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Author : Elmer Lamont RHOADES
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (53 download)
Download or read book Introductory Readings in Marketing, Etc written by Elmer Lamont RHOADES and published by . This book was released on 1927 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elmer Lamont Rhoades
Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.:/5 (9 download)
Download or read book Introductory Readings in Marketing written by Elmer Lamont Rhoades and published by . This book was released on 1927 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Robert Z. Aliber
Publisher : MIT Press
ISBN 13 : 9780262510660
Total Pages : 538 pages
Book Rating : 4.5/5 (16 download)
Download or read book Readings in International Business written by Robert Z. Aliber and published by MIT Press. This book was released on 1993 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Author : Michael John Baker
Publisher :
ISBN 13 : 9780333556856
Total Pages : 646 pages
Book Rating : 4.5/5 (568 download)
Download or read book Marketing written by Michael John Baker and published by . This book was released on 1991 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.:/5 (249 download)
Download or read book Marketing written by and published by . This book was released on 1974 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Graeme Drummond
Publisher : Routledge
ISBN 13 : 1136392270
Total Pages : 295 pages
Book Rating : 4.1/5 (363 download)
Download or read book Introduction to Marketing Concepts written by Graeme Drummond and published by Routledge. This book was released on 2006-08-11 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Author : R. Joseph Monsen
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Business World written by R. Joseph Monsen and published by . This book was released on 1971 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alvin J. Silk
Publisher : Harvard Business Press
ISBN 13 : 1422104605
Total Pages : 222 pages
Book Rating : 4.4/5 (221 download)
Download or read book What is Marketing? written by Alvin J. Silk and published by Harvard Business Press. This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
Author : Rand Fishkin
Publisher : Penguin Group
ISBN 13 : 0593853962
Total Pages : 321 pages
Book Rating : 4.5/5 (938 download)
Download or read book Lost and Founder written by Rand Fishkin and published by Penguin Group. This book was released on 2024-05-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Author : Philip R. Cateora
Publisher : Ardent Media
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4./5 ( download)
Download or read book Readings in Marketing written by Philip R. Cateora and published by Ardent Media. This book was released on 1963 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D J Peuquet
Publisher : CRC Press
ISBN 13 : 0203393244
Total Pages : 382 pages
Book Rating : 4.2/5 (33 download)
Download or read book Introductory Readings In Geographic Information Systems written by D J Peuquet and published by CRC Press. This book was released on 1990-09-19 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even though Geographic Information Systems GIS have been available for over 20 years, they have only recently become accessible to geographers and others as a useful tool in spacial analysis. This book assembles a balanced sample of written works covering important aspects of the basic principles of GIS and selected examples of applications.
Author : Steven M. Cahn
Publisher : Cengage Learning
ISBN 13 : 9780155020962
Total Pages : 0 pages
Book Rating : 4.0/5 (29 download)
Download or read book Reason at Work written by Steven M. Cahn and published by Cengage Learning. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: REASON AT WORK is designed for Introduction to Philosophy courses where the instructor prefers to use a collection of readings to introduce the broad divisions of the discipline. This edition includes sixty-two readings organized into the six major branches of philosophical inquiry: Ethics, Social and Political Philosophy, Epistemology, Metaphysics, Philosophy of Religion, and Philosophy of Mind.
Author : M. J. Baker
Publisher :
ISBN 13 :
Total Pages : 287 pages
Book Rating : 4.:/5 (249 download)
Download or read book Marketing written by M. J. Baker and published by . This book was released on 1971 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hilary Callan
Publisher : Berghahn Books
ISBN 13 : 0857454404
Total Pages : 458 pages
Book Rating : 4.8/5 (574 download)
Download or read book Introductory Readings in Anthropology written by Hilary Callan and published by Berghahn Books. This book was released on 2013-03-15 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology seeks to understand the roots of our common humanity, the diversity of cultures and world-views, and the organisation of social relations and practices. As a method of inquiry it embraces an enormous range of topics, and as a discipline it covers a multitude of fields and themes, as shown in this selection of original writings. As an accessible entry point, for upper-level students and first year undergraduates new to the study of anthropology, this reader also offers guidance for teachers in exploring the subject's riches with their students. That anthropology is an immensely expansive inquiry of study is demonstrated by the diversity of its topics – from nature conservation campaigns to witchcraft beliefs, from human evolution to fashion and style, and from the repatriation of indigenous human remains to research on literacy. There is no single 'story of anthropology'. Taken together, these fundamental readings are evidence of a contemporary, vibrant subject that has much to tell us about all the worlds in which we live.
Author : William Hare
Publisher : Brush Education
ISBN 13 : 1550594451
Total Pages : 470 pages
Book Rating : 4.5/5 (55 download)
Download or read book Philosophy of Education written by William Hare and published by Brush Education. This book was released on 2013-11-04 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated with 25 new essays, the fourth edition of this bestselling collection brings together more than 30 leaders in the field of educational theory. An engaging exploration of the ideas and trends shaping education in today's classrooms, Philosophy of Education includes topics on high-stakes testing, consumerism in education, and social justice issues in the classroom. How can we teach students moral values while avoiding indoctrination? How should a teacher deal with controversial issues in the classroom? What role should standards play in education, and who develops those standards? And why is the link between theory and practice in the classroom important in the first place? Philosophy of Education provides students, teachers, and administrators with a lively and accessible introduction to the central debates and issues in education today.
Author : Edward M. Mazze
Publisher : Chandler House Press
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (512 download)
Download or read book Introduction to Marketing written by Edward M. Mazze and published by Chandler House Press. This book was released on 1970 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
