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Author :
Publisher : Odile Jacob
ISBN 13 : 2738188184
Total Pages : 224 pages
Book Rating : 4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Habib Oualidi
Publisher : Editions Eyrolles
ISBN 13 : 2212190158
Total Pages : 295 pages
Book Rating : 4.2/5 (121 download)
Download or read book Les outils de la communication digitale written by Habib Oualidi and published by Editions Eyrolles. This book was released on 2013-02-28 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les outils de la communication digitale La communication digitale est incontournable dans toutes nos activités, aussi bien professionnelles que personnelles. Pour en tirer le meilleur profit, cet ouvrage propose 10 clés permettant d'en maîtriser les rouages et les concepts. Vous apprendrez à créer un site Internet efficace, doper votre visibilité avec le référencement, booster votre activité avec le e-commerce, créer du lien avec les réseaux sociaux, réussir vos campagnes e-mailing, optimiser le marketing mobile, créer du buzz, bâtir une stratégie de communication en multicanal et adopter les bons réflexes de la culture web. Ces questions fondamentales n'auront plus de secret pour vous et vous pourrez facilement doper votre business ! Un ouvrage accessible à tous Des explications simples pour les concepts les plus techniques Des fiches de synthèse pour chaque module Un lexique de plus de 500 mots et expressions du web marketing
Author : Benoit Cordelier
Publisher : John Wiley & Sons
ISBN 13 : 1786304686
Total Pages : 258 pages
Book Rating : 4.7/5 (863 download)
Download or read book Digital Health Communications written by Benoit Cordelier and published by John Wiley & Sons. This book was released on 2021-08-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: ECHNOLOGICAL PROSPECTS AND SOCIAL APPLICATIONS SET Coordinated by Bruno Salgues There are many controversies with respect to health crisis management: the search for information on symptoms, misinformation on emerging treatments, massive use of collaborative tools by healthcare professionals, deployment of applications for tracking infected patients. The Covid-19 crisis is a relevant example about the need for research in digital communications in order to understand current health info communication. After an overview of the challenges of digital healthcare, this book offers a critical look at the organizational and professional limits of ICT uses for patients, their caregivers and healthcare professionals. It analyzes the links between ICT and ethics of care, where health communication is part of a global, humanistic and emancipating care for patients and caregivers. It presents new digitized means of communicating health knowledge that reveal, thanks to the Internet, a competition between biomedical expert knowledge and experiential secular knowledge.
Author : Pierre Lagayette
Publisher : Editions Bréal
ISBN 13 : 9782842918989
Total Pages : 212 pages
Book Rating : 4.9/5 (189 download)
Download or read book Contemporary United States written by Pierre Lagayette and published by Editions Bréal. This book was released on 2002 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yousef Farhaoui
Publisher : Springer Nature
ISBN 13 : 3031484657
Total Pages : 590 pages
Book Rating : 4.0/5 (314 download)
Download or read book Artificial Intelligence, Data Science and Applications written by Yousef Farhaoui and published by Springer Nature. This book was released on with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.3/5 (91 download)
Download or read book Transactions ... written by and published by . This book was released on 1913 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christoph Meinel
Publisher : Springer Science & Business Media
ISBN 13 : 3642543316
Total Pages : 406 pages
Book Rating : 4.6/5 (425 download)
Download or read book Digital Communication written by Christoph Meinel and published by Springer Science & Business Media. This book was released on 2014-02-21 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors give a detailed summary about the fundamentals and the historical background of digital communication. This includes an overview of the encoding principles and algorithms of textual information, audio information, as well as images, graphics, and video in the Internet. Furthermore the fundamentals of computer networking, digital security and cryptography are covered. Thus, the book provides a well-founded access to communication technology of computer networks, the internet and the WWW. Numerous pictures and images, a subject-index and a detailed list of historical personalities including a glossary for each chapter increase the practical benefit of this book that is well suited as well as for undergraduate students as for working practitioners.
