La boîte à outils du Marketing - 4e éd.

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Publisher : Dunod
ISBN 13 : 2100842161
Total Pages : 360 pages
Book Rating : 4.1/5 (8 download)

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Book Synopsis La boîte à outils du Marketing - 4e éd. by : Béatrice Durand-Mégret

Download or read book La boîte à outils du Marketing - 4e éd. written by Béatrice Durand-Mégret and published by Dunod. This book was released on 2022-04-13 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment établir un diagnostic marketing ? Comment mieux connaitre ses clients ? Comment gérer la digitalisation du parcours client ? Comment utiliser les modèles d’analyse stratégique ? Comment établir son plan marketing ? Comment innover et optimiser son offre ? Découvrez 68 outils indispensables à la pratique du marketing au quotidien. Cette 4e édition accorde une large place aux nouveaux enjeux du secteur : RSE, économie circulaire, data, omnicanal, marketing automation, etc.

La boîte à outils du marketing digital

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Publisher :
ISBN 13 : 9782100848249
Total Pages : 0 pages
Book Rating : 4.8/5 (482 download)

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La boîte à outils du Marketing digital - 2e éd.

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Publisher : Dunod
ISBN 13 : 210085349X
Total Pages : 387 pages
Book Rating : 4.1/5 (8 download)

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Download or read book La boîte à outils du Marketing digital - 2e éd. written by Stéphane Truphème and published by Dunod. This book was released on 2023-01-04 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: La transformation digitale dont tout le monde parle, c’est quoi ? Le référencement naturel est-il si important qu’on le dit ? Quelle différence entre brand content et content marketing ? Quand faut-il s’exprimer sur les médias sociaux ? Qu’est-ce que l’inbound marketing ? Le growth hacking est-il une solution efficace ? Comment définir avec précision vos persona ? 60 outils indispensables pour transformer en profondeur vos pratiques marketing ou tout simplement mieux les maîtriser. Pour s’adapter aux nouvelles attentes des clients connectés, les fonctions marketing, communication et vente doivent profondément se réinventer. Cela peut parfois sembler complexe, mais passé le cap des acronymes barbares et des concepts nébuleux, de nouveaux horizons apparaissent.

La boîte à outils du marketing

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ISBN 13 : 9782100807505
Total Pages : 198 pages
Book Rating : 4.8/5 (75 download)

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La boîte à outils du marketing

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ISBN 13 : 9782100834495
Total Pages : 192 pages
Book Rating : 4.8/5 (344 download)

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Book Synopsis La boîte à outils du marketing by : Béatrice Durand-Mégret

Download or read book La boîte à outils du marketing written by Béatrice Durand-Mégret and published by . This book was released on 2022 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Publisher : Editions Bréal
ISBN 13 : 2749523036
Total Pages : 219 pages
Book Rating : 4.7/5 (495 download)

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La boîte à outils du marketing de soi

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Publisher :
ISBN 13 : 9782100764662
Total Pages : 192 pages
Book Rating : 4.7/5 (646 download)

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Download or read book La boîte à outils du marketing de soi written by Nathalie Van Laethem and published by . This book was released on 2017-01-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing de soi s'inspire de la démarche marketing et utilise des outils éprouvés pour mieux se connaître, avoir une vision plus fine de ses objectifs personnels et professionnels et améliorer son bien-être global. En quoi est-ce fondamental ? Quels sont les outils pour mieux se connaître et se "vendre" ? En quoi consiste le SWOT personnel ? Comment se positionner pour être mieux perçu ? Quels sont les réseaux sociaux les plus adaptés à chacun ? Comment réaliser ses projets en accord avec ses valeurs ? Découvrez les 64 outils et méthodes indispensables pour aborder toutes les dimensions du marketing de soi. Traité de façon synthétique et pratique, chaque outil est décrit sur 2 ou 4 pages, comprenant l'essentiel en français et en anglais, les objectifs spécifiques, le contexte d'utilisation, les étapes de mise en oeuvre, les avantages et les précautions à prendre, ainsi que des conseils méthodologiques. Certains outils sont complétés par un approfondissement et un cas d'entreprise. Des vidéos, accessibles par QR codes, présentent quelques outils en situation.

La boîte à outils du responsable marketing

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Publisher :
ISBN 13 : 9782100576470
Total Pages : 190 pages
Book Rating : 4.5/5 (764 download)

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Download or read book La boîte à outils du responsable marketing written by Nathalie Van Laethem and published by . This book was released on 2012 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un contenu directement opérationnel au quotidien. Une présentation synthétique et visuelle. Les points clés en français et en anglais. Comment établir un diagnostic marketing ? Comment utiliser un arbre de segmentation ? Comment utiliser les modèles d'analyse stratégique ? Comment fixer des prévisions et objectifs ? Comment définir un mixmarketing ? Comment piloter les actions marketing ? Découvrez 62 outils et méthodes indispensables à la pratique du marketing au quotidien. Chaque outil, immédiatement utilisable à chacune des étapes de la démarche marketing, est traité de façon visuelle sur 2 ou 4 pages avec l'essentiel en français et en anglais, des conseils méthodologiques, ses avantages et ses limites, et pour certains un cas d'entreprise commenté. Dans cette 2e édition, vous trouverez un focus sur le marketing sectoriel ainsi que de nouveaux outils devenus indispensables pour appliquer les nouvelles techniques relatives au web marketing, aux médias sociaux ou à l'ethno-marketing. Des compléments vidéo vous présentent de outils en situation. Dans le cadre de votre mission, ce livre décrit et explique tous les outils dont vous avez besoin pour concevoir et réaliser votre démarche marketing, mais aussi préparer et rédiger vos notes, présentations et synthèses. [Source : 4e de couv.]

