Journal Of New Communications Research Vol Ii

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Journal of New Communications Research, Vol II

Author : Jennifer McClure
Publisher : Lulu.com
ISBN 13 : 1427630704
Total Pages : 117 pages
Book Rating : 4.4/5 (276 download)

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Book Synopsis Journal of New Communications Research, Vol II by : Jennifer McClure

Download or read book Journal of New Communications Research, Vol II written by Jennifer McClure and published by Lulu.com. This book was released on 2008-02-28 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Society is focused on the mastery of new communications tools and technologies and is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies, with an emphasis on the establishment and promotion of best practices. This issue of the JNCR features several contributions that support this underlying ideal, including: an analysis of Internet dependency relations and Internet news exposure, a report on government in the Web 2.0 era and the public sector's use of social media, an exploration of the social media release and its implications for the PR-journalist relationship and a case study that focuses on the ethics of journalism and public relations in the new media environment. In addition, SNCR Founding Fellow Elizabeth Albrycht witnesses the Venice Biennale online and proposes the notion of the noosphere. And, we are pleased to feature the executive summary, authored by SNCR Senior Fellow Paul Gillin, of an upcoming SNCR research study New Media, New Influencers and Implications for the Public Relations Profession. This research, made possible by a grant from the Institute for Public Relations and Wieck Media, examines the criteria communications professionals use to define new influencers; explores how social media is being used to communicate with these influentials; and how organizations are measuring the effects of such efforts.

Journal of New Communications Research - Vol. II/Issue 1 - Spring/Summer 2007

Author :
Publisher : Lulu.com
ISBN 13 : 1427621373
Total Pages : 141 pages
Book Rating : 4.4/5 (276 download)

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Book Synopsis Journal of New Communications Research - Vol. II/Issue 1 - Spring/Summer 2007 by :

Download or read book Journal of New Communications Research - Vol. II/Issue 1 - Spring/Summer 2007 written by and published by Lulu.com. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Searchial Marketing:

Author : Dr. Alan Glazier
Publisher : Author House
ISBN 13 : 1456738917
Total Pages : 238 pages
Book Rating : 4.4/5 (567 download)

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Book Synopsis Searchial Marketing: by : Dr. Alan Glazier

Download or read book Searchial Marketing: written by Dr. Alan Glazier and published by Author House. This book was released on 2011-02-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The buzz surrounding social media focuses on how business can build relationships by participating in the online conversation. When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. Searchial is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a searchial media campaign. It demonstrates the added value of practicing searchial media instead of just social media. Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term Searchial reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.

Handbook of Reading Research, Volume II

Author : Rebecca Barr
Publisher : Routledge
ISBN 13 : 1351796739
Total Pages : 1108 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Handbook of Reading Research, Volume II by : Rebecca Barr

Download or read book Handbook of Reading Research, Volume II written by Rebecca Barr and published by Routledge. This book was released on 2016-11-18 with total page 1108 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of important contemporary issues in the field of reading research from the mid 1980s to mid 1990s, this well-received volume offers readers an examination of literacy through a variety of lenses--some permitting microscopic views and others panoramic views. A veritable "who's who" of specialists in the field, chapter authors cover current methodology, as well as cumulative research-based knowledge. Because it deals with society and literacy, the first section provides the broadest possible view of literacy. The second section defines the range of activities culturally determined to be a part of the enterprise known as literacy. The third focuses on the processes that individuals engage in when they perform the act of reading. The fourth section visits the environment in which the knowledge that comprises literacy is passed on from one generation to the next. The last section, an epilogue to the whole enterprise of reading research, provides apt philosophical reflection.

