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Introduction To Typography
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Download or read book Typography written by Paul Luna and published by Oxford University Press. This book was released on 2018-11-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis The Art of Typography by : Martin Solomon
Download or read book The Art of Typography written by Martin Solomon and published by New York : Watson-Guptill Publications. This book was released on 1986 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Web Typography written by Richard Rutter and published by . This book was released on 2017-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
Book Synopsis Better Web Typography for a Better Web (Second Edition) by : Matej Latin
Download or read book Better Web Typography for a Better Web (Second Edition) written by Matej Latin and published by . This book was released on 2019-08-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Better Web Typography for a Better Web is a book based on a top-rated online course explaining typography to people who build web sites-web designers and web developers. The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in an easy-to-understand way. The content of the book is accompanied by live code examples and the readers go through a process of designing and building an example website as they go through the book. This is a new typography book for a new medium, the rules haven't changed much, everything else has.
Book Synopsis Arcade Game Typography by : Toshi Omigari
Download or read book Arcade Game Typography written by Toshi Omigari and published by National Geographic Books. This book was released on 2019-11-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive survey of ’70s, ’80s, and early ’90s arcade video game pixel typography. Arcade Game Typography presents readers with a fascinating new world of typography: the pixel typeface. Video game designers of the ’70s, ’80s, and ’90s faced color and resolution limitations that stimulated incredible creativity. With each letter having to exist in a small pixel grid, artists began to use clever techniques to create elegant character sets within a tiny canvas. This book presents typefaces on a dynamic and decorative grid, taking reference from high-end type specimens while adding a suitably playful twist. Arcade Game Typography recreates that visual aesthetic, fizzing with life and color. Featuring pixel typefaces carefully selected from the first decades of arcade video games, Arcade Game Typography presents a completist survey of a previously undocumented outsider typography movement, accompanied by insightful commentary from author Toshi Omagari, a Monotype typeface designer himself. Gathering an eclectic range of typography, from hit games such as Super Sprint, Marble Madness, and Space Harrier to countless lesser-known gems, Arcade Game Typography is a vivid nostalgia trip for gamers, designers, and illustrators alike.
Book Synopsis Getting it Right with Type by : Victoria Squire
Download or read book Getting it Right with Type written by Victoria Squire and published by Laurence King Publishing. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.
Book Synopsis The Graphic Design Idea Book by : Gail Anderson
Download or read book The Graphic Design Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2016-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Book Synopsis New Typographic Design by : Roger Fawcett-Tang
Download or read book New Typographic Design written by Roger Fawcett-Tang and published by Laurence King Publishing. This book was released on 2007 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.
Download or read book Mastering Type written by Denise Bosler and published by Simon and Schuster. This book was released on 2012-05-16 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.
Download or read book Designing Fonts written by Chris Campe and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Type design is often presented in either such detail-obsessed complexity that it is not welcoming to beginners, or it is so simplified with the help of apps and web services that the resulting fonts are virtually useless. This book is different. It shows readers how to design professional fonts - without having to find out all of type design's secrets first. Designing Fonts teaches the basics of type design from sketched letters to finished font, offering an uncomplicated but thorough introduction to type design. With easy-to-follow instructions, many examples and professional tips, readers will learn how to design unique typefaces tailor-made for their own projects or customer orders. This book has two parts. Part 1 explains the theoretical, creative and technical basics of type design and font production. Six chapters then cover everything from alphabet to font, showing readers how to find and develop typeface ideas, design matching letters, produce fonts and expand them with special functions. Part 2 comprises eight workshops that explore how to design and implement different kinds of typefaces, from decorative interlocking display fonts with alternative letters to well-developed headline fonts with multiple cuts and OpenType features.
Book Synopsis Introduction to Typography by : Oliver 1895- Simon
Download or read book Introduction to Typography written by Oliver 1895- Simon and published by Hassell Street Press. This book was released on 2021-09-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Typography written by John Lewis and published by . This book was released on 1978 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Exploring Typography by : Tova Rabinowitz
Download or read book Exploring Typography written by Tova Rabinowitz and published by Cengage Learning. This book was released on 2015-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. . More Designer at Work boxes and new Designer Processes and Typography for Social Change features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Book Synopsis Introduction to Typography by : Oliver Simon
Download or read book Introduction to Typography written by Oliver Simon and published by . This book was released on 1949 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Language and Typography by : Cal Swann
Download or read book Language and Typography written by Cal Swann and published by Van Nostrand Reinhold Company. This book was released on 1991 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Typography written by Willi Kunz and published by . This book was released on 2000 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid - even in electroni