Author : Claire Clivaz
Publisher : BRILL
ISBN 13 : 900440256X
Total Pages : 298 pages
Book Rating : 4.0/5 (44 download)
Download or read book Ecritures digitales written by Claire Clivaz and published by BRILL. This book was released on 2019-07-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecritures digitales aims to demonstrate how digital writing contributes to the emergence of “a new relationship between the human body and the machine” as Jacques Derrida proposed when he considered the effects of new technologies. This reconfigured relationship, not surprisingly, is also influencing the digital future of the Jewish-Christian textual corpus referred to as “the Scriptures”. The French title brings together this duality in one expression: Ecritures digitales. The English subtitle makes explicit the double meaning of the unique French word Ecritures: Digital writing, digital Scriptures. With a full French version and an abbreviated English version, this monograph analyzes the main challenges and opportunities for both writing and the Scriptures in the transition to digital culture. Ecritures digitales souhaite démontrer de quelle manière l’écriture digitale contribue à l’émergence d’une « nouvelle relation du corps humain aux machines », selon le diagnostique posé par Jacques Derrida à propos des effets des nouvelles technologies. Cette relation innovante influence également l’avenir numérique du corpus textuel judéo-chrétien désigné comme «les Ecritures». Le titre français rassemble en une seule expression ces deux thématiques: Ecritures digitales. Le sous-titre anglais rend sa double signification explicite: Digital writing, digital Scriptures. Avec une version française complète et une version anglaise brève, cette monographie analyse les principaux défis des métamorphoses digitales de l’écriture et des Ecritures.
Author : Mark Sheehan
Publisher : Cambridge University Press
ISBN 13 : 1107678234
Total Pages : 201 pages
Book Rating : 4.1/5 (76 download)
Download or read book Crisis Communication in a Digital World written by Mark Sheehan and published by Cambridge University Press. This book was released on 2015-04-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis communication in a digital world provides an introduction to major crisis communication theories and issues management. Written by authors with over six decades combined experience in the public relations field, it is an essential resource for those learning to apply communications and public relations to crisis situations.
Author : Kyong Yoon Yong Jin
Publisher : Lexington Books
ISBN 13 : 1498562043
Total Pages : 533 pages
Book Rating : 4.4/5 (985 download)
Download or read book Communication, Digital Media, and Popular Culture in Korea written by Kyong Yoon Yong Jin and published by Lexington Books. This book was released on 2018-05-16 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 1990s, Korea has experienced several distinctive changes in its politics, economy, and technology, which are directly related to the development of local media and culture. Korea has greatly developed several cutting-edge technologies, such as smartphones, video games, and mobile instant messengers to become the most networked society throughout the world. As the Korean Wave exemplifies, the once small and peripheral Korea has also created several unique local popular cultures, including television programs, movies, and popular music, known as K-pop, and these products have penetrated many parts of the world. As Korean media and popular culture have rapidly grown, the number of media scholars and topics covering these areas in academic discourses has increased. These scholars’ interests have expanded from traditional media, such as Korean journalism and cinema, to several new cutting-edge areas, like digital technologies, health communication, and LGBT-related issues. In celebrating the Korean American Communication Association’s fortieth anniversary in 2018, this book documents and historicizes the growth of growing scholarship in the realm of Korean media and communication.
Author : FOURNOUT Olivier
Publisher : Lavoisier
ISBN 13 : 2746282968
Total Pages : 290 pages
Book Rating : 4.7/5 (462 download)
Download or read book Théorie de la communication et éthique relationnelle (Collection forme et sens) written by FOURNOUT Olivier and published by Lavoisier. This book was released on 2012-06-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Théorie de la communication et éthique relationnelle montre, à travers des études de cas, que les discours sur la communication sont marqués d'une structure relationnelle qui prend son origine dans la perception de l'espace, dans le langage, dans l'esprit, mais aussi dans les formes graphiques et mises en page textuelles en circulation dans la société. Cet ouvrage met cette matrice relationnelle à l'épreuve, notamment, de la pensée systémique, de la complexité en science, du dialogisme en littérature, du traitement journalistique des conflits, de l'éthique managériale, des méthodes d'apprentissage de la communication, de campagnes de publicité, d'oeuvres d'artistes, de scénographies, de communications par internet.
