Issues In Advertising

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Social and Environmental Issues in Advertising

Author : Sukki Yoon
Publisher : Routledge
ISBN 13 : 1315392526
Total Pages : 227 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Social and Environmental Issues in Advertising by : Sukki Yoon

Download or read book Social and Environmental Issues in Advertising written by Sukki Yoon and published by Routledge. This book was released on 2018-10-11 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.

The Routledge Companion to Business Ethics

Author : Eugene Heath
Publisher : Routledge
ISBN 13 : 1317655419
Total Pages : 1004 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Routledge Companion to Business Ethics by : Eugene Heath

Download or read book The Routledge Companion to Business Ethics written by Eugene Heath and published by Routledge. This book was released on 2018-02-12 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of business ethics continues to expand intellectually and geographically. During the past five decades, scholars have developed and deepened their inquiries into the ethics of commercial and corporate conduct. This Companion provides a novel overview of the discipline of business ethics, covering the major areas of the field as well as new and emerging topics. The eight thematic units range over an extraordinary set of subjects and include chapters on the history and pedagogy of business ethics, moral philosophy, the nature of business, responsibilities within the firm, economic institutions, the 2008 financial crisis, globalization, and business ethics in different regions of the world. Led by a well-respected editorial team, this unique volume gathers an international array of experts whose various critical approaches yield insights from areas such as public policy, economics, law, and history, in addition to business and philosophy. With its fresh analyses, wide scope, and clarity of approach, this volume will be an essential addition to library collections in business, management, and applied ethics.

Social Issue of Advertising

Author : Kara Chan
Publisher : City University of HK Press
ISBN 13 : 9629372835
Total Pages : 240 pages
Book Rating : 4.6/5 (293 download)

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Book Synopsis Social Issue of Advertising by : Kara Chan

Download or read book Social Issue of Advertising written by Kara Chan and published by City University of HK Press. This book was released on 2016-12-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.

Issues in the Economics of Advertising

Author : Julian Lincoln Simon
Publisher : Urbana : University of Illinois Press
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Issues in the Economics of Advertising by : Julian Lincoln Simon

Download or read book Issues in the Economics of Advertising written by Julian Lincoln Simon and published by Urbana : University of Illinois Press. This book was released on 1970 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of how much a company spends on advertising as well as how advertising affects the economy.

Current Research on Gender Issues in Advertising

Author : Yorgos Zotos
Publisher : Routledge
ISBN 13 : 1351213725
Total Pages : 188 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Current Research on Gender Issues in Advertising by : Yorgos Zotos

Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos and published by Routledge. This book was released on 2018-12-14 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

Law & Advertising

Author : Dean K. Fueroghne
Publisher : Rowman & Littlefield
ISBN 13 : 1442244895
Total Pages : 398 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Law & Advertising by : Dean K. Fueroghne

Download or read book Law & Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

Advertising Ethics

Author : Edward Spence
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Advertising Ethics by : Edward Spence

Download or read book Advertising Ethics written by Edward Spence and published by Prentice Hall. This book was released on 2005 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: . This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

Use and Ethical Issues of Advertisements as Marketing-Tool

Author : Fredrick Mwangi
Publisher : GRIN Verlag
ISBN 13 : 3656923744
Total Pages : 13 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis Use and Ethical Issues of Advertisements as Marketing-Tool by : Fredrick Mwangi

Download or read book Use and Ethical Issues of Advertisements as Marketing-Tool written by Fredrick Mwangi and published by GRIN Verlag. This book was released on 2015-03-19 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Globalization and improved technology have increased competition that has forced many organizations to invest heavily in promotions and advertisements. Inherently, advertising is a powerful tool for reaching the consumers, introducing new products, and increasing sales. It enhances the company reputation and brands in the market. Moreover, it helps to educate the public about the products and services that are in the market; hence, increasing the sales. Therefore, advertising provides the consumers with information so that they can make informed decisions.

Issues in advertising

Author :
Publisher :
ISBN 13 :
Total Pages : 243 pages
Book Rating : 4.:/5 (249 download)

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Book Synopsis Issues in advertising by :

Download or read book Issues in advertising written by and published by . This book was released on 1972 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Societies

Author : Katherine Toland Frith
Publisher : Peter Lang
ISBN 13 : 9781433103858
Total Pages : 282 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Advertising and Societies by : Katherine Toland Frith

Download or read book Advertising and Societies written by Katherine Toland Frith and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Advertising and Chinese Society

Author : Hong Cheng
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763002271
Total Pages : 324 pages
Book Rating : 4.0/5 (22 download)

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Book Synopsis Advertising and Chinese Society by : Hong Cheng

Download or read book Advertising and Chinese Society written by Hong Cheng and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Children and Advertising

Author : Arzu Sener
Publisher : Nova Novinka
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Children and Advertising by : Arzu Sener

Download or read book Children and Advertising written by Arzu Sener and published by Nova Novinka. This book was released on 2010 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Digital Advertising

Author : Jeremiah Lynwood
Publisher : Nova Science Pub Incorporated
ISBN 13 : 9781631177859
Total Pages : 82 pages
Book Rating : 4.1/5 (778 download)

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Book Synopsis Digital Advertising by : Jeremiah Lynwood

Download or read book Digital Advertising written by Jeremiah Lynwood and published by Nova Science Pub Incorporated. This book was released on 2014-06-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States is the worlds largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.

Advertising, Society, and Consumer Culture

Author : Roxanne Hovland
Publisher : Routledge
ISBN 13 : 1317477529
Total Pages : 211 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Advertising, Society, and Consumer Culture by : Roxanne Hovland

Download or read book Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Issues in American Advertising Vol. 1

Author : Tom Reichert
Publisher :
ISBN 13 : 9781887229302
Total Pages : 116 pages
Book Rating : 4.2/5 (293 download)

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Book Synopsis Issues in American Advertising Vol. 1 by : Tom Reichert

Download or read book Issues in American Advertising Vol. 1 written by Tom Reichert and published by . This book was released on 2007 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Issues in Marketing

Author : Robert E. Karp
Publisher :
ISBN 13 : 9780842203937
Total Pages : 329 pages
Book Rating : 4.2/5 (39 download)

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Book Synopsis Issues in Marketing by : Robert E. Karp

Download or read book Issues in Marketing written by Robert E. Karp and published by . This book was released on 1974 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Issues in American Advertising

Author : Tom Reichert
Publisher : Routledge
ISBN 13 : 9781887229357
Total Pages : 0 pages
Book Rating : 4.2/5 (293 download)

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Book Synopsis Issues in American Advertising by : Tom Reichert

Download or read book Issues in American Advertising written by Tom Reichert and published by Routledge. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising, Product Placement, Political Advertising and Viral Videosz. All these contemporary issues and more are included in this book which digs into the big issues influencing today's advertising