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Author : Jonathan Morris
Publisher :
ISBN 13 : 9781785600005
Total Pages : 161 pages
Book Rating : 4.6/5 ( download)
Download or read book Italian Marketing History written by Jonathan Morris and published by . This book was released on 2015 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Jones
Publisher :
ISBN 13 : 9781785600012
Total Pages : 161 pages
Book Rating : 4.6/5 ( download)
Download or read book Italian Marketing History written by Brian Jones and published by . This book was released on 2015 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special ebook, edited by Professor Jonathan Morris, originated in a session held at the CHARM conference in Copenhagen 2013 and presents a number of chapters in which several distinctive aspects of Italian marketing history are identified. We begin with the chapter by Nando Fasce and Elisabetta Bini ""Irresistible Empire or Innocents Abroad? American Advertising Agencies in Postwar Italy"", which contrasts the experience of JWT and McCann Erickson in establishing operations in Italy at different moments during the development of the domestic market, employing very disparate strategies to.
Author : G. Bertoli
Publisher : Edward Elgar Publishing
ISBN 13 : 1781955611
Total Pages : 225 pages
Book Rating : 4.7/5 (819 download)
Download or read book International Marketing and the Country of Origin Effect written by G. Bertoli and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Author : Francesca Bradaschia
Publisher : GRIN Verlag
ISBN 13 : 3346408612
Total Pages : 66 pages
Book Rating : 4.3/5 (464 download)
Download or read book International Marketing in a Globalized World. An Analysis of Italian Consumer Preferences written by Francesca Bradaschia and published by GRIN Verlag. This book was released on 2021-05-18 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , language: English, abstract: During the last decades, globalization has altered world economies, societies, and cultures, and thus created a new dynamic reality. Today, companies and managers are continuously faced with the standardization versus localization controversy, and even though numerous studies and theories have been published, including Theodore Levitt's renowned "The Globalization of Markets", to date, no solution has been reached. Therefore, the purpose of this study is to determine the influence of Italy's representation in marketing campaigns and thus provide a framework for managers and marketers of international as well as Italian companies who wish to market and advertise their goods and services in Italy successfully. Following the analysis of existing literature, to test the hypotheses that the greater the representation of the Italian culture and values, the higher the purchase likeliness and positive feelings associated with a campaign, an online-based survey was employed. Subsequently, the collected responses were analyzed utilizing the Wilcoxon Signed Ranked Test and the Kruskal-Wallis Statistical Test. The tested hypotheses were statistically significant, and an increase in both purchase likeliness, as well as positive feelings, was registered in marketing campaigns portraying the Italian culture. The results suggest that marketers and firms that decide to represent the Italian culture in their marketing campaigns and advertising and hence implement a localization strategy are more likely to increase advertisement appreciation along with sales. Though, having Covid-19 altered world balances, it is recommended to repeat the analysis at a distance of one year. Also, further research is essential in order to evaluate the impact of price on Italians' buying behavior, as it was not incorporated in the conducted study.
Author : Adam Arvidsson
Publisher : Psychology Press
ISBN 13 : 9780415270441
Total Pages : 182 pages
Book Rating : 4.2/5 (74 download)
Download or read book Marketing Modernity written by Adam Arvidsson and published by Psychology Press. This book was released on 2003 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Author : Gloria Dagnino
Publisher : Routledge
ISBN 13 : 1351166824
Total Pages : 76 pages
Book Rating : 4.3/5 (511 download)
Download or read book Branded Entertainment and Cinema written by Gloria Dagnino and published by Routledge. This book was released on 2019-11-25 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello’s early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers’ interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.
Author : Serena Rovai
Publisher : Taylor & Francis
ISBN 13 : 100087561X
Total Pages : 335 pages
Book Rating : 4.0/5 (8 download)
Download or read book Made in Italy and the Luxury Market written by Serena Rovai and published by Taylor & Francis. This book was released on 2023-05-05 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book – through an analysis of diverse cases – answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.
