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Author :
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ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 ( download)
Download or read book IPRA Bulletin written by and published by . This book was released on 1990 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (39 download)
Download or read book IPRA Newsletter written by and published by . This book was released on 1992 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Social Science Council
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.3/5 ( download)
Download or read book International Social Science Council Bulletin written by International Social Science Council and published by . This book was released on 1986 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Jefkins
Publisher : Elsevier
ISBN 13 : 1483183173
Total Pages : 287 pages
Book Rating : 4.4/5 (831 download)
Download or read book Public Relations written by Frank Jefkins and published by Elsevier. This book was released on 2016-06-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
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ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.:/5 (31 download)
Download or read book Bulletin of the International Bureau of Education written by and published by . This book was released on 1976 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Peace Psychology Bulletin written by and published by . This book was released on 1992 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : British Library. Lending Division
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.F/5 ( download)
Download or read book Current British Journals written by British Library. Lending Division and published by . This book was released on 1982 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.3/5 (91 download)
Download or read book Pragmatics written by and published by . This book was released on 2004 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 ( download)
Download or read book International Peace Research Newsletter written by and published by . This book was released on 1989 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Geological and Geographical Survey of the Territories (U.S.)
Publisher :
ISBN 13 :
Total Pages : 1114 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bulletin of the United States Geological and Geographical Survey of the Territories written by Geological and Geographical Survey of the Territories (U.S.) and published by . This book was released on 1879 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Union of International Associations (Bruselas)
Publisher :
ISBN 13 : 9783598222252
Total Pages : 1820 pages
Book Rating : 4.2/5 (222 download)
Download or read book Yearbook of International Organizations written by Union of International Associations (Bruselas) and published by . This book was released on 1995 with total page 1820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1124 pages
Book Rating : 4.:/5 (318 download)
Download or read book Bulletin of the United States National Museum written by and published by . This book was released on 1907 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.:/5 (31 download)
Download or read book Benn's Press Directory written by and published by . This book was released on 1978 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Jefkins
Publisher : Elsevier
ISBN 13 : 1483183181
Total Pages : 319 pages
Book Rating : 4.4/5 (831 download)
Download or read book Advertising written by Frank Jefkins and published by Elsevier. This book was released on 2016-06-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
Author : Melissa Aronczyk
Publisher : Oxford University Press
ISBN 13 : 0190055340
Total Pages : 321 pages
Book Rating : 4.1/5 (9 download)
Download or read book A Strategic Nature written by Melissa Aronczyk and published by Oxford University Press. This book was released on 2022 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Strategic Nature shows how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, PR is a social and political force that shapes how we understand and address the environmental crises we now face. Drawing on interviews, ethnography, and archival research, Melissa Aronczyk and Maria I. Espinoza offer an original account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century, revealing how professional communicators affect how we think about public knowledge and who can legitimately produce it. Instead of focusing on just the messages or the campaigns, this book provides a conceptual framework for understanding the promotional culture around the meaning of the environment. A Strategic Nature argues that it is not possible to understand the role of the environment in our everyday lives without understanding how something called "the environment" has been invented and communicated to us throughout history. To tell this story properly requires a careful account of the evolution of the institutions, norms and movements that have pushed environmental concerns to the fore of public opinion and political action. But it also demands an examination of the simultaneous evolution of professional communicators and the formation of their institutions, norms and movements. Without this piece of the puzzle, we miss crucial ways that struggles are won, resources allocated, and beliefs fostered about environmental problems"--
Author : Mary Lee Morrison
Publisher : McFarland
ISBN 13 : 0786482362
Total Pages : 239 pages
Book Rating : 4.7/5 (864 download)
Download or read book Elise Boulding written by Mary Lee Morrison and published by McFarland. This book was released on 2015-09-15 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elise Boulding has been among the most influential of social reformers to advocate the integration of peace studies and women's studies. Her ideas inspired a number of works addressing the role of the family in producing social change and discussing women's unique capacity for promoting peace through nurturing and networking. Boulding's additional ideas on transnational networks and their relationship to global understanding are considered seminal contributions to modern peace studies and have earned her the title of "matriarch" of the 20th century peace movement. This biography is divided into three parts. The first and third deal chronologically with the life of Elise Boulding, beginning with her childhood experiences as a Scandinavian immigrant. The 1940 Nazi invasion of Norway significantly influenced her concepts of pacifism and Quaker spiritualism, laying the foundation for her future work as a leader in the Women's International League for Peace and Freedom and her dynamic professional partnership with and marriage to the internationally known Quaker economist and poet Kenneth Boulding. Part Two expounds upon Boulding's philosophy of education, her role as a member of the Religious Society of Friends, her espousal of the conceptual evolution of cultures of peace, and her theoretical work in women's studies and peace research. In recognition of these achievements, Boulding has been the recipient of more than 19 awards and was a 1990 nominee for the Nobel Peace Prize.
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ISBN 13 :
Total Pages : 2306 pages
Book Rating : 4.3/5 (91 download)
Download or read book New Serial Titles written by and published by . This book was released on 1990 with total page 2306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
