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Author : Marion Vuitton
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)
Download or read book La communication externe d'une petite entreprise de prestations de services written by Marion Vuitton and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sahou Any-Gbayere
Publisher : Editions L'Harmattan
ISBN 13 : 2140000110
Total Pages : 224 pages
Book Rating : 4.1/5 (4 download)
Download or read book Communication externe des organisations written by Sahou Any-Gbayere and published by Editions L'Harmattan. This book was released on 2016-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage repose sur le constat de négligence dont les organisations font preuve en n'accordant pas toujours l'importance que la communication devrait avoir dans leurs politiques, stratégies et tactiques. L'auteur met l'accent sur les problèmes qui guettent les dirigeants des petites et grandes organisations sociales et présente les méthodes pour éviter les pièges.
Author : Thierry Libaert
Publisher : Dunod
ISBN 13 : 2100718444
Total Pages : 117 pages
Book Rating : 4.1/5 (7 download)
Download or read book La communication externe des entreprises - 4e édition written by Thierry Libaert and published by Dunod. This book was released on 2014-09-03 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment les entreprises se font-elles connaître auprès de leurs différents publics ? Quels sont les outils et les stratégies de communication externe ? Cet ouvrage présente l’essentiel des techniques utilisées pour toutes les formes de communication externe : • la communication visuelle ; • les relations presse ; • la communication financière ; • la communication de crise ; • le mécénat et le sponsoring ; • la publicité ; • la communication digitale. Entièrement mise à jour, cette 4e édition propose des définitions claires et précises et offre de nombreux exemples tirés de l’actualité.
Author : Thierry Libaert
Publisher : Dunod
ISBN 13 : 2100571362
Total Pages : 149 pages
Book Rating : 4.1/5 (5 download)
Download or read book La communication externe des entreprises - 3e édition written by Thierry Libaert and published by Dunod. This book was released on 2011-09-07 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cette deuxième édition entièrement mise à jour présente les principales techniques de communication média et hors-média que l'entreprise utilise pour se faire connaître, en tant qu'institution, auprès de ses différents publics. Elle intègre bien évidemment la dimension «Internet» qui a révolutionné la pratique de la communication ainsi que l'aspect évaluation des actions de com. Proposant des définitions claires et précises il est enrichi de nombreux exemples, remis à jour à l'occasion de cette nouvelle édition.
Author : Lou Hennenfent
Publisher :
ISBN 13 :
Total Pages : 47 pages
Book Rating : 4.:/5 (11 download)
Download or read book Améliorer la communication externe d'une PME par une stratégie événementielle, exemple de la Caverne du Gobelin written by Lou Hennenfent and published by . This book was released on 2017 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sarra Zarrouk
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.:/5 (492 download)
Download or read book Personnel en contact et positionnement : la problématique de la communication dans les entreprises de services written by Sarra Zarrouk and published by . This book was released on 2005 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le positionnement est considéré comme l'outil ou le moyen le plus efficace afin d'affronter "l'encombrement des marchés" et permettre à l'entreprise d'avoir une place de choix dans l'esprit des clients (Trout et Ries 1980, Dubois 1972, Dussart et Cloutier 1992 ...).Toutefois, sa mise en œuvre pose encore des problèmes aux hommes de marketing car les "techniques de positionnement" préconisées restent complexes (Vernette 1988, Chandon et Strazzieri 1986). De plus, le résultat de la communication externe, censé concrétiser ce positionnement, est souvent différent de la volonté stratégique des décideurs, en particulier lorsqu'il s'agit de services. Certains auteurs parlent alors d'un écart entre "le positionnement voulu" et "le positionnement perçu" (Pontier, 1986) sans pour autant cerner et chercher à contrôler les origines de cet écart. Ainsi, cette recherche tente de montrer en quoi le personnel en contact est une source de biais importante. Et ce, par l'évaluation de l'impact de son rôle sur la communication externe de l'entreprise. Elle préconise alors, non seulement le contrôle ou la formation de ce personnel, ce qui renforcerait ce qui est rapporté par la littérature des services (Weitz 1978, Zeithaml 1981, Zaltman 1997...) à ce sujet, mais surtout, son intégration au sein du processus de communication élaboré par l'entreprise.
Author : Sylvie Becker
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (263 download)
Download or read book Stratégie de communication interne et externe d'une entreprise written by Sylvie Becker and published by . This book was released on 1985 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Kenneth Galbraith
Publisher : Princeton University Press
ISBN 13 : 1400873185
Total Pages : 577 pages
Book Rating : 4.4/5 (8 download)
Download or read book The New Industrial State written by John Kenneth Galbraith and published by Princeton University Press. This book was released on 2015-04-29 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: With searing wit and incisive commentary, John Kenneth Galbraith redefined America's perception of itself in The New Industrial State, one of his landmark works. The United States is no longer a free-enterprise society, Galbraith argues, but a structured state controlled by the largest companies. Advertising is the means by which these companies manage demand and create consumer "need" where none previously existed. Multinational corporations are the continuation of this power system on an international level. The goal of these companies is not the betterment of society, but immortality through an uninterrupted stream of earnings. First published in 1967, The New Industrial State continues to resonate today.
Author : David HouŽto
Publisher : Lulu.com
ISBN 13 : 1291761152
Total Pages : 327 pages
Book Rating : 4.2/5 (917 download)
Download or read book PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN written by David HouŽto and published by Lulu.com. This book was released on 2014-02-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le terme promotion de la santé en Afrique, près de 30 ans après l'adoption de la Charte d'Ottawa, continue d'avoir des connotations complètement hors du sens que lui confère cette charte. Cela n'est pas étonnant quand on sait que la notion de santé dans ce contexte africain équivaut à la lutte contre la maladie à travers les soins de santé dispensés par des professionnels de la santé dans des formations sanitaires et les hôpitaux. L'évolution que connait le continent depuis quelques décennies est de donner un peu plus de place à la communauté à travers les relais communautaires dans une participation communautaire vidée de son contenu, car le pouvoir n'est jamais passé entre les mains des communautés.C'est au vu de tout ceci que le présent ouvrage à sa raison d'être pour expliquer les fondements de l'autonomisation communautaire et de la promotion de la santé avec leur importance pour la région africaine en proie aux mauvais indicateurs de santé comparativement aux autres régions du monde.
Author : Hakan Hakansson
Publisher : Routledge
ISBN 13 : 1317558731
Total Pages : 211 pages
Book Rating : 4.3/5 (175 download)
Download or read book Corporate Technological Behaviour (Routledge Revivals) written by Hakan Hakansson and published by Routledge. This book was released on 2014-10-14 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks – the formal and informal web of contacts between suppliers, producers and customers – is vital to the application of such strategy. In this book, first published in 1989, Håkan Håkansson brings together theory and practice to provide the first comprehensive and detailed study of technological development in companies, and the associated interactions with other companies and organizations. This book is ideal for students of business.
Author : Neil Gershenfeld
Publisher : Basic Books
ISBN 13 : 0786722045
Total Pages : 290 pages
Book Rating : 4.7/5 (867 download)
Download or read book Fab written by Neil Gershenfeld and published by Basic Books. This book was released on 2008-07-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could someday put the manufacturing power of an automobile plant on your desktop? It may sound far-fetched-but then, thirty years ago, the notion of "personal computers" in every home sounded like science fiction. According to Neil Gershenfeld, the renowned MIT scientist and inventor, the next big thing is personal fabrication -the ability to design and produce your own products, in your own home, with a machine that combines consumer electronics with industrial tools. Personal fabricators (PF's) are about to revolutionize the world just as personal computers did a generation ago. PF's will bring the programmability of the digital world to the rest of the world, by being able to make almost anything-including new personal fabricators. In FAB , Gershenfeld describes how personal fabrication is possible today, and how it is meeting local needs with locally developed solutions. He and his colleagues have created "fab labs" around the world, which, in his words, can be interpreted to mean "a lab for fabrication, or simply a fabulous laboratory." Using the machines in one of these labs, children in inner-city Boston have made saleable jewelry from scrap material. Villagers in India used their lab to develop devices for monitoring food safety and agricultural engine efficiency. Herders in the Lyngen Alps of northern Norway are developing wireless networks and animal tags so that their data can be as nomadic as their animals. And students at MIT have made everything from a defensive dress that protects its wearer's personal space to an alarm clock that must be wrestled into silence. These experiments are the vanguard of a new science and a new era-an era of "post-digital literacy" in which we will be as familiar with digital fabrication as we are with the of information processing. In this groundbreaking book, the scientist pioneering the revolution in personal fabrication reveals exactly what is being done, and how. The technology of FAB will allow people to create the objects they desire, and the kind of world they want to live in.
