Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
La Argumentacion Publicitaria En El Ambito Universitario
Download La Argumentacion Publicitaria En El Ambito Universitario full books in PDF, epub, and Kindle. Read online La Argumentacion Publicitaria En El Ambito Universitario ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis La argumentación publicitaria en el ámbito universitario by : Puntschuh Silke
Download or read book La argumentación publicitaria en el ámbito universitario written by Puntschuh Silke and published by Editorial Academica Espanola. This book was released on 2015-03-23 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: El objeto de estudio de este trabajo es demostrar algunos de los multiples mecanismos linguisticos persuasivos que se emplean en aquellos textos publicitarios que tienen como objetivo persuadir a los estudiantes en sus diferentes aspectos. Para ello, elabore un corpus de textos publicitarios recogidos en el recinto universitario de Sevilla, al igual que inclui algunos anuncios electronicos, que llegaron hacia mi por ser yo misma objeto de persuasion. Con esto delimitamos este trabajo analizando un tipo discursivo concreto, el de los textos publicitarios que buscan influir en la conducta de los estudiantes de la Universidad de Sevilla. Partiendo de este ambito concreto creemos que podemos elaborar un conjunto de mecanismos linguisticos con valor argumentativo que puede considerarse como prototipico para la persuasion del colectivo estudiantil. De esta manera, quiero demostrar el poder argumentativo que pueden adquirir las palabras para, por un lado, hacernos ver algo de lo que hasta ahora no eramos totalmente conscientes, y tambien para, por otro lado, poner a nuestra disposicion algunas de las herramientas argumentativas que pueden enriquecer nuestra propia manera de argumentar."
Book Synopsis La argumentación publicitaria como instrumento pedagógico by : Francisca Chávez Carrasco
Download or read book La argumentación publicitaria como instrumento pedagógico written by Francisca Chávez Carrasco and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Alejandro Álvarez Nobell Publisher :Ediciones Universidad San Jorge ISBN 13 :8494119818 Total Pages :351 pages Book Rating :4.4/5 (941 download)
Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Book Synopsis Innovación en el ámbito del buen gobierno regulatorio: ciencias del comportamiento, transparencia y prevención de la corrupción by : Agustí Cerrillo i Martínez
Download or read book Innovación en el ámbito del buen gobierno regulatorio: ciencias del comportamiento, transparencia y prevención de la corrupción written by Agustí Cerrillo i Martínez and published by INAP. This book was released on 2017-06-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coordinadores: Juli Ponce Solé / Agustí Cerrillo i Martínez Autores: Irene Araguàs Galcerà / Oscar Capdeferro Villagrasa / Agustí Cerrillo i Martínez / María De Benedetto / Genny Lucidi / Tomás Ramón Fernández / Paula Ortí Ferrer / Juli Ponce Solé / Sofia Ranchordas / Marcos Vaquer Caballería. Tal y como hoy en día se pone de relieve de forma cada vez más creciente, el Derecho, y concretamente la regulación adecuada y de calidad, puede ser un elemento que permita e incentive la innovación en la sociedad o, por el contrario, la dificulte y la desincentive. La innovación es clave para la competitividad y el crecimiento económico de los países, tanto en los niveles micro como macro. Se trata de un complejo concepto, que puede referirse tanto a iniciativas sociales, a la denominada economía colaborativa o a nuevas tecnologías, para tomar nuevas ideas y traducirlas en resultados sociales o económicos que mejoren el bienestar de los consumidores Contenido: Reseña biográfica de los autores. Capítulo I. Introducción: innovación, buena regulación y prevención de la corrupción (Juli Ponce Solé y Agustí Cerrillo i Martínez). Capítulo II. El control judicial del poder discrecional y el derecho a una buena administración (Tomás-Ramón Fernández). Capítulo III. Regulation or Reputation? Innovation-Friendly Rules for the Sharing Economy (Sofia Ranchordas). Capítulo IV. La ciencia cognitiva en el sector de la regulación energética. El caso de la AEEGSI italiana (Genny Lucidi). Capítulo V. La comprensión y la prevención de la corrupción:un enfoque regulatorio* (María De Benedetto). Capítulo VI. Innovación para la calidad normativa al servicio del buen gobierno y la buena administración (Juli Ponce Solé). Capítulo VII. Una visión de la evaluación ex post de las normas jurídicas: el ejemplo de la Ley catalana 19/2014, de Transparencia, Acceso a la Información y Buen Gobierno (Agustí Cerrillo i Martínez). Capítulo VIII. Auge y problemas de la metarregulación: la iniciativa legislativa y la potestad reglamentaria en la Ley de Procedimiento Administrativo Común (Marcos Vaquer Caballería). Capítulo IX. Nuevas tendencias de futuro en la calidad regulatoria. La participación ciudadana en la elaboración de disposiciones generales ( Irene Araguàs Galcerà). Capítulo X. Reforma del procedimiento normativo e implantación de instrumentos para una buena regulación: el caso de Cataluña (Paula Ortí Ferrer). Capítulo XI. La lucha contra la corrupción mediante la modificación regulatoria de las medidas cautelares en la jurisdicción contencioso-administrativa (Oscar Capdeferro Villagrasa).
