Just Digital

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Just Digital

Author : Rajat Grover
Publisher : Rajat Grover
ISBN 13 : 9353511097
Total Pages : 167 pages
Book Rating : 4.3/5 (535 download)

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Book Synopsis Just Digital by : Rajat Grover

Download or read book Just Digital written by Rajat Grover and published by Rajat Grover. This book was released on 2019-10-10 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just Digital: Key to Digital Success by Rajat Grover In the digital age, marketing is no longer about who shouts the loudest but who speaks most directly to the consumer's heart and mind. In this comprehensive guide, "Just Digital" by Rajat Grover, you are invited to explore the multifaceted world of digital marketing as it transforms consumer perceptions and drives the digital economy. Spanning over 30 chapters, this book delves into the essentials of digital marketing—from understanding its basic concepts to mastering advanced strategies. It offers insights into the significant impact of digital marketing on consumer perception and details the rise of online advertising. Discover how search marketing tools are not just about visibility but about engaging effectively with your audience. Each chapter presents practical tips and strategies for optimizing your digital marketing efforts, whether through SEO, internet marketing, affiliate marketing, or the powerful platforms of YouTube and social media. Learn the nuances of e-commerce and how it intertwines with internet marketing, and gain actionable advice on leveraging blogging for outreach. For entrepreneurs and small business owners, there are dedicated sections on harnessing digital marketing to foster growth and enhance online exposure. Additionally, the book doesn't shy away from the monetary aspects of digital marketing; it provides clear pathways to monetizing your presence on platforms like YouTube, Facebook, and Google. The final chapters look forward to the future of digital marketing and offer a roadmap for getting started with YouTube marketing, including how to craft effective strategies and use keywords for success. Whether you're a budding marketer, a seasoned entrepreneur, or a business student, "Just Digital" by Rajat Grover is your key to unlocking the potential of digital marketing. Transform your understanding and practice of digital marketing with this essential read!

Development Co-operation Report 2021 Shaping a Just Digital Transformation

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264856862
Total Pages : 503 pages
Book Rating : 4.2/5 (648 download)

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Book Synopsis Development Co-operation Report 2021 Shaping a Just Digital Transformation by : OECD

Download or read book Development Co-operation Report 2021 Shaping a Just Digital Transformation written by OECD and published by OECD Publishing. This book was released on 2021-12-21 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is revolutionising economies and societies with rapid technological advances in AI, robotics and the Internet of Things. Low and middle-income countries are struggling to gain a foothold in the global digital economy in the face of limited digital capacity, skills, and fragmented global and regional rules.

Reader, Come Home

Author : Maryanne Wolf
Publisher : HarperCollins
ISBN 13 : 0062388797
Total Pages : 288 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Reader, Come Home by : Maryanne Wolf

Download or read book Reader, Come Home written by Maryanne Wolf and published by HarperCollins. This book was released on 2018-08-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the acclaimed Proust and the Squid follows up with a lively, ambitious, and deeply informative book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne Wolf’s Proust and the Squid revealed what we know about how the brain learns to read and how reading changes the way we think and feel. Since then, the ways we process written language have changed dramatically with many concerned about both their own changes and that of children. New research on the reading brain chronicles these changes in the brains of children and adults as they learn to read while immersed in a digitally dominated medium. Drawing deeply on this research, this book comprises a series of letters Wolf writes to us—her beloved readers—to describe her concerns and her hopes about what is happening to the reading brain as it unavoidably changes to adapt to digital mediums. Wolf raises difficult questions, including: Will children learn to incorporate the full range of "deep reading" processes that are at the core of the expert reading brain? Will the mix of a seemingly infinite set of distractions for children’s attention and their quick access to immediate, voluminous information alter their ability to think for themselves? With information at their fingertips, will the next generation learn to build their own storehouse of knowledge, which could impede the ability to make analogies and draw inferences from what they know? Will all these influences change the formation in children and the use in adults of "slower" cognitive processes like critical thinking, personal reflection, imagination, and empathy that comprise deep reading and that influence both how we think and how we live our lives? How can we preserve deep reading processes in future iterations of the reading brain? Concerns about attention span, critical reasoning, and over-reliance on technology are never just about children—Wolf herself has found that, though she is a reading expert, her ability to read deeply has been impacted as she has become increasingly dependent on screens. Wolf draws on neuroscience, literature, education, and philosophy and blends historical, literary, and scientific facts with down-to-earth examples and warm anecdotes to illuminate complex ideas that culminate in a proposal for a biliterate reading brain. Provocative and intriguing, Reader, Come Home is a roadmap that provides a cautionary but hopeful perspective on the impact of technology on our brains and our most essential intellectual capacities—and what this could mean for our future.

