Kingdom Builders Playbook: Ultimate Guide for Leadership, Investing, Stewardship, and Taxes

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Author :
Publisher : WestBow Press
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (85 download)

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Book Synopsis Kingdom Builders Playbook: Ultimate Guide for Leadership, Investing, Stewardship, and Taxes by : Ryan Bourque Cpa Mbt Cka

Download or read book Kingdom Builders Playbook: Ultimate Guide for Leadership, Investing, Stewardship, and Taxes written by Ryan Bourque Cpa Mbt Cka and published by WestBow Press. This book was released on 2023-10-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are each called by our unique gifts and abilities to be part of the body of Christ. It's up to you to explore what your gifts are and how they can further God's kingdom here on earth. Being a kingdom builder isn't just a term; it speaks to the heart of who you are as a Christian leader and steward. It's a calling of the highest order for those given the gifts of leadership and generosity. In Kingdom Builders' Playbook, author Ryan Bourque offers a definitive guide to growth in leadership and stewardship for high-capacity Christians. Unparalleled in its approach to stewardship, it delves into the fundamental questions of life's meaning, guides you in uncovering your true purpose, and provides practical ways to put your gifts into action. Bourque encourages you to be a kingdom builder in every aspect of your life. Hold your time, talent, and treasure with open hands and use them to advance God's kingdom. The information presented in Kingdom Builders' Playbook offers principles, strategies, and examples to inspire and equip you to be a faithful steward of God's blessings and make an impact in the world around you.

Kingdom Builders Playbook

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Author :
Publisher : WestBow Press
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.3/5 (85 download)

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Book Synopsis Kingdom Builders Playbook by : Ryan Bourque CPA MBT CKA

Download or read book Kingdom Builders Playbook written by Ryan Bourque CPA MBT CKA and published by WestBow Press. This book was released on 2023-10-17 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are each called by our unique gifts and abilities to be part of the body of Christ. It’s up to you to explore what your gifts are and how they can further God’s kingdom here on earth. Being a kingdom builder isn’t just a term; it speaks to the heart of who you are as a Christian leader and steward. It’s a calling of the highest order for those given the gifts of leadership and generosity. In Kingdom Builders’ Playbook, author Ryan Bourque offers a definitive guide to growth in leadership and stewardship for high-capacity Christians. Unparalleled in its approach to stewardship, it delves into the fundamental questions of life’s meaning, guides you in uncovering your true purpose, and provides practical ways to put your gifts into action. Bourque encourages you to be a kingdom builder in every aspect of your life. Hold your time, talent, and treasure with open hands and use them to advance God’s kingdom. The information presented in Kingdom Builders’ Playbook offers principles, strategies, and examples to inspire and equip you to be a faithful steward of God’s blessings and make an impact in the world around you.

Building to Impact

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Author :
Publisher : Corwin Press
ISBN 13 : 1071880772
Total Pages : 215 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Building to Impact by : Arran Hamilton

Download or read book Building to Impact written by Arran Hamilton and published by Corwin Press. This book was released on 2022-04-07 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn ideas into goals—and goals into impact The road to school improvement and student achievement is paved with good intentions—so why does the destination seem so far away? If you’re like most educators, the answer is a pothole known as the implementation gap. This book provides a road map to bypassing that gap in your school or district, offering a carefully researched, field-tested methodology that takes leadership teams, professional learning communities, and educators all the way from good ideas to systematic impact. Following the five Ds, you’ll: Discover goals worth pursuing and problems worth addressing Design instruments and actions that generate deep impact Deliver interventions and collect data Double-back to monitor your progress and evaluate the impact Double-up to enhance, sustain, and scale your success You became an educator to make a difference in students’ lives. With this playbook, you’ll transform research and ideas into achievable actions—and make maximum impact.

