Critically evaluate the hypothesis "Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time; it is a win-win situation"

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Publisher : GRIN Verlag
ISBN 13 : 363830552X
Total Pages : 15 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Critically evaluate the hypothesis "Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time; it is a win-win situation" by : Isabell Keil

Download or read book Critically evaluate the hypothesis "Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time; it is a win-win situation" written by Isabell Keil and published by GRIN Verlag. This book was released on 2004-09-08 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2003 in the subject Business economics - Trade and Distribution, grade: 1,7 (A-), University of Glamorgan, course: International Business and Export Management, language: English, abstract: The People’s Republic of China (PRC) is the last Communist State in the world (Roberts and Kynge, 2003). Mao Zedong, the leader from 1949 until 1976, pursued a radical politicsorientated and self-sustained policy, which “had China’s door closed in front of the foreign countries” (Yahoo! Inc., 2003). Deng Xiaoping succeeded Mao Zedong and launched his economic reform programme, called the “Open Door” policy, in 1978, which encouraged foreign investment (Yahoo! Inc., 2003). This was the beginning of a new era for China. A great deal of international investors tried to gain a foothold in China’s fast growing markets in the form of joint ventures or direct investment. This paper is devoted to the joint venture (JV), and investigates whether or not this form of enterprise is the ideal strategy to enter the Chinese market. After a short survey of the Chinese economy, JV’s will be defined. The explanation of JV’s is made under consideration of the distinctive features of the Chinese culture. A lot of enterprises and JV’s as well failed because it is not easy to deal with the Chinese. This essay reports about failures of a Western JV and tries to examine the causes. Examples of successful JV’s are described as well before concluding whether or not “Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time; it is a win-win situation”.

Joint Ventures & Other Market Entry Strategies in China

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (223 download)

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Book Synopsis Joint Ventures & Other Market Entry Strategies in China by :

Download or read book Joint Ventures & Other Market Entry Strategies in China written by and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Optimization of market entry strategies focused on market entry barriers in China

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Publisher : GRIN Verlag
ISBN 13 : 3656475539
Total Pages : 95 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis Optimization of market entry strategies focused on market entry barriers in China by : Elisabeth Bilewicz

Download or read book Optimization of market entry strategies focused on market entry barriers in China written by Elisabeth Bilewicz and published by GRIN Verlag. This book was released on 2013-08-06 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2006 in the subject Business economics - General, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: Which possibilities does a company have to go abroad? What kinds of barriers have to be taken into consideration when entering foreign markets? These are major questions that affect enterprises when they plan the expansion of their business into a foreign environment. This present bachelor thesis is concerned with market entry barriers that have an impact on the chosen market entry strategy of a company. It wants to help sensitizing for potential problems that can occur when entering a foreign market and show which barriers have to be heeded even if the chosen market offers respectable growth as the chosen Chinese economy does. From this examination of potential market barriers it is the objective of this thesis to help identify improvements for market entry strategies and thereby increase the likelihood of a successful venture.

Entry strategies in the Chinese market

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Publisher : GRIN Verlag
ISBN 13 : 3638385574
Total Pages : 82 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Entry strategies in the Chinese market by : Christian Herbst

Download or read book Entry strategies in the Chinese market written by Christian Herbst and published by GRIN Verlag. This book was released on 2005-06-09 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Trade and Distribution, grade: 1,7, Stralsund University of Applied Sciences, language: English, abstract: [...] Those milestones will be outlined in the following chapters. Concerning the structure of this thesis, it will start off by giving a general description of the Chinese market and its economic development, as well as trade and investment opportunities and motives. After that, an overview of the Chinese culture will be given, including a description of Chinese behavioural patterns and the difference to German behaviour. Furthermore negotiation style and techniques will be pointed out. Based on all the information given, potential entry strategies will then be pointed out, including each strategy’s advantages and disadvantages. Besides, industrial and foreign direct investment opportunities policies regulated by the Chinese government will be illustrated and major investment opportunities will be outlined. This chapter is followed by a description of the choice of location, which also includes an overview about certain investment incentives which are offered in specific regions. The following chapter deals with a complete risk analysis for the Chinese market. The second but last chapter deals with companies, which have managed to enter the Chinese market. This chapter also includes a description of the reasons why these companies have been so successful in accessing the Chinese market. Finally, the most important information will be summarized and a final conclusion will be drawn. Figures and tables are part of the appendix.