Book Synopsis MLA International Bibliography of Books and Articles on the Modern Languages and Literatures by :
Download or read book MLA International Bibliography of Books and Articles on the Modern Languages and Literatures written by and published by . This book was released on 2008 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Meme Machine by : Susan Blackmore
Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Book Synopsis A Gender-based Approach to Parliamentary Discourse by : Catalina Fuentes Rodríguez
Download or read book A Gender-based Approach to Parliamentary Discourse written by Catalina Fuentes Rodríguez and published by John Benjamins Publishing Company. This book was released on 2016-12-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
Book Synopsis Democracy in Mexico by : Pablo González Casanova
Download or read book Democracy in Mexico written by Pablo González Casanova and published by New York : Oxford University Press. This book was released on 1970 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Media and Innovation by : Richard A. Gershon
Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Book Synopsis Structuring Mass Higher Education by : David Palfreyman
Download or read book Structuring Mass Higher Education written by David Palfreyman and published by Routledge. This book was released on 2012-10-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undoubtedly the most important development in higher education in recent years has been the seemingly inexorable expansion of national systems. In a comparatively short time period many countries have moved from an elite to a mass model. Furthermore, expansion has invariably changed the whole experience of higher education for all the interested parties from, presidents, rectors and vice-chancellors to first-term undergraduates. Structuring Mass Higher Education examines the impact of this change upon the existing national structures of higher education. It also defines and highlights what makes an ‘elite’ university – something which institutions must strive for in order to gain their position as global players. With case studies and contributions from a wide range of international authors, the book explores questions such as: Do higher education institutions retain a national significance, even though the vestiges of an international reputation have long faded? Has expansion undermined the quality of higher education because governments sought to expand "on the cheap"? Is the elite institutional response to mass higher education perceived as a threat to be responded to with purposeful action that sustains their elite status? Does the emergence of the international league tables pose a challenge to those responsible for governing elite institutions? These are critical issues with which both policy-makers and institutional leaders will have to grapple over the next ten years, making Structuring Mass Higher Education a timely, relevant, and much needed text. It will appeal to policy makers and practitioners within higher education as well as student and scholars worldwide.
Book Synopsis EBOOK: Marketing Higher Education by : Felix Maringe
Download or read book EBOOK: Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
Book Synopsis 'Mixed Race' Studies by : Jayne O. Ifekwunigwe
Download or read book 'Mixed Race' Studies written by Jayne O. Ifekwunigwe and published by Routledge. This book was released on 2015-03-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.
Download or read book Iberoamericana written by and published by . This book was released on 2005 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Engaging People in Sustainability by : Daniella Tilbury
Download or read book Engaging People in Sustainability written by Daniella Tilbury and published by IUCN. This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].
Book Synopsis Benchmarking Water Services by : Enrique Cabrera Jr
Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Book Synopsis Shakespeare, Einstein, and the Bottom Line by : David L. Kirp
Download or read book Shakespeare, Einstein, and the Bottom Line written by David L. Kirp and published by Harvard University Press. This book was released on 2003-11-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
Book Synopsis An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education by : Dawn M. Edmiston-Strasser
Download or read book An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education written by Dawn M. Edmiston-Strasser and published by ProQuest. This book was released on 2000 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
