publisher : Editorial UOC
ISBN 13 : 8490646503
Total Pages : 172 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla

Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Manual de comunicación para ayuntamientos pequeños (y no tan pequeños)

Author : Sureda Pons, Marc
Publisher : Editorial UOC
ISBN 13 : 849116264X
Total Pages : 90 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Manual de comunicación para ayuntamientos pequeños (y no tan pequeños) by : Sureda Pons, Marc

Download or read book Manual de comunicación para ayuntamientos pequeños (y no tan pequeños) written by Sureda Pons, Marc and published by Editorial UOC. This book was released on 2016-11-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fruto de la experiencia personal de los autores complementada con un trabajo de campo donde se han encuestado varios periodistas en activo que constantemente están en contacto con ayuntamientos de toda Cataluña nace este manual de comunicación para ayuntamientos pequeños (no tan pequeños). Una herramienta pensada para técnicos y también para políticos municipales, que en su día a día desarrollan tareas de comunicación y de relación con los medios de comunicación locales y comarcales de su área de influencia.

Debates for the Digital Age

Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Debates for the Digital Age by : Danielle Sarver Coombs

Download or read book Debates for the Digital Age written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2015-11-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.

Populist Political Communication in Europe

Author : Toril Aalberg
Publisher : Routledge
ISBN 13 : 1317224744
Total Pages : 413 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Populist Political Communication in Europe by : Toril Aalberg

Download or read book Populist Political Communication in Europe written by Toril Aalberg and published by Routledge. This book was released on 2016-07-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasing number of countries around the world, populist leaders, political parties and movements have gained prominence and influence, either by electoral successes on their own or by influencing other political parties and the national political discourse. While it is widely acknowledged that the media and the role of communication more broadly are key to understanding the rise and success of populist leaders, parties and movements, there is however very little research on populist political communication, at least in the English-speaking research literature. Originating from a research project funded by the European Cooperation in the field of Scientific and Technical Research (COST), this book seeks to advance this research. It includes examinations 24 European countries, and focuses on three areas within the context of populism and populist political communication: populist actors as communicators, the media and populism and citizens and populism.

Political Networks and Social Movements

Author : Soledad Valdivia Rivera
Publisher : Berghahn Books
ISBN 13 : 1789202205
Total Pages : 278 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Political Networks and Social Movements by : Soledad Valdivia Rivera

Download or read book Political Networks and Social Movements written by Soledad Valdivia Rivera and published by Berghahn Books. This book was released on 2019-05-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a landslide electoral victory in 2006, Evo Morales became the first indigenous President of Bolivia. Morales’s stunning ascent was mirrored by the rising fortunes of his political party, the leftist Movimiento al Socialismo, which today continues to challenge the status quo in Bolivian politics and implement ambitious social reforms. This study examines how the state and social movements have impacted democratization in Bolivia, along with other sectors such as NGOs and the media. Soledad Valdivia Rivera’s analysis helps us to understand how the movement's relationships have come to transform the Bolivian political process as we know it.

La comunicación política

Author : Gianpietro Mazzoleni
Publisher : Alianza Editorial
ISBN 13 : 842068886X
Total Pages : 344 pages
Book Rating : 4.4/5 (26 download)

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Book Synopsis La comunicación política by : Gianpietro Mazzoleni

Download or read book La comunicación política written by Gianpietro Mazzoleni and published by Alianza Editorial. This book was released on 2014-05-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: La política ha tenido siempre una clara dimensión simbólica y significativa, más o menos evidente según los tiempos, pero hoy, en la era de la comunicación de masas y de la revolución digital, la política y la comunicación tienen una interdependencia antes inimaginable. El presente libro ofrece una introducción a este campo fascinante y ayuda a comprender quiénes son los actores y cuáles las relaciones, los lenguajes y los formatos de la información política, así como sus técnicas de gestión y sus efectos tanto para el sistema de la política como para el voto de los electores. Asimismo, concede la importancia necesaria a las distintas materias que intervienen en el estudio de un campo tan interdisciplinar como la comunicación política: ciencia política, sociología de la comunicación, psicología social y ciencias del lenguaje.

Media Narratives: Productions and Representations of Contemporary Mythologies

Author :
Publisher : BRILL
ISBN 13 : 900451838X
Total Pages : 225 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Media Narratives: Productions and Representations of Contemporary Mythologies by :

Download or read book Media Narratives: Productions and Representations of Contemporary Mythologies written by and published by BRILL. This book was released on 2023-02-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media narratives are the “reflection” of current beliefs and ideas. The case studies in this volume represent an exceptional field of research on dominant mythologies; examples from several countries reveal that media narratives express a dominant consumer storytelling.

Routledge Handbook of Political Advertising

Author : Christina Holtz-Bacha
Publisher : Taylor & Francis
ISBN 13 : 1317439783
Total Pages : 439 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha

Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Taylor & Francis. This book was released on 2017-02-24 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Hesperia Nº 13 Qatar Culturas del Mediterráneo

Author : Fundación Jose Luis Pardo
Publisher : Ibersaf Editores
ISBN 13 :
Total Pages : 193 pages
Book Rating : 4./5 ( download)

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Book Synopsis Hesperia Nº 13 Qatar Culturas del Mediterráneo by : Fundación Jose Luis Pardo

Download or read book Hesperia Nº 13 Qatar Culturas del Mediterráneo written by Fundación Jose Luis Pardo and published by Ibersaf Editores. This book was released on 2009-10-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un análisis riguroso de Qatar, desde su rica historia antigua hasta su gran reto ante la modernidad. Un nuevo espacio de reflexión e intercambio de experiencias y conocimientos.

Digital Political Communication Strategies

Author : Berta García-Orosa
Publisher : Springer Nature
ISBN 13 : 3030815684
Total Pages : 238 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Political Communication Strategies by : Berta García-Orosa

Download or read book Digital Political Communication Strategies written by Berta García-Orosa and published by Springer Nature. This book was released on 2021-11-25 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens. As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.