Invisible Engines

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Invisible Engines

Author : David S. Evans
Publisher : MIT Press
ISBN 13 : 0262550687
Total Pages : 409 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Invisible Engines by : David S. Evans

Download or read book Invisible Engines written by David S. Evans and published by MIT Press. This book was released on 2008-02-15 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.

Invisible Engines

Author : David S. Evans
Publisher : MIT Press
ISBN 13 : 0262262649
Total Pages : 410 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Invisible Engines by : David S. Evans

Download or read book Invisible Engines written by David S. Evans and published by MIT Press. This book was released on 2008-02-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.

Invisible Search and Online Search Engines

Author : Jutta Haider
Publisher : Routledge
ISBN 13 : 0429828012
Total Pages : 247 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Invisible Search and Online Search Engines by : Jutta Haider

Download or read book Invisible Search and Online Search Engines written by Jutta Haider and published by Routledge. This book was released on 2019-03-04 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis. Because of this, search engines have a significant impact on the structure of our lives, and personal and public memories. Haider and Sundin consider what this means for society, whilst also uniting research on information retrieval with research on how people actually look for and encounter information. Search engines are now one of society’s key infrastructures for knowing and becoming informed. While their use is dispersed across myriads of social practices, where they have acquired close to naturalised positions, they are commercially and technically centralised. Arguing that search, searching, and search engines have become so widely used that we have stopped noticing them, Haider and Sundin consider what it means to be so reliant on this all-encompassing and increasingly invisible information infrastructure. Invisible Search and Online Search Engines is the first book to approach search and search engines from a perspective that combines insights from the technical expertise of information science research with a social science and humanities approach. As such, the book should be essential reading for academics, researchers, and students working on and studying information science, library and information science (LIS), media studies, journalism, digital cultures, and educational sciences.

The Invisible Web

Author : Chris Sherman
Publisher : Information Today, Inc.
ISBN 13 : 9780910965514
Total Pages : 484 pages
Book Rating : 4.9/5 (655 download)

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Book Synopsis The Invisible Web by : Chris Sherman

Download or read book The Invisible Web written by Chris Sherman and published by Information Today, Inc.. This book was released on 2001 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding content on the Internet which isn't located through more conventional means, such as search engines.

Life's Engines

Author : Paul G. Falkowski
Publisher : Princeton University Press
ISBN 13 : 0691247692
Total Pages : 224 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Life's Engines by : Paul G. Falkowski

Download or read book Life's Engines written by Paul G. Falkowski and published by Princeton University Press. This book was released on 2023-06-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marvelous microbes that made life on Earth possible and support our very existence For almost four billion years, microbes had the primordial oceans all to themselves. The stewards of Earth, these organisms transformed the chemistry of our planet to make it habitable for plants, animals, and us. Life's Engines takes readers deep into the microscopic world to explore how these marvelous creatures made life on Earth possible—and how human life today would cease to exist without them. Paul Falkowski looks "under the hood" of microbes to find the engines of life, the actual working parts that do the biochemical heavy lifting for every living organism on Earth. With insight and humor, he explains how these miniature engines are built—and how they have been appropriated by and assembled like Lego sets within every creature that walks, swims, or flies. Falkowski shows how evolution works to maintain this core machinery of life, and how we and other animals are veritable conglomerations of microbes. A vibrantly entertaining book about the microbes that support our very existence, Life's Engines will inspire wonder about these elegantly complex nanomachines that have driven life since its origin. It also issues a timely warning about the dangers of tinkering with that machinery to make it more "efficient" at meeting the ever-growing demands of humans in the coming century.

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

Author : William Ammerman
Publisher : McGraw Hill Professional
ISBN 13 : 1260441261
Total Pages : 320 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by : William Ammerman

Download or read book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning written by William Ammerman and published by McGraw Hill Professional. This book was released on 2019-05-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.