Author : Masahiko Aoki
Publisher : Cambridge University Press
ISBN 13 : 9780521386814
Total Pages : 336 pages
Book Rating : 4.3/5 (868 download)
Download or read book Information, Incentives and Bargaining in the Japanese Economy written by Masahiko Aoki and published by Cambridge University Press. This book was released on 1988 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth analysis of conventional notions for basic characteristics of the Japanese market economy's microstructure that have significantly influenced economists' approaches to industrial organization.
Author : Jacques Hallak
Publisher : Routledge
ISBN 13 : 1136517766
Total Pages : 320 pages
Book Rating : 4.1/5 (365 download)
Download or read book Educational Planning written by Jacques Hallak and published by Routledge. This book was released on 2018-10-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Guy S. Goodwin-Gill
Publisher : Inter-Parliamentary Union
ISBN 13 : 9291422770
Total Pages : 230 pages
Book Rating : 4.2/5 (914 download)
Download or read book Free and Fair Elections written by Guy S. Goodwin-Gill and published by Inter-Parliamentary Union. This book was released on 2006 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jon Woronoff
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)
Download or read book Hong Kong, Capitalist Paradise written by Jon Woronoff and published by . This book was released on 1980 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald F. Kuratko
Publisher : Thomson South-Western
ISBN 13 : 9781111526917
Total Pages : 483 pages
Book Rating : 4.5/5 (269 download)
Download or read book Corporate Innovation and Entrepreneurship written by Donald F. Kuratko and published by Thomson South-Western. This book was released on 2011 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.
Author : Wolf, Tobias
Publisher : Universitätsverlag Potsdam
ISBN 13 : 3869564962
Total Pages : 228 pages
Book Rating : 4.8/5 (695 download)
Download or read book Multipliers of Change written by Wolf, Tobias and published by Universitätsverlag Potsdam. This book was released on 2020-12-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher Education Leadership and Management have become increasingly important throughout the years due to the complexities that have to be addressed by universities worldwide. This can be seen not only in professionalisation in fields such as faculty management or in areas of quality assurance and internationalisation, but also in the need for exchange and training in academic leadership, such as that of deans or study deans, or of university leadership in general. The Dialogue on Innovative Higher Education Strategies (DIES) is addressing this need in emerging countries by building platforms of exchange and offering training courses. Not only is the programme supporting capacity building of human resources, but it is also specifically focusing on inducing change within the universities, such as introducing new instruments or tools in the area of quality assurance and internationalisation, and addressing specific challenges or setting up new structures in the form of projects in the frame of the training. The ‘National Multiplication Trainings’ Programme under DIES is further addressing the sustainability and multiplication of the DIES Programme, that is, alumni are enabled to implement capacity building in higher education leadership and management in their national context. The articles within this volume of the “Potsdamer Beiträge zur Hochschulforschung” (Potsdam Contributions to Higher Education Research) analyse and share the experiences of such training programmes held in Colombia, Democratic Republic of Congo, Guinea, Malaysia, Kenya, and Uganda. They all revolve around the best ways to address the needs and challenges in higher education leadership and management, and in building capacities in these areas.