Setting Up Joint Ventures in China

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Publisher : Springer Science & Business Media
ISBN 13 : 3642160409
Total Pages : 119 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Setting Up Joint Ventures in China by : Chris Devonshire-Ellis

Download or read book Setting Up Joint Ventures in China written by Chris Devonshire-Ellis and published by Springer Science & Business Media. This book was released on 2011-07-15 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brand new guide book is a comprehensive overview of establishing joint ventures in China. It details all applicable decision making processes such as assessing your potential partner, choosing the relevant JV structure, conducting legal and financial due diligence. The guide contains complete JV contract and articles of association as well as an overview of JV law, details negotiation issues, land use rights, IP Protection and technology transfer, in addition to tips on staff hiring and HR. It also describes the tax and audit responsibilities in addition to buying out a JV partner and liquidations. It is a concise, detailed yet pragmatic guide of use to anyone considering or owning a JV in China.

Joint Ventures in China

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Publisher : Macmillan Education AU
ISBN 13 : 9780732935498
Total Pages : 116 pages
Book Rating : 4.9/5 (354 download)

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Book Synopsis Joint Ventures in China by : Russell Gibbons

Download or read book Joint Ventures in China written by Russell Gibbons and published by Macmillan Education AU. This book was released on 1996 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook for Australian business persons which discusses joint business ventures and investments in China. Describes preparations, negotiations and procedures for company and business registrations in China. Outlines strategies for overcoming obstacles in cross-culture business. Provides many useful checklists, draft letters and a glossary in the appendices. The author is chairman and managing director of a marine engineering company and lives and works in China. In 1991 he commenced negotiating a joint venture in China and completed negotiations a year later.

Cooperation and Technological Endowment in International Joint Ventures: German Firms in China

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Publisher : Springer
ISBN 13 : 3658243554
Total Pages : 278 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Cooperation and Technological Endowment in International Joint Ventures: German Firms in China by : Michael Hoeck

Download or read book Cooperation and Technological Endowment in International Joint Ventures: German Firms in China written by Michael Hoeck and published by Springer. This book was released on 2019-02-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A frequent choice for market entry to China is the international joint venture (IJV) with a Chinese partner. This is regarded as an adequate market entry if complex technological knowledge is to be transferred to the new location. However, IJVs also represent an easy way for local partners to absorb technological knowledge without authorization. Michael Hoeck investigates the character and the degree of technology transfer into IJVs, using the example of German industrial firms in China. The two central questions that are investigated are „What factors influence the sophistication of the technological endowment that an IJV in China receives from its German parents?“ and „In what way do strategic considerations regarding inter-firm cooperation and knowledge sharing influence the foreign investor’s technology transfer behaviour?“. The study results – derived from theoretical and empirical analysis – presents novel insights to both researchers and practitioners.

Market Entry Strategies

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Publisher : Walter de Gruyter
ISBN 13 : 3486599763
Total Pages : 296 pages
Book Rating : 4.4/5 (865 download)

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Book Synopsis Market Entry Strategies by : Mario Glowik