Author : Hervé Kabla
Publisher : Editions Kawa
ISBN 13 : 2918866822
Total Pages : 701 pages
Book Rating : 4.9/5 (188 download)
Download or read book La communication digitale expliquée à mon boss written by Hervé Kabla and published by Editions Kawa. This book was released on 2013-10-31 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: En 2013, le « digital » s’est déjà répandu dans des entreprises du monde entier ; pourtant, la maîtrise de son langage et de son alchimie, mélange de savoir-faire stratégique, de communication, de création (et de co-création) de contenus, de marketing du bouche-à-oreille, de maîtrise d’ouvrage, de conduite du changement et de vision technologique, reste un mystère pour beaucoup. Ce livre a pour objectif d’aider les décideurs à remporter le défi de ce Web en constante évolution, sans cesse plus global (ou « glocal »), plus social, plus mobile et de plus en plus lié au coeur de métier de l’entreprise. Cet ouvrage prolonge, en outre, « Les médias sociaux expliqués à mon boss », en élargissant la thématique, et en donnant une large place aux médias sociaux en tant qu’un des éléments fondamentaux d’un mix marketing digital : 1/ Importance du digital, historique, caractéristiques et évolution : le digital est plus qu’une mode, c’est une véritable tendance de fond qui bouleverse nos économies, refonde nos entreprises, redéfinit les règles du jeu de la communication. 2/ Le contenu au coeur de votre stratégie de communication digitale : « le contenu est roi » est un euphémisme. Toute stratégie de communication digitale se base sur cette matière première et vise à l’utiliser de façon originale. 3/ Développer sa communication digitale : créer du contenu est fondamental, mais ne suffit pas. Ce chapitre vous montrera comment développer votre communication digitale efficacement. 4/ Structurer sa communication digitale : créer un site Web ou un blog est facile, conduire le changement dans une entreprise, mener sa gouvernance, faire évoluer les compétences est plus délicat. 5/ Pour ceux qui auraient raté la révolution digitale : si vous vous demandez encore si le digital peut faire quelque chose pour vous et votre entreprise, surtout si vous êtes une PME, alors ce chapitre est fait pour vous. Sinon, vous y trouverez des arguments solides pour convaincre vos collègues. Un guide pratique de la mise en oeuvre de la stratégie digitale en entreprise par MEDIA ACES ! Avec 28 schémas téléchargeables gratuitement pour expliquer la communication digitale à mon boss Pierre-Philippe Cormeraie, Directeur de l’Innovation BPCE, Blogueur depuis 2006, @PPC sur Twitter « Si vous avez acheté ce livre, vous devriez vous le faire rembourser ! » « Non par les auteurs ou l’éditeur de cet ouvrage, mais par votre entreprise. Pourquoi ? Parce que vous avez entre les mains l’ouvrage qui va vous permettre, de manière très concrète, de contribuer significativement à la réussite de votre entreprise en matière de communication digitale ». Dominique Delport, Global Managing Director de Havas Média Group et Président Havas Média France « Merci aux auteurs de ce livre de faciliter avec pugnacité ce difficile et indispensable transfert de connaissance. Vous l’avez compris, le digital, c’est l’air que l’on respire, omniprésent et indispensable. Je ne doute pas que cet ouvrage vous ait apporté une vraie bouffée d’oxygène et d’optimisme. C’est pour ma part ce que j’essaie de transmettre dans toutes les organisations que j’ai dirigées, comme Yann Gourvennec et Hervé Kabla dans leurs travaux ». Avec des contributions de : (Par ordre alphabétique) Hervé Bloch, Arnaud Bouchard, Frédéric Canevet, Olivier Cimelière, Jérôme Deiss, Denis Fages, Alban Fournier, Bruno Fridlansky, Jacques Froissant, Jean-Marc Goachet, Sarah Goodall, Catherine Headley, Natacha Heurtault, Cynthia Kari, Mohamed Khodja, Franck La Pinta, Stéphane Lapeyrade, François Laurent, Daniel Laury, David Parkinson, Philippe Gérard, François...
Author : Patrick Shaou-Whea Dodge
Publisher : MSU Press
ISBN 13 : 1628954116
Total Pages : 248 pages
Book Rating : 4.6/5 (289 download)
Download or read book Communication Convergence in Contemporary China written by Patrick Shaou-Whea Dodge and published by MSU Press. This book was released on 2020-11-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a speech opening the nineteenth Chinese Communist Party Congress meeting in October 2017, President Xi Jinping spoke of a “New Era” characterized by new types of communication convergence between the government, Party, and state media. His speech signaled that the role of the media is now more important than ever in cultivating the Party’s image at home and disseminating it abroad. Indeed, communication technologies, people, and platforms are converging in new ways around the world, not just in China. This process raises important questions about information flows, control, and regulation that directly affect the future of US–China relations. Just a year before Xi proclaimed the New Era, scholars had convened in Beijing at a conference cohosted by the Communication University of China and the US-based National Communication Association to address these questions. How do China and the United States envision each other, and how do our interlinked imaginaries create both opportunities for and obstacles to greater understanding and strengthened relations? Would the convergence of new media technologies, Party control, and emerging notions of netizenship in China lead to a new age of opening and reform, greater Party domination, or perhaps some new and intriguing combination of repression and freedom? Communication Convergence in Contemporary China presents international perspectives on US–China relations in this New Era with case studies that offer readers informative snapshots of how these relations are changing on the ground, in the lived realities of our daily communication habits.