The Handbook of International Crisis Communication Research

Author : Andreas Schwarz
Publisher : John Wiley & Sons
ISBN 13 : 1118516761
Total Pages : 564 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis The Handbook of International Crisis Communication Research by : Andreas Schwarz

Download or read book The Handbook of International Crisis Communication Research written by Andreas Schwarz and published by John Wiley & Sons. This book was released on 2016-06-13 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises

A Reference Guide for English Studies

Author : Michael J. Marcuse
Publisher : Univ of California Press
ISBN 13 : 9780520051614
Total Pages : 872 pages
Book Rating : 4.0/5 (516 download)

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Book Synopsis A Reference Guide for English Studies by : Michael J. Marcuse

Download or read book A Reference Guide for English Studies written by Michael J. Marcuse and published by Univ of California Press. This book was released on 1990-01-01 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ambitious undertaking is designed to acquaint students, teachers, and researchers with reference sources in any branch of English studies, which Marcuse defines as "all those subjects and lines of critical and scholarly inquiry presently pursued by members of university departments of English language and literature.'' Within each of 24 major sections, Marcuse lists and annotates bibliographies, guides, reviews of research, encyclopedias, dictionaries, journals, and reference histories. The annotations and various indexes are models of clarity and usefulness, and cross references are liberally supplied where appropriate. Although cost-conscious librarians will probably consider the several other excellent literary bibliographies in print, such as James L. Harner's Literary Research Guide (Modern Language Assn. of America, 1989), larger academic libraries will want Marcuse's volume.-- Jack Bales, Mary Washington Coll. Lib., Fredericksburg, Va. -Library Journal.

Language and Communication in Mental Retardation

Author : Sheldon Rosenberg
Publisher : Psychology Press
ISBN 13 : 1134743823
Total Pages : 269 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Language and Communication in Mental Retardation by : Sheldon Rosenberg

Download or read book Language and Communication in Mental Retardation written by Sheldon Rosenberg and published by Psychology Press. This book was released on 2013-05-13 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on language and communication development and intervention in persons with mental retardation has been conducted at a fast and furious pace during the last two decades. Past attempts to summarize this research have been rather restricted, focusing on a single, narrowly defined substantive domain such as lexical development, or of a single etiology such as Down Syndrome. This volume, in contrast, presents a critical, integrative review of research and theory on language development and processing across all domains and a variety of etiologies. In addition, many previous attempts to review portions of this research have failed to consider the research within the context of current theory and data from developmental psycholinguistics and linguistics. A major contribution of this book is the emphasis on relevant work outside of mental retardation for understanding and treating the language and communication problems of persons with mental retardation. Finally, this book is comprehensive and up-to-date across all the areas of language covered including appropriate introductory material in linguistics and psychology -- discussions of the innateness, cognition-first and motherese views of normal language acquisition. In addition, the authors' extensive bibliography is valuable in and of itself to any serious student or professional in the area.

The SAGE Encyclopedia of Communication Research Methods

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Rise of Anthropology in India

Author : Lalita Prasad Vidyarthi
Publisher : Concept Publishing Company
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4./5 ( download)

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Book Synopsis Rise of Anthropology in India by : Lalita Prasad Vidyarthi

Download or read book Rise of Anthropology in India written by Lalita Prasad Vidyarthi and published by Concept Publishing Company. This book was released on 1976 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Future Directions of Strategic Communication

Author : Howard Nothhaft
Publisher : Routledge
ISBN 13 : 1000468259
Total Pages : 303 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Future Directions of Strategic Communication by : Howard Nothhaft

Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

News for the Rich, White, and Blue

Author : Nikki Usher
Publisher : Columbia University Press
ISBN 13 : 0231545606
Total Pages : 232 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis News for the Rich, White, and Blue by : Nikki Usher

Download or read book News for the Rich, White, and Blue written by Nikki Usher and published by Columbia University Press. This book was released on 2021-07-06 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market. She details how Google, Facebook, and the digital-advertising ecosystem have wreaked havoc on the economic model for quality journalism, leaving local news to suffer. Usher also highlights how the handful of likely survivors—well-funded media outlets such as the New York Times—increasingly appeal to a global, “placeless” reader. News for the Rich, White, and Blue concludes with a series of provocative recommendations to reimagine journalism to ensure its resiliency and its ability to speak to a diverse set of issues and readers.

Journal of Tropical Medicine and Hygiene

Author :
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Journal of Tropical Medicine and Hygiene by :

Download or read book Journal of Tropical Medicine and Hygiene written by and published by . This book was released on 1911 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes supplements.

Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts, Volume II

Author : James Flood
Publisher : Routledge
ISBN 13 : 1317639707
Total Pages : 628 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts, Volume II by : James Flood

Download or read book Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts, Volume II written by James Flood and published by Routledge. This book was released on 2015-04-22 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts, Volume II brings together state-of-the-art research and practice on the evolving view of literacy as encompassing not only reading, writing, speaking, and listening, but also the multiple ways through which learners gain access to knowledge and skills. It forefronts as central to literacy education the visual, communicative, and performative arts, and the extent to which all of the technologies that have vastly expanded the meanings and uses of literacy originate and evolve through the skills and interests of the young. A project of the International Reading Association, published and distributed by Routledge/Taylor & Francis. Visit http://www.reading.org for more information about Internationl Reading Associationbooks, membership, and other services.

New Serial Titles

Author :
Publisher :
ISBN 13 :
Total Pages : 1756 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis New Serial Titles by :

Download or read book New Serial Titles written by and published by . This book was released on 1991 with total page 1756 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.

ACS Style Guide

Author : Anne M. Coghill
Publisher : American Chemical Society
ISBN 13 : 9780841239494
Total Pages : 0 pages
Book Rating : 4.2/5 (394 download)

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Book Synopsis ACS Style Guide by : Anne M. Coghill

Download or read book ACS Style Guide written by Anne M. Coghill and published by American Chemical Society. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the time since the second edition of The ACS Style Guide was published, the rapid growth of electronic communication has dramatically changed the scientific, technical, and medical (STM) publication world. This dynamic mode of dissemination is enabling scientists, engineers, and medicalpractitioners all over the world to obtain and transmit information quickly and easily. An essential constant in this changing environment is the requirement that information remain accurate, clear, unambiguous, and ethically sound.This extensive revision of The ACS Style Guide thoroughly examines electronic tools now available to assist STM writers in preparing manuscripts and communicating with publishers. Valuable updates include discussions of markup languages, citation of electronic sources, online submission ofmanuscripts, and preparation of figures, tables, and structures. In keeping current with the changing environment, this edition also contains references to many resources on the internet.With this wealth of new information, The ACS Style Guide's Third Edition continues its long tradition of providing invaluable insight on ethics in scientific communication, the editorial process, copyright, conventions in chemistry, grammar, punctuation, spelling, and writing style for any STMauthor, reviewer, or editor. The Third Edition is the definitive source for all information needed to write, review, submit, and edit scholarly and scientific manuscripts.

Marketing Theory

Author : Shelby D. Hunt
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Marketing Theory by : Shelby D. Hunt

Download or read book Marketing Theory written by Shelby D. Hunt and published by . This book was released on 1976 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Perspectives on Risk Communication

Author : Asa Boholm
Publisher : Routledge
ISBN 13 : 1317981898
Total Pages : 314 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis New Perspectives on Risk Communication by : Asa Boholm

Download or read book New Perspectives on Risk Communication written by Asa Boholm and published by Routledge. This book was released on 2013-12-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: That risk communication ranks high on the policymaking agenda is beyond discussion today. The field is a point of intersection of social communication, practical management and policy making. It covers such diverse activities as to inform and educate the public about risk, and risk management in order to influence attitudes and behaviour, to act in situations of emergency or crises, to aid in decision-making and to assist in conflict resolution. Communication has grown into a major concern in current risk governance based on network co-ordinated management of public affairs conducted by authorities and companies and is recognized as a key component in the government of risk. This is especially salient in policy fields relating to environmental planning and resource management, urban planning, chemical and food regulation, or infrastructure planning, development and maintenance. This book explores risk communication research with a focus on new theoretical perspectives, research findings, and applied goals. It reflects on a broad range of innovative theoretical perspectives, methodological approaches and empirical areas. This book was published as a special issue of the Journal of Risk Research.