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter. This book was released on 2010-10-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Im ersten Teil des Buches werden einschlägige Internationalisierungstheorien vorgestellt. Neben traditionellen Konzepten der Internationalisierung (z.B. Produktlebenszyklusansatz von Vernon, Uppsala Modell und Porter’s Diamant Ansatz) wird den moderneren Netzwerkansätzen (z.B. Systemansatz, New Venture bzw. Born Global und Entrepreneurkonzepte) besonderer Stellenwert eingeräumt. Im zweiten Teil werden Alternativen des internationalen Markteintritts (z.B. Exporte, Franchising, Joint Ventures, Auftragsproduktion und Direktinvestitionen) mit Bezug auf elementare Entscheidungsdeterminanten aus Sicht der Unternehmensführung, wie hierarchische Kontrolle, Marktnähe, Investitionsrisiko und dem Faktor Zeit, erläutert. Im empirischen Teil des Buches werden im Resultat einer Langzeituntersuchung Fallstudien asiatischer Firmen der Konsumentenelektronikindustrie, wie beispielsweise Samsung, Sony, Sharp, Matsushita (Panasonic), LG Electronics und TCL China, deren Organisationsstrukturen, Unternehmenskulturen, jeweilige Umsatz- und Gewinnentwicklung, sowie strategische Konzepte zur Marktdurchdringung in Europa erläutert. Ein Schwerpunkt bildet die Darstellung interner (z.B. diversifizierte Geschäftsfelder, vertikale Produktionstiefe) und externer Netzwerke (z.B. Joint Ventures, Zuliefer- und Abnehmercluster sowie Kapitalbeteiligungen) die aus Sicht des Autors wesentlich dazu beitragen, dass sich asiatische Unternehmen im Vergleich zu ihren europäischen Wettbewerbern der Fernsehgeräteindustrie (z.B. Grundig, Thomson oder Philips) in den letzten beiden Jahrzehnten wesentlich erfolgreicher am Markt positioniert haben. In diesem Zusammenhang werden Ziele, Erfolgsfaktoren sowie der strategische Einfluss der involvierten Partnerfirmen, einerseits in bilateralen japanischen Joint Ventures und andererseits, in europäisch - asiatischen Joint Ventures, über einen Zeitverlauf von mehreren Jahren untersucht. Das Buch liefert komplexe Hintergrundinformationen zur Entwicklung des europäischen Fernsehgerätemarktes. Im Ergebnis wird unter anderem nachgewiesen, dass Unternehmen mit den intensivsten Netzwerkaktivitäten auch gleichzeitig technologische Marktführer in ihrem Segment sind. Die Weiterentwicklung der Netzwerktheorie und die ausführlichen Fallstudien mit hohem Aktualitätsanspruch, der wichtigsten asiatischen Unternehmen der Konsumentenelektronikindustrie, prägen den besonderen Wert dieser Publikation. Auf der Basis der gewonnenen Erkenntnisse können darüber hinaus Chancen- und Risikopotentiale für andere europäische Branchen (z.B. Automobilbau) abgeleitet werden. Das in Englisch geschriebene Buch eignet sich hervorragend für Studierende international ausgerichteter Bachelor-, Master- und MBA Studiengänge und bietet vor dem Hintergrund eines globalisierten Wettbewerbs darüber hinaus relevante Industrieeinblicke für interessierte Entscheidungsträger aus Politik und Wirtschaft. The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry modes are categorized according to decision determinants, such as hierarchical control, proximity to the market, risk of investment, and the factor of time, which are important from the point of view of the corporate management involved in international business. The empirical part of this publication, which is the result of a longitudional study, consists of case studies of Asian firms doing business in the consumer electronics industry. The cases of Samsung, Sony, Sharp, Matsushita (Panasonic), LG Electronics, and TCL China provide fundamental insights into the firms’ organizational structures, corporate cultures, respective sales volume, and earnings performance as well as strategic concepts for their market penetration in Europe. A main emphasis is placed on an understanding of internal firm networks (e.g., diversified business fields and vertical production depth) and external firm networks (e.g., joint ventures, supplier and buyer clusters as well as mutual capital interests). From the author’s view, these network grids fundamentally contribute to the fact that Asian firms have more successfully positioned themselves in the market within the last two decades compared to their European competitors in the television set industry (e.g. Grundig, Thomson, or Philips). The networking aims and success factors as well as the changing strategic influence over the years of the partner firms both in bilateral Japanese joint ventures and in European-Asian joint ventures are examined. The book provides complex background information about the development of the European television set market. The analysis demonstrates that firms holding the position of technological market leaders in their segment simultaneously indicate the most intensive network activities. The further development of the network theory and the detailed and up-to-date case studies of the most important Asian enterprises in the consumer electronics industry contribute to the value of this publication. Furthermore, on the basis of the knowledge gained from this study, chances and risk potentials can be derived for other European industries (e.g., automotive). The book, written in English, is suitable for internationally oriented bachelor’s, master’s and MBA programs. Additionally, against the background of worldwide competition, the publication at hand offers relevant industry insights for interested political and economic decision makers.