Crossing the Goal Playbook on Our Father

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Publisher : Emmaus Road Publishing
ISBN 13 : 1931018669
Total Pages : 115 pages
Book Rating : 4.9/5 (31 download)

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Book Synopsis Crossing the Goal Playbook on Our Father by : Danny Abramowicz

Download or read book Crossing the Goal Playbook on Our Father written by Danny Abramowicz and published by Emmaus Road Publishing. This book was released on 2010 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crossing the Goal: Playbook on Our Father lays out a game plan for men to become godly through studying the Lord’s Prayer. Coach Danny Abramowicz, Peter Herbeck, Curtis Martin, and Brian Patrick tackle the Our Father, word for word, and reveal how its astonishing wisdom can change your life.

Convertible Playbook - Castle: Read the Story, Press Out the Characters, Fold Out the Building

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Author :
Publisher : Convertible Playbooks
ISBN 13 : 9781782099758
Total Pages : 24 pages
Book Rating : 4.0/5 (997 download)

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Book Synopsis Convertible Playbook - Castle: Read the Story, Press Out the Characters, Fold Out the Building by : Richard Kelly

Download or read book Convertible Playbook - Castle: Read the Story, Press Out the Characters, Fold Out the Building written by Richard Kelly and published by Convertible Playbooks. This book was released on 2017-08 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read the storybook, press out the characters and fold out the building with each of these brand new interactive titles. As well as promoting traditional reading, children can let their imaginations run free as they use the card press-outs and playmat to create their own adventures at a farm, castle and fire station.

The Digital Transformation Playbook

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Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Digital Transformation Playbook by : David L. Rogers

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

United Kingdom

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Author :
Publisher : International Monetary Fund
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis United Kingdom by : International Monetary Fund. Fiscal Affairs Dept.

Download or read book United Kingdom written by International Monetary Fund. Fiscal Affairs Dept. and published by International Monetary Fund. This book was released on 2022-09-02 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Technical Report discusses the results of the Public Investment Management Assessment (PIMA) of the United Kingdom (UK) undertaken in April 2022. The assessment is timely as the UK plans to increase infrastructure investment in order to boost economic growth, reduce regional disparities and help achieve the climate transition. The PIMA finds that the UK is well positioned to implement the planned ramp-up of public investment given it has robust institutions throughout the public investment cycle. Notwithstanding this, the Report suggests areas for reform that could increase efficiency and unlock greater value from public investment. The application of the Climate-PIMA module is covered in a separate companion report.

OECD Public Governance Reviews Towards Agile ICT Procurement in the Slovak Republic Good Practices and Recommendations

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264386580
Total Pages : 140 pages
Book Rating : 4.2/5 (643 download)

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Book Synopsis OECD Public Governance Reviews Towards Agile ICT Procurement in the Slovak Republic Good Practices and Recommendations by : OECD

Download or read book OECD Public Governance Reviews Towards Agile ICT Procurement in the Slovak Republic Good Practices and Recommendations written by OECD and published by OECD Publishing. This book was released on 2022-05-18 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Procurement of information and communication technologies (ICT) plays a decisive role not only in public-service delivery but in public-sector modernisation. This report takes stock of current ICT procurement practices in the Slovak Republic and provides evidence-based strategic policy advice for the Slovak Government on how to adopt more innovative and agile approaches in ICT procurement.

Legendary

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Publisher : Morgan James Publishing
ISBN 13 : 1642795542
Total Pages : 180 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Legendary by : Tommy Breedlove