La boîte à outils du marketing digital

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Publisher :
ISBN 13 : 9782100767557
Total Pages : 192 pages
Book Rating : 4.7/5 (675 download)

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Book Synopsis La boîte à outils du marketing digital by : Stéphane Truphème

Download or read book La boîte à outils du marketing digital written by Stéphane Truphème and published by . This book was released on 2017-10-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: La transformation digitale dont tout le monde parle, c'est quoi ? Le référencement naturel est-il si important qu'on le dit ? Quelle différence entre brand content et content marketing ? Quand faut-il s'exprimer sur les médias sociaux ? Qu'est-ce que l'inbound marketing ? Le growth hacking est-il une solution efficace ? Comment définir avec précision vos persona ? Découvrez 60 outils indispensables pour transformer en profondeur vos pratiques marketing ou tout simplement mieux les maîtriser. Chaque outil est traité de façon visuelle sur 2 ou 4 pages par un schéma de synthèse, l'essentiel en français et en anglais, les objectifs, le contexte d'utilisation, des conseils méthodologiques, les avantages et les précautions à prendre. Pour s'adapter aux nouvelles attentes des clients connectés, les fonctions marketing, communication et vente doivent profondément se réinventer. Cela peut parfois sembler complexe, mais passé le cap des acronymes barbares et des concepts nébuleux, de nouveaux horizons apparaissent.

Marketing

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Publisher :
ISBN 13 : 9782749539416
Total Pages : 156 pages
Book Rating : 4.5/5 (394 download)

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Book Synopsis Marketing by : Ulrike Mayrhofer

Download or read book Marketing written by Ulrike Mayrhofer and published by . This book was released on 2020-01-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Canadiana

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Publisher :
ISBN 13 :
Total Pages : 1266 pages
Book Rating : 4.X/5 (3 download)

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Download or read book Canadiana written by and published by . This book was released on 1989 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Development, Growth and Finance of Organizations from an Eastern European Context

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Publisher : Springer
ISBN 13 : 3319544543
Total Pages : 186 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Development, Growth and Finance of Organizations from an Eastern European Context by : Sebastian Vaduva

Download or read book Development, Growth and Finance of Organizations from an Eastern European Context written by Sebastian Vaduva and published by Springer. This book was released on 2017-05-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores challenges and approaches to the development, financial management and growth of Eastern European organizations, both public and private. Including papers derived from the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC), organized by Emanuel University of Oradea, the authors provide a variety of strategies for growth and development in areas such as IT, medical management, marketing, entrepreneurship and family business. Collectively, these contributions provide a problem-solving framework that tackles such questions as: How are the growth and financial models of organizations changing? How should leadership in organizations adapt in order to ensure sustainable growth? How should educational concepts and methods be improved to help the next generation in the new global business environment? The rapid evolution of technology and innovation has changed the face of the business environment. With new actors in the global marketplace and new means of production, marketing and finance, businesses—particularly those in emerging regions, such as Eastern Europe—are faced with the pressure to rethink their structures and models from within. In this new economic climate, common issues such as corruption, risk, and customer satisfaction need to be examined from a globalized perspective. The goal of the 2015 GSMAC conference and the resulting papers is to help organizations and institutions in Eastern Europe and other developing regions formulate strategies and policies to thrive in this environment and promote sustainable management practices.

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Publisher : Food & Agriculture Org.
ISBN 13 : 9251389632
Total Pages : 134 pages
Book Rating : 4.2/5 (513 download)

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Manual for developing intercultural competencies

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Publisher : UNESCO Publishing
ISBN 13 : 9231003313
Total Pages : 116 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Manual for developing intercultural competencies by : Deardorff, Darla K.

Download or read book Manual for developing intercultural competencies written by Deardorff, Darla K. and published by UNESCO Publishing. This book was released on 2020-01-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a structured yet flexible methodology for developing intercultural competence in a variety of contexts, both formal and informal. Piloted around the world by UNESCO, this methodology has proven to be effective in a range of different contexts and focused on a variety of different issues. It therefore can be considered an important resource for anyone concerned with effectively managing the growing cultural diversity within our societies to ensure inclusive and sustainable development. Intercultural competence refers to the skills, attitudes and behaviours needed to improve interactions across difference, whether within a society (differences due to age, gender, religion, socio-economic status, political affiliation, ethnicity, and so on) or across borders. The book serves as a tool to develop those competences, presenting an innovative adaptation of what could be considered an ancient tradition of storytelling found in many cultures. Through engaging in the methodology, participants develop key elements of intercultural competence including greater self-awareness, openness, respect, reflexivity, empathy, increased awareness of others, and in the end, greater cultural humility. This book will be of great interest to intercultural trainers, policymakers, development practitioners, educators, community organizers, civil society leaders, university lecturers and students -- all who are interested in developing intercultural competence as a means to understand and appreciate difference, develop relationships with those across difference, engage in intercultural dialogue and bridge societal divides"--

Index de Périodiques Canadiens

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Publisher :
ISBN 13 :
Total Pages : 1736 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Index de Périodiques Canadiens written by and published by . This book was released on 1999 with total page 1736 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Documentación de la FAO.

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Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.:/5 (31 download)

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Download or read book Documentación de la FAO. written by and published by . This book was released on 1994 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The BCG Growth-Share Matrix: Theory and Applications

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Publisher : 50 Minutes
ISBN 13 : 2806266157
Total Pages : 29 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis The BCG Growth-Share Matrix: Theory and Applications by : 50minutes,

Download or read book The BCG Growth-Share Matrix: Theory and Applications written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Analyze the activities in your business portfolio and identify the role they play in the business as a whole • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs • Identify the future market shares and growth to make sure you invest in the right activities ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.