Joint Ventures and Other Market Entry Strategies in Asia

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (221 download)

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Book Synopsis Joint Ventures and Other Market Entry Strategies in Asia by :

Download or read book Joint Ventures and Other Market Entry Strategies in Asia written by and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

An evaluation of joint venture as a mode of entry. The example of "Volkswagen"

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Publisher : GRIN Verlag
ISBN 13 : 3668560374
Total Pages : 27 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis An evaluation of joint venture as a mode of entry. The example of "Volkswagen" by : Lars Steilmann

Download or read book An evaluation of joint venture as a mode of entry. The example of "Volkswagen" written by Lars Steilmann and published by GRIN Verlag. This book was released on 2017-10-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In the last years the globalisation has increased the competition amongst the companies and forced them to enter foreign markets. The development of a market entry strategy is very complex and has long-term concerns for a company. Therefore choosing an adequate market entry strategy is of great significance. This term paper is concerned with the evaluation of joint venture as a mode of entry for the German car manufacturer Volkswagen entering the Chinese market. Therefore I will give a theoretical introduc-tion into international market entry strategies and clarify advantages and disadvantages in chapter two. In the next chapter the emergence of possible market entry strategy for the Chinese market is checked. Therefore, the importance of the Chinese market will be shown at the beginning. Then the when and where will be explained. The fourth chapter shows Volkswagen ́s way for entering the Chinese market.

Greater China in the Global Market

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Publisher : Psychology Press
ISBN 13 : 9780789011886
Total Pages : 224 pages
Book Rating : 4.0/5 (118 download)

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Book Synopsis Greater China in the Global Market by : Yigang Pan

Download or read book Greater China in the Global Market written by Yigang Pan and published by Psychology Press. This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.

International Strategic Alliances

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Publisher : World Scientific Publishing Company Incorporated
ISBN 13 : 9789814508629
Total Pages : 326 pages
Book Rating : 4.5/5 (86 download)

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Book Synopsis International Strategic Alliances by : Frederick D. Lipman

Download or read book International Strategic Alliances written by Frederick D. Lipman and published by World Scientific Publishing Company Incorporated. This book was released on 2013-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Strategic Alliances is a practical guide that tackles major issues one might encounter when establishing a Chinese-based or US-based joint venture. It targets small and middle-market US companies that wish to establish strategic alliances based in China or other Asian countries, in order to expand their markets. Unlike other business management books, this book also caters to small, middle market and larger Asian companies (not limited to the Fortune 500 list), that wish to establish strategic alliances based in the US to grow their businesses. One of the chapters includes a detailed step-by-step guide to obtaining a US Green Card through an EB-5 visa for Asian entrepreneurs and their families.

Strategies for Joint Ventures in the People's Republic of China

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Publisher : Praeger
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (43 download)

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Book Synopsis Strategies for Joint Ventures in the People's Republic of China by : Iqbal Mathur

Download or read book Strategies for Joint Ventures in the People's Republic of China written by Iqbal Mathur and published by Praeger. This book was released on 1987-09-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors show that the sucess of a joint venture in the People's Rebublic of China, to a considerable extent, depends on understanding the Chinese perspective. They not only offer this perspective, but mingle it with the Western view. This book provides information not readily available in Western literature. The authors help the reader develop a feel for Chinese ideology, culture and infrastructure. Chapter by chapter, they show that successful joint ventures in the PRC are definitely feasible.