Author : Randall K. Morck
Publisher : University of Chicago Press
ISBN 13 : 0226536831
Total Pages : 700 pages
Book Rating : 4.2/5 (265 download)
Download or read book A History of Corporate Governance around the World written by Randall K. Morck and published by University of Chicago Press. This book was released on 2007-11-01 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many Americans, capitalism is a dynamic engine of prosperity that rewards the bold, the daring, and the hardworking. But to many outside the United States, capitalism seems like an initiative that serves only to concentrate power and wealth in the hands of a few hereditary oligarchies. As A History of Corporate Governance around the World shows, neither conception is wrong. In this volume, some of the brightest minds in the field of economics present new empirical research that suggests that each side of the debate has something to offer the other. Free enterprise and well-developed financial systems are proven to produce growth in those countries that have them. But research also suggests that in some other capitalist countries, arrangements truly do concentrate corporate ownership in the hands of a few wealthy families. A History of Corporate Governance around the World provides historical studies of the patterns of corporate governance in several countries-including the large industrial economies of Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States; larger developing economies like China and India; and alternative models like those of the Netherlands and Sweden.
Author : Fabio Parasecoli
Publisher : Reaktion Books
ISBN 13 : 1780232969
Total Pages : 334 pages
Book Rating : 4.7/5 (82 download)
Download or read book Al Dente written by Fabio Parasecoli and published by Reaktion Books. This book was released on 2014-04-15 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spaghetti with meatballs, fettuccine alfredo, margherita pizzas, ricotta and parmesan cheeses—we have Italy to thank for some of our favorite comfort foods. Home to a dazzling array of wines, cheese, breads, vegetables, and salamis, Italy has become a mecca for foodies who flock to its pizzerias, gelateries, and family-style and Michelin-starred restaurants. Taking readers across the country’s regions and beyond in the first book in Reaktion’s new Foods and Nations series, Al Dente explores our obsession with Italian food and how the country’s cuisine became what it is today. Fabio Parasecoli discovers that for centuries, southern Mediterranean countries such as Italy fought against food scarcity, wars, invasions, and an unfavorable agricultural environment. Lacking in meat and dairy, Italy developed foodways that depended on grains, legumes, and vegetables until a stronger economy in the late 1950s allowed the majority of Italians to afford a more diverse diet. Parasecoli elucidates how the last half century has seen new packaging, conservation techniques, industrial mass production, and more sophisticated systems of transportation and distribution, bringing about profound changes in how the country’s population thought about food. He also reveals that much of Italy’s culinary reputation hinged on the world’s discovery of it as a healthy eating model, which has led to the prevalence of high-end Italian restaurants in major cities around the globe. Including historical recipes for delicious Italian dishes to enjoy alongside a glass of crisp Chianti, Al Dente is a fascinating survey of this country’s cuisine that sheds new light on why we should always leave the gun and take the cannoli.
Author : Adam Arvidsson
Publisher : Routledge
ISBN 13 : 9781138880023
Total Pages : 192 pages
Book Rating : 4.8/5 (8 download)
Download or read book Marketing Modernity written by Adam Arvidsson and published by Routledge. This book was released on 2015-02-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Author : Mary Gibson
Publisher : Ohio State University Press
ISBN 13 : 9780814250488
Total Pages : 300 pages
Book Rating : 4.2/5 (54 download)
Download or read book Prostitution and the State in Italy, 1860-1915 written by Mary Gibson and published by Ohio State University Press. This book was released on 2000 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of prostitution during the period, when all prostitutes were required to register with the police, live in licensed brothels, undergo health examinations, and be treated in a special hospital if they were infected with venereal disease. Records of the era are used to examine how laws affected prostitutes' lives. Gibson teaches history at John Jay College of Criminal Justice and at City University of New York. First published in 1986 by Rutgers, The State University. This second edition contains a new introduction, a new Part I, and a new bibliography. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Denys Hay
Publisher : CUP Archive
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4./5 ( download)
Download or read book The Italian Renaissanc in Its Historical Background written by Denys Hay and published by CUP Archive. This book was released on with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Alexander
Publisher : Taylor & Francis
ISBN 13 : 1317206568
Total Pages : 246 pages
Book Rating : 4.3/5 (172 download)
Download or read book The History and Tradition of Accounting in Italy written by David Alexander and published by Taylor & Francis. This book was released on 2017-07-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italian accounting has a long and honourable tradition of theoretical and applied analysis of the accounting and reporting function, perceived and defined much more broadly than in the Anglo-Saxon tradition. The high point of this perhaps, is the creation of what is known as Economia Aziendale (EA). The antecedents, genesis and later developments are presented here in detail by highly knowledgeable specialists in the field. EA takes as a prerequisite the necessity of the business (entity/azienda) to ensure its own long-run survival. This requires that the necessary resources are retained and preserved, so operating capital maintenance, by definition future-oriented, is essential. It requires a focus on the particular business organization, entity-specific and consistent with today's notion of the business model. Entity-specific information relevant to current and future cash flows is a necessary pre-requisite for ensuring long-run survival, which historical cost accounting, or fair value (being market-specific not entity-specific) satisfactorily achieve. Flexibility of valuation and of reporting, always relevant to the specific asset at the specific time in the specific place, is a necessary condition for effective management. This is exactly the focus of EA and its analysis and tradition. Scholars and advanced students of international regulation and accounting, as well as accounting history, will find this an invaluable guide to a vibrant, scholarly tradition of great practical relevance today.
Author : Michael DiPilla
Publisher : Arcadia Publishing
ISBN 13 : 1439657815
Total Pages : 128 pages
Book Rating : 4.4/5 (396 download)
Download or read book South Philadelphia's Little Italy and 9th Street Italian Market written by Michael DiPilla and published by Arcadia Publishing. This book was released on 2016-09-19 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From forest and field to thriving neighborhood, explore the Italian influence in building, markets and maybe even a pizza pie, all in South Philly's Little Italy. What is now referred to as Little Italy was priginally called Irishtown when the first Italian moved to the area near Catherine Street around 1798, mostly forest and field in the middle of colonial Pennsylvania. By 1852, an Italian church had been established for the community, and from the advent of mass migration beginning in 1876 grew into Philadelphia's Little Italy. Many of the early families - Baldi, Pinto, and Fiorella - established businesses in the area that continue today. Other beautiful buildings still left standing are remnants of the once thriving banking industry in this little neighborhood. As time progressed, the market expanded beyond its local neighbors, and Italians throughout Philadelphia developed their own Little Italy communities to the north, west, and farther south of the original boundaries.
Author : Victor Duruy
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (319 download)
Download or read book History of Rome, and of the Roman People written by Victor Duruy and published by . This book was released on 1894 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angelo Riviezzo
Publisher : Routledge
ISBN 13 : 1000390705
Total Pages : 181 pages
Book Rating : 4.0/5 (3 download)
Download or read book Corporate Heritage Marketing written by Angelo Riviezzo and published by Routledge. This book was released on 2021-05-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Author : Adrian Burk
Publisher :
ISBN 13 : 9783346260574
Total Pages : 32 pages
Book Rating : 4.2/5 (65 download)
Download or read book Italian Olive Oil. History and the Role of Italy in the Globalized Olive Oil Market written by Adrian Burk and published by . This book was released on 2020-09-26 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject History - World History - Modern History, grade: 1,0, University of Bologna, course: Introduction to Italian Culture, language: English, abstract: This paper gives an overview of the long history of olive oil production on the actual state territory of Italy from the first evidence in the 18. Century BC until the emphasis of the last 3 decades in the globalized olive oil market. Contemporarily, olive oil plays a quite big and still increasing role in the global trend of healthy lifestyle. The historical roots of olive oil production are located in the Mediterranean basin whose bordering states are still the biggest olive oil producers in the world. Due to the growing global consumption for olive oil, the production of olive oil augmented in every continent: Non-Mediterranean countries began to compete in the globalized olive oil market. Thus, traditional producer countries of the Mediterranean basin like Italy as the third biggest olive oil producing country in 2016/17 are faced with new competitors around the globe.
