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Author :
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.F/5 ( download)
Download or read book Journalism & Mass Communication Abstracts written by and published by . This book was released on 1997 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694544
Total Pages : 316 pages
Book Rating : 4.1/5 (366 download)
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Download or read book Roh.-Schk written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rashmi Luthra
Publisher : EOLSS Publications
ISBN 13 : 1905839715
Total Pages : 388 pages
Book Rating : 4.9/5 (58 download)
Download or read book JOURNALISM AND MASS COMMUNICATION -Volume I written by Rashmi Luthra and published by EOLSS Publications. This book was released on 2009-05-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.
Download or read book Communication Abstracts written by and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Citations and abstracts of articles and other materials in all areas of communications research including journalism, public relations, and mass communications.
Author :
Publisher :
ISBN 13 :
Total Pages : 686 pages
Book Rating : 4.F/5 ( download)
Download or read book Journalism Abstracts written by and published by . This book was released on 1987 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Association for Education in Journalism. Council on Communications Research
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.3/5 (243 download)
Download or read book Journalism Abstracts written by Association for Education in Journalism. Council on Communications Research and published by . This book was released on 1962 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : School of Journalism
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (257 download)
Download or read book An Index to the Mass Communications Abstracts at the Univ. of Iowa, School of Journalism written by School of Journalism and published by . This book was released on 1970 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rashmi Luthra
Publisher : EOLSS Publications
ISBN 13 : 1905839723
Total Pages : 450 pages
Book Rating : 4.9/5 (58 download)
Download or read book JOURNALISM AND MASS COMMUNICATION -Volume II written by Rashmi Luthra and published by EOLSS Publications. This book was released on 2009-05-12 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.
Author : David K. Perry
Publisher : Routledge
ISBN 13 : 1135645000
Total Pages : 332 pages
Book Rating : 4.1/5 (356 download)
Download or read book Theory and Research in Mass Communication written by David K. Perry and published by Routledge. This book was released on 2001-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Author : Gail Robinson
Publisher : Scientific e-Resources
ISBN 13 : 1839472065
Total Pages : 312 pages
Book Rating : 4.8/5 (394 download)
Download or read book Mass Commnunication and Journalism written by Gail Robinson and published by Scientific e-Resources. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of mass communication is often associated with the practical applications of journalism (Print media), television and radio broadcasting, film, public relations, or advertising. With the diversification of media options, the study of communication has extended to include social media and new media, which have stronger feedback models than traditional media sources. While the field of mass communication is continually evolving, the following four fields are generally considered the major areas of study within mass communication. They exist in different forms and configurations at different schools or universities, but are (in some form) practiced at most institutions that study mass communication Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. The presented book has been written in view of tremendous changes being marked in almost each and every spheres of life in 21st century ad the role of media has also made a significant change. Its changing role and its perception are being deliberately marked. The book carries out comprehensive analysis of above mentioned facts.
Author : University of Iowa. School of Journalism
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (151 download)
Download or read book An Index to the Mass Communications Abstracts at the University of Iowa School of Journalism written by University of Iowa. School of Journalism and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry G. La Brie III.
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (49 download)
Download or read book An Index to the Mass Communications Abstracts at the University of Iowa School of Journalism written by Henry G. La Brie III. and published by . This book was released on 1970 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 97 pages
Book Rating : 4.:/5 (918 download)
Download or read book An Index to the Mass Communications Abstracts at the University of Iowa written by and published by . This book was released on 1970 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peyton Paxson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501329960
Total Pages : 336 pages
Book Rating : 4.5/5 (13 download)
Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Author : Ronald Berman
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780803917378
Total Pages : 160 pages
Book Rating : 4.9/5 (173 download)
Download or read book Advertising and Social Change written by Ronald Berman and published by SAGE Publications, Incorporated. This book was released on 1981-09-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives. 'This is a book to grow on and it should be in every academic library.' -- Choice, May 1982
Author : Peter M. Sandman
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 542 pages
Book Rating : 4.3/5 (91 download)
Download or read book Media written by Peter M. Sandman and published by Prentice Hall. This book was released on 1982 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook
