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Author : Christine Campier
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (492 download)
Download or read book L' opportunisme dans les alliances de marques written by Christine Campier and published by . This book was released on 2003 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandrine Aron
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (946 download)
Download or read book Les alliances de marques centrées sur une cause written by Sandrine Aron and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les marques cherchent des stratégies afin de rester compétitives et légitimes envers leurs parties prenantes dont les consommateurs de plus en plus vigilants face à leurs agissements et leurs conséquences sociales et environnementales. La RSE permettrait de répondre à cette double exigence. Elle peut s'inscrire dans la formation d'alliances, dont l'un des buts est le maintient ou l'amélioration des images des marques partenaires, développant ainsi un marketing responsable en s'engageant en faveur d'une cause : marketing de cause encore peu étudié. Notre recherche vise à examiner les conséquences d'une alliance entre des marques et une cause sur les réponses (émotionnelles, évaluatives, comportementales) des consommateurs. Des recherches antérieures se sont concentrées sur les perceptions des consommateurs et leurs effets sur leurs attitudes et intentions d'achat ; sur le choix de la cause et sur les motivations perçues des marques et leur crédibilité en matière de RSE. L'analyse de la littérature montre la nécessité d'étudier l'effet de ce type d'alliance sur la qualité de relation à la marque (QRM) (confiance, identification), l'incidence sur les comportements des consommateurs (boycott) et le rôle des émotions (scepticisme, éveil). Un modèle et des hypothèses, complétés par une analyse exploratoire qualitative sont présentés, testés empiriquement. Les résultats montrent l'influence des congruences sur les comportements et la QRM, l'incidence des émotions et du type d'alliance, l'importance de l'écologie et des interactions : QRM et émotions ; congruence entre les marques et colère ; secteur et degré d'homogénéité interne des alliances. Ils sont discutés et conduisent à des implications théoriques et managériales. Puis, plusieurs voies de recherche sont proposées.
Author : Pierre Ghewy
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (49 download)
Download or read book Les alliances de marques written by Pierre Ghewy and published by . This book was released on 2001 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mantiaba Coulibaly
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (892 download)
Download or read book Alliance de marques et création de valeur : une approche interorganisationnelle written by Mantiaba Coulibaly and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Les marques, souvent perçues comme des signaux de qualité, atteignent aujourd’hui leurs limites sur le marché. Alors pour se différencier et renforcer leur position, de nombreuses entreprises se lancent dans des relations d’alliance de marques définie comme la combinaison de deux marques dans un produit ou un service donné. Les études antérieures sur les alliances de marques ont surtout mis l’accent sur la dimension marketing autour du consommateur. Pourtant les alliances de marques ont lieu dans un contexte concurrentiel très agressif et les problèmes de partage des bénéfices, de réduction de coûts et au final de création de valeur se posent pour les entreprises impliquées. Ainsi nous cherchons à déterminer les modes de création et de maintien de la valeur des alliances de marques dans une perspective interorganisationnelle. Partant des travaux de la littérature sur les fondements des alliances de marques, nous mettons en évidence l’importance des enjeux organisationnels. Nous proposons un cadre d’analyse des alliances de marques à partir de différentes composantes clés : l’environnement de l’alliance, les acteurs, leurs objectifs, leurs comportements, les ressources et les mécanismes organisationnels mobilisés. A travers une démarche qualitative appliquée à des études de cas, nous mettons en œuvre ce cadre d’analyse pour trois types d’alliance de marques, sur les marchés du commerce équitable, de la nutrition santé et du complément alimentaire, en effectuant 40 entretiens semi-directif centrés complétés par 10 questionnaires. Nous dégageons deux principaux résultats. Premièrement, nous montrons que les alliances de marques peuvent être analysées sous un angle statique et dans une situation dynamique à travers des composantes clés qui sont à la base du processus de création de valeur. Deuxièmement, nous produisons des connaissances au travers du cadre conceptuel élaboré sur le fonctionnement des alliances de marques du point de vue interorganisationnel.
Author :
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.:/5 (7 download)
Download or read book Industry and Environment written by and published by . This book was released on 2001 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mohammad Gouse Galety
Publisher : John Wiley & Sons
ISBN 13 : 1119836735
Total Pages : 260 pages
Book Rating : 4.1/5 (198 download)
Download or read book Social Network Analysis written by Mohammad Gouse Galety and published by John Wiley & Sons. This book was released on 2022-04-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL NETWORK ANALYSIS As social media dominates our lives in increasing intensity, the need for developers to understand the theory and applications is ongoing as well. This book serves that purpose. Social network analysis is the solicitation of network science on social networks, and social occurrences are denoted and premeditated by data on coinciding pairs as the entities of opinion. The book features: Social network analysis from a computational perspective using python to show the significance of fundamental facets of network theory and the various metrics used to measure the social network. An understanding of network analysis and motivations to model phenomena as networks. Real-world networks established with human-related data frequently display social properties, i.e., patterns in the graph from which human behavioral patterns can be analyzed and extracted. Exemplifies information cascades that spread through an underlying social network to achieve widespread adoption. Network analysis that offers an appreciation method to health systems and services to illustrate, diagnose, and analyze networks in health systems. The social web has developed a significant social and interactive data source that pays exceptional attention to social science and humanities research. The benefits of artificial intelligence enable social media platforms to meet an increasing number of users and yield the biggest marketplace, thus helping social networking analysis distribute better customer understanding and aiding marketers to target the right customers. Audience The book will interest computer scientists, AI researchers, IT and software engineers, mathematicians.