Download or read book Legendary written by Tommy Breedlove and published by Morgan James Publishing. This book was released on 2020-01-14 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A guide offers an inspirational prescription for living life to the fullest. . . . an enjoyable reading experience . . . well-executed . . . ebullient and uplifting advice.” —Kirkus Reviews No one is born a legend—but anyone can become one. In the Wall Street Journal and USA Today bestseller Legendary, Tommy Breedlove provides a playbook of simple tools and strategies anyone can use to become truly Legendary in business and in life. Created from years of research, study, and practice in the areas of self-development, mindset mastery, relationship building, and business leadership, the Legendary playbook can help you: · Achieve greater financial and business success · Lead others with courage, conviction, and passion · Become a master over your thoughts and well-being · Take control of your time · Find peace, balance, and fulfillment without compromising ambition or success · Discover your life’s purpose · Build deep, loving, and trustworthy relationships · And so much more! Regardless of the obstacles you face, mistakes you’ve made in the past, where you live, what your background is, or how much money you make, you have what it takes to become a legend. The only question remaining is whether you will choose to step into your greater purpose to live a truly legendary life. “A roadmap for success in love and money—thus creating a legendary life. —Dan Miller, New York Times–bestselling author of 48 Days to the Work You Love

Cost Modelling

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Publisher : Taylor & Francis
ISBN 13 : 0419192301
Total Pages : 500 pages
Book Rating : 4.4/5 (191 download)

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Book Synopsis Cost Modelling by : Martin Skitmore

Download or read book Cost Modelling written by Martin Skitmore and published by Taylor & Francis. This book was released on 1999 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cost models underlie all the techniques used in construction cost and price forecasting. An understanding of the various types of models is vital to the success of forecasting, implications of design decisions and to effective cost control.

The Startup Playbook

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Publisher : John Wiley & Sons
ISBN 13 : 1119708532
Total Pages : 480 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Startup Playbook by : Rajat Bhargava

Download or read book The Startup Playbook written by Rajat Bhargava and published by John Wiley & Sons. This book was released on 2020-06-23 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the real guidance you need to create and build your first startup company from founders who have been there many times before. The first run printing of The Startup Playbook SOLD OUT! So, we revised, expanded, and improved this second edition, including a new foreword by Brad Feld, author of Venture Deals. We still give our personal, how-to guide for building your startup from the ground up. You'll find a collection of the major lessons and shortcuts we've learned that will shift the odds in your favor. We're sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you. We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table—investors, bankers, advisors, board members, and others—and what to do when that happens. The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups. We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well. The Startup Playbook is full of our advice, guidance, do's, and don'ts from our years of experience as founders many times. We want to share our hard-earned knowledge with you to make success easier for you to achieve. "This book is extraordinarily fresh and exciting. In an accessible, straight talk fashion, this book is a manual, and an inspiration. The Startup Playbook is smart and avoids the 'I am so smart' over-writing endemic to the genre. Read this as it is presented. You'll be doing yourself a tremendous favor." —Amazon Reviewer

The Journey Mapping Playbook

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311064133X
Total Pages : 156 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Journey Mapping Playbook by : Jerry Angrave

Download or read book The Journey Mapping Playbook written by Jerry Angrave and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-10-12 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK

Hacking Sales

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119281644
Total Pages : 164 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Hacking Sales by : Max Altschuler

Download or read book Hacking Sales written by Max Altschuler and published by John Wiley & Sons. This book was released on 2016-05-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

The Book Direct Playbook

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Author :
Publisher :
ISBN 13 : 9781913284305
Total Pages : 224 pages
Book Rating : 4.2/5 (843 download)

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Book Synopsis The Book Direct Playbook by : Mark Simpson

Download or read book The Book Direct Playbook written by Mark Simpson and published by . This book was released on 2022-02-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get direct bookings for your Short Term Rental properties using powerful insights from one of the Top 20 Most Influential People in the Vacation Rental Industry - Keep reading! Are you a rental property owner who can seem to get direct booking without relying on big-name platforms? Are you tired of giving up a hefty percentage of your earnings to these said platforms? Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve? You're not alone. When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family's short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb. But when he realised that business owners are just a number to them, he learned to pivot... and his family's business thrived. In "The Book Direct Playbook", Mark poured all his experience, learnings, insights, (and the odd soccer reference), to help property owners around the world finally regain control and turn their business into the champion of direct bookings. Using this powerful guide, you will: Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead generation tools Learn Mark's secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one And so much more!

