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Author : Howard Luck Gossage
Publisher : Urbana : University of Illinois Press
ISBN 13 : 9780252012785
Total Pages : 236 pages
Book Rating : 4.0/5 (127 download)
Download or read book Is There Any Hope for Advertising? written by Howard Luck Gossage and published by Urbana : University of Illinois Press. This book was released on 1986 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard L. Gossage
Publisher :
ISBN 13 : 9780783757377
Total Pages : 240 pages
Book Rating : 4.7/5 (573 download)
Download or read book Is There Any Hope for Advertising? written by Howard L. Gossage and published by . This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sergio Zyman
Publisher : John Wiley & Sons
ISBN 13 : 0471432717
Total Pages : 253 pages
Book Rating : 4.4/5 (714 download)
Download or read book The End of Advertising as We Know It written by Sergio Zyman and published by John Wiley & Sons. This book was released on 2002-11-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
Author : Howard Luck Gossage
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Book of Gossage written by Howard Luck Gossage and published by . This book was released on 1995 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought provoking writings from The Socrates of San Francisco. With Stan Freberg and Jeff Goodby.
Author : Samuel L. Van Eman V
Publisher : Wipf and Stock Publishers
ISBN 13 : 1725227959
Total Pages : 192 pages
Book Rating : 4.7/5 (252 download)
Download or read book On Earth as It Is in Advertising? written by Samuel L. Van Eman V and published by Wipf and Stock Publishers. This book was released on 2010-04-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fascinating and long overdue look at advertising from a truly Christian perspective. Van Eman does a masterful job of demonstrating how the 'simulated gospel' of advertising perverts and distorts Jesus's radical message of love and compassion. Van Eman vividly illustrates that advertising's seductive promise of happiness and fulfillment through consumption and greed leaves us spiritually impoverished and endangers our world." --Jean Kilbourne, author of Can't Buy My Love: How Advertising Changes the Way We Think and Feel "We all knew that advertising was making consumerism into a pseudoreligion, but Sam Van Eman is the first one to actually analyze what is going on in the advertising media and challenge its deceptions. This is a must-read for anyone who is trying to critique our culture and stand against its debilitating effects." --Tony Campolo, author of Speaking My Mind "An important, urgent, penetrating analysis of how today's pervasive materialism seduces us and how biblical faith liberates us." --Ronald J. Sider, author of Scandal of the Evangelical Conscience "The question of our time is whether we allow the consumer society to teach each of us to think of ourselves as the most important thing on the planet, or whether we manage to learn the lesson that maturity--that is, happiness--requires us to live in and for community, for things larger than ourselves. Sam Van Eman offers some very wise and very straightforward guidance in this fine and compassionate book." --Bill McKibben, author of The Age of Missing Information "In a day and age when our children and teens are the most targeted market segment in the world, we are failing to understand just how deeply the pervasive marketing machine is shaping our individual and collective worldviews. Sam Van Eman has struck a chord with me as he takes us past advertising's surfacy and enticing fluff to get at the real messages we buy long before we purchase the goods and services. This book will help you and those you influence see through the fluff in order to become less like the world and more like Christ." --Walt Mueller, Center for Parent / Youth Understanding "Van Eman's concise analyses and helpful prescriptions can equip us to negotiate the dangerous curves and slippery slopes of advertising so that we will be less likely to be distracted from our kingdom calling to live for Christ." --T. M. Moore, author of Redeeming Pop Culture
Author : Joseph Turow
Publisher : Yale University Press
ISBN 13 : 0300166524
Total Pages : 532 pages
Book Rating : 4.3/5 (1 download)
Download or read book The Daily You written by Joseph Turow and published by Yale University Press. This book was released on 2012-01-10 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.
Author : Frederick James Allen
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising as a Vocation written by Frederick James Allen and published by . This book was released on 1919 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1104 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising and Selling Fortnightly written by and published by . This book was released on 1925 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Borsodi
Publisher : Forgotten Books
ISBN 13 : 9781330268292
Total Pages : 317 pages
Book Rating : 4.2/5 (682 download)
Download or read book National Advertising Vs, Prosperity written by Ralph Borsodi and published by Forgotten Books. This book was released on 2015-06-02 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from National Advertising Vs, Prosperity: A Study of the Economic Consequences, of National Advertising The larger part of the material in this book consists of a series of sixty-six articles which were published in The Daily News Record of New York under the general title of "The National Advertisers, the Distributors, and the Public." The remainder consists of material which it proved inappropriate to publish serially in a daily newspaper. So many friends and acquaintances have helped me in this work that it is impractical - I was almost going to say impolitic - for me to acknowledge my indebtedness by formally naming them. I cannot, however, omit a word of appreciation for the farsighted policy displayed in making the columns of The Daily News Record an open forum for the discussion of this tremendously important subject. One thought and I am through. This book is iconoclastic only in the strictest sense of the term. The methods which I criticize, I have here criticized in the hope that they will soon cease to be factors in marketing. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312099909
Total Pages : 149 pages
Book Rating : 4.3/5 (12 download)
Download or read book My Life In Advertising - Masters of Marketing Secrets written by Robert C. Worstell and published by Lulu.com. This book was released on 2014-04-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins
Author :
Publisher :
ISBN 13 :
Total Pages : 1048 pages
Book Rating : 4.:/5 (1 download)
Download or read book Advertising Fortnightly written by and published by . This book was released on 1925 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.:/5 (1 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1922 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 562 pages
Book Rating : 4.A/5 ( download)
Download or read book Advertising World written by and published by . This book was released on 1917 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1613083513
Total Pages : 220 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Advertising Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2016-10-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
Author : John Angus MacDonald
Publisher :
ISBN 13 : 9781295187720
Total Pages : 424 pages
Book Rating : 4.1/5 (877 download)
Download or read book Successful Advertising, How to Accomplish It written by John Angus MacDonald and published by . This book was released on 2013-11 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ Successful Advertising, How To Accomplish It: A Practical Work For Advertisers And Business Men John Angus MacDonald The Lincoln publishing company, 1902 Advertising
Author :
Publisher :
ISBN 13 :
Total Pages : 1266 pages
Book Rating : 4.3/5 ( download)
Download or read book Advertising & Selling written by and published by . This book was released on 1927 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1060 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Poster written by and published by . This book was released on 1922 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:
