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Author : Joëlle Rouanet-Laplace
Publisher : Editions Bréal
ISBN 13 : 9782842918293
Total Pages : 164 pages
Book Rating : 4.9/5 (182 download)
Download or read book Les mots-clés de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : Editions Bréal
ISBN 13 : 2749523079
Total Pages : 161 pages
Book Rating : 4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joep Cornelissen
Publisher : SAGE
ISBN 13 : 1446209407
Total Pages : 297 pages
Book Rating : 4.4/5 (462 download)
Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2011-03-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Author : Bruno Takahashi
Publisher : Routledge
ISBN 13 : 1000509389
Total Pages : 661 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Handbook of International Trends in Environmental Communication written by Bruno Takahashi and published by Routledge. This book was released on 2021-12-27 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive review of communication around rising global environmental challenges and public action to manage them now and into the future. Bringing together theoretical, methodological, and practical chapters, this book presents a unique opportunity for environmental communication scholars to critically reflect on the past, examine present trends, and start envisioning exciting new methodologies, theories, and areas of research. Chapters feature authors from a wide range of countries to critically review the genesis and evolution of environmental communication research and thus analyze current issues in the field from a truly international perspective, incorporating diverse epistemological perspectives, exciting new methodologies, and interdisciplinary theoretical frameworks. The handbook seeks to challenge existing dominant perspectives of environmental communication from and about populations in the Global South and disenfranchised populations in the Global North. The Handbook of International Trends in Environmental Communication is ideal for scholars and advanced students of communication, sustainability, strategic communication, media, environmental studies, and politics.
Author : Rossella Gambetti
Publisher : Bloomsbury Publishing
ISBN 13 : 1137292571
Total Pages : 552 pages
Book Rating : 4.1/5 (372 download)
Download or read book Managing Corporate Communication written by Rossella Gambetti and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
Author : Armand Mattelart
Publisher : Routledge
ISBN 13 : 1134942389
Total Pages : 251 pages
Book Rating : 4.1/5 (349 download)
Download or read book Advertising International written by Armand Mattelart and published by Routledge. This book was released on 2005-09-20 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Scott W. Fitzgerald
Publisher : Lexington Books
ISBN 13 : 0739144030
Total Pages : 473 pages
Book Rating : 4.7/5 (391 download)
Download or read book Corporations and Cultural Industries written by Scott W. Fitzgerald and published by Lexington Books. This book was released on 2012 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations and Cultural Industries: Time Warner, Bertelsmann, and News Corporation, by Scott Warren Fitzgerald, provides an introduction to the political economy of international media corporations. This text fills a fundamental gap in the critical media studies field, expanding on the relative paucity of academic studies. To ground the discussion, Fitzgerald focuses on the growth of three specific media conglomerates: Time Warner, Bertelsmann and News Corporation. Adopting an approach rooted in critical political economy, the book explains the corporations' growth through an engagement with broader social theories: the wider conditions of capital accumulation (especially theories of corporate competition and financialization); issues of institutional logic and corporate strategies; and the role of states as regulators, mediators of opposed interests, and facilitators of corporate expansion. The first section presents debates in social theory, addressing issues that pertain to cultural industries and dimensions in which they both challenge and extend these wider social theories. The second section presents detailed case studies of the three contemporary media 'mega companies' across the range of operations they coordinate, both within and outside the cultural industries. By analyzing the specifics and complexities of different media industries, Corporations and Cultural Industries examines how financialization processes re-gear the internal operations of media corporations in a manner that pits one sector against another. This book provides an in-depth study that can be used as stand-alone teaching resources or as a valuable supplement to a variety of media courses.
Author : Nacer Gasmi
Publisher : John Wiley & Sons
ISBN 13 : 1786306549
Total Pages : 224 pages
Book Rating : 4.7/5 (863 download)
Download or read book Corporate Innovation Strategies written by Nacer Gasmi and published by John Wiley & Sons. This book was released on 2021-03-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) is simply the maximization of a companys value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.
Author : Paiva, Inna Sousa
Publisher : IGI Global
ISBN 13 : 1799821307
Total Pages : 369 pages
Book Rating : 4.7/5 (998 download)
Download or read book Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance written by Paiva, Inna Sousa and published by IGI Global. This book was released on 2020-02-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few years, we have witnessed the enormous success of corporate social responsibility and business all over the world. These developments, including those in which governments foster both growth through entrepreneurship and achievement of sustainable development by creating tools for worldwide impact to reconcile business interests with the demands of communities, have been unequivocal concerning job and wealth creation. Replacing short-term visions, however, has become instrumental to business success throughout the industry. Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance is a pivotal reference source that explores corporate social responsibility through the lens of entrepreneurship and firm performance in an effort to change the approach towards long-term growth. While highlighting topics such as risk management, stewardship theory, and CEO duality, this publication explores contributions to societal welfare and methods of business creation. This book is ideally designed for managers, executives, human resources professionals, entrepreneurs, developers, academicians, researchers, industry professionals, and students.
Author : Lukasz M. Bochenek
Publisher : Emerald Group Publishing
ISBN 13 : 1789734371
Total Pages : 230 pages
Book Rating : 4.7/5 (897 download)
Download or read book Advocacy and Organizational Engagement written by Lukasz M. Bochenek and published by Emerald Group Publishing. This book was released on 2019-10-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.
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Publisher : Editions Bréal
ISBN 13 : 2749525306
Total Pages : 178 pages
Book Rating : 4.7/5 (495 download)
Download or read book Les mots-clés du management - Anglais written by and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pat Matson Knapp
Publisher : Rockport Publishers
ISBN 13 : 9781564967978
Total Pages : 170 pages
Book Rating : 4.9/5 (679 download)
Download or read book Designing Corporate Identity written by Pat Matson Knapp and published by Rockport Publishers. This book was released on 2001 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
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Publisher : HeuteKunst
ISBN 13 : 097827752X
Total Pages : 98 pages
Book Rating : 4.9/5 (782 download)
Download or read book Majestic and Mundane, Mois de la Photo Special Edition written by and published by HeuteKunst. This book was released on with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Klement Podnar
Publisher : Edward Elgar Publishing
ISBN 13 : 1802200878
Total Pages : 579 pages
Book Rating : 4.8/5 (22 download)
Download or read book Elgar Encyclopedia of Corporate Communication written by Klement Podnar and published by Edward Elgar Publishing. This book was released on 2024-03-14 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Author : Dr. Yongqiang LIU _永_
Publisher : 清華大學出版社
ISBN 13 : 7302422591
Total Pages : 364 pages
Book Rating : 4.3/5 (24 download)
Download or read book A Paradigm for Business Communication across Cultures: Theoretical Highlights for Practice written by Dr. Yongqiang LIU _永_ and published by 清華大學出版社. This book was released on 2015-01-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: �Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。
Author : Michael P. McCauley
Publisher : Routledge
ISBN 13 : 1315290677
Total Pages : 360 pages
Book Rating : 4.3/5 (152 download)
Download or read book Public Broadcasting and the Public Interest written by Michael P. McCauley and published by Routledge. This book was released on 2016-09-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting today by analyzing the institution's development, its presentday operations, and its prospects for the future. Covering everything from globalization and the rise of the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a vital component of our mass media.
Author : Samuel O. Idowu
Publisher : Springer
ISBN 13 : 3319528394
Total Pages : 289 pages
Book Rating : 4.3/5 (195 download)
Download or read book Corporate Social Responsibility in Times of Crisis written by Samuel O. Idowu and published by Springer. This book was released on 2017-03-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores national and transnational companies' Corporate Social Responsibility (CSR) activities in times and settings in which they are confronted with economic and social challenges and analyzes these situations, ranging from the financial crisis to fourth generation sustainability. Presenting a number of different cases from various parts of Europe, North America and Africa, it showcases how companies respond to the challenges of the development, consultation, implementation, integration, measurement and consolidation of CSR. Further it specifies how these corporations deal with uncertainties over corporate and financial resources, global financial stability and growing evidence for climate change. The book describes CSR adaptation under challenging circumstances and argues for the strategic and operative legitimation of Corporate Social Responsibility in times of crisis.