Winning Together

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Author :
Publisher : MIT Press
ISBN 13 : 0262534371
Total Pages : 331 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Winning Together by : Bruno Verdini Trejo

Download or read book Winning Together written by Bruno Verdini Trejo and published by MIT Press. This book was released on 2017-12-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for transboundary natural resource management; winner of Harvard Law School's Raiffa Award for best research of the year in negotiation and conflict resolution. Transboundary natural resource negotiations, often conducted in an atmosphere of entrenched mistrust, confrontation, and deadlock, can go on for decades. In this book, Bruno Verdini outlines an approach by which government, private sector, and nongovernmental stakeholders can overcome grievances, break the status quo, trade across differences, and create mutual gains in high-stakes water, energy, and environmental negotiations. Verdini examines two landmark negotiations between the United States and Mexico. The two cases—one involving conflict over shared hydrocarbon reservoirs in the Gulf of Mexico and the other involving disputes over the shared waters of the Colorado River—resulted in groundbreaking agreements in 2012, after decades of deadlock. Drawing on his extensive interviews with more than seventy high-ranking negotiators in the United States and Mexico—from presidents and ambassadors to general managers, technical experts, and nongovernmental advocates—Verdini offers detailed accounts from multiple points of view, on both sides of the border. He unpacks the negotiation, leadership, collaborative decision-making, and political communication strategies that made agreement possible. Building upon the theoretical and empirical findings, Verdini offers advice for practitioners on effective negotiation and dispute resolution strategies that avoid the presumption that there are not enough resources to go around, and that one side must win and the other must inevitably lose. This investigation is the winner of Harvard Law School's Howard Raiffa Award for best research of the year in negotiation, mediation, decision-making, and dispute resolution.

The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top

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Author :
Publisher : Charles E Gaudet II
ISBN 13 : 9781940745909
Total Pages : 198 pages
Book Rating : 4.7/5 (459 download)

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Book Synopsis The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top by : Charles E. Gaudet II

Download or read book The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top written by Charles E. Gaudet II and published by Charles E Gaudet II. This book was released on 2014-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance? As an entrepreneur, you're told the secret to success is working hard and fighting your way to the top. But what if this advice came from all the wrong people and places? What if there was more to the success stories you read in magazines, watch on TV or hear on the radio? Uncovering the true secret to success is marketing expert Charles E. Gaudet II's obsession. Gaudet discovered nearly every great organization - whether Apple, Nordstrom, Zappos, FedEx or Disney - follows a stunningly similar formula. And surprisingly, this approach defies the principles followed by most entrepreneurs running businesses today. Gaudet finally reveals why some businesses find growth opportunities in any economic situation and others balance on the edge of failure. His research shows many small business owners seek out success strategies from other small business owners and, for this reason, most remain small. Fortunately, today's advances in technology and media level the playing field, allowing small businesses to compete using a "big-business playbook," even when they don't have a big-business marketing budget. Inside The Predictable Profits Playbook, you'll learn time-tested lessons from leading small business owners and discover how to: Succeed in a down economy Become the preferred provider sought by only the best customers Swipe market share from your competitors Increase margins while growing demand Multiply your prospect-to-sales ratio Boost customer loyalty and build a raving fan base Create predictable and rising profits from one month to the next Become known as a business of excellence The Predictable Profits methodology avoids gimmicks, schemes or stunts - and you won't need to outspend your competitors. Instead, you'll focus on optimizing your existing marketing dollars and delivering the greatest advantages to your customers. Some entrepreneurs want to experience growth and others just wish for it. This book is for the motivated entrepreneur committed to making growth happen."

Beloved Brands

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983625886
Total Pages : 228 pages
Book Rating : 4.6/5 (258 download)

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Book Synopsis Beloved Brands by : Graham Robertson

Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.