Author : Ronald S. Burt
Publisher : Harvard University Press
ISBN 13 : 0674029097
Total Pages : 325 pages
Book Rating : 4.6/5 (74 download)
Download or read book Structural Holes written by Ronald S. Burt and published by Harvard University Press. This book was released on 2009-06-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ronald Burt describes the social structural theory of competition that has developed through the last two decades. The contrast between perfect competition and monopoly is replaced with a network model of competition. The basic element in this account is the structural hole: a gap between two individuals with complementary resources or information. When the two are connected through a third individual as entrepreneur, the gap is filled, creating important advantages for the entrepreneur. Competitive advantage is a matter of access to structural holes in relation to market transactions.
Author : Kenneth Merchant
Publisher :
ISBN 13 : 9781606490884
Total Pages : 200 pages
Book Rating : 4.4/5 (98 download)
Download or read book Performance Measurement written by Kenneth Merchant and published by . This book was released on 2011-06-16 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise overview of the field of performance measurement. The book discusses market, financial, and nonfinancial measures of performance and stylized combinations of those measures. It describes general principles of measurement that can be applied to all organizational settings and all levels of analysis within those organizations (i.e., corporate, division, department, individual). The book provides examples and evidence about what can go wrong if the wrong measurement choices are made. It concludes with some normative advice that managers can use when making their performance measurement choices.
Author : Oliver E. Williamson
Publisher : Oxford University Press, USA
ISBN 13 : 0195132602
Total Pages : 442 pages
Book Rating : 4.1/5 (951 download)
Download or read book The Mechanisms of Governance written by Oliver E. Williamson and published by Oxford University Press, USA. This book was released on 1996 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text studies transaction cost economics, influential in economic thought on how institutions work. Whereas orthodox economics describes the firm in technological terms, as a production function, transaction cost economics describes it in organizational terms, as a governance structure.
Author : W. Richard Scott
Publisher : SAGE Publications
ISBN 13 : 1483321916
Total Pages : 361 pages
Book Rating : 4.4/5 (833 download)
Download or read book Institutions and Organizations written by W. Richard Scott and published by SAGE Publications. This book was released on 2013-07-24 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a clear, analytical framework, this comprehensive exploration of the relationship between institutional theory and the study of organizations continues to reflect the richness and diversity of institutional thought—viewed both historically and as a contemporary, ongoing field of study. Drawing on the insights of cultural and organizational sociologists, institutional economists, social and cognitive psychologists, political scientists, and management theorists, the book reviews and integrates the most important recent developments in this rapidly evolving field, and strengthens and elaborates the author’s widely accepted "pillars" framework, which supports research and theory construction. By exploring the differences as well as the underlying commonalities of institutional theories, the book presents a cohesive view of the many flavors and colors of institutionalism. Finally, the book evaluates and clarifies developments in both theory and research while identifying future research directions.
Author : Anna Grandori
Publisher : Routledge
ISBN 13 : 1134629893
Total Pages : 330 pages
Book Rating : 4.1/5 (346 download)
Download or read book Interfirm Networks written by Anna Grandori and published by Routledge. This book was released on 1999-08-12 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the nature of interfirm networks and their role in promoting industrial competitiveness. Where previous work in this area has tended to be descriptive, the distinguished contributors to this volume present a balanced theoretical and empirical approach to interfirm networking drawing on a variety of international case studies. I
Author : Paul Robert Milgrom
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.:/5 (321 download)
Download or read book Economics, Organization, and Management written by Paul Robert Milgrom and published by Prentice Hall. This book was released on 1992 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: A systematic treatment of the economics of the modern firm, this text draws on the insights of various areas in modern economics and other disciplines and presents the central problems in organizations of motivating people and co-ordinating their activities.
Author : Oliver E. Williamson
Publisher : Simon and Schuster
ISBN 13 : 068486374X
Total Pages : 473 pages
Book Rating : 4.6/5 (848 download)
Download or read book The Economic Intstitutions of Capitalism written by Oliver E. Williamson and published by Simon and Schuster. This book was released on 1985 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This long-awaited sequel to the modem classic "Markets and Hierarchies" develops and extends Williamson's innovative use of transaction cost economics as an approach to studying economic organization by applying it to work and labor as well as the corporation itself. In addition, Williamson explores its growing implications for public policy, including its potential influence on antitrust and merger guidelines, labor policy, and SEC and public utility regulations.
Author : Barry Staw
Publisher : Elsevier
ISBN 13 : 0080525172
Total Pages : 387 pages
Book Rating : 4.0/5 (85 download)
Download or read book Research in Organizational Behavior written by Barry Staw and published by Elsevier. This book was released on 2005-06-07 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This twenty-sixth volume of Research in Organizational Behavior presents a set of well-crafted and thoughtful essays on a series of research topics. They range from efforts to redirect the study of leadership, to analyses of interpersonal relationships, to considerations of cross-cultural issues in organizing work, to discussions of institutional and environmental forces on organizational outcomes. Each of these essays includes a thorough review of the relevant literature, and more importantly, pushes that literature forward with new conceptual analysis and theory. In short, these essays continue the spirit of "rigorous eclecticism" that has exemplified the annual publication of ROB. As a collection, this year's set of essays provides a healthy advance for the field of organizational behavior. They are examples of serious scholarship that extend and challenge our current thinking about organizations and the behavior of its participants. Many of these chapters will take their place among the best presented by the Research in Organizational Behavior series. • Revisiting the Meaning of Leadership • When and How Team Leaders Matter • Normal Act of Irrational Trust: Motivated Attributions and the Trust Development Process • Gender Stereotypes and Negotiation Performance: An Examination of Theory and Research • Third-Party Reactions to Employee (Mis)treatment: A Justice Perspective • Subgroup Dynamics in Internationally Distributed Teams: Ethnocentrism or Cross-National Learning? • Protestant Relational Ideology: The Cognitive Underpinnings and Organizational Implications of an American Anomaly • Isomorphism In Reverse: Institutional Theory as an Explanation For Recent Increases in Intraindustry Heterogeneity and Managerial Discretion • The Red Queen: History-Dependent Competition Among Organizations
Author : Bethwell A. Ogot
Publisher : Univ of California Press
ISBN 13 : 9780435948115
Total Pages : 1088 pages
Book Rating : 4.9/5 (481 download)
Download or read book Africa from the Sixteenth to the Eighteenth Century written by Bethwell A. Ogot and published by Univ of California Press. This book was released on 1992 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of years of work by scholars from all over the world, The UNESCO General History of Africa reflects how the different peoples of Africa view their civilizations and shows the historical relationships between the various parts of the continent. Historical connections with other continents demonstrate Africa's contribution to the development of human civilization. Each volume is lavishly illustrated and contains a comprehensive bibliography. This fifth volume of the acclaimed series covers the history of the continent from the beginning of the sixteenth century to the close of the eighteenth century in which two themes emerge: first, the continuing internal evolution of the states and cultures of Africa during this period second, the increasing involvement of Africa in external trade--with major but unforeseen consequences for the whole world. In North Africa, we see the Ottomans conquer Egypt. South of the Sahara, some of the larger, older states collapse, and new power bases emerge. Traditional religions continue to coexist with both Christianity (suffering setbacks) and Islam (in the ascendancy). Along the coast, particularly of West Africa, Europeans establish a trading network which, with the development of New World plantation agriculture, becomes the focus of the international slave trade. The immediate consequences of this trade for Africa are explored, and it is argued that the long-term global consequences include the foundation of the present world-economy with all its built-in inequalities.
Author : Deepa Narayan-Parker
Publisher : World Bank Publications
ISBN 13 : 9780195216028
Total Pages : 342 pages
Book Rating : 4.2/5 (16 download)
Download or read book Crying Out for Change written by Deepa Narayan-Parker and published by World Bank Publications. This book was released on 2000 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-country research initiative to understand poverty from the eyes of the poor, the Voices of the Poor project was undertaken to inform the World Bank's activities and the upcoming World Development Report 2000/01. The research findings are being published in three books: "Can Anyone Hear Us?" gathers the voices of over 40,000 poor women and men in 50 countries from the World Bank's participatory poverty assessments (Deepa Narayan, Raj Patel, Kai Schafft, Anne Rademacher, and Sarah Koch-Schulte, authors). "Crying Out for Change" pulls together new field work conducted in 1999 in 23 countries (Deepa Narayan, Robert Chambers, Meera Shah, and Patti Petesch, authors). "From Many Lands" offers regional patterns and country case-studies (Deepa Narayan and Patti Petesch, editors). Voices of the Poor marks the first time such an exercise has been undertaken in so many developing countries and transition economies around the world. It provides a unique and detailed picture of the life of the poor and explains the constraints poor people face to escape from poverty in a way that more traditional survey techniques do not capture well. Each of the three volumes demonstrates the importance of voice and power in poor people's definition of poverty. Voices of the Poor concludes that we need to expand our conventional views of poverty which focus on income expenditure, education, and health to include measures of voice and empowerment.
Author : Roman Kuhar
Publisher : Rowman & Littlefield
ISBN 13 : 1786600013
Total Pages : 302 pages
Book Rating : 4.7/5 (866 download)
Download or read book Anti-Gender Campaigns in Europe written by Roman Kuhar and published by Rowman & Littlefield. This book was released on 2017-08-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection offers a transnational and comparative approach to understanding anti-gender mobilizations in Europe.