Beyond Digital

Author : Paul Leinwand
Publisher : Harvard Business Press
ISBN 13 : 1647822335
Total Pages : 142 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Beyond Digital by : Paul Leinwand

Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Digital Photography Just The Steps For Dummies

Author : Frederic H. Jones
Publisher : John Wiley & Sons
ISBN 13 : 0764597604
Total Pages : 241 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis Digital Photography Just The Steps For Dummies by : Frederic H. Jones

Download or read book Digital Photography Just The Steps For Dummies written by Frederic H. Jones and published by John Wiley & Sons. This book was released on 2005-02-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital photography is sweeping the country, and it's easy to see why. You can take pictures of anything, do it quickly, see instantly what you got (or didn't get), save only the stuff you like, and share your pictures as prints, on the Web, as a slideshow, or even on things like mugs and mousepads. A digital camera and the appropriate software let you Take wide-angle or closeup shots, indoors or out Know immediately whether you got what you wanted Delete shots you don't like and retake them Improve your images on your computer Combine images into a montage Customize your pictures by adding special visual effects Digital photography is fun, but whether you're an old hand at taking digital pictures or still picking out your first camera, there are plenty of times when you know what you want to do and just want to figure out how to do it, right now. That's exactly what Digital Photography Just the Steps For Dummies helps you do. It's designed so you can quickly find the task you want to perform and follow step-by-step instructions to get the job done, right now. Loaded with full-color photos to show you what you can do, Digital Photography Just the Steps For Dummies helps you Choose the camera, lenses, and flash equipment that are best for the type of photography you want to do Compose good pictures regardless of your subject Scan and digitize existing photos so you can enhance or repair them Change the size or format of an image Adjust color, brightness, contrast, sharpness, and other attributes of a digital image Repair tears, creases, or scratches in a scanned photo, remove red-eye, and restore a faded image Use layers to alter an image, add text, or change the background Photograph items you want to sell online to show them at their best Sort and organize photos on your computer Print picture albums, make photo T-shirts, create a slideshow, or burn a video CD When you're looking for a clear set of instructions so you can get results right away, you want a Just the Steps For Dummies book. With Digital Photography Just the Steps For Dummies, you'll find everything quickly comes into focus!

On the Fringes of Literature and Digital Media Culture

Author :
Publisher : BRILL
ISBN 13 : 9004362355
Total Pages : 269 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis On the Fringes of Literature and Digital Media Culture by :

Download or read book On the Fringes of Literature and Digital Media Culture written by and published by BRILL. This book was released on 2018-06-05 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Fringes of Literature and Digital Media Culture offers a polyphonic account of mutual interpenetrations of literature and new media. Shifting its focus from the personal to the communal and back again, the volume addresses such individual experiences as immersion and emotional reading, offers insights into collective processes of commercialisation and consumption of new media products and explores the experience and mechanisms of interactivity, convergence culture and participatory culture. Crucially, the volume also shows convincingly that, though without doubt global, digital culture and new media have their varied, specifically local facets and manifestations shaped by national contingencies. The interplay of the common subtext and local colour is discussed by the contributors from Eastern Europe and the Western world. Contributors are: Justyna Fruzińska, Dirk de Geest, Maciej Jakubowiak, Michael Joyce, Kinga Kasperek, Barbara Kaszowska-Wandor, Aleksandra Małecka, Piotr Marecki, Łukasz Mirocha, Aleksandra Mochocka, Emilya Ohar, Mariusz Pisarski, Anna Ślósarz, Dawn Stobbart, Jean Webb, Indrė Žakevičienė, Agata Zarzycka.

The Art Direction Handbook for Film & Television

Author : Michael Rizzo
Publisher : CRC Press
ISBN 13 : 1317673700
Total Pages : 543 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Art Direction Handbook for Film & Television by : Michael Rizzo

Download or read book The Art Direction Handbook for Film & Television written by Michael Rizzo and published by CRC Press. This book was released on 2014-07-11 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new and expanded edition of The Art Direction Handbook, author Michael Rizzo now covers art direction for television, in addition to updated coverage of film design. This comprehensive, professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, supervising scenery construction, and surviving production. Beyond that, there is an emphasis on not just how to do the job, but how to succeed and secure other jobs. Rounding out the text is an extensive collection of useful forms and checklists, as well as interviews with prominent art directors.

