Just Doing It A History Of Advertising

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A History of Advertising

Author : Jef I Richards
Publisher : Rowman & Littlefield
ISBN 13 : 1538141221
Total Pages : 465 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis A History of Advertising by : Jef I Richards

Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)

Just Doing It: A History of Advertising

Author : Pia Elliott
Publisher : Homeless Book
ISBN 13 : 8898969341
Total Pages : 24 pages
Book Rating : 4.8/5 (989 download)

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Book Synopsis Just Doing It: A History of Advertising by : Pia Elliott

Download or read book Just Doing It: A History of Advertising written by Pia Elliott and published by Homeless Book. This book was released on 2014-10-09 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one s career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book.

The Erotic History of Advertising

Author : Tom Reichert
Publisher : Prometheus Books
ISBN 13 : 1615923365
Total Pages : 404 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis The Erotic History of Advertising by : Tom Reichert

Download or read book The Erotic History of Advertising written by Tom Reichert and published by Prometheus Books. This book was released on 2010-04-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.

A History of Advertising

Author : Stephane Pincas
Publisher :
ISBN 13 : 9783836556125
Total Pages : 0 pages
Book Rating : 4.5/5 (561 download)

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Book Synopsis A History of Advertising by : Stephane Pincas

Download or read book A History of Advertising written by Stephane Pincas and published by . This book was released on 2015-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term "advertising agency" first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery.

"Ask the Man Who Owns One"

Author : Arthur W. Einstein, Jr.
Publisher : McFarland
ISBN 13 : 0786456612
Total Pages : 283 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis "Ask the Man Who Owns One" by : Arthur W. Einstein, Jr.

Download or read book "Ask the Man Who Owns One" written by Arthur W. Einstein, Jr. and published by McFarland. This book was released on 2014-01-10 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

Adland

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749448370
Total Pages : 316 pages
Book Rating : 4.4/5 (483 download)

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Book Synopsis Adland by : Mark Tungate

Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Advertising on Trial

Author : Inger L. Stole
Publisher : University of Illinois Press
ISBN 13 : 0252092589
Total Pages : 314 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Advertising on Trial by : Inger L. Stole

Download or read book Advertising on Trial written by Inger L. Stole and published by University of Illinois Press. This book was released on 2010-10-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition. Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well.

A history of advertising

Author : Henry Sampson
Publisher :
ISBN 13 :
Total Pages : 716 pages
Book Rating : 4.R/5 (6 download)

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Book Synopsis A history of advertising by : Henry Sampson

Download or read book A history of advertising written by Henry Sampson and published by . This book was released on 1874 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ugly Is Only Skin-Deep

Author : Dominik Imseng
Publisher : Troubador Publishing Ltd
ISBN 13 : 1785893173
Total Pages : 144 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis Ugly Is Only Skin-Deep by : Dominik Imseng

Download or read book Ugly Is Only Skin-Deep written by Dominik Imseng and published by Troubador Publishing Ltd. This book was released on 2016-09-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.

Bill Bernbach's Book

Author : Bob Levenson
Publisher : Random House Incorporated
ISBN 13 : 9780394549200
Total Pages : 219 pages
Book Rating : 4.5/5 (492 download)

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Book Synopsis Bill Bernbach's Book by : Bob Levenson

Download or read book Bill Bernbach's Book written by Bob Levenson and published by Random House Incorporated. This book was released on 1987 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign's history and philosophy, as well as theories on advertising

A History of Advertising from the Earliest Times

Author : Henry Sampson
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A History of Advertising from the Earliest Times by : Henry Sampson

Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by . This book was released on 1874 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Illustrated History of Athearn Advertising

Author : Tim Blaisdell
Publisher : Page Publishing Inc
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.8/5 (879 download)

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Book Synopsis An Illustrated History of Athearn Advertising by : Tim Blaisdell

Download or read book An Illustrated History of Athearn Advertising written by Tim Blaisdell and published by Page Publishing Inc. This book was released on 2023-12-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production of Athearn Trains models has been very well-documented in several books over the years, even since its quite early days. In this work, the progression of the company's advertising is likewise well-documented. Since 1947, there have literally been thousands of pages of advertising presented to magazine readers. The Illustrated History of Athearn Advertising brings out the many styles of ads, the most colorful, and likely some of the best brought to the attention of model railroaders everywhere. This work is the result of years of scouring the many ads printed in many model railroading magazines since the founding of Athearn Trains. The selected pages of advertising shown in these pages share the many messages detailing the virtues of Athearn models and in many cases follows the pricing of their models over the years. The very first work documenting Athearn advertising from the very beginning through the company's seventieth anniversary, this book is a must-have for all model railroaders for deeper insight into the history of Athearn advertising, and the company itself.

Advertising and the Transformation of American Society, 1865-1920

Author : James Norris
Publisher : Praeger
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Advertising and the Transformation of American Society, 1865-1920 by : James Norris

Download or read book Advertising and the Transformation of American Society, 1865-1920 written by James Norris and published by Praeger. This book was released on 1990-10-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.

Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 592 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Marketing Lessons from the Grateful Dead

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

The Routledge Companion to Marketing History

Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 113468875X
Total Pages : 740 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones

Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Coca-Cola Girls

Author : Chris H. Beyer
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Coca-Cola Girls by : Chris H. Beyer

Download or read book Coca-Cola Girls written by Chris H. Beyer and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.