Author : Daniel Battu
Publisher : John Wiley & Sons
ISBN 13 : 1119007925
Total Pages : 398 pages
Book Rating : 4.1/5 (19 download)
Download or read book New Telecom Networks written by Daniel Battu and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, the Internet has become an irreplaceable tool, feeding us information about new innovations and the evolution of the markets relating to all human activities. What the Internet lacks, though, is a guiding narrative thread, which is crucial to understand the evolution from old technologies into the technologies available today, and to benefit from the commentary which could elucidate that process of evolution. In spite of its inherent richness, no encyclopedia can constitute the one and only referential information source. The actors involved also have the right to be heard: all those who have devoted their working lives to the collective effort of edifying networks can, of course, present their personal views about the evolution of the world of telecommunications, and thus provide invaluable testimony to companies in this area who can make use of it. It is that approach which is adopted in this book. Whilst the primary objective of this book is to encourage SMEs to use digital technologies, and help them to organize with that goal in mind, it has proved necessary to describe the transformations currently under way in the field of networks, and to outline the efforts to obtain a competitive edge in terms of clerical applications, compare the various techniques that are available for high data rate communications, and touch upon the advent of the "Internet of Things", cloud computing and various new multimedia technologies. All in all, this book should help companies – particularly SMEs – to garner overall information about the current movement in the area of networking, and assist them in putting in place and managing their own communications systems.
Author : Jean-Éric Pelet
Publisher : Dunod
ISBN 13 : 210077154X
Total Pages : 366 pages
Book Rating : 4.1/5 (7 download)
Download or read book Aide-mémoire - Communication digitale written by Jean-Éric Pelet and published by Dunod. This book was released on 2017-09-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avec la révolution digitale, les modalités de production, de réception et de propagation du discours sont transformées. Cet aide-mémoire vise à comprendre et appréhender les transformations de la communication liées au digital, tant sur la relation émetteur/récepteur, que sur l'entreprise elle-même. Il permet ensuite d'assimiler toutes les notions indispensables de la communication digitale : réseaux sociaux, e-réputation, communication de crise, expérience utilisateur, e-publicité, etc. Il propose enfin un focus sur les évolutions et les nouveaux métiers liés à la communication digitale : chef de projet, directeur artistique, ergonome, planneur, consultant UX, SEO, développeur, etc.
Author : Olivier Aim
Publisher : Dunod
ISBN 13 : 2100729357
Total Pages : 301 pages
Book Rating : 4.1/5 (7 download)
Download or read book Communication written by Olivier Aim and published by Dunod. This book was released on 2015-06-03 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quels sont les champs pratiques et théoriques de la communication aujourd’hui ? Pourquoi la communication est-elle devenue une valeur centrale dans la société contemporaine et un enjeu de plus en plus stratégique pour les organisations ? Quel est l’impact des nouveaux médias sur les pratiques de communication ? En quoi les notions d’opinion, d’image, de réputation et, bien sûr, de relation, sontelles structurantes ? Pourquoi la communication devient-elle relationnelle, au risque d’être disqualifiée ? Profondément redéfinie par l’explosion des médias sociaux et l’émergence de nouveaux comportements, la communication ne peut être envisagée hors du contexte de société dans lequel elle se déploie. C’est l’objet de ce manuel d’ouvrir les perspectives économiques, sociologiques, sémiotiques et ethnologiques indispensables à l’étudiant pour réussir sa licence ou son bachelor. Ce manuel propose : des cas concrets pour introduire les concepts ; un cours en couleur, illustré d’exemples et de visuels ; l’actualité des concepts proposés par des enseignantschercheurs dont la contribution est prolongée par le témoignage de professionnels ; des exercices d’application pour faciliter l’acquisition des connaissances de manière ludique, s’évaluer et s’entraîner.
Author : Renzo Di Renzo
Publisher : Mondadori Electa
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.3/5 (91 download)
Download or read book Fabrica 10 written by Renzo Di Renzo and published by Mondadori Electa. This book was released on 2004 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: What place do images hold among other kinds of historical evidence? In Eyewitnessing, Peter Burke reviews graphics, photographs, films, and other media from many countries and periods and examines their pragmatic uses. This profusely illustrated book surveys the opportunities and the challenges of using images to understand other times. In a thorough and compelling defense of the importance of the visual to history, Burke argues that images should not be considered mere reflections of their time and place, but rather extensions of the social contexts in which they were produced. The author describes and evaluates the methods by which art historians have traditionally analyzed images, and finds them insufficient to deal with the complexities of visual imagery. In developing a richer mode of visual interpretation, Burke devotes much attention to religious icons and narratives and political propaganda posters, caricatures, and maps. Eyewitnessing also addresses the economics of images--some, such as films, are commodities in themselves, and others are created to advertise other products. Concentrating on the representation of social groups, the author explores stereotypes as well as notions of foreignness and gender. In this wide-ranging, highly accessible volume, Burke helps us to understand the promise and the pitfalls of using visual evidence in the writing of history.