StrengthsFinder 2.0

Author : Tom Rath
Publisher : Simon and Schuster
ISBN 13 : 159562015X
Total Pages : 192 pages
Book Rating : 4.5/5 (956 download)

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Book Synopsis StrengthsFinder 2.0 by : Tom Rath

Download or read book StrengthsFinder 2.0 written by Tom Rath and published by Simon and Schuster. This book was released on 2007-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A new & upgraded edition of the online test from Gallup's Now, discover your strengths"--Jacket.

Hacking Marketing

Author : Scott Brinker
Publisher : John Wiley & Sons
ISBN 13 : 1119183170
Total Pages : 294 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Hacking Marketing by : Scott Brinker

Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

Master Guide for Underwater Digital Photography

Author : Jack Drafahl
Publisher : Amherst Media
ISBN 13 : 1608952002
Total Pages : 312 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Master Guide for Underwater Digital Photography by : Jack Drafahl

Download or read book Master Guide for Underwater Digital Photography written by Jack Drafahl and published by Amherst Media. This book was released on 2005-08-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: From camera selection to enhanced exposure, everything necessary to capture underwater digital images is available in this handy reference. Photographers will learn how to select, test, and use digital cameras for technically perfect images, adapt traditional photo techniques to underwater conditions, confidently shoot and light underwater images for great exposure, and remedy common problems that plague underwater photographers. Helpful hints on maintaining, cleaning, transporting, and insuring a digital camera are included. With full-color images that both instruct and inspire, this handbook provides information on every conceivable aspect of creating the right conditions for beautiful underwater photographs.

The Routledge Companion to Digital Ethnography

Author : Larissa Hjorth
Publisher : Taylor & Francis
ISBN 13 : 1317377788
Total Pages : 521 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Companion to Digital Ethnography by : Larissa Hjorth

Download or read book The Routledge Companion to Digital Ethnography written by Larissa Hjorth and published by Taylor & Francis. This book was released on 2017-01-20 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increase of digital and networked media in everyday life, researchers have increasingly turned their gaze to the symbolic and cultural elements of technologies. From studying online game communities, locative and social media to YouTube and mobile media, ethnographic approaches to digital and networked media have helped to elucidate the dynamic cultural and social dimensions of media practice. The Routledge Companion to Digital Ethnography provides an authoritative, up-to-date, intellectually broad, and conceptually cutting-edge guide to this emergent and diverse area. Features include: a comprehensive history of computers and digitization in anthropology; exploration of various ethnographic methods in the context of digital tools and network relations; consideration of social networking and communication technologies on a local and global scale; in-depth analyses of different interfaces in ethnography, from mobile technologies to digital archives.

Designed for Digital

Author : Jeanne W. Ross
Publisher : MIT Press
ISBN 13 : 0262542765
Total Pages : 205 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Designed for Digital by : Jeanne W. Ross

Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2021-09-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Cybersecurity Program Development for Business

Author : Chris Moschovitis
Publisher : John Wiley & Sons
ISBN 13 : 1119430003
Total Pages : 215 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Cybersecurity Program Development for Business by : Chris Moschovitis

Download or read book Cybersecurity Program Development for Business written by Chris Moschovitis and published by John Wiley & Sons. This book was released on 2018-04-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the book executives have been waiting for. It is clear: With deep expertise but in nontechnical language, it describes what cybersecurity risks are and the decisions executives need to make to address them. It is crisp: Quick and to the point, it doesn't waste words and won't waste your time. It is candid: There is no sure cybersecurity defense, and Chris Moschovitis doesn't pretend there is; instead, he tells you how to understand your company's risk and make smart business decisions about what you can mitigate and what you cannot. It is also, in all likelihood, the only book ever written (or ever to be written) about cybersecurity defense that is fun to read." —Thomas A. Stewart, Executive Director, National Center for the Middle Market and Co-Author of Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight Get answers to all your cybersecurity questions In 2016, we reached a tipping point—a moment where the global and local implications of cybersecurity became undeniable. Despite the seriousness of the topic, the term "cybersecurity" still exasperates many people. They feel terrorized and overwhelmed. The majority of business people have very little understanding of cybersecurity, how to manage it, and what's really at risk. This essential guide, with its dozens of examples and case studies, breaks down every element of the development and management of a cybersecurity program for the executive. From understanding the need, to core risk management principles, to threats, tools, roles and responsibilities, this book walks the reader through each step of developing and implementing a cybersecurity program. Read cover-to-cover, it’s a thorough overview, but it can also function as a useful reference book as individual questions and difficulties arise. Unlike other cybersecurity books, the text is not bogged down with industry jargon Speaks specifically to the executive who is not familiar with the development or implementation of cybersecurity programs Shows you how to make pragmatic, rational, and informed decisions for your organization Written by a top-flight technologist with decades of experience and a track record of success If you’re a business manager or executive who needs to make sense of cybersecurity, this book demystifies it for you.

The Big conversation

Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231003321
Total Pages : 96 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis The Big conversation by : UNESCO

Download or read book The Big conversation written by UNESCO and published by UNESCO Publishing. This book was released on 2019-07-31 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agile IT Organization Design

Author : Sriram Narayan
Publisher : Addison-Wesley Professional
ISBN 13 : 0133904245
Total Pages : 475 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Agile IT Organization Design by : Sriram Narayan

Download or read book Agile IT Organization Design written by Sriram Narayan and published by Addison-Wesley Professional. This book was released on 2015-06-11 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design IT Organizations for Agility at Scale Aspiring digital businesses need overall IT agility, not just development team agility. In Agile IT Organization Design, IT management consultant and ThoughtWorks veteran Sriram Narayan shows how to infuse agility throughout your organization. Drawing on more than fifteen years’ experience working with enterprise clients in IT-intensive industries, he introduces an agile approach to “Business–IT Effectiveness” that is as practical as it is valuable. The author shows how structural, political, operational, and cultural facets of organization design influence overall IT agility—and how you can promote better collaboration across diverse functions, from sales and marketing to product development, and engineering to IT operations. Through real examples, he helps you evaluate and improve organization designs that enhance autonomy, mastery, and purpose: the key ingredients for a highly motivated workforce. You’ll find “close range” coverage of team design, accountability, alignment, project finance, tooling, metrics, organizational norms, communication, and culture. For each, you’ll gain a deeper understanding of where your organization stands, and clear direction for making improvements. Ready to optimize the performance of your IT organization or digital business? Here are practical solutions for the long term, and for right now. Govern for value over predictability Organize for responsiveness, not lowest cost Clarify accountability for outcomes and for decisions along the way Strengthen the alignment of autonomous teams Move beyond project teams to capability teams Break down tool-induced silos Choose financial practices that are free of harmful side effects Create and retain great teams despite today’s “talent crunch” Reform metrics to promote (not prevent) agility Evolve culture through improvements to structure, practices, and leadership—and careful, deliberate interventions

MacBook For Dummies

Author : Mark L. Chambers
Publisher : John Wiley & Sons
ISBN 13 : 1119151414
Total Pages : 473 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis MacBook For Dummies by : Mark L. Chambers

Download or read book MacBook For Dummies written by Mark L. Chambers and published by John Wiley & Sons. This book was released on 2015-11-23 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brush up on the next generation of MacBooks Learning how to use a new laptop can be as challenging as trying to decipher ancient hieroglyphics—but don't let that intimidate you! MacBook For Dummies, 6th Edition is your straightforward guide to all things MacBook, including setting up and configuring your laptop, navigating your way around the desktop, familiarizing yourself with the operating system, working with files and folders, using the Finder and Finder Tabs, working with Dashboard, Mission Control, and Spaces, searching your computer with Spotlight, surfing the Internet with Safari, syncing your data with iCloud, communicating with friends and family with email, Messages, and FaceTime, discovering new apps, and creating and printing documents. Additionally, this approachable, yet comprehensive text offers insight into working with Pages, Numbers, and Keynote, and more. MacBooks are incredibly popular for both their sleek, appealing hardware and easy to use, relevant software. Whether you're a PC convert or just want to brush up on the latest updates to the MacBook line, this helpful book gets you started in a snap. Get up and running on your new MacBook by starting with the basics Share and protect your data with insight regarding networking, sharing access and information, connecting with wireless devices, backing up and restoring your files, and troubleshooting common problems Satisfy your hunger for entertainment with iTunes, iPhoto, iMovie, and GarageBand Explore both your MacBook's hardware and software, including the latest operating system, iLife, and iWork versions MacBook For Dummies, 6th Edition takes you on a tour of your next-generation MacBook, offering you the information you need to get your new laptop up and running.

Operationalizing Sustainability

Author : Pierre Massotte
Publisher : John Wiley & Sons
ISBN 13 : 1848218923
Total Pages : 438 pages
Book Rating : 4.8/5 (482 download)

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Book Synopsis Operationalizing Sustainability by : Pierre Massotte

Download or read book Operationalizing Sustainability written by Pierre Massotte and published by John Wiley & Sons. This book was released on 2015-10-19 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the emergence of the "science of sustainability" and the key concepts in making sustainability operational in an organization. The authors discuss the methods, techniques and tools needed to manage the impact of sustainability and how these can be reformulated into business models and solutions for new growth and applications. They then move onto the reformulation of future thinking processes before ending by looking towards an approach for the measurement of sustainability and competitiveness.