Algorithms of Oppression

Author : Safiya Umoja Noble
Publisher : NYU Press
ISBN 13 : 1479837245
Total Pages : 245 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Algorithms of Oppression by : Safiya Umoja Noble

Download or read book Algorithms of Oppression written by Safiya Umoja Noble and published by NYU Press. This book was released on 2018-02-20 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author

The Shipbuilder and Marine Engine-builder

Author :
Publisher :
ISBN 13 :
Total Pages : 902 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Shipbuilder and Marine Engine-builder by :

Download or read book The Shipbuilder and Marine Engine-builder written by and published by . This book was released on 1928 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Invincible Company

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1119523982
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Invincible Company by : Alexander Osterwalder

Download or read book The Invincible Company written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

International Law's Invisible Frames

Author : Andrea Bianchi
Publisher : Oxford University Press
ISBN 13 : 0192847538
Total Pages : 337 pages
Book Rating : 4.1/5 (928 download)

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Book Synopsis International Law's Invisible Frames by : Andrea Bianchi

Download or read book International Law's Invisible Frames written by Andrea Bianchi and published by Oxford University Press. This book was released on 2021 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative edited collection uncovers the invisible frames which form our understanding of international law. Taking an interdisciplinary approach, it investigates how social cognition and knowledge production processes affect decision-making, and inform unquestioned beliefs about what international law is, and how it works.

A Subject Guide to Quality Web Sites

Author : Paul R. Burden
Publisher : Scarecrow Press
ISBN 13 : 9780810876958
Total Pages : 779 pages
Book Rating : 4.8/5 (769 download)

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Book Synopsis A Subject Guide to Quality Web Sites by : Paul R. Burden

Download or read book A Subject Guide to Quality Web Sites written by Paul R. Burden and published by Scarecrow Press. This book was released on 2010-07-17 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Web is always moving, always changing. As some Web sites come, others go, but the most effective sites have been well established. A Subject Guide to Quality Web Sites provides a list of key web sites in various disciplines that will assist researchers with a solid starting point for their queries. The sites included in this collection are stable and have librarian tested high-quality information: the most important attribute information can have.

Corporations and the Public Interest

Author : Steven D. Lydenberg
Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781609942021
Total Pages : 212 pages
Book Rating : 4.9/5 (42 download)

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Book Synopsis Corporations and the Public Interest by : Steven D. Lydenberg

Download or read book Corporations and the Public Interest written by Steven D. Lydenberg and published by Berrett-Koehler Publishers. This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Online Journalism Handbook

Author : Paul Bradshaw
Publisher : Taylor & Francis
ISBN 13 : 1000896757
Total Pages : 305 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Online Journalism Handbook by : Paul Bradshaw

Download or read book The Online Journalism Handbook written by Paul Bradshaw and published by Taylor & Francis. This book was released on 2023-07-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Online Journalism Handbook offers a comprehensive guide to the ever-evolving world of digital journalism, showcasing the multiple possibilities in researching, writing, and storytelling provided by new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real-world practical guidance to illustrate how those training and working as journalists can improve the development, presentation, and global reach of their stories through webbased technologies. Thoroughly revised and updated, this third edition features: A new chapter dedicated to writing for email and chat, with updated case studies New sections covering online abuse, news avoidance, and trust Updated coverage of accessibility, inclusivity, and diversity in sourcing, writing for social media, and audio and video New formats, including social audio, audiograms, Twitter threads, the “Stories” format, charticles, and “scrollytelling” Expanded international examples throughout The Online Journalism Handbook is an essential guide for all journalism students and professional journalists and will also be of interest to digital media practitioners. The companion website for this book further enhances student knowledge through regularly updated case studies, real-time development reports, and in-depth discussion pieces from cutting-edge sources.

The Lawyer's Guide to Fact Finding on the Internet

Author : Carole A. Levitt
Publisher : American Bar Association
ISBN 13 : 9781590316719
Total Pages : 860 pages
Book Rating : 4.3/5 (167 download)

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Book Synopsis The Lawyer's Guide to Fact Finding on the Internet by : Carole A. Levitt

Download or read book The Lawyer's Guide to Fact Finding on the Internet written by Carole A. Levitt and published by American Bar Association. This book was released on 2006 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for legal professionals, this comprehensive desk reference lists, categorizes and describes hundreds of free and fee-based Internet sites. You'll find it useful for investigations, depositions, and trial presentations, as well as company and medical research, gathering competitive intelligence, finding expert witnesses, and fact checking of all kinds.