China Champions

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Publisher : European Management Publications
ISBN 13 : 3938877006
Total Pages : 225 pages
Book Rating : 4.9/5 (388 download)

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Book Synopsis China Champions by : Lutz Kaufmann

Download or read book China Champions written by Lutz Kaufmann and published by European Management Publications. This book was released on 2005 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Evaluation of Joint Ventures as a Mode of Entry into the Chinese Market

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3668202664
Total Pages : 18 pages
Book Rating : 4.6/5 (682 download)

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Book Synopsis Evaluation of Joint Ventures as a Mode of Entry into the Chinese Market by :

Download or read book Evaluation of Joint Ventures as a Mode of Entry into the Chinese Market written by and published by GRIN Verlag. This book was released on 2016-04-22 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,3, University of Applied Sciences Essen, language: English, abstract: This term paper will first of all give an overview of existing foreign market entry modes. Secondly there will be a description of joint ventures in general by analyzing typical motives and risks for using a specific mode of entry to internationalize. At the end of the second part, the situation on the Chinese market is discussed to introduce the reader to the concrete business case of Volkswagen and SAIC Motors, which will be discussed in the third part. Finally, this paper will provide an evaluation of the success of this joint venture on the Chinese market. Globalization, in recent times, has generated a lot of interest in the business world. More companies are now seeking to escape their comfort zones (home markets) and enter into international markets to expand their businesses. Internationalization has seen several factors as its driving force. More countries have opened their markets to foreign entrants through liberalization and deregulation of previous trade-inhibiting laws. Consumers, in most parts of the world, have also exhibited a homogenous behavior that encourages internationalization. Products that sell well in one part of the world have shown the likelihood to perform the same in other areas, which has motivated more companies to explore international markets. Other external driving factors are an improvement in technology and logistics. It is now possible for companies to communicate and track the activities of each of its subsidiaries or branches in the world. Technology has offered a business with an appropriate infrastructure that ensures smooth running of their affairs worldwide. Some products also exhibit shorter life cycles; thus, limiting the amount a company can produce. Internationalization offers such company's ability to produce more by expanding their reach beyond local/home markets. Expansion into international markets by a company is motivated by several factors. One of the major factors is to spur growth and increase profitability. Many companies are seeking to enter into foreign markets to expand their influence and increase their sales and revenue. Internationalization for such companies means an access to a wider customer base, which implies more product sales and more revenues. Expanding the size and scope helps achieve the economies of scale.

International Market Entry Strategies of Multinational Enterprises in China

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3668435642
Total Pages : 33 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis International Market Entry Strategies of Multinational Enterprises in China by :

Download or read book International Market Entry Strategies of Multinational Enterprises in China written by and published by GRIN Verlag. This book was released on 2017-04-21 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Trade and Distribution, grade: 1,0, Edinburgh Napier University, language: English, abstract: While, in the United Kingdom the grocery market is saturated and growth is only achievable by gaining market share of a competitor, the People’s Republic of China (PRC) has significant growth opportunities due to a large population and an increasing middle class with a growing disposable income. However, time pressure is high, as many companies seeking to exploit the high growth rates, accordingly investments will become more expensive. Although, China has strong growth potential, it is still a relatively poor and state-controlled country with a multitude of regulations and risks. Hence, this report will assess risks and opportunities associated with a market entry in order to facilitate Sainsbury’s decision whether or not to expand its retail business to the Chinese market, as well as provide recommendations concerning an appropriate market entry strategy.

Marketing Strategies of Chinese Companies

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Author :
Publisher : Diplomica Verlag
ISBN 13 : 3836690985
Total Pages : 91 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Marketing Strategies of Chinese Companies by : Fenghua Tang

Download or read book Marketing Strategies of Chinese Companies written by Fenghua Tang and published by Diplomica Verlag. This book was released on 2010-06 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China's globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are. In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. The following questions are the focus: In what areas and branches do Chinese companies concentrate in German market? Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments? What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems? What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately?