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La Communication Corporate Dans La Construction De Limage Des Entreprises Multinationales En Afrique Subsaharienne
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Book Synopsis La communication corporate dans la construction de l'image des entreprises multinationales en Afrique subsaharienne by : Gervais Cwako Monkam
Download or read book La communication corporate dans la construction de l'image des entreprises multinationales en Afrique subsaharienne written by Gervais Cwako Monkam and published by Presses universitaires de Louvain. This book was released on 2020-05-27 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage repose sur le constat de la négligence dont les organisations font preuve en général en sous-estimant l'importance que leur image externe devrait avoir dans leurs politiques, stratégies et pratiques. La présente recherche contribue à combler cette lacune. D’une part, en proposant une lecture de la communication corporate qui tient compte des valeurs socioculturelles locales, et d’autre part, en élaborant un modèle explicatif du processus de formation de l’image externe et de son évaluation sur le plan performatif. Le propos étant de démontrer que l’étude de l’environnement externe des entreprises apporte une valeur ajoutée au diagnostic d’image, ce qui a pour effet de bâtir des stratégies de construction identitaire conséquentes, entendu qu’elles se sont appuyées sur les attentes et les demandes des parties prenantes. L’étude de l’image externe d’entreprise que nous proposons s’inscrit donc dans l’évolution des modes de pensée entrepreneuriale contemporaine et s’intègre aux nouveaux modes d’approche de l’entreprise dont la légitimité sociale est de plus en plus contestée.
Book Synopsis La communication corporate by : Karine Johannes
Download or read book La communication corporate written by Karine Johannes and published by Dunod. This book was released on 2010-09-08 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’ouvrage présente le champ de la communication institutionnelle ou « communication corporate » en France. Ses enjeux centraux, tels que l’image d’entreprise, la réputation, l’identité sont des mots rencontrés tous les jours, mais qui restent finalement, pour beaucoup, confus et abstraits. Cet ouvrage a plusieurs objectifs : - Définir la communication corporate et baliser son territoire : Pourquoi les entreprises et les organisations parlent-elles d’elles mêmes ? Quelles en sont les stratégies, les méthodes et les techniques ? Quelle en est la spécificité ? - Expliquer ce qui est en jeu dans ce type de communication, l’identité et l’image d’entreprise, la réputation et la notoriété, la conquête de l’opinion publique - Décrire ce champ professionnel en pleine mutation : qui s’occupe de la communication corporate ? Comment se positionnent les différentes agences conseils? - Cerner les principaux enjeux et défis, actuels et futurs. L'ouvrage est enrichi par des entretiens avec des professionnels, des retours d’expériences, d’enquêtes et de sondages auprès des professionnels, aux niveaux français et européens.
Download or read book La com written by Lionel Brault and published by FeniXX. This book was released on 1992-01-01T00:00:00+01:00 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Développer, maîtriser, enrichir, démultiplier... la communication d'entreprise est devenue une préoccupation centrale des dirigeants. Par ailleurs, la pub-produit, qui correspond à l'époque de la consommation à tous crins, est en crise. Aussi, est-il nécessaire de trouver de nouveaux modèles, plus adaptés à l'évolution de notre environnement et aux nouvelles préoccupations des entreprises. Ce modèle est celui de la nouvelle communication d'entreprise, la Com. Il s'agit d'un modèle complet, puisqu'il s'appuie sur des valeurs, un projet, des métiers, des techniques, des méthodes, ainsi que sur une vision rigoureuse du réel et une nouvelle analyse des besoins des entreprises. Dès aujourd'hui, l'entreprise doit faire face à de nouveaux challenges : comment promouvoir l'image de l'entreprise elle-même ? Comment communiquer auprès des pouvoirs publics et des milieux financiers ? Comment instaurer un bon climat interne ? Ce livre a pour but : - de montrer en quoi et comment la communication d'entreprise - la Com - est différente de la publicité-produit ; - de mettre en évidence les principes de ceux qui vont venir non pas remplacer les publicitaires, mais s'y ajouter : les nouveaux communicants ; - de révéler les méthodes et les techniques, qui vont permettre de viser l'excellence en communication d'entreprise ; - d'expliquer concrètement comment ces méthodes commencent à être appliquées dans certaines entreprises ; - enfin, de donner les premiers indices qui permettent d'appréhender comment sera l'agence de communication de demain.
Book Synopsis Glocalisation de la communication publicitaire by : Gervais Cwako Monkam
Download or read book Glocalisation de la communication publicitaire written by Gervais Cwako Monkam and published by . This book was released on 2020-12-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovate Bristol by : Sven Boermeester
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Book Synopsis UNESCO General History of Africa, Vol. I, Abridged Edition by : Jacqueline Ki-Zerbo
Download or read book UNESCO General History of Africa, Vol. I, Abridged Edition written by Jacqueline Ki-Zerbo and published by Univ of California Press. This book was released on 1990 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume covers the period from the end of the Neolithic era to the beginning of the seventh century of our era. This lengthy period includes the civilization of Ancient Egypt, the history of Nubia, Ethiopia, North Africa and the Sahara, as well as of the other regions of the continent and its islands."--Publisher's description
Book Synopsis Markets on the Margins by : Kate Philip
Download or read book Markets on the Margins written by Kate Philip and published by Boydell & Brewer. This book was released on 2018 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines more than a decade of enterprise development strategies in marginal economic contexts in South Africa's mining communities and shows how this might impact on development strategies.
Book Synopsis Africa from the Sixteenth to the Eighteenth Century by : Bethwell A. Ogot
Download or read book Africa from the Sixteenth to the Eighteenth Century written by Bethwell A. Ogot and published by Univ of California Press. This book was released on 1992 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of years of work by scholars from all over the world, The UNESCO General History of Africa reflects how the different peoples of Africa view their civilizations and shows the historical relationships between the various parts of the continent. Historical connections with other continents demonstrate Africa's contribution to the development of human civilization. Each volume is lavishly illustrated and contains a comprehensive bibliography. This fifth volume of the acclaimed series covers the history of the continent from the beginning of the sixteenth century to the close of the eighteenth century in which two themes emerge: first, the continuing internal evolution of the states and cultures of Africa during this period second, the increasing involvement of Africa in external trade--with major but unforeseen consequences for the whole world. In North Africa, we see the Ottomans conquer Egypt. South of the Sahara, some of the larger, older states collapse, and new power bases emerge. Traditional religions continue to coexist with both Christianity (suffering setbacks) and Islam (in the ascendancy). Along the coast, particularly of West Africa, Europeans establish a trading network which, with the development of New World plantation agriculture, becomes the focus of the international slave trade. The immediate consequences of this trade for Africa are explored, and it is argued that the long-term global consequences include the foundation of the present world-economy with all its built-in inequalities.
Author :Unesco. International Scientific Committee for the Drafting of a General History of Africa Publisher :Univ of California Press ISBN 13 :9780520067035 Total Pages :1076 pages Book Rating :4.0/5 (67 download)
Book Synopsis Africa Since 1935 by : Unesco. International Scientific Committee for the Drafting of a General History of Africa
Download or read book Africa Since 1935 written by Unesco. International Scientific Committee for the Drafting of a General History of Africa and published by Univ of California Press. This book was released on 1999 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hardcover edition of volume 8 was published in 1994. This paperback edition is the eighth and final volume to be published in the UNESCO General History of Africa. Volume 8 examines the period from 1935 to the present, and details the role of African states in the Second World War and the rise of postwar Africa. This is one of the most important books in the entire series, and as such, it is an unabridged paperback.
Download or read book Culture: urban future written by UNESCO and published by UNESCO Publishing. This book was released on 2016-12-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report presents a series of analyses and recommendations for fostering the role of culture for sustainable development. Drawing on a global survey implemented with nine regional partners and insights from scholars, NGOs and urban thinkers, the report offers a global overview of urban heritage safeguarding, conservation and management, as well as the promotion of cultural and creative industries, highlighting their role as resources for sustainable urban development. Report is intended as a policy framework document to support governments in the implementation of the 2030 Agenda for Sustainable Urban Development and the New Urban Agenda.
Book Synopsis The Historical Development of Science and Technology in Nigeria by : Gloria Thomas-Emeagwali
Download or read book The Historical Development of Science and Technology in Nigeria written by Gloria Thomas-Emeagwali and published by . This book was released on 1992 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Areas discussed in this text include traditional methods of food processing, cassava-processing technology in the contemporary period, textile technology, and pedagogy and science teaching in Nigeria. There is also a specific focus on gender and technology. The text concentrates on the historical dimension but approaches the subject in the context of multidisciplinary interpretation.
Book Synopsis The Handbook of Political Economy of Communications by : Janet Wasko
Download or read book The Handbook of Political Economy of Communications written by Janet Wasko and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies and is now established as a core element in university programmes around the world. The Handbook of Political Economy of Communications offers students and scholars a comprehensive, authoritative, up-to-date and accessible overview of key areas and debates. Combines overviews of core ideas with new case study materials and the best of contemporary theorization and research Written many of the best known authors in the field Includes an international line-up of contributors, drawn from the key markets of North and Latin America, Europe, Australasia, and the Far East
Book Synopsis Stakeholder Management and Social Responsibility by : Ovidiu Nicolescu
Download or read book Stakeholder Management and Social Responsibility written by Ovidiu Nicolescu and published by Routledge. This book was released on 2021-12-24 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy, and the COVID-19 crisis. The book, based on a holistic vision and contextual approach of business, contributes to the development of company management and stakeholder and social responsibility theories and practices, being structured in 12 chapters. The original company management vision, approaches, and tools are based on three pillars: a new "manager–relevant stakeholder" rather than "manager–subordinate" managerial paradigm; a new type of company social responsibility rather than corporate social responsibility; and a new concept of company-relevant stakeholder rather than that of salient stakeholders. The book contains two innovative managerial mechanisms: the managerial synapse and company-relevant stakeholders-based management system able to help companies and stakeholders face successfully the challenges of digital transformation and the COVID-19 crisis and to generate greater organization functionality and performance. The book will be of interest to company managers and management specialists, management academics, consultants and researchers, and MBA students interested in a style of management with social responsibility at the forefront.
Book Synopsis The Global Competitiveness Report 2007-2008 by : Michael E. Porter
Download or read book The Global Competitiveness Report 2007-2008 written by Michael E. Porter and published by Palgrave Macmillan. This book was released on 2007-12-15 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Economic Forum’s annual Global Competitiveness Report evaluates the potential for sustained economic growth of over 130 developed and emerging economies and ranks them accordingly. Since its first release in 1979, the Report has become the most authoritative and comprehensive study of its type. The 2007-2008 Report contains: • Detailed country competitiveness profiles of 131 economies • Data tables for survey and hard data variables ranking profiled economies • Global rankings: the Global Competitiveness Index and the Business Competitiveness Index, measuring growth and productivity, respectively • Exclusive data from the Executive Opinion Survey, with over 11,000 responses from business leaders worldwide. Produced in collaboration with a distinguished group of international scholars and a global network of over 130 leading national research institutes and business organizations, the Report also showcases the latest thinking and research on issues of immediate relevance for business leaders and policy-makers.
Book Synopsis Researching Media, Democracy and Participation by : Nico Carpentier
Download or read book Researching Media, Democracy and Participation written by Nico Carpentier and published by . This book was released on 2006 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bank Profitability - Statistical Supplement by : Organisation for Economic Co-operation and Development
Download or read book Bank Profitability - Statistical Supplement written by Organisation for Economic Co-operation and Development and published by . This book was released on 1987 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Multi-party Elections in Africa by : Michael Cowen
Download or read book Multi-party Elections in Africa written by Michael Cowen and published by . This book was released on 2002 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains electoral studies of multiparty politics in 14 African countries during the 1990s. Most are about national elections in Anglophone Africa. There are also less well-known examples from Sudan, Ethiopia and Guinea Bissau. The collection also features studies of the local elections in Namibia and of a significant by-election in Malawi. The multiparty period had been put, wherever possible, within the historical context of earlier elections in Africa. Questions addressed include: how did incumbent governing regimes learn to live with multiparty politics? Why have some elections been so closely fought and others have suffered from apathy? Why has there been relatively open political expression and activity when the elections have increased the political and economic manipulation by incumbent governments? Why have the elections of the 1990s been so marked by local and ethnic variations? To what extent did this wave of democracy result from pressure from donor countries?