Best Websites for Financial Professionals, Business Appraisers, and Accountants

Author : Eva M. Lang
Publisher : John Wiley & Sons
ISBN 13 : 0471482951
Total Pages : 274 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Best Websites for Financial Professionals, Business Appraisers, and Accountants by : Eva M. Lang

Download or read book Best Websites for Financial Professionals, Business Appraisers, and Accountants written by Eva M. Lang and published by John Wiley & Sons. This book was released on 2003-07-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-nonsense guide to quickly finding and evaluating the quality and usefulness of a site Written by two of the industry's leading researchers, this book helps professionals evaluate, target, and locate the best financial and business Web sites. The authors reveal tips and traps and recommend favorite sites, including a comprehensive review of the most important financial sites on the Internet. Eva Lang (Memphis, TN) is a nationally recognized expert on electronic research for business valuation and litigation support services. She currently serves as Chief Operating Officer of the Financial Consulting Group, the largest alliance of business valuation and consulting firms in the U.S. Jan Tudor (Portland, OR) is President of JT Research and a popular speaker on research strategies on the Internet.

The Hidden Web

Author : William O. Scheeren
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis The Hidden Web by : William O. Scheeren

Download or read book The Hidden Web written by William O. Scheeren and published by Bloomsbury Publishing USA. This book was released on 2012-02-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google is certainly a useful Internet search tool for general topics, but most of the information available on the Invisible Web can't be found through Google. This book explains the value of the Invisible Web and how to access it. Most students and researchers possess only rudimentary Internet searching skills. The majority of school and public librarians are not aware of the breadth and depth of information available on the Hidden Web. This is unfortunate, as the ability to navigate the Hidden Web in schools and public libraries is essential to locating the most current and authoritative information. The Hidden Web: A Sourcebook serves as a valuable source of information about the Hidden Web, much of which comprises websites containing statistical information or data from a wide variety of government agencies. The concepts, search techniques, and specific websites presented will be helpful in information literacy instruction and the teaching of research skills.

Research Skills for Journalists

Author : Vanessa Edwards
Publisher : Routledge
ISBN 13 : 1317294513
Total Pages : 260 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Research Skills for Journalists by : Vanessa Edwards

Download or read book Research Skills for Journalists written by Vanessa Edwards and published by Routledge. This book was released on 2016-03-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Skills for Journalists is a comprehensive, engaging and highly practical guide to developing the varied skillset needed for producing well researched, quality journalism across a range of platforms. Illustrated with original interviews and case studies, the book guides readers through a clear understanding of sources of news, as well as illustrating the skills needed to undertake successful digital and non-digital research and to conduct interviews for a variety of media. It examines the skills needed for basic data journalism and presents an in-depth exploration of the different research skills specific to producing print and online text, as well as those for broadcast and multimedia journalism. Key research skills explored in the book include: Developing digital research skills, including researching through search engines, messages boards, discussion groups and web forums, social media, apps, and using user generated content Working with data, including sourcing, auditing and analysing data, data visualisation and understanding the importance of accuracy and context Essential non-digital research skills, including telephone technique, using libraries and working with librarians, understanding copyright, working with picture libraries and research services, and producing freedom of information requests Working directly with people to research stories, including the power of persuasion, tracking down great contributors, managing and protecting sources, planning and managing interviews, and interviewing vulnerable people Researching for multimedia production of stories, including researching a radio story, podcast or video story, and planning for outside broadcasts. Research Skills for Journalists also explores specialist research skills needed for working overseas and investigates new areas, which could be used for journalism research in the future. The book is illustrated with original contributions by journalists from a variety of backgrounds; including veteran investigative journalist John Pilger, pioneering data journalist Simon Rogers and The Bureau of Investigative Journalism’s award-winning reporter Abigail Fielding-Smith. It is an invaluable guide for students and practitioners of journalism to the skills needed for finding and developing original